Marketing marks the most in-demand task of a freelance writer. Writing tasks are integrated especially in SEO strategies. Besides, marketing is the soul of a company because through this, services and products are well-introduced to new target clients. It also unveils the updates regarding a certain product that benefit its users.
As a consequence writing and marketing are linked and it is a good idea for every freelance writer to take a look to marketing basics.
If there is an area that is specially linked with marketing, it is copywriting and even more narrow aspect of it the texts related with products.
Freelancers must always remember the four P’s when it comes to writing texts for products.
Here are some facts that you need to know about the 4 P’s of Marketing
- Product – Marketing’s main goal is to introduce product or services. Hence, as a writer, one must know what the product is. Writing about it involves knowing about it sincerely. Facts, details, and every single update about the product must be known by the writer. Highlight the special traits of your product. Enlighten your readers that what you are talking about is a competent and effective product that anyone can use. You will know that what you are doing is correct if your readers are convinced that your product is good through giving a response. In other words persuade them.
- Price – This dictates how consumers will react on your product. The ample amount of product will surely leave a great impact on product’s price. However, having low price does not mean good. Setting high price is also good especially if the product is actually made from authentic materials or ingredients. Do not let the expensive price of jewelry appear really expensive. Then, explain the good signs of a well-given price. Of course it depends where your text will be published, but if you are writing a review for a blog, sayins that the product is worth its price is a good idea.
- Place – Indicating where a product or service can be bought helps in promoting effectively. This assures the readers that they can satisfy their longing for the product because they can easily avail it in a nearby store. Since most buyers prefer online, freelancers should know how to perfectly explain a good place where people can pay for these goods online, or even at the nearest store. The availability to purchase the product is definitely helpful for students. It is very likely that your client is one of the sellers, so this will be easy.
- Promotion – If you are just the writer you do not have to do the promotion yourself, but always is a good a idea that the clients let you know how they will promote the article. For example you can add a couple of twitter texts related with your article if he will use twitter. Depending on the information that you have and your client tastes, you also can link your text with any other promotion that they are currently developing. Actually it will give more coherence to the full marketing strategy.
Here are some of the things that you should know about the 4 P’s of Marketing. Marketing must be nourished and taken care of.