The Best SEO Tools for Your Site

No matter what task you are performing, it is important to have the right tools for the job. When it comes to website-building, I can’t recommend enough the importance of having an SEO tool at your fingertips.

If you work as SEO writer having a basic knowledge of this tools can provide you an extra value to offer to your clients.

These tools can help you improve your website’s SEO with ease, without you stressing over whether you’re doing something right or wrong. In this article, I will be giving you my favourite three SEO tools to use for websites, along with some of their features.


You might have already heard of Yoast SEO, as they are the number one WordPress SEO plugin. When you install Yoast, there is an option between a free version and a premium version, which costs £79 (excluding VAT) per year, with this cost including updates and support.

When you have the Yoast plugin installed, it will ‘read’ your text to ensure you are using keywords often enough and in the right spots. All you need to do is enter the keyword or keyphrase you would like Yoast to register. In the Premium version, you can also add multiple keywords and keyphrases to search for, including related keywords. Premium also provides you with suggestions for internal linking to improve your SEO in terms of crawlability of your site.

Yoast gives you a little preview of your site in Google, and the premium also gives you an option to preview your page in social media. It couldn’t be easier!


Ahrefs provides multiple SEO tools to help you improve your website. They will show you how competitors are ranking in search results so that you can check out the competition. You also gain lists of keyword suggestions from an enormous database of over 3 billion keywords.

Ahrefs runs the world’s largest index of backlinks, which is updated every 15 minutes. You can see the backlinks of any site with ease.

This tool is really helpful for finding out what is working for your competitors and how to adjust your own SEO accordingly. Ahrefs can give you a 7-day trial for $7.


Another good tool to use is SEMrush, which gives you analytic insights into competitor’s strategies. This includes advertising research and display advertising. Furthermore, SEMrush can give you an in-depth analysis of backlinks and allows you to gather the right keywords and keyphrases to get ahead. The best feature here is that you can explore multinational and multilingual keywords!

Another good feature of SEMrush is that you can compare different domains side-by-side to get more precise insights into your competitors. The data that SEMrush gathers can be compiled in an easy to read PDF. This really is a great tool.

SEMrush offers different pricing options including Pro, Guru, and Business, which slowly increase in price from $99 to $399. The top end option is definitely pricier, but you can compare the options to see which is best suited to your company before buying.

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