You all want the best from our copywriters, don’t you? You desire to have compelling copies that convert.
But, guess what? It won’t happen automatically.
You need to give your copywriter certain details for him/her to do a good job.
That is why in today’s guide we are going to look at what you need to tell your copywriter to get a good service.
What Do You Intend To Achieve?
It is important to tell your copywriter what you want to achieve. Do you want to inform, motivate, or persuade your audience?
Whatever is the purpose of your content, your writer should know. That way, both of you can work together to achieve your goal.
Who Is Your Target Audience?
Millions of people visit the internet daily, each person with a different need. Your target audience is those who you intend to sell to.
Let your copywriter know your target audience. There is a reason why. The copies targeted at businessmen are likely to be different from copies for stay at home mums.
Acquaint your copywriter with further information about your target audience. This includes their age group, lifestyle, hopes, fears, expectations, hobbies, etc.
What Product Or Service Are You Offering?
If your copywriter will do a good job, he/she has to have in-depth knowledge of your products or service.
What problems does the product or service solve? How durable is it? Has it been approved by the authorized body? What is your product used for?
These are just some of the questions you need to answer for your copywriter.
A deep understanding of your product will help your copywriter create great copies.
What Is The USP?
The unique selling point (also known as unique selling propositions) is what differentiates your product or service from your competitors.
Your copywriter should know what your unique selling point is so he can articulate it well in the copy.
For instance, let’s say you own a shoe store. Most of your competitors may not accept back any shoe bought from them. Your unique selling point may be that you accept free returns.
This means your customers can return the shoes they buy without penalty.
Since this is your unique selling point, your copywriter should know about this. Stating your USP in a copy can compel more people to buy from her.
What Are The Features And Benefits Of The Product?
Your copywriter needs to know the features and benefits of a product in order to create a good copy.
A good copy tells the audience about the features of a product and the benefits they stand to gain.
Features and benefits are two different things. A product’s features are characteristics of a product that describe its parts, appearance, and capabilities. The benefits of a product are more like the end results of what a product can do for a customer.
Whenever you hire a copywriter, don’t forget to give him/her all necessary information. It will help in crafting the best ad copies.
Remember, if you need to get the best out of your copywriter don’t be a burden. Encourage and appreciate their work