Any type of writing will take a different form, and it’s vital to know what approach to take. Content writing for blog pieces, for example, are quite a specific type of writing that any blogger needs to master. It’s quite a case of trial and error, finding out what your audience likes when you see how well the post has performed.
However, there are some general writing guidelines you can adhere to, and we are going to talk about them below.
- Organise Your Ideas
Now, I’m not saying that you need to write a detailed plan complete with bullet point lists. However, it’s a good idea to know precisely what you want to say before you sit down and start typing, or at least have a pretty good idea.
2. Think About the Reader
Blog writing is intended to entertain the audience, but it might also be a little about education. Think about who your visualized reader is, and what they might want to gain out of reading the article. This way, you will have a better idea of the content you want to include and be able to adapt it for your reader.
3. Use Short Sentences
Short sentences are easier to read and easier to comprehend. Each sentence should convey a particular thought, and the idea you are expressing should come through clearly. You don’t want to confuse your readers!
For a similar reason…
4. Use Short Paragraphs
When readers are faced with an enormous block of text on your screen, they will be put off. It’s better to group text into small paragraphs, with some white space in between to help the reader’s eyes. Because blogging is quite informal, you can put paragraphs wherever you like, rather than just using paragraphs to introduce a new idea.
5. Stick to Simple Word
Blogging is about reaching a wide audience and communicating with them. As a result, you don’t want to write using complex, lengthy words that might confuse some of your readers. Stick to simple vocabulary instead.
6. Be Conversational
Blog readers want to connect with the author. Make sure you use an informal, conversational style that will draw your readers in and make them feel like they know you. To do this, try inserting some humour into your text, and using personal pronouns like “I”, “we” and “you”.
In fact, the use of “we” is the best way to connect with your audience, as it will make them feel like part of the team.
7. Be Specific
Readers have clicked on your article for a reason. They want to know something, so don’t beat around the bush. Let them know exactly what they’re looking for, and be very specific in the way you say it. Don’t leave room for confusion!
8. Be Clear
This probably goes without saying, but you have to be clear. Without clarity, the writing fails on every single level – the reader won’t be able to understand it! My top tip here is to wait a while before proofreading your text, or even get someone you trust to do it for you.