Content marketing is one of the most effective ways to get search traffic, but it’s also very competitive. So much so that many business owners feel intimidated and often give up before giving it a try.
If you want to attract more visitors to your website, you need to employ robust, dependable, and simple tools to use.
Well, to help you separate the wheat from the chaff, we’ve compiled a list of five content marketing tools to help you grow your search traffic the right way. This way, you also avoid common mistakes made by inexperienced marketers.
Content marketing is more than just creating, promoting, and distributing your content. It’s about understanding what people are looking for on search engines so you can target them with highly relevant content.
BuzzSumo is a fantastic tool for researching the most famous content in your niche and finding influencers in your industry.
A paid version, BuzzSumo Pro, offers more data and details about influencers who share that content. It’s simple, enter a topic into its search bar, and you’ll see what articles are performing best on Facebook and Twitter.
You can also track mentions of your brand or competitors by using keywords to search for links with your name in them. BuzzSumo Pro will provide insights about each link, like the most frequent places and people that share your links, how many shares your links received on average, etc.
You can even create alerts, so you know when something’s happening with one of your topics (e.g., track my company).
By quickly determining what type of content performs best for your specific audience and which networks drive traffic from your target market, BuzzSumo becomes an indispensable tool. In short: highly recommended!
2. Google Analytics
There is no question that Google Analytics (GA) is one of the best traffic and conversion rate optimization tools available for content marketers. Although it can be challenging to use and interpret, you’ll get valuable information on site usage and visitor demographics, as well as valuable insights into your content performance across different channels.
So, what is Google Analytics, and what are some of its benefits?
Google Analytics is a free traffic and conversion tracking tool that helps you see how people use your website. It allows you to monitor traffic easily, understand audience behavior, and figure out what kind of content resonates best with your readers.
Here is what you can track using Google Analytics:
- Which country is sending the most traffic to your site?
- What keywords do people type into search engines before visiting your site?
- Which page(s) do visitors go to first (and which pages they never even click on).
- What percentage of the visitors to your site leave to look for something else.
- Whether or not people buy anything when they visit your website (based on data you enter).
So why use it?
Analytics should be an integral part of any digital marketer’s arsenal. Without analytics, there’s no way to track progress. And without monitoring progress, it’s impossible to measure ROI (return on investment), making it difficult to know whether your content marketing strategy is working for you!
Analytics should be considered foundational for any digital marketer.
3. Keyword Tool Dominator
Want to make sure your content’s full of keywords and can rank for them in real-time?
Keyword Tool Dominator is a Chrome extension that lets you run a search query in Google and see what kind of traffic a particular keyword or group of keywords gets. It is a powerful content marketing tool for SEO experts.
The software empowers business owners to get more traffic from Google searches. To achieve superior results, it offers data on search trends to help marketers know what content their customers are looking for and how to satisfy their needs.
It also displays detailed results to help users improve their search engine rankings and overall website performance.
Keyword Tool Dominator has intuitive, user-friendly functionality, so its interface is easy to use even for people who are new to SEO marketing. Using automation tools, it tracks keywords automatically for maximum efficiency, helping to maintain peak performance all day long while increasing traffic levels rapidly with minimal effort.
Ultimately, this helps individuals connect with audiences online to increase sales potential for any business involved in eCommerce today.
4. Pingdom Website Speed Test
The speed with which your website loads is crucial. A user’s attention span is only eight seconds on average. A delayed load time will cause a snail’s response to their inquiries, causing them to abandon their search. As a result, you’ll need a tool to measure how fast your website loads.
One of the most unmatched tools is Pingdom Website Speed Test. It is an all-in-one solution for monitoring website speed, uptime, and performance. The tool offers a free speed test to give you insights into how fast your website loads. It is also one of the most critical tools of your content marketing strategy because Google wants to deliver content that it can render quickly.
Slow websites frustrate users and aren’t optimized for search engine traffic, so having an analysis tool like Pingdom can be essential in making sure that Google considers your site fast enough for high search rankings. For example, every 100 ms decrease in load time will increase conversions by 7%.
Pingdom stands out from other site speed tests because of its ease of use and detailed reporting. It allows even non-technical users to identify problems with their site configuration and page load times before issues start affecting your business bottom line.
5. Ahrefs Content Explorer
If you’re not using Ahrefs as part of your content marketing toolkit, you need to change that. As we’ve noted in the other tools, there is no better way to discover and promote new content than by monitoring relevant search terms and keywords. And with Ahrefs Content Explorer (ACE), it’s easier than ever to find and promote new content opportunities.
The tool is ideal for uncovering content ideas, gauging the quality of content, and tracking the success of content marketing campaigns. It also analyzes social media content in-depth, allowing users to see how often each post has been shared, from where they share links came, and who shared them.
Content Explorer also reveals the most shared links on specific websites, which is helpful for companies looking to get in touch with influential bloggers.
Using ACE is simple: enter a keyword or website name and let ACE tell you which related content has been most popular with readers—past or present—so you can emulate their success!
Ahrefs Content Explorer takes care of giving you the best suggestions for promotion based on some actual data obtained from past studies.
For businesses looking to attract new visitors to their website or blog, content marketing is the way to go.
And with the right tools, your content marketing strategy can double your search traffic and help you achieve more of your business goals. We hope you find the right one that would fit your business strategy.