Making your Spanish content work for you – an overview of keywords

Websites have evolved over time and can now be quite lucrative.  From online sales to generating traffic that attracts big-paying advertisers, websites can be a great source of income as well as informational platforms for organizations and businesses alike.  By having happy site visitors, the owners of these pages improve their page’s worth.  When hiring a Spanish copywriter, how can you make sure that the content written works for you, improving your site, its popularity and income generated?  Keywords are the answer to a good portion of this.

What are keywords?

Keywords are words that people search for in a search engine such as Google.  Some keywords are very popular, and others, not so much.  Some are indicators that people are fairly close to making a purchase, and others indicate browsing.  For well-designed websites, including certain keywords in the site will mean that the site will appear higher on the search results ranking.  Other factors such as popularity of the content, relevance, updates to the site, etc. are also involved in determining the ranking.  Keywords can be one way to work towards achieving a higher ranking. 

There are many kinds of keywords, from general to specific. For example “coats” is very general when compared to “women’s red pea coats”. “Coat” is probably searched for quite frequently and has thousands of searches per day, whereas “women’s red pea coats” is less popular- but is also probably indicative of a customer closer to making a purchase. This last kind are also known as long-tail keywords.

Spanish content benefits

For websites in the Spanish language, choosing good keywords can be very helpful for improving business and in some ways results can be easier to achieve than with English keywords.  There are less big companies with pages in Spanish, meaning that there is a greater likelihood of achieving a good ranking.  Talk with your Spanish copywriter to choose effective keywords and try some tests, toying around with your webpage to see what happens.  The population of Spanish speakers is growing and growing, meaning that websites and keywords in Spanish will only grow in their popularity and influence.


There are now many keyword research tools and general information available on the web.  This makes it easy for anyone to learn more about keywords and make them work for their purposes.  Moz offers a great overview of keywords as part of a series on SEO in general.  Using some of the keyword research tools can help you determine which keywords to use and what you can expect in return.  You must not only determine what keywords to use, you should search these keywords yourself to see what you’re up against.  If your favorite keyword for your company turns up 10 multinationals- chances are it will take quite a while to make the first page of results and you’re better off getting back to the drawing board.  Of course it always does involve a bit of trial and error and some time to see results.

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