How To Use Google Analytics To Improve SEO

If you do not see any result even after implementing all SEO tools and tricks to your website, it means you’re doing something that is not the right way. To identify your errors, you need to track your business goals and site performance. It’ll help you improve them quickly and get results faster.

Google analytics solves these. On top of that, this tool measures and unlocks the following SEO features you can use to improve the SEO performance of your website.

You Use Google Analytics To:

  • Check whether or not your content is working. It’ll create a supposition about your content performance. It highlights the content that drives social shares, traffic and builds more linking.
  • Identify the stuff that is getting higher ranking but not generating revenue or sales.

Creating Goals Of Your Site

You need to set a goal(s) if you’re wishing to measure or track anything that is producing revenue. Follow these steps to create a goal.

  1. On the right side of your admin panel, click goals and then create the goal.
  2. Turn on the two options below it.
  3. Select the template that matches your website’s plan.
  4. Give your goal a name and select its type.
  5. Let’s say you select a destination. i.e., drive your visitors to a specific page.
  6. Enter the URL of your desired page.

The tool will notify you when you’ll get a conversion through your goal. Similarly, event, duration, and pages per session are the options you can choose and set a goal.

Track Internal Search Queries:

The best way to keep track of what your audience is looking for is to monitor the search bar of your website. If you don’t have any search button, I’d recommend you to add this on.

The search bar, along with Google Analytics, will show you the keywords that are higher in demand. Also, it explains the interests and dislikes of your targeted audience. You should know what content should be provided and what type of stuff shouldn’t be posted.

Google Analytics reveals the ideas of content to create, which ultimately helps you to optimize your website more to generate more sales.

To stay updated and keep know how’s of your audience, change your Google Analytics settings as follows:

  1. Go back to your dashboard, then admin, and corresponding to settings.
  2. Turn on the site search tracking option. You’ll find this option when you scroll down the page.
  3. The option will show you more options on a new screen. Turn them all on.
  4. You’re done!

Google Analytics follows this fashion to keep you updated and track internal search queries.

These settings will tell Google to inform you when someone searches on your website. In this way, you’ll receive a data collection of keywords and other special things that must be present or offered by your website.


Since Google Analytics serves unlimited SEO tools, there are still a few tools present unnecessarily. You find various courses of action that you don’t even understand.

To make sure you’re working and focusing on the right things, you can select your concerning options on a single dashboard.

Customizing Your Dashboard

  1. Go to the customization tab under the home button and click the dashboard.
  2. Click create and name it.
  3. Choose the template that looks more convenient to you.
  4. Select only important metrics that are useful to you and give you conversions and leads.
  5. Don’t pick up vanity options that don’t drive revenue.
  6. You’ve got a promising dashboard now.

There are two types of the customized dashboard. The first is a blank canvas, and the second one is the starter dashboard.

The blank canvas is easier to use as you can add the metrics according to a comprehensive layout.

A customized dashboard of Google Analytics is much better than a WordPress dashboard. WordPress has paid tools, widgets, and add ons to keep you on track. This way, this (Google Analytics’) dashboard enables you to focus on important metrics and avoid further distractions caused by vanity metrics.


Handling your website with Google Analytics is not a piece of cupcake. Google Analytics ensures its users use its services easily and in an approachable manner. The alert settings are one of the influential keys to improve your SEO rankings.

Google Analytics will notify you for:

  • Fluctuation in rankings
  • Traffic spikes
  • Rise or fall in goal completions
  • Drop or spikes in revenue and bounce rates.

Creating Multiple Alerts

You can keep an eye on the ups and downs of your traffic, spikes in your revenue, or even in your goals going up or down. On top of that, Analytics understands that a website owner has not enough time to log into it every hour.

  1. At the same sidebar within the customization button, click on custom alerts.
  2. Click manage custom alerts > new alert.
  3. Name the alert and select the type of alert.
  4. Click Save.

You’ll get notifications if something good or bad happens. Now, you don’t have to check Google Analytics frequently.

Using Advanced Features In Google Analytics Can Improve Your Website SEO

Since the real meaning of SEO is not ranking but getting traffic that engages and provides you marketable assets. You’re not getting value if you rank higher but not getting engagement nor driving the real interest of the visitors to your site.

“When measuring SEO using Google Analytics, you don’t just want to track your organic traffic. What you want to do is measure the quality of your organic visitors.” Says Aufray

You see, Google Analytics holds an SEO power for your website. Just by selecting suitable metrics, you can make your website more engaging and ultimately get results. Engaging content, useful information, and insightful analysis are the major handles to boost your SEO rankings. These all are possible in one go only by Google Analytics.

One thought on “How To Use Google Analytics To Improve SEO”

  1. Yes it’s done to my website also, thankyou very much for helping me out, subscribed your blog…

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