Tips for Web Content Writing

how to write more in less time
creative commons licensed ( BY-ND ) flickr photo shared by Vince Kusters

When you write on the internet it is very important to understand what people’s needs are and what they expect from you.

Also, you want to keep your readers interested and get them to come back and visit your web constantly.

The expansion of content writing as a profession means there’s an awful lot of competition out there: How are you going to set your writing above the rest?

Whether you’re a freelancer or a content writer in an organization, it’s vital to know how to write the best content possible so that you can stay ahead in the game. Luckily, this article is here to give you some amazing tips and tricks that will help you to be a successful content writer – aside from the stereotypical, generic tips you hear normally.

  1. Be dynamic and original

    There is no set formula for content writing. Every writer has a different style, whether that be news writing, blogging, white papers, case studies, copywriting, books, or anything else. You should not be writing in a style you are not comfortable with simply because you think it makes for “good content.”

    In reality, good content is as dynamic and original as the writer themselves. Your creative flair should shine through in your work, and it should really speak of “you.”

  2. Know who you’re writing for

It is important to know who your target audience is, as it is the one who reads our posts. Before starting to write, you should first ask yourself the following questions: Who is going to read this? What is my audience looking to find? What is the level of expertise of my readers?

3. Find your voice

Content writers should have a ‘brand.’ This consists of a voice, consistency across all your posts, a particular topic to focus on, and a consistent website style. Particularly in the case of blogs or work with your name on, readers should be able to figure out your voice and know it’s you who’s writing just by reading a few lines.

Audiences always expect consistency, and that’s why it’s so vital to have it in order to keep them hooked. If you have a particular topic you always write about, don’t suddenly include a post on something else! Tone is perhaps the most important thing, though, as your readers will want to get to know you.

4. Post constantly

Sites in general, if they do not have recent content, lose most of their readers. Usually, people are in search of constantly updated web pages to follow and come back to every time they need to. Also, is quite important to remove outdated content or something that is no longer relevant.

Here you can see some ideas to create a web content plan.

5. Add pictures

Pictures are great to help readers have a better understanding of your story. They are also a small distraction from the block of text in front of them. And it is better to give them a break on your own page, rather then them drifting away to a whole new website. Stock photos are an excellent option, but it is better to add a personal touch by posting your own pictures.

Here you can see how to get images for free.

6. Simple is better

Readers usually prefer simple words, rather than long, complicated terms that are hard to understand. By using common words, you make sure that your content can be easily understood by all types of readers, from the experts to the average Joes.

7. Make your text more readable

Bullet points, lists and graphs can make your text more readable. They also seem more catchy to the eye of the audience and might even become viral content. You must always keep in mind that even though the same amount of words can be written as a block of text, it has been proved that people are more likely to read lists.

8. Use your expertise

Readers usually seek expertise when they are looking at a web page. They prefer to read something by someone with knowledge in the field.

If you don’t know the topic like the back of your hand, don’t write about it. Carry out in-depth research on the topic at hand before you even put metaphorical pen to paper.

If you don’t know about the topic, readers will pick up on it and be put off. Confidence in your knowledge will shine through if you really do know about it, which is why it’s vital to have an in-depth, comfortable knowledge.

When addressing your audience, do not forget to make them trust you. For example, in order to show your expertise in a certain field, you can give detailed insights that might not be found elsewhere and also, never forget to be confident and give arguments.

9. Get web savvy

Being able to adjust a HTML format could save your life in times of struggle, and knowledge on search engine optimisation (SEO) is crucial to any content writer. If you don’t know anything about SEO, then your content will literally go nowhere; it’s essential in the digital age.

You don’t need to be a tech expert, but knowing how to do these things will really boost the worth of your content and make your life a whole lot easier.

I hope that these tips are useful and that they provide you the right knowledge to give you a head start if you are just beginning your career as a freelance web content writer. If this is not the case, then they should help you improve your web content, in the end resulting in a bigger audience eager to come back to your site again and again.

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