Content curation is actually a pretty important part of your marketing strategy. But what actually is it? It’s all about creating fantastic content for your audience, and it’s a vital piece of know-how that you need for your business.
What is Content Curation?
Content curation involves adding a personal twist on a handpicked collection of content. You gather the content from a variety of sources all regarding a specific topic, curate it to relate to your own company, and then publishing this content to your followers and customers.
Doing this allows you to be recognized as an expert in the field, to grow your network and your business, and to stay informed about the industry. What’s more, it’s much easier than making content from scratch!
This sounds pretty simple, but it actually requires a planned strategy in order to work.
Content Curating Strategy
First of all, it’s important not to use content curation for every single thing you post on your site. As an orientation, you may consider the rule of thirds, and share:
• A third on personal brand promotion
• A third of curated content
• A third about the discussions on social media
Of course, you better than anyone can decide the proportion of each, but diversity is always a good thing.
Then there is the matter of choosing what content to curate. Share posts that are relevant to your audience – what exactly do they want to see on their timeline? Is the post you’re sharing going to be relevant to your readers?
Secondly, it needs to be relevant content. That means it needs to be current, timely, and interesting; as well as being useful for your audience.
Thirdly, you need to schedule these curated posts consistently. Remember, it needs to be a just a part of your content. It is a good idea to schedule them in advance, because this way you ensure that you are keeping up with your curated content and posting enough of it.
When you’re looking for posts to share, make sure they’re different. If you constantly share articles on the exact same topic, readers will get bored and won’t care about your curated content at all. Really, the same thing applies to original content you have created yourself. It’s important to switch it up sometimes!
When sharing curated content, it’s okay to promote yourself a bit. You can share your own content, sometimes! Keep this limited, though, because sharing your own content all the time looks too promotional and won’t build a good rapport with the customers. And when you share other people’s content, make sure you credit the owner. Tag them in the tweet or the post, because this makes you seem 1) personable, and 2) trustworthy.
If you’re really stuck, you can try downloading a content curation tool to help make things easier. Check out my 4 best content curation tools here.