The primary goal of landing pages is to generate conversions and leads. The aim is to keep clients focused on the end goal, be it finalizing a purchase, signing up for a free trial, or subscribing to an email. Your landing pages should include the following design elements to attract a large number of visitors:
- Concrete and specific goals
- Large fonts and few images
- A clear call to action
- Simple landing page form
- Eliminate navigation component
- A simple site design
It is typical for marketers and business owners to question why their landing pages are not getting any traffic. They hold an assumption that a spectacular landing page with super graphics and a call to action (CTAs) implies massive traffic. That is where they go wrong. The prospects of driving strangers to your landing pages without other online marketing strategies are limited.
6 Marketing Strategies for Driving Traffic to Landing Pages
There are many marketing strategies out there, and knowing the right one can be tricky. That’s why we have picked the best marketing tactics that are affordable (if not free) and guarantee a return on investment (ROI).
So, let’s not waste any more time. Here are the best marketing strategies that will drive traffic to your landing pages.
1. Email Marketing
Email marketing is considered one of the most successful direct marketing mediums, with an average ROI of $42 for every $1 spent (DMA, 2019). According to FinancesOnline, there are a total of 4 billion email users as of 2020 worldwide. The figure is likely to reach close to 4.5 billion in 2024. It is no surprise email marketing is an effective tool that can drive massive traffic to your landing page.
When designing an email subscription form, be very honest with your registration. Remember to value your customer trust if you want to convert them from regular customers to fans. Just make explicit content with a clear call to action. Lastly, provide your company name and address at the bottom and a simple way for them to unsubscribe.
2. Social Media Marketing
Social media has become a great source of traffic and interaction for brands all around the world. Different platforms, such as Instagram, Tiktok, Facebook, YouTube, and Twitter, have enabled businesses to increase their fan base through interactions for free.
When it comes to raising brand awareness and building customer relationships, social media comes out on top. You can attract potential visitors to your landing page by performing a live video on Facebook or Instagram. For best success in driving even more traffic, you need to integrate your Facebook landing pages with paid Facebook Ads. You can also be creative and spark engagement on Twitter through hashtags.
3. Collaborate with Influencers
Influencers are social media specialists who have built significant, loyal followings, usually in a particular group of people. When someone else supports your items or services, your brand gains credibility. Influencers help brands create content that reaches a larger audience by sharing their experience. It eventually drives back traffic to your landing pages.
For example, Amazon’s Audible partnered with You Tuber Grace Helbig and other influencers to create their brand awareness of more than 180,000 audiobooks. She made a sponsored video and gave her audience a link to get the first audiobook for free. Audible achieved a total audience of 132 million people through these influencer initiatives, with over 83 million views on YouTube.
Lastly, fully follow the Federal Trade Commission (FTC) guidelines on requirements for interacting with online influencers.
4. Guest Blogging
Guest blogging is another considerable strategy to drive traffic to your landing pages. A better way to begin is by searching for blogs that align with the subject of your landing page. Additionally, contribute to posts that get a higher number of comments to get noticed. It increases the chances for the owner of the blog to respond to your email pitch.
When you do get a chance to guest blog, make sure your content is easy to comprehend. Include links to your landing page to attract new, prime readers who can turn into potential customers.
5. Paid Search Marketing
Paid search marketing is a form of advertising in which you pay a fee in advance to have your ad show at the top of search engines whenever someone types in a particular keyword. The most sought-after example of a paid search marketing is Google Ads.
For example, pay-per-click is a strategy in which you earn money each time a customer clicks on an ad on a search engine. To drive traffic back to your landing pages, ensure your headline addresses customer intent. It should have a concise message and an excellent call to action to present oneself as the leading solution to their concerns.
6. Website Internal Linkages
Internal linking is a significant way of linking your landing pages to other sites via your domain. The goal is to drive traffic to your landing page for a long time. Furthermore, people are more likely to trust information shared by a third party than that provided on the primary site.
To boost your website’s Google ranking, you can republish old content and give it new life by linking to products in the same line. It allows visitors to learn more about your products and tactics while also demonstrating your knowledge of the issue they’re trying to address.
7. Share Content in Forums
Community forums such as Reddit and Quora boast an average of 400 million active monthly visits each. These are forums where people from all walks of life express their genuine feelings on various brands. However, the cost of advertising is dependent on the type of ad and the traffic it can derive.
Ensure you participate in the discussion by engaging users in the comment areas. Provide them with solutions that your landing page can solve. Just make sure that the information you provide is accurate to persuade people to click on the links you provide in the reply section.
The marketing strategies outlined above are the greatest for driving customers to your landing pages and setting you up for success. Remember that the first step to boosting conversion rates is to understand what your target audience wants. Regardless of the size of your business, the approach you use, whether paid or free, should provide you with a good return on investment.