How a copywriter uses analytical writing

One of the most asked tasks for copywriters are reviews about products, services or websites. In this kind of text, the writer has to give an opinion, but only after showing the reader the objective facts about the thing reviewed.

Let’s take a look to this kind of writing

Analytical paper requires skills to deal with ideas related to a particular topic by carefully using evidence. Even within analytical writing we can differentiate several sub-types of writing.

  • Analysis based on close reading: When analyzing literary works or a rhetorical speech, you need to analyze through writing the style or the tone of the author. This is how the purpose and the idea is achieved and understood.
  • Compare and contrast: Sometimes you may need to compare and contrast two passages or two different texts in order to understand the nature of something. What you might be looking for here is the different styles of writing, the tone and the purpose of each piece so that you can create a well-established contrasting analytical writing.
  • Theoretical writing: This type of writing is particularly useful for students writing literary essays as it relates to analysis based on literary theories, culture and history.

Analytical writing therefore, calls for detailed evaluation of something in order to understand its core and essential features. For example, analyzing William B. Yeats’s poem “Byzantium”, it’s not enough to say that it`s a powerful poem and then go on interpreting the lines. You need to know in what way the poem is powerful. This is where good syntax is essential as you will have to analyze the language component parts and how they coordinate to create the idea. Similarly to the management essay, if you are asked to analyze a particular theory applied to modern organisations, you need to outline the most important features of the theory and relate them to the specific organization.

This type of writing makes a detailed examination of something in order to understand its nature and its essential features

Argumentative writing

Argumentative writing is similar to the persuasive although there is a difference in terms of the strength of the claim presented. The initial step in this type of writing is to collect sufficient evidence and give a reasonable argument on the issue. Also, you should define some answers prior staring writing considering the following questions: How large is the audience and what am I expecting as their opinion? Shall I provide a general yes/no answer to what I am debating about? Do I have to do some quality research and how would I make the argument more specific?  Speaking of which, you need to establish a balanced attitude towards a debatable issue. In an argumentative writing you should not try to balance between two opposite sides but choose one and strongly debate on it. Use clear language with quoted cites from scholars to support your ideas. Provide facts and reasons to strengthen your claims. Instead of negating use refuting to prove opposite claims are wrong. You must be prepared to address the opposite views in a way that you address them reasonably. Most importantly you need the following to be able to confront opponents:

  • Ability to understand the topic you are writing about
  • Avoidance of preconceptions and biases
  • Instilling trust in you readers

No matter which writing style you chose, you need to bear in mind that any writing style is an individual reflection of their personal ability, unique voice and the way of approaching their audience and readers. As a Spanish freelance copywriter I can help you with reviews and articles about your product or website. Do not hesitate to contact me to get more information.


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