Repurposing Content: How to Get the Most Out of Your Posts

Content creators know all too well how much energy it takes to churn out content frequently. A lot of blood, sweat and tears goes into every photograph, every article, every piece of work you put out there. So after you hit that post button, what happens? Your content is out there on the web, but surely you want to make the absolute most of it?

Repurposing content refers to re-using the same ideas and content you have already produced, but in a different format. Not only does this allow you to milk your content, but it also means that you might reach a wider audience that prefer their content in a different format to what you would usually post.

When it comes to repurposing content, it’s a good idea to use your most popular and best-performing posts. Once you have that figured out, you have to decide how to re-package it.

Read on to find out our five ideas for repurposing your content.

1. Turn blog posts into podcasts

Podcasts are proving to be a very popular way of ingesting information online. Busy people can simply stick a podcast on their speakers on the way to work, or listen to it while they fall asleep. It’s a great way of reaching people.

If you don’t have a podcast, it’s pretty easy to set one up. Once you have some recording equipment, simply read your blog posts aloud and then post them online. Then, you can even embed the podcast in your blog post to offer your subscribers a new way to access your content.

2. Combine your best posts into a round-up

At the end of every month or so, try creating a little listicle (that is, a list article) to throw your content right back at your readers. You could also create a round-up based on a particular theme.

This could give your content a new lease on life or even make readers aware of content they had previously missed.

3. Combine newsletters into a blog post

Spend a lot of time sending out e-mail newsletters? Well, now you can repurpose them! Similar to creating a round-up, try combining similar newsletters into a blog post. That way, readers that don’t subscribe to your mailing list also have access to all your content. Of course, you should leave a time delay between the newsletters and the post to ensure that subscribers get exclusive access.

4. Turn quotes or statistics into infographics

Internet users love infographics and images. BuzzSumo found that articles with an image every 75-100 words had the most shares, so you should definitely be paying attention to aesthetics.

Use free image creation tools like canva to create infographics for your statistics. You can post these to Twitter and Instagram with links to your blog posts, too.

5. Turn videos into blog posts (or vice versa)

If you’ve spent time creating a video, you can embed it right there in a blog post to help demonstrate your point. Furthermore, you can transcript the video and make a whole blog post out of it!

Or, if you’ve expended energy writing a blog post, turn it into a script, film it as a video and post it on YouTube!

6. Rewrite it in other language

Typically you start your website in English and after some time you decide to have a Spanish version of your site. 

When doing most of people just get it translated, but in many cases it could be more useful for readers if instead of translate it, you ask your Spanish copywriter to use the content as inspiration. This way, the writer has more freedom than doing a translation, can add value from his own experience and can adapt the text to the audience. Yes I know that good translations should include localization and adapt the text to the audience, but let’s face it, something written by a native don’t need to be adapted, because it is created adapted.

Final thoughts

There are endless ways to repurpose your content, with the above ideas being just a few prompts. As you can see, you just need a little creative streak and you’ll be able to repurpose all your content with ease.

There’s no need to waste your energy, just get innovative!

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