Many factors have historically affected Hispanics’ health and wellness decisions and behaviors. Thus, as a marketer or content creator, you need to learn to recognize these factors to shape your message and reach Hispanic consumers efficiently and effectively.
Know that it will not be easy, as this segment is particularly reactive when it comes to health issues and topics. Nonetheless, that does not mean there aren’t great opportunities for content creation.
Below, I will share some of the top health & wellness content ideas for the Hispanic Market in 2021 to help ease the content creation process:
1. Healthy Recipes
In general, Hispanics favor cooking at home over dining-out or ordering in. According to a recent National Eating Trends’ report, 73% of U.S. Hispanics’ lunch meals are prepared and consumed in-home — and lunch is the largest meal of the day for U.S. Hispanics.
Therefore, a great and easy way to generate engagement and drive traffic to your website, blog, or social media profile is by sharing health-oriented recipes and cooking tips that could appeal to this demographic.
Additionally, note that women are usually the homemakers within the Hispanic culture and that your recipes should include ingredients that resonate with this segment (i.e., chili, avocado, rice, beans, tortillas, tropical fruits.)
For instance:
- X X Lunch Ideas for the Busy Mom
- Easy-to-make Healthy Lunch Options
- Nutritious Recipes You Can Make in 20 Minutes
- Healthy Delicious Meals Your Kids Will Love
- Easy to Make Veggie Tortillas
- XX Best Gluten-Free Bean Recipes
2. Warning Pieces
Have you ever heard the saying: “bad news travels fast”? Well, when it comes to wellness topics, it applies! As humans, we are more likely to share bad news or negative information. Hence, another great idea for content that can resonate with your audiences is focusing on warning audiences about “red flags” or trendy health issues.
Research what are the most common health concerns within the Hispanic community. For instance, Latin Americans have disproportionately higher rates of obesity and diabetes when compared to Asians, African-Americans, and other minorities. Other health problems that heavily affect Hispanics include stress, neurocysticercosis, and tuberculosis.
Thus, take this information and spin articles that will catch your audience’s attention. Below a few title ideas:
- The Dangers of Sleep Deprivation
- What to Eat if You’ve Been Diagnosed With Diabetes
- Consequences of Unhealthy Eating Habits
- Medication Safety Tips
- How to Cope with Work-related Stress
- How to Minimize Your Risks of Having a Heart Attack
3. Product Reviews
Product reviews are a great way to interact with Hispanic consumers. According to Nielsen’s market research, this segment is highly influenced by what experts have to say. More so, 62% of Hispanics say ‘quality’ is the factor that most influences their brand loyalty.
Hence, adding well-researched, unbiased, and ascertainable product reviews that talk about your brand’s offerings will go a long way with the Hispanic community.
As a result, think about articles that highlight your products’ tangible benefits and support those claims with data or customer evaluations.
4. Alternative Medicine
Alternative medicine is very popular among Hispanic consumers. So, writing about alternative medicine can be another excellent way to boost leads and engage your readers.
However, make sure you do your homework, as this is a sensitive subject. You need to make sure your pieces are not steering readers away from mainstream treatments, especially those dealing with chronic or life-threatening illnesses.
I suggest you keep it light. Herbs and in-home treatments are good places to start! For example:
- The XX Best Bedtime Teas To Help You Sleep
- Natural Remedies for Sore Throats
- Best Foods to Relieve Constipation
- Tips to Naturally Regrow Your Hair
- XX Foods to Help You Lose Weight
- Natural Herbs for Eye Wellness
5. Answer FAQs
Answering commonly asked questions is an excellent way to position yourself within search engines. Thus, when looking for inspiration for your blog or site, consider answering a few of the most common health and wellness questions that people are Googling, such as:
- How to lower blood pressure?
- What is keto?
- What causes kidney stones?
- How many calories should I eat per day?
- How to lower bad cholesterol?
- How to get rid of hiccups?
- How to lose weight fast
- How to deal with stress?
Know that providing helpful answers to these and other related questions can elevate your numbers and result in better web traffic.
6. Mental Health
It is no secret that 2020 took a toll on mental health. According to recent statistics, 40% of U.S. adults reported struggling with mental health or substance use last year. More so, in recent years, serious mental illness (SMI) rose from 4 percent to 6.4 percent in Hispanics ages 18-25.
Therefore, talking about mental health can open many doors if your goal is to connect with audiences and build long-lasting relationships.
7. Exercising
Historically, Hispanics are no strangers to exercise, especially when it comes to team sports like soccer, baseball, volleyball, and basketball. Thus, if you are looking to connect with this segment putting together pieces related to exercise and fitness can go a long way!
However, know that given the Coronavirus pandemic, many gyms, courts, and athletic centers remain close. Hence, your content should focus on interesting easy-to-follow guides with routines and in-home exercise tips.
8. Preventive Health
Lastly, consider riding the preventive health wave. Stay away from the obvious by avoiding topics such as COVID-19, vaccines, and the pandemic. The web is already saturated with countless articles speaking about these topics!
Think about new ways in which you can join the conversation.
Below some title ideas to get you going:
- XX Ways to Prevent Blood Clots
- XX Tips to Child-Proof Your Home to Avoid Accidents
- XX Exercises to Prevent Arthritis
Although Hispanics are lumped together in demographic profiles, the group is by no means uniform. Therefore, it is imperative to consider the type of Hispanic consumer you are looking to target so you can choose which of these topic categories could resonate better with your blog’s audience.
