Quotation, n: The act of repeating erroneously the words of another.

Ambrose Bierce.

A copywriter needs to create engaging texts. One tip to engage people with your text is begining with a quotation. This works because people like people, and a quotation creates a personal link between the reader and the text.

We are reading a lot every day. So we need something that reaches our interest to keep real attention. This is what a personal link does.

Sometimes is a good idea talk about yourself in the texts you write, but it is not always possible. However, a quotation is much more flexible, as we have good quotes about almost every topic.

You do not need to find the best and most original quote. But, it is better if the reader doesn’t read it every time he opens the Internet.

In Spain the quotation I have chosen for this post is not famous, so it can be seen as original.

So here you are a little writing tip for today.