Speaking of copywriting, one of the most important part of the process is the briefing. A brief is a compilation of all that the project will consist of. This includes some background information and the necessary points as well as the anticipated outcomes of the project. The brief can be written by the person who is requesting a project, it means-the client or by the freelancer during and after an interview with the client.
How long should a brief be? Not too long but detailed. You need to be skilled to be able to write shortly about a project but avoid giving general information. The general thread in the brief should be your aim of writing it-what do you want to gain, a purchase made by the reader or looking for more information by them. In order to write an insightful brief a lot of information about the company should be considered. Initially, the name of the company and any alternative names related to it must be clear, any detail related to the company, like a logo or a slogan and of course a person to correspond with.
Speaking of the company, there is plenty of information to provide. For example, what are some accomplishments in the past and what specifics attract customers in the present? Stay brief in describing your brand, the fewer the words the stronger the message you want to send. Think about referring to some difficulties clients might have before purchase decisions and how you approach these difficulties. In order to do this, you need to know really well the field of your expertise. Others may also speak well for you so provide some valid feedback from customers.
Considering the project, give a careful description of the nature of your work. Prepare also a scope of work which is an outline of work and the variables that might influence the project. The scope has to highlight the essential work that needs to get done and this is called inclusion and it can come as different categories. When doing all this, you must be focused on your target audience and encourage them to take an action. Language is also important therefore, you should align the style to your brand. A timeline should also be included in the brief if timing has previously been defined.
To sum it up, the focus should be to determine the real aims and objectives, to identify the target audience or customers and to describe the positioning standards. To put it simply, prepare a list of questions before you engage yourself in writing a comprehensive brief that will produce an excellent end result. This process will enable you to understand the job from your clients` perspective which is important to consider. No matter whether you create a brief for a website, a manual or a blog, do not start it unless the project is approved with a paid deposit and be flexible to changes and updates if necessary.
