Defining link building
Hyperlinks or simply links make it easy to direct our search among various pages on the Internet. Links can be built in different ways and they are not easy to create. However, when you learn how to build links they will bring you double benefit for your search engine optimization in the competitive cyber world.
How are links built in HTML?
Firstly, a start of a link is created, marked as “a” which comes from anchor tag. This is followed by a link named “link referral location” showing that another link will follow. At the end is the closure of link marked by `a` again. It may look like the following sample:
<a href= “https://www.pinterest.com”>pineditorials</a>. Here, `href` means `hyperlink referral. The link starting with `www` indicates the URL and it can be either a website or any other internet address leading to a file or image, for example. Also, you may come across local links which are marked with # meaning that you can be led to another part of the currently opened webpage. The second part of the sample link given above indicates the so called visible text of the link. If clicked, it further directs the user. It can be easily recognized as it appears in blue or any other colour. The symbol > indicates the end of the link.
The relation between links and search engines
As mentioned, links are the way to higher ranking as they are used by search engines to discover new pages and evaluate how well the page qualifies on the web. When the search engines find the pages they take the content of the pages put it to their indexes. Through this, each page is ranked for relevant keywords. The process is thoroughly explained in the following video.
Important factors that influence ranking are the content of the page and the number of links coming from other websites and their quality. If the externally linked webpages are of high quality, your ranking is likely to be ranked well by the search engines. At the present, Google is the most powerful search engine apart from yahoo, MSN and Bing. PageRank is one of the inventions for measuring the quality of a webpage giving foundation to a ranking algorithm for measuring page quality.
However, as in each race for success there are cases when users try to take advantages of the possibility of ranking with no efforts. For this reason Google has implemented some update options to control unfairly use of ranking. When they come across a webpage that is not worth being ranked, they simply throw out the webpage. Moreover, Google started with penalties in link building for over-optimization. This is important to know if you want to take the full benefit of link building.