You have some competition when applying for a freelancing job.
Being the first to apply to a job helps, but you need a good cover letter to go along with it. Of course, this is a subjective thing and different clients react in different ways, but there are a few methods to make your cover letter stand out.
1. Read the job posting carefully.
Some clients filter out cover letters if they don’t include certain things as described in the job posting. Some want you to put a certain word in the heading of the letter, or they might want you to answer a few questions. This will put you in front of those who just spam a template in every application.
2. List your qualities.
Say you can get the job done fast and with quality, and back up what you say with a few samples. Mention a few challenges the job might hold, and show the client how you can overcome them.
3. Address your clients personally if you can.
Say hello, and if your client has a name, mention that. Invite them to discuss the job with you further. You don’t always have to sound like a stiff; sometimes a friendly tone is what the client prefers.
4. Keep it short.
While you should list your qualities, keep it short and to the point. The client has many applicants, and seeing a novel-sized letter may turn them off. You want your sample to do the talking, and your letter to be the wrapping paper that delivers it.
Getting the job can be difficult, but by writing a convincing cover letter, you should stand out among the rest of the applicants and increase your chances on nailing the freelancing job of your dreams.