Branding is essential for your blog as it creates important messages for your clients. It helps them see how different you are from your competitors.
When you create your content it is necessary that you have in mind what picture you present to your customers.
Here are some hints to follow for the purpose of having a branded blog.
Come up with a creative and catchy blog name. Naming gives the first impression to the audience. Therefore make sure is it related to the product or service you are blogging. Also, are easy search terms included in the name?
Select a unique address. Many bloggers use WordPress.com but having your own URL is more authentic. Put a tagline as well as taglines tell more about the blog`s content. What is the blog about? An effective keyword in the tagline is a must. For example, if you have a blog on learning Spanish, you can define the type of information you present with “Actionable Spanish. “
Carefully choose the blog theme and the colours. The theme gives the overall framework of what you present and adds up to your brand name. Pay attention to the sample texts given by default and change them so that the captions look catchy to readers. Colours are an integral part of branding, so at this point keep in mind the psychological effect colours have on people`s perception and feelings. Now you can say I am not following this. It is because speed is against design and I bet in speed above everything when it comes to SEO results.
Typography is another element to be considered when branding a blog. It refers to the text in a blog and it can be incredibly influential on visitors to your blog and may have either positive or negative impact on to prospective customers. Typography expresses the general attitude about your content. The more creative and innovative you are, the more you can reinforce your personality and ideas by using the right typography.
Creating a blog brand in content writing for example, means considering the length of posts and the language that is used. Depending on the topic, you may go for longer articles, such as in language learning instructions or you may just share short notes in the entertaining business. As for the language, no matter whether you write in a standard language or in slang, good grammar and correct spelling are important.
Another authentic feature when branding your blog is to produce a voice for your blog. Remember that in the cyber world there is no real human interaction and you need to be recognizable as a brand among your visitors. Here comes the true meaning of “a brand”. Ask yourself these questions: “How do I sound to my readers? Will they recognize me? “