Social media is a huge game-changer forbusinesses in the modern era. It’s essential to develop a social media presenceand know how to own it.
However, social media is constantlychanging, so you need to know how to stay on top of things. Here are 5 of thehottest social media trends that businesses need to check out in 2019.
1. Transparency is Key
In an age where consumers are constantlybeing bombarded with information and advertisements, they crave a humanconnection. It’s important to be friendly and transparent with customers sothat they feel they can trust you.
It has been reported that millennialsexpect more transparency out of brands than they do their friends, family, orpoliticians. Perhaps the last one is not a shock to you – but friends andfamily is a surprising group here!
Customers want to know things; they want to be in the loop. Publicise your app updates, changes to your services, and product iterations. Make sure the consumers are in the know!
2. Stories are Taking Over
Stories are now present on a lot of socialmedia platforms. Instagram, Facebook and Twitter all have a ‘story’ option,where the post disappears after 24 hours. Social media platforms arecontinuously developing their Story platforms to add new features, and brandsshould be getting in on the action.
With how popular stories are, your businessshould definitely be making use of them.
3. Employees are the New Influencers
Influencers are clearly quite a big deal onsocial media; this is why so many brands invest in making deals with socialmedia influencers. However, the hype surrounding individuals with so muchsocial media prowess is leading to people “faking” their influence. Peoplesometimes pretend to have brand deals to increase their likeability.
As a result, employee advocacy will be thenext step in influencing. By having your own employees push the brand on socialmedia, you have a verified opinion from someone who works with you. Plus, itmakes the company seem likeable if its employees are happy.
4. Videos are a Hot Topic
Videos have been a big thing on socialmedia for a while now, but 2019 is a huge year for social media videos. Livevideo, interactive video, and other formats are all great for interacting withyour audience.
Vertical video will experience a break-outthis year, as Instagram pushes their IGTV platform even further. Optimised forsmart-phones, vertical video is set to become a huge trend – get on thatbandwagon!
5. Chatbots are in!
The popularity of chatbots grew in 2017 and2018, and this trend is set to continue. Customers want to have a conversation,and so chatbots provide a great way to do this on a lower budget. Whetherthat’s a built-in chatbot on your site, or a Facebook messenger chatbot, youreally need to be investing.
Trust us, your consumers will appreciatethe speedy replies provided by a chatbot.