Are you figuring out how to write an attractive description for your product on Amazon? I can give you a few tips that can help. With over a million choices of the same product on Amazon, it is surely a difficult task to land a customer for your product.
An attractive and comprehensive product description can simplify this task for you and allow you to easily sell your products over Amazon. Here are the top five tips for writing Amazon product descriptions that convert:
- Know your audience
- You should Strictly adhere to Amazon’s rules
- Keep the description of the products comprehensive yet simple
- Avoid overselling your product
- Know the right keywords
Your product description is your first interaction with the buyer and your only chance to get them to buy your product. Let me give you some tips to help you achieve your goal!
Tips For Writing Amazon Product Descriptions
Selling your product is one of the most challenging aspects of Amazon, and you need to be smart about it. If you write a good product description, you are more likely to get more orders for your product.
Here are some tips you should follow while writing Amazon product descriptions:
#1 Know Your Audience
Before you put up your product for sale, you should first figure out your target audience. What I mean by that is that you should learn about people who might be interested in your product and the reason for their interest.
If you write your product description keeping their needs in mind, you will be able to write an effective product description.
One way to find out your target audience could be to thoroughly search through the users of the product and find out how frequently your product is required by them.
Another way to look for your potential buyers is to check out the reviews of your previous and current products and then see how you can address those reviews in your new product description.
Moreover, you can just simply Google the product itself and find out as much information about it as you can. If you align the useful aspects of the product in a proper format, it might be the first thing people see when they visit your product page, and will be more likely to buy it.
#2 Follow Amazon’s Rules
Now that you have figured out your target audience, the next thing you should be mindful of while writing the product description is Amazon’s rules.
There are some rules that Amazon has made compulsory for every seller to follow. These rules allow the customer to understand the pros and cons of the product and then make the right investment.
You can find the list of Amazon product description rules in Seller Central. The maximum word limit for any product description is 300 words. This is enough room for you to describe your product and land a buyer.
According to Amazon rules, here are some things that you cannot write in your product description:
- Condition of your product
- Whether your product is available or not
- Reviews of your product
- Promotional material about your product
- HTML Codes
You should be extremely mindful not to write any of these in your product description.
Many people like to be over-smart and don’t follow these rules while writing the product description, but you should know that it is dangerous because you can face suspension as a result of these actions.
#3 Keep the Description Simple and Classy
One rookie mistake that many sellers on Amazon make is that they overcomplicate their product descriptions. If you plan to sell something on Amazon and you are writing long paragraphs about your products, you aren’t being smart about it.
You see, no one has the time or energy to read through long texts, and they would simply skip your product and move to the next one.
One effective way to keep your description simple and classy is to break the paragraph. Instead of writing an entire paragraph about the features of your product, you should break down the paragraph into bullets explaining the different features of the product.
This increases the likelihood of a buyer seeing your product, scanning and extracting the information, and then eventually buying it. The easier you make it for the buyer to know more about your product, the greater the chances that they will buy your product.
#4 Avoid Overselling Your Product
When you are selling something on Amazon, you should try to be as concise as possible in the description. You should be aware that as long as the message is being conveyed in a simple and clear manner, your description is good.
Many people tend to fill their product descriptions with heavy words that eat up their word count and make it complicated for the buyer to understand.
If you keep your product description simple and concise, you will have more words to explain and highlight its better features so that a customer can buy your product.
#5 Know the Right Keywords
You should know that almost every platform uses keywords to rank your product. For your product to rank well, your description needs to contain more widely searched keywords. This is something that you need to be extremely careful and smart about.
The keywords you are adding in your product description shouldn’t feel unrelated to the product or complicate the description in any way. Instead, the keywords need to be smartly scattered throughout the product description.
Another factor you should be careful about is that you should not dump a mass of unfitting keywords in the description because they would simply make your description look bad and low in quality.
As long as you maintain a healthy balance between keywords and the simplicity of the description, you can easily rank your product on Amazon.
The product description is perhaps the most important factor that helps you in landing a buyer. Your product description needs to be concise and attractive for a customer so that they can understand it more easily and buy your product.
In this article, I have explained some tips that you should follow if you plan to sell your products on Amazon. Not only will they help you sell your products, but they will also increase your profits in the future.
Start writing your product description by following these tips, and land buyers in no time!