If you aim towards improving your academic writing skills it is necessary to know the different types of writing.

Why is it important if you already have a good command of the language and you can create a meaningful content?

The way you put your thoughts for someone to read is how you are perceived as a personality and it shows your expertize in a given field. Writing is about having a particular goal to reach your audience. It can be an explanation or description, or simply prevailing an idea on the reader. Depending on the purpose there are various styles of writing.

Expository writing

Expository articles give explanations on an idea, topic or issue. They are widely used for writing textbook/manuals, business and technical descriptions, as well as events, debates, artistic works and many more. This piece of writing is constructed of five paragraphs: introduction, main part consisting of three paragraphs and the conclusion, similar to any standardized essay. Expository writing differentiates several sub-types regarding the purpose of writing. If you write about a specific subject, such as a product or a service you should emphasize the connection and connotation by giving a definition and how it associates with users or customers in the given case. Similarly, giving detailed explanation of an idea or item, there must be a classification in the description starting with the most general content and break it into smaller categories. Sometimes you need to describe similarities or differences between products, then you must carefully lead the thread of comparison to be precise and understood. Explaining procedures and functions also fall in this category of writing.

Persuasive writing

Persuading customers in a well-written form is half a success. Here you should present a strong argument and valid basis to convince people to be on your side. Most important characteristics of this type of writing are:

• Defining the essential features of the object of persuasion. For example, what are the qualities of your product?
• Keep the readers interest- Focus on the topic giving a clearly defined view and reasonable opinions without exaggeration. Give reliable evidence when promoting the object of persuasion.
• Pay attention to verbal expression-Ask yourself you your audience is and use the relevant vocabulary. Remember that your goal is to win the readers. Though, do not write to affectionately, this is not poetry. Give practical outline of whatever you try to sell.
• Keep the readers interest- Focus on the topic giving a clearly defined view and reasonable opinions without exaggeration. Give reliable evidence when promoting.

This is mostly used for advertisements, reviews, letter of recommendation, complaints and cover letters. Here is an example of persuasive writing. “Following the exhibition of high-tech digital applications for online marketing, the technical department representative reported a 1.5 billion $ boost to the company budget. Although the new applications are rather expensive for the average customers, if used wisely they can provide real benefit to online marketing. Marketers should consider investing in high-tech applications.” This is convincing attitude since it involves a proposition-` Marketers should consider investing in high-tech applications` which means the author is trying to persuade readers to agree with the idea.