Category Archives: Writing Content in Spanish

Blog articles about writing content in Spanish. Tips about writing website content and writing in Spanish in general.

Types of Article Writing

There are many varieties of articles that you may encounter as a freelance writer. All of these articles have a slightly different layout and structure, which will be talked about below. Meeting the criteria of the client is vital, which is why you should be familiar with all the different article types.

Continuous Articles

A continuous article is one that is written as a whole, singular piece, not including subheadings or special formatting. These are common in newspapers and magazines, or in essays and other writing works.

This may seem like the easiest type of article to write, because you don’t need to think about subheadings. However, the lengthy quality to these articles can sometimes make them a little harder to read, and so you have to be clever when writing them.

Discourse markers (words that guide the reader through the text) are extremely important in these articles. These include words like ‘however,’ ‘firstly,’ ‘in addition,’ ‘on the other hand,’ and many others. It is vital to make continuous articles very engaging and ensure that they flow properly, otherwise you run the risk of writing a boring, void piece.

Split Articles

One of the most common types of article involves using a lot of subheadings. This very article is an example of this. These can be used in blogs and on a lot of other websites, which is why it’s common for freelancers to write using this style.

Usually, these articles feature a short introduction directly beneath the title, which is then followed by other sections broken up by subheadings. This allows the reader to navigate their own way through the text, picking out the bits that they deem more important. Additionally, the lack of big blocks of text is less intimidating and makes it look like an easier read, inviting a wide audience to engage with the piece.

Thinking of subheadings can be hard sometimes, but for these articles they are essential. Don’t get too caught up on witty subheadings – sometimes simple is best! Something to note about this kind of article is that the text beneath each subheading does not need to be one solid paragraph; multiple paragraphs can come under the same subheading. After all, smaller paragraphs only add to the appealing aesthetic effect of this article type.

List Articles

Some articles describe lists of certain things. For example, this article explains various content curation tools useful for freelancers.

Once again, introductions are useful in these articles. It gives the reader a brief idea of what will be in the following list, and lets them know if this article is what they were looking for.

There is nothing particularly special about the layout of these articles. Following the introduction, the list below should be comprehensive and easy to follow, with explanations that aren’t overly wordy or too descriptive. Succinct, relevant information is all you need to include.

A conclusion is probably useful too, just to summarise what was included and perhaps to provide an overall opinion.

Choosing a Style

More often than not, the client will tell you which article type is preferred. It is fairly obvious when they want a list article, and generally based on what company/website you are writing for, you can figure out whether a continuous or a split article is better. If you are in doubt, try reading past articles that are similar and take notes of the style.

Otherwise, simply ask the client which kind of article they would prefer, and this will avoid disappointment and any extra work in the forms of amendments.

Sometimes, if you have a little freer reign, the choice will be yours! Decide which style you like best and stick to it!

Hooking the Reader Until the End: Writing Interesting Copywriting Articles

When it comes to writing articles, especially long ones, it’s important to create a killer hook that will make the reader want to read on. Sure, a catchy headline and intriguing first sentence might make the audience a little curious about what else you have to say, but these things are simply no use when the rest of your piece is boring.

There is a real knack to writing addictive articles that pull the reader through the article, sentence by sentence, until they reach the end. It can be tricky, especially if your end goal is to sell something through copywriting.

Well sit back and relax, because I am about to tell you how to write an article that will do all that and more.

Tip #1: Make Everything You Write Personal

If you write an article that doesn’t seem a little personal, people will switch off. It just seems a little too much like an advertisement, and real people crave real connections. Selling things is about making that connection with a huge audience.

To do this, you should be allowing people to feel like they know the writer. Use second person (like I’m doing in this piece) and simple vocabulary to seem accessible and friendly. That way, people will want to know what you have to say.

Tip #2: Plant Seeds of Curiosity

Like I mentioned at the start, getting people to read on requires piquing their curiosity. This, of course, relies partly on strong opening sentences. Keep these openers brief and ensure that they resemble spoken language – remember, you’re trying to be friendly. Furthermore, you can add in a question or say something that vaguely unsettles the reader in a way that urges them to find out more.

Then comes the rest of the article. Throughout the piece, the audience should be curious enough to keep reading. So at the end of each paragraph, throw in phrases like:

• “Now here comes the good part…”
• “But there’s more…”
• “Read on to find out…”

These little phrases will encourage the reader to discover more by continuing to read.

Tip #3: Answer All the Reader’s Questions to Make it Flow

Copywriting needs to show the reader why the product or service you’re selling is going to help them. This means that, as the reader continues their journey through the article and learns a bit more, they are going to have more and more questions about the product.

You need to anticipate these questions and have them answered in a logical order. To do this, think about what questions will arise based on the headline, then lead the reader through the answers in a way that makes sense. Tell them all the exciting ways your product will change their lives, and it is sure to have them hooked.

In the End…

Any copy that is too long will end up causing boredom. Trim down your article to make it concise, snappy, and effective.

At the end of the day, good copywriting takes practice, so stick at it and you will find that your writing prowess only continues to grow.

8 Writing Tips for Blog Pieces

Any type of writing will take a different form, and it’s vital to know what approach to take. Content writing for blog pieces, for example, are quite a specific type of writing that any blogger needs to master. It’s quite a case of trial and error, finding out what your audience likes when you see how well the post has performed.

However, there are some general writing guidelines you can adhere to, and we are going to talk about them below.

  1. Organise Your Ideas

Now, I’m not saying that you need to write a detailed plan complete with bullet point lists. However, it’s a good idea to know precisely what you want to say before you sit down and start typing, or at least have a pretty good idea.

2. Think About the Reader

Blog writing is intended to entertain the audience, but it might also be a little about education. Think about who your visualized reader is, and what they might want to gain out of reading the article. This way, you will have a better idea of the content you want to include and be able to adapt it for your reader.

3. Use Short Sentences

Short sentences are easier to read and easier to comprehend. Each sentence should convey a particular thought, and the idea you are expressing should come through clearly. You don’t want to confuse your readers!

For a similar reason…

4. Use Short Paragraphs

When readers are faced with an enormous block of text on your screen, they will be put off. It’s better to group text into small paragraphs, with some white space in between to help the reader’s eyes. Because blogging is quite informal, you can put paragraphs wherever you like, rather than just using paragraphs to introduce a new idea.

5. Stick to Simple Word

Blogging is about reaching a wide audience and communicating with them. As a result, you don’t want to write using complex, lengthy words that might confuse some of your readers. Stick to simple vocabulary instead.

6. Be Conversational

Blog readers want to connect with the author. Make sure you use an informal, conversational style that will draw your readers in and make them feel like they know you. To do this, try inserting some humour into your text, and using personal pronouns like “I”, “we” and “you”.

In fact, the use of “we” is the best way to connect with your audience, as it will make them feel like part of the team.

7. Be Specific

Readers have clicked on your article for a reason. They want to know something, so don’t beat around the bush. Let them know exactly what they’re looking for, and be very specific in the way you say it. Don’t leave room for confusion!

8. Be Clear

This probably goes without saying, but you have to be clear. Without clarity, the writing fails on every single level – the reader won’t be able to understand it! My top tip here is to wait a while before proofreading your text, or even get someone you trust to do it for you.

How to Persuade On-The-Fence Buyers

It’s all well and good to spend money trying to gain new viewers for your site, but what about converting people who are already interested?

Different businesses have different goals, and it’s essential to know your own. Many companies focus on expanding their network and gaining clicks and likes on social media, but is this really the best strategy?

Doing thiswill lead to more sales and thus more profit. So, sit back, relax, and I willtell you how you can persuade people to take the plunge and press that ‘Add toBasket’ button.

Build a Buzz

First of all, it’s a good idea to create a sense of excitement around your products. Invest in a marketing campaign building up to a new release, and focus on social media and mailing lists.

Notice that you don’t need a new product to do this. A new deal or even a new box that comes as the package may work you to give them an excuse to buy.

There might be people who are just waiting to buy your products, so mailing your prospective customers can keep them excited about making a purchase. Consistently providing content to your social media and mailing list nurtures this excitement and potentially leads to purchases.

Inspire Your Audience

Some people might be the right fit for your products, but they need a little convincing. Using your original content, show them how passionate you are about your own products and values. Furthermore, you should be guiding your audience about why now is the right time to act on their desires.

If people are already interested in your products, inspire the passion that you feel about them. For example, you can suggest new uses for your products. Are you selling wine? Why don’t you show how beautiful your bottles look in a dining room as a part of the decoration?

Education, Education,Education

Nobody is going to buy your products if they don’t know what they have to offer. You can talk about your general industry all day long, but people might not necessarily want to buy into your products. So what can you do?

Educate people! Tell them what they’re missing, what they get out of your products, and what specific benefits you are able to give them. If you educate the audience about your products, they are much more likely to buy them!

The Last Word

What this article is mainly about is deepening your appreciation for your existing audience. Of course, expanding your business is quite important, and getting new customers is always a good thing. However, nurturing your existing audience is equally, if not more, critical.

When you release a new product or service, it’s important that your existing customers buy from you again. That’s why you need to excite, inspire, and educate the people already on your mailing list.

The Key to Effective Bullet Points

Bullet points can actually be reallydifficult to get right. It seems easy, and you might think you already knowwhere to put them and how to use them. However, the fact is that you can’treadily slot bullet points into any piece of copywriting and have them fitperfectly.

If this scares you, don’t panic. Simplyread on to find out whether you are really using bullet points correctly; andif not, discover how you should be applying them.

Tip #1: Place the Most Important Information Strategically

The first and last bullets in the list willusually attract the most attention. Unless your bullets are in a logical order,then you should place the most important items first and last in the list. Thatway, you will cleverly convey what is most important.

Tip #2: Make Them Match

Ensure that each bullet in the list followsa similar grammatical construction. For example, it can be helpful to starteach bullet off with a verb. Having the same pattern to follow throughout makesit much simpler for the reader, which is the whole idea behind bullet points inthe first place.

Tip #3: Ensure Each Bullet Follows on from the PlatformStatement

A platform statement refers to the introductory words that lead on to the bullet point lists; it usually ends in a colon.

Every time you write a bullet point, itshould read on cleanly from the platform statement as a normal sentence. If itdoesn’t read on without a break, or if it doesn’t make sense, then change it soit does.

Tip #4: Keep Your Punctuation Consistent

There are no perfect rules about how tostyle your bullet points. If you want to start each point with a capitalletter, ensure that all points have acapital; if you want to end on full stops, ensure that all points have a full stop. This is a matter of proofreading thatyou should not neglect.

Tip #5: Stylise Your Points

There are many different types of bulletpoints. Circles, ticks and checkboxes are all very common, as are arrows, andthey all convey different things. Circles are good for lists and simpleinformation, arrows convey a sense of action, and ticks signal to the readerthat they are getting a list of benefits.

Depending on what you are writing, youmight want to change up your bullets. In copy, for example, you could use ticksto symbolise benefits of products and crosses to signify drawbacks. This iscompletely up to you, but it’s something to think about.

Finally, you should also consider the text.If you have huge blocks of text in each bullet, its best to embolden, italiciseor underline the first part of the bullet, summarising the general information.For example, in copy, you could write something like:

  • Free shipping: and then go on to saysomething about the company’s shipping costs and where they ship to.

As a summary of this point, don’t be afraidto experiment with how your bullets look; style is an often overlooked, butimportant, aspect of how effective your bullet points will be.

Choosing Your Tone of Voice When Copywriting

A huge aspect of copywriting involves tone of voice, but how do you know if you’ve got it right? This is particularly difficult for a freelance copywriter, who have to figure out the right tone to use for different businesses.

In this article we will be looking at how you can hit the nail on the head when it comes to the right tone for your copy.

Branding & Personality

It may be useful to think of your business (or the business you are writing about) as a person. If you humanised them, what would they be like? When making your hypothetical mind-map about this, try to avoid generalised words like ‘friendly’ – almost every brand in the world wants to be friendly.

Instead, think about specifics. Nike, for example, would be a tenacious, hard-working person. Coca-Cola would be relaxed and sociable. These are the kind of things you should be looking at.

And if the brand were a person, how would this person talk? This is key in establishing the brand’s voice.

Branding & Values

Every company has values that they want to push. People connect more with brands who they share values with, so it is important to adopt the same values as your target audience. Make a list of the values you think the company possesses; if it helps, reflect on the brand’s values in the past and whether these have changed.

Consider how these values would translate into the language of your writing.

Now the Good Part: The Style of Writing

Now we will talk about what you came here to see – how should you be writing? I can’t concretely tell you how you should be writing, because part of being a good writer is developing your own flair and skill.

For example, friendly and conversational brands will use ‘you’ll’ and ‘doesn’t’ rather than ‘you will’ and ‘does not.’ Adventurous and laid-back brands will use ‘awesome’ and ‘stoked’ rather than ‘good’ and ‘motivated.’

It may be helpful to fill out a table regarding your company’s values, how they want to come across, and how a person with these same values and personality traits would sound if they were speaking. You should be getting into the minds of the audience, in a way.

A final thing to note about tone is that you should always be consistent. If you change your voice halfway through the copy, it seems unnatural, strange, and will probably put the reader off. Re-read your piece thoroughly afterwards to check that the tone remains consistent. As long as you have this aspect nailed, you will more or less be able to write good copy regardless of the specifics of the tone.

Writing a content plan for 2019 for a Spanish audience

A new year, new goals, new blog posts. If you happen to have blog, it is really important to plan your posts ahead of time. By creating a content plan for the following year, you are able to avoid the so called “writer’s block” every month, or at least regarding the titles for your blog posts.

Last year, I wrote a post about writing blog posts throughout the year for the Spanish audience. Even though I did not completely stick to this plan, it was quite interesting to look at it whenever I had no idea what to write about.

You see, having a content plan with exact dates when to post on is key, because you write for an audience. They expect constant posts. They want to know when you write. For example, if you post each day, they expect an article to be there daily. It is essential to set a day or some days to post on your blog in order to keep your audience.

There are other aspects that you should keep in mind when you start planning your posts for the following year. Each month is different, and people usually want to read something that they can relate to. I have said it before, and I will repeat myself because it is important: People want to read about events and topics closer to what is currently happening in their lives. I mean, it is quite odd to write about Christmas in the middle of summer, or about Valentine’s Day in October. It just does not make sense.

As this blog is both for people who are learning Spanish and Spanish natives, the topics are quite diverse, ranging from posts about culture, to grammar and vocabulary. In addition, there are posts about content writing, and freelancing. Below, I will write my content plan or some ideas about posts that I want to share with you in the next couple of months. You might even end up getting inspiration for your own content plan for your blog. Let’s start.

January

Given the fact that January is the first month of the year, this is the moment when you should write about your New Year’s Resolutions. You can always write a post in which you look back at the year that has just passed. You can see what you did well and what you did wrong and how you can improve.

Topics for the general public:

1.        What are your New Year’s Resolutions?

2.        How can you keep your New Year’s Resolutions?

3.        A look back at the year that has just ended

Topics for Spanish learners:

In this month, we will learn about expressing possession in Spanish, both with possessive adjectives and by using the preposition “de”. As for the vocabulary part, we will focus on presents, wrapping, letters, and everything related to sending Santa a letter. Why? Because the Spanish celebrate Christmas on the 6th of January, when the Three Kings ( los Reyes Magos) come with gifts. In addition, posts about Christmas traditions are suitable.

February

People usually associate this month with love, as Valentine’s Day is the main holiday.

Topics for the general public:

1. Valentine’s Day date ideas

2. Valentine’s Day gifts

3. Valentine’s Day origins and traditions

Topics for Spanish learners:

In February, we will focus on expressing love. The vocabulary that we will learn will mostly be related to expressing feelings. You will be able to learn some phrases to finally “conquer” the person that you like, or impress the one you love with some Spanish love phrases. As for the grammar, we will focus on the verb “gustar” (=to like) and its different meanings. Finally, for the culture part, we will focus on Valentine’s Day traditions in Spain.

March

This month is usually associated with the beginning of spring. Many people also relate March with Mother’s Day.

Topics for the general public:

1. Ways to show your mother that you appreciate her

2. Gift ideas for your mother

3. How to throw the best Mother’s Day surprise party

Topics for Spanish learners:

In March, we will focus on positioning adjectives, and shortening them. As for the vocabulary, in this month, we will learn about plants, trees, as the whole nature comes to life after a hard winter. You will also get to learn some words about the weather such as rain, fog, and other words that will help you describe spring. In addition, I will talk to you about how the Spanish celebrate Mother’s Day. In this way, you might even incorporate some traditions in your celebrations.

April

This year, Easter falls in April. Suitable topics related to this time of the year are ones related to this holiday.

Topics for the general public:

1. Origins of Easter traditions

2. How to organize an Easter party

3. Easter traditions around the world

Topics for Spanish learners:

In April, the main vocabulary focus will revolve around Easter. Together, we will learn about some key words that you need to know if you are spending the holidays in Spain. As for the grammar, I will teach you about verbs with prepositions, which will help you have smoother conversations in Spanish. As for the culture part, the main focus will be on Easter traditions in Spain, maybe even some foods revolving around the holiday.

May

When we think about May, we think about Labour Day, barbecues, and having fun with family and friends.

Topics for the general public:

1. Labour Day party ideas

2. Labour Day decorations

3. Labour Day traditions

Topics for Spanish learners:

In May, the main we will learn vocabulary related to food, barbecue, and having a party. This will prepare you for a great barbecue with your family and friends. As for the grammar, our main focus will be on negations. Sometimes, you simply have to learn how to say no. As for the culture lesson, we will learn about the main Labour Day traditions in Spain, and maybe even focus on the famous Cinco de Mayo, even though it is a Mexican holiday.

June

June is the first month of summer, so the focus should be on this season, and even the holidays.

Topics for the general public:

1. How to plan a perfect holiday

2. How to post articles while on holiday

3. Organize your office for summer

Topics for Spanish learners:

In June, the vocabulary that you are going to learn is going to be related to summer. We will talk about the beach, some activities that you will get to do there, and maybe even about packing for the holidays. As for the grammar lesson, our main focus will be on the future, about making plans for your vacation. In addition, for our culture lesson, we will learn about what the Spanish do in the summer. Do they have some traditional foods in this season? How do they spend their holidays?

July

While the Americans associate this month with the Fourth of July, the Spanish celebrate their famous bull racing holiday called San Fermín.

Topics for the general public:

1. Summer activities with the family

2. Festivals that you should not miss this summer

3. Fourth of July preparations

Topics for Spanish learners:

This month, our vocabulary focus will be on summer essentials, such as summer clothing, and even some summer foods. As for our grammar lesson, the focus will be mainly on substituting pronouns. In addition, you will get to learn about the holiday: San Fermín, which is the famous bull race in Pamplona, Spain. Who knows? You might even get a chance to see the traditions yourself.

August

August marks the end of summer or the beginning of the summer holidays for some. It depends on how you see things.

Topics for the general public:

1. Prepare yourself for autumn

2. How to enjoy the last bits of summer

3. Vacation ideas

Topics for Spanish learners:

In August, our main focus will be on travelling. We will talk about how to pack your bags, how to book a hotel, and basically the vocabulary you need to know when going on a trip. As for our grammar lesson, our main focus will be on direct object pronouns. As for the Feria in Málaga. Maybe you might even give it a try and embrace the culture.

September

September marks the beginning of autumn. It is an excellent opportunity to write back to school related posts and anything related to autumn.

Topics for the general public:

1. Prepare for going back to school

2. Tips and trips to get in the mood for autumn

3. Make this autumn cozier

Topics for Spanish learners:

September is the ideal month to revamp your autumn related vocabulary. We are going to learn about some season specific vocabulary related to our clothing, the nature, and even some activities. As for our grammar lesson, the main focus for this month will be on positioning object pronouns, which will help you have a better control of the Spanish language. Regarding our culture lesson, I will teach you about some other “ferias” in Spain and even take a look at Fiesta de cartagineses y romanos in Cartagena.

October

When we think about October, our mind immediately goes to Halloween, or Spain’s national holiday. It depends on what you are interested in.

Topics for the general public:

1. Spooky stories

2. Urban legends

3. How to plan a perfect Halloween party

Topics for Spanish learners:

In this month, our main focus will be on Spain and it’s culture. We will talk about some Spanish symbols in our culture lesson. As for our vocabulary lesson, the main focus will be on telling stories, getting scared, maybe even learn about some Spanish legends that are scary. Since we are telling stories, our focus will also be on the past. The grammar lesson will be based on the imperfect tense, since it is the tense that we use when telling stories.

November

November marks the end of autumn. It is also the month when people celebrate Thanksgiving, and lately more and more countries are adopting the Black Friday sales traditions.

Topics for the general public:

1. Thanksgiving dinner ideas

2. Prepare for Black Friday Sales

3. How to get ready for a family dinner

Topics for Spanish learners:

In November, our main focus in terms on vocabulary will be on shopping. We will talk about sales, about how we buy, even prices. You will know everything that you need in order to survive the Black Friday sales. As for the culture part, we can talk about Día de los muertos. It is a Mexican holiday, but it might be of interest.

December

The last month of the year is also related to Christmas, for some. For others it is all about snow and spending time with the family.

Topics for the general public:

1. Winter holiday ideas

2. Looking back on the year that has passed

3. New Year’s traditions

Topics for Spanish learners:

This month is ideal for learning winter vocabulary, along with some greetings related to Christmas and New Year’s. As for the grammar lesson, it is a good opportunity to review the past tenses, maybe learn something new. In addition, the culture lesson will take a look at the main traditions in Spain for New Year’s. You might even get to celebrate New Year’s there, so you should be prepared.

This is my plan for 2019. If you have any suggestions or anything else that you want me to write about, do not hesitate to ask me. I am here to help you and I wish that you have a great year ahead.

 

Repurposing Content: How to Get the Most Out of Your Posts

Content creators know all too well how much energy it takes to churn out content frequently. A lot of blood, sweat and tears goes into every photograph, every article, every piece of work you put out there. So after you hit that post button, what happens? Your content is out there on the web, but surely you want to make the absolute most of it?

Repurposing content refers to re-using the same ideas and content you have already produced, but in a different format. Not only does this allow you to milk your content, but it also means that you might reach a wider audience that prefer their content in a different format to what you would usually post.

When it comes to repurposing content, it’s a good idea to use your most popular and best-performing posts. Once you have that figured out, you have to decide how to re-package it.

Read on to find out our five ideas for repurposing your content.

1. Turn blog posts into podcasts

Podcasts are proving to be a very popular way of ingesting information online. Busy people can simply stick a podcast on their speakers on the way to work, or listen to it while they fall asleep. It’s a great way of reaching people.

If you don’t have a podcast, it’s pretty easy to set one up. Once you have some recording equipment, simply read your blog posts aloud and then post them online. Then, you can even embed the podcast in your blog post to offer your subscribers a new way to access your content.

2. Combine your best posts into a round-up

At the end of every month or so, try creating a little listicle (that is, a list article) to throw your content right back at your readers. You could also create a round-up based on a particular theme.

This could give your content a new lease on life or even make readers aware of content they had previously missed.

3. Combine newsletters into a blog post

Spend a lot of time sending out e-mail newsletters? Well, now you can repurpose them! Similar to creating a round-up, try combining similar newsletters into a blog post. That way, readers that don’t subscribe to your mailing list also have access to all your content. Of course, you should leave a time delay between the newsletters and the post to ensure that subscribers get exclusive access.

4. Turn quotes or statistics into infographics

Internet users love infographics and images. BuzzSumo found that articles with an image every 75-100 words had the most shares, so you should definitely be paying attention to aesthetics.

Use free image creation tools like canva to create infographics for your statistics. You can post these to Twitter and Instagram with links to your blog posts, too.

5. Turn videos into blog posts (or vice versa)

If you’ve spent time creating a video, you can embed it right there in a blog post to help demonstrate your point. Furthermore, you can transcript the video and make a whole blog post out of it!

Or, if you’ve expended energy writing a blog post, turn it into a script, film it as a video and post it on YouTube!

6. Rewrite it in other language

Typically you start your website in English and after some time you decide to have a Spanish version of your site. 

When doing most of people just get it translated, but in many cases it could be more useful for readers if instead of translate it, you ask your Spanish copywriter to use the content as inspiration. This way, the writer has more freedom than doing a translation, can add value from his own experience and can adapt the text to the audience. Yes I know that good translations should include localization and adapt the text to the audience, but let’s face it, something written by a native don’t need to be adapted, because it is created adapted.

Final thoughts

There are endless ways to repurpose your content, with the above ideas being just a few prompts. As you can see, you just need a little creative streak and you’ll be able to repurpose all your content with ease.

There’s no need to waste your energy, just get innovative!

How to gain more viewers on your blog

When you are writing a blog, you usually do it so that you can share your experience and your knowledge with more people. This is one of the reasons why you opt for writing online as opposed to writing in your journal. If however, you want to make a living out of writing a blog, then one thing that you will definitely need is your viewers. The more readers you have, the more views you will get and thus, a higher income. Below are some of the tips that you should take into account in order for your blog to gain more viewers.

  1. Write engaging content

This is one of the hardest ways of getting viewers, but is also the most rewarding. If you have a bit of trust in yourself, your blog will get noticed. You could write about your passions, your beliefs, your experiences, maybe some events that have changed you. Give your reader something to come back for every time. Write things that will grab their attention in a good way and you will surely win them.

  1. Make your posts something people can relate to

When you write a text and want people to read it, it is really important to be yourself. Readers want to find something that they can relate to, things that they can apply to their daily lives. If people find the stories that you tell similar to what they are going through, they will continue to read. For example you can write about how you became passionate about writing. Maybe it was after a life changing experience or maybe it was something that you have done all of your life. It might inspire people to do the same and they might share the article with their friends and this way your network of readers will expand.

  1. Know who your readers are

It is really important to know who your main audience is when you write your blog. You can adapt your posts to what they like and even respond to their requests. For example, people want to learn some tips on how to improve their writing and they might leave a comment requesting a post about it. Remember, that your readers keep your blog alive and their opinions are really important if you want to use your blog as a source of a viable income.

  1. Communicate with your readers

This is more or less related to tip number three. It is really important to have a comment section on your blog and always respond to your readers’ comments. If you do not know what to say, a simple smiley face might do the trick, or a simple thank you. They want to know that their opinion is important to you and that is why you should not ignore it. Being open to your readers makes them trust you more and have that special connection with you.

  1. Spread the word

Sometimes, all you have to do to gain followers is to spread the word about your blog. You can share your posts on your social media accounts and also exchange links with other bloggers who have sites written on similar topics.

  1. Make a giveaway

You know how most sites, when they reach a certain number of followers, readers, subscribers usually have a giveaway? Well, this is actually quite a good strategy. How do you think it works? Just think about it for a minute. When bloggers have a giveaway, they usually put some conditions. You need to subscribe to their blog, like their most recent blog post and share the link to the blog or even tag a certain number of friends. If the blogger wants to simply give his or her latest book or a certain item, he can do so without you having to do all of these steps. Imagine that besides you, there are many more people who share the post and each share adds at least 2 or 3 more clicks to their site. So, just remember to make a giveaway to celebrate something and also gain viewers.

  1. Make collaborations

We are all best off if we collaborate. For example, you can either opt for collaborating with a brand (they can sponsor you in return for promoting their products or services) or you can collaborate with another blogger. You can try to guest post on his or her blog and get your blog noticed or simply get him or her to mention your blog in one of his or her posts. In return, you can do the same for them. Also, you can write posts together and feature them on both sites (no the same text in two sites, but two texts written by you two) and this way you can generate content and gain more viewers. Wouldn’t that simply be great?

Even if at first, starting a blog might not be so easy, with a bit of faith, you can succeed. The important thing is to never give up. The views will come, and, even if in the beginning you will have a small number of people who read your blog, the important thing is to not panic. Patience is key and you will see that time has a solution for everything.

Try out the tips listed above as they may come in very handy. Also, you can ask other bloggers about how they started out or how they gained viewers and maybe they can give you a helping hand. You never know where you can get your sources of viewers. It might just even be that post that becomes viral over night. One thing is certain, never give up. Even when you have viewers, it is important to keep posting and continue to keep in mind these tips, because as hard as it can be to gain readers, as easy it is to lose them.

What is Marketing Automation?

Any kind of marketing is a lot of work, especially digital marketing. It requires a constant upkeep of high quality content to push products and services, chasing leads and sending e-mails to keep people on the hook. Thankfully, marketing automation provides a way to reduce the workload by cutting out small and repetitive tasks, without compromising quality.

Generally, marketing automation only requires: a central marketing database, with somewhere to store data such as information on your audience; an engagement marketing engine to manage and automate processes such as e-mail; and an analytics engine to measure the impact of marketing techniques on your business.

How it Works

Marketing automation encourages interaction from existing clients and helps to nurture any leads you have.

For example, if you send an e-mail about a product or service to a targeted list of leads, you can use marketing automation to note who clicks the link or downloads the product. Then, these people can receive a thank you e-mail to build a personal relationship with clients. Next, you can send out another e-mail to these people with promotional offers, more information or to push more products.

This technique is so effective because you can still write the e-mails in an amicable and personalised way in order to make you seem trustworthy. This in turn leads to better engagement and a better rapport with clients, encouraging them to continue working with you or buying from you in the future. Of course having you e-mails written by a copywriter may enhance their performance.

What it is Not

Since marketing automation is often used for e-mails, it can be confused with e-mail marketing. However, this technique can also be applied to phone campaigns, direct mail, and it also includes analytics elements to help you improve.

Additionally, marketing automation should not be used to send spam. The end goal of this strategy is to nurture leads and encourage clients to work with or buy from you. Spam will achieve the opposite effect by pushing clients away and is therefore not a useful application of marketing automation.

How to Use Marketing Automation Effectively

In order to achieve the most out of marketing automation, you should be using it along with other digital marketing strategies. This tactic will not work at all unless you have a strong foundation for your business. Other marketing strategies, such as search engine optimization, social media marketing, and many more, should be central to your promotional tactics, with marketing automation used as a bonus.

It is also important to create personalised, highly-targeted content. Since you are wanting to target customers and follow leads, the promotional material you create should really connect with the audience. Creating a relationship with customers is important if you are aiming for success. Ensure that you stay in contact with previous clients to continue building the relationship.

Finally, make sure you have some way of tracking analytics to check your performance. If something doesn’t work, change it as quickly as possible. This is the best way to get the most out of any digital marketing, because it will ensure that clients are getting the best out our your services.