2020 has been an unprecedented year, affecting virtually every industry worldwide —including the blogosphere. It has been a year of many changes, transitions, and adaptations as COVID-19-related content has flooded media outlets for the blogging community.
As a result, many writers and content creators have struggled to create relevant and unrelated content that could genuinely connect with target audiences.
But, as things go slowly back to “normal,” the door for new and exciting content ideas opens. Thus, to get your blogger wheel spinning, I have come up with a list of 12 potential topics and blogging ideas for the Hispanic community in 2021.
1. Tokyo Olympic Games
The Olympic games have always been a conversation starter. Nonetheless, for the first time in history, the games were postponed due to the Coronavirus pandemic. As a result, the marquee attraction is now set for 2021 from July 23-August 8.
The Tokyo Olympic Games represents an excellent opportunity to engage with new and existing audiences. The long-awaited event brings together countless sports ranging from archery, boxing, gymnastics, and swimming to rugby, tennis, soccer, and water polo.
It is the perfect chance for your blog to cover individual matches, the event as a whole, or relevant competitions. All of which could pique your audience’s interest and drive more traffic to your site.
2. UEFA Euro 2020
One of soccer’s most significant events, the UEFA Euro 2020, was also a victim of the Coronavirus pandemic. The continental European competition was postponed, and the tournament will now be held from June 11-July 11, 2021. If everything remains as planned, 12 countries will host the event, with several soccer nations taking part in it, including Spain, Italy, and Portugal.
It is no secret that soccer has acted as almost a religion and a major cultural component for people from all over Latin America — especially in Argentina, Brazil, and Colombia. Thus, Euro 2020 is another excellent topic idea to connect with Hispanic audiences and engage followers.
3. 2020 Copa Libertadores
Continuing the soccer trend, we cannot fail to mention the 2020 Copa Libertadores. And although the tournament started last October, the final stages are taking place throughout January 2021.
Up until now, four teams remain: Boca Juniors (Argentina), River Plate (Argentina), Santos (Brazil), and Palmeiras (Brazil), two of which have been eternal rivals.
As a result, the CONMEBOL (Confederación Sudamericana de Fútbol) estimates an audience of billions of viewers in over 169 countries for this final game taking place on January 30, 2021, in Rio de Janeiro.
Hence, if you wish to broaden your blog’s reach within the Hispanic community, dedicating a blog post (or two) to this popular event seems like the right thing to do!
4. Rio Carnival
Another iconic event you could include in your blog’s calendar is the Rio Carnival or Carnaval do Rio de Janeiro. It is an annual tradition dating back to the 1650s in Brazil that has surpassed its geographical limits.
Today, the Rio Carnival is the most popular and biggest carnival in the world, reeling millions of people who travel from every corner of the globe to partake in this popular event.
The event last took place in February 2020, before COVID-19’s quarantine started, and will hopefully take place in 2021 as scheduled. Nonetheless, even if the event is canceled or postponed, the carnival poses a great opportunity to explore Latin American culture.
5. Flower Festival
Medellín, the second-largest city in Colombia, celebrates The Flower Festival or Feria de las Flores every year between July and August. It is considered the city’s most prominent cultural event featuring colorful parades, flower competitions, folklore shows, horse fairs, live music, and more.
It was inaugurated in 1963. Since then, it has grown to be a trending topic for many Latin American news and entertainment outlets with thousands of local and international attendees.
So, if you are looking for an exciting story for your next blog post, writing about the Flower Festival can be a fresh new option. Plus, it offers the opportunity to feature beautiful photos and videos, making your posts much more appealing to your audience.
6. Valdivia Week
We have talked about significant events that can resonate with the Hispanic community as a whole. But, if you are specifically looking to connect with the Andean states’ audience writing about Valdivia Week or Semana Valdiviana will surely help you reach your goal!
It is a week of traditional festivities that has become an icon in the South — especially in Chile and Argentina. These celebrations commemorate the founding of the city of Valdivia and mark the end of summer in the region.
The event is filled with food, music, and fireworks that attract thousands of local spectators. Plus, every year, on February 9, decorated vessels sail through the Calle-Calle River, competing for the “most beautiful” prize, making it an excellent opportunity to include multimedia content on your site.
7. Grape Harvest Festival
Like the Valdivia Week, the Grape Harvest Festival or Fiesta Nacional de la Vendimia is another excellent topic to get the conversation going with Hispanic communities in the southern regions of Latin America.
It is also a great topic for blogs dedicated to food, wine, and gastronomic experiences.
This popular event occurs between February-March in the Mendoza Province in Argentina, attracting thousands of wine lovers from all over the world.
The Grape Harvest Festival marks the start of the harvest and stresses traditions dating back centuries, such as presenting fruit offerings to the image of the Virgin of Carrodilla. It also includes more modern rituals such as a massive concert featuring famous Latin American and Hispanic artists and the electing of a Harvest Queen.
8. Mistura Food Festival
Continuing with the food and wine trend, I recommend exploring topics regarding the Mistura Food Festival. It is considered Peru’s biggest epicurean event and the largest culinary festival in Latin America.
This annual 10-day festival allows Peru to showcase its love of food to the world. It is one of the most epic places for travelers and tourists to try flavor-infused dishes created by leading Latin American and Peruvian chefs. And, of course, a great chance to produce engaging content for your website or blog.
The Festival typically takes place in late August or early September. Although the 2020 edition did not take place (due to the Covid-19’s outbreak in the country), the event will hopefully take place in the last trimester of 2021 as per usual.
9. The Bicentennial of the Independence of Peru
Another important event that will take place in Peru next year is the bicentennial of its independence.
July 28 of 2021, marks 200 years since Peru proclaimed independence. Hence, to commemorate such an important event, the Government of Peru has developed a unique program that includes several activities.
Consequently, many prominent media outlets are set to cover them. Thus, this can be a chance for you to join the conversation by covering the milestone within your site.
10. Jacobean Year
2021 is considered a Jacobean Year or Año Xacobeo for Christians and St. James devotees around the world. For the Hispanic community, especially Catholics, a Jacobean year is very special.
The “holy” year occurs 14 times every century. Hence, it is crucial to acknowledge it within your content creation if your blog’s dynamic allows it. And to make it more appealing to your audience (and less religiously-oriented), I suggest you focus on the pilgrimage journey that takes place.
It is commonly known as the Way of St. James or El Camino de Santiago. A route that travels 500 miles through four of Spain’s 15 regions, ending at Santiago de Compostela’s Cathedral in Galicia and who summons millions of devotees from all over the world.
11. October 12
Tuesday, October 12, is considered a holiday in many Spanish-speaking countries such as Colombia, Costa Rica, Guatemala, Mexico, and Venezuela. It commemorates the arrival of Christopher Columbus in America and today is focused on celebrating indigenous people.
More so, given the vast Hispanic population in the United States, many U.S. states also observe October 12 as a holiday, usually referred to as Columbus Day.
In Spain, October 12 is celebrated and known as Hispanic Day or Fiesta Nacional de España. It takes a slightly different meaning as it honors the Spanish legacy, but its origins remain the same.
The holiday is charged with complex and changing meanings that present a great writing opportunity and open the door to interesting debate topics and opinion articles.
12. Day of the Dead
The list of trending topics would not be complete without including the Day of the Dead or Dia de Los Muertos. A celebration that takes place on the last day of October every year in many Latin American countries such as Colombia, Ecuador, Honduras, El Salvador, Nicaragua, Peru, and Mexico. This day is also closely associated with the Catholic celebrations of All Saints’ Day and All Souls’ Day (usually held on November 1 and 2.)
Overall, the festivities demonstrate love and respect for deceased family members.
It is without a doubt an exciting topic to include on your blog’s calendar as Day of the Dead offers many sub-topics. The celebration usually includes altars, special foods (e.g., pan de Muertos), colorful flower arrangements, Katrinas (sugar skulls), papel picado (paper cutouts), “ofrendas,” and many other traditions and worth-mentioning attractions.
BONUS: Latin American Elections
Throughout the last decade, politics in Latin America have become increasingly important, piquing the interest of virtually every member of the global Hispanic community. And although politics overall can be very controversial, 2021 will present many opportunities to generate valuable and prominent content.
Depending on your site’s nature and your target audience, you might be able to write about significant social, economic, and environmental topics—all resulting from many Latin American elections that are going to be held next year.
I suggest you pay special attention to Ecuador, Bolivia, and Venezuela, countries which have been in the media spotlight throughout the year, and that will continue to catch the Hispanic’s community attention.
Plus, you can also include the United States’ polemic political situation by addressing how new policies and President Biden’s new government could affect the vast Hispanic community residing in the country.
Wrapping it up!
As you can see, this new year promises to be a year filled with trending topics and interesting events. Events and traditions that can help you spice-up your site’s content and steer away from the monotonous issues brought by the Coronavirus pandemic.
Ranging from arts, sports, and entertainment to culinary, festive traditions, and political debates, this list is meant to inspire you to produce content designed specifically for Hispanic communities and Spanish-speaking audiences.
Additionally, many of these blogging trends will allow you to “join the conversation” and better position yourself within the blogosphere. Ultimately driving more traffic to your blog and allowing you to engage with the world’s fastest-growing market: Hispanics.