Nowadays, a motivational letter is required almost every time you apply for a job position, a scholarship, conference, training etc.

Well, it makes sense, since if you do not have motivation, you are not the right candidate, and if you do, explaining it argumentatively will not only make you a desired candidate, but it will also motivate your employer to work with you. Being a freelance writer and writing a motivational letter can be quite tricky, because writing is your best skill and you should prove it starting from your motivational letter.

There are many examples and templates on the internet on how to write an argumentative motivational letter, how to use linking words, etc. but the truth is, you have to do it yourself. Those templates can help you in terms of structure, but the content comes from you. Well, it’s your motivation and nobody else’s, isn’t it?

It may sound funny, but many do not know the true dimension of motivation. That is the reason of the existence of clichés. In order to get yourself thinking about what is truly your motivation, it is always a good idea to read good motivation letters and critiques, listen to prominent speakers, and give yourself time to contemplate why truly you are motivated and why exactly for that position. Look yourself in the mirror and tell yourself your motivation out loud. Do you have that convincing look of a winner? If so, let’s get you started.

Let’s first have a look at the structure. As in an essay, the general structure is having an introduction, main body and conclusion. Three parts doesn’t necessarily have to mean three paragraphs though. If you wish, and more importantly, if you need to extend it, do so. The important thing to remember is that a new paragraph is a new thought.

In the introduction you should make sure you know which position you are applying for. After stating that, introduce yourself shortly. The next paragraph then would be the main body, where you begin “bragging”. It may sound egoistic, but you should sell yourself, explaining experience, skills and abilities of importance and its outcome. Make sure every sentence makes sense and avoid over-wording and unnecessary information.

After you are done with your self-promotion, start doing the same for the company. Show them you are knowledgeable about them and your position. Do some research about the company and find out what they are doing and why. Next, explain how you would fit into their scheme. State WHY exactly you want that position, give specific examples of your interest. In the conclusion, or the “call-to action” paragraph, state how you would implement the desired job qualities or skills you would get. Showing interest for an interview is also desirable, as you further demonstrate your motivation and self-confidence.

It may look simple following all the previously stated, but it is quite a demanding process that cannot be fully finished within a day. Writing part by part, leaving it for a few days and going back to it results in more consistency and coherence. And the most important part is after all that you are natural and true to yourself and your potential employer. If you have passed all those stages of writing and rewriting, research and self-questioning, you are ready to send it and impress your target reader.

Do you want a copywriting tip?

Don’t talk just about you, but tell them what you can do for them.