The Call-To-action plays an important part of every website as it promotes marketing. But how to be sure about choosing the right way to get your users to respond?
Define the stages in the sales thread:
First you need to collate all your offers and arrange them along with the corresponding landing pages. It means you need to have records of your offers and the URLs. Then, recognize the following steps: awareness, evaluation and purchase which means prospective clients need to be aware of the product/service and are considering the quality offered before they are ready to buy it. The awareness stage is about the needs of the customers while the evaluation stage explains how those needs can be met and it leads toward a purchase. Defining the stages in your sales is necessary because all offers are not suitable for everyone. For example, you sell a translation software and a visitor to your website in the awareness stage probably came across an article on your blog simply because they were looking how to translate an expression. For this situation the best solution may be an educational webinar or an e-book. It may lead the prospective buyer into the purchase stage.
Identify the compatibility of your website pages with the above mentioned stages.
When you know what visitors like most in a particular stage of the sales you can figure out where to put the offer CTAs that are aligned to the stages. The best way to do this is to rely on marketing analysis and to your common sense. To make the best marketing decisions many marketers use HubSpot Conversion Assists. It helps to see what pages on your website are most interesting to leads and customers. For example, if you see that certain pages are viewed before lead converted into customers it means the pages are effective in the evaluation or purchase stages. Of course, common sense should not be neglected as logical thinking can bring you to some solutions about who your visitors are. Sometimes you easily place visitors depending on what page they are at.
Use analysis to detect good offers:
If you have identified a lot of offers for each of the stages you could discover more about the best offers. This is especially important if you have a wide range of offers and want to choose which offers to use in CTAs on your website. Though, if you don`t have many offers, you may want to create CTAs for all of them so no need to use the same CTA on every page. Also, you can choose the best offers by using the landing page conversion rate. At the end, when you add all the offers and match them to their appropriate stages in the sales you will know which offers you will use in CTAs in which website pages. The final step is to add the CTA buttons for the offers to the respective webpage.
As a Spanish copywriter I can help you to write or proofread your CTAs and all the rest of the text of your website. Write me a message with your idea and I will give you a budget!