Copywriting is the essential skill of writing sales promotions and marketing materials; it’s all about being a good salesperson that can cleverly persuade people to buy into a product. This is why it is an absolutely vital skill when it comes to online marketing, including promoting your brand to an online audience. Copywriting is a skill used in so many fields of work, so it is an important skill to master. This article will give you the basics you need to know about the field of copywriting.
What Exactly is Copywriting?
Copywriting is needed in promotions to target specific audiences and sell products or services. Before the technology age, copywriting was still a relevant skill in advertising, but it has completely exploded since the introduction of the internet and electronic marketing. It encompasses a vast array of writing tactics, including websites, e-mail copy, online articles, social media posts, ads, and more.
A marketing campaign for just one product can require copywriting for all of these components in order to run a successful campaign. This is why there is such a large need for freelance copywriters, and why you should want to possess this highly-sought-after skill.
How Does it Fit With SEO?
SEO copywriting is still on the increase, with numerous businesses seeking experienced and talented copywriters. This would mean writing marketing materials with search engine optimisation in mind, creating SEO-friendly content that also puts sales across.
Of course, in order to do this, you have to have some knowledge of SEO and how to create engaging online content, and only then can you master the skill of SEO copywriting.
What Makes for Good Copywriting?
If you want to create the best online content, you have to make sure you target a specific audience with your words. This means writing advertising content that is geared at a certain demographic, meaning you can write better and make more sales. In addition to this, you should make a connection with your audience; try writing in first person to strike up a rapport. This is a really good way to persuade people to buy into your products or services.
Although this point should be fairly obvious, good copywriting should really show off the product or services, or in the case of brand management, it should really sell the company as a community that people will want to be a part of. To do this, not only should you use persuasive language and classic advertising techniques, but also try including client testimonials, test results that compare the product to competing brands, or include a marketing video.
You should also include a call to action that will encourage immediate engagement by clients. This means guiding them into interacting with the content in some way, using imperatives such as “click here to see how easy it is to use this product” or incentives such as “order now to save 10%”.
Copywriting is a skill that takes time to develop, and it requires tweaking and changing your writing style over time when you know what works.
Now that you know a bit about copywriting, it’s time to combine this knowledge with prior SEO skills to become a copywriting master.