Writing is an essential part of optimizing emails for good click-through rates and conversions. With proper tech (automation tools), email campaigns require creative ideas to get more conversions.
There is so much you can learn about email copywriting, and this is why you’re here. So without wasting any more time, let’s get to it.
Email Copywriting to Get More Engagements and Conversions
Here are eleven tips for writing an email that converts and gives the results that you dream of.
1. Craft a Solid Subject line
To create an excellent email, you need a good subject line to get more open. The email content is a total waste if it doesn’t get open, and that’s what email copywriters guru try to preach at the beginning.
People will only open emails if they find some value in the headline or subject line. Otherwise, if your email subject is boring, unappealing, or spammy, chances are that your email will end up in the trash. It’s way worse because the email platforms will consider your email as spam, and your emails won’t reach your prospects in the future.
2. Check the Preview Text
Email marketing has changed a lot – Emails are more interactive than ever and now feature a preview so that the decision is easier for the user to open it or not.
Your subject line isn’t the only thing that gives more open rates; the preview text offers the same purpose and gives more insights about the email content.
Keep tone the same as the subject line, and follow the same idea of it. Stuffing too many ideas in the subject line and by-lines will confuse the receiver, dragging the open-rates down.
3. Personalize the Content
Calling the recipient by his or her name gives you the opportunity for more conversions. Consider an email calling your name and differentiate it from the one calling you “receiver.” Which email would you be more interested in reading?
Similarly, talk about specific problems and their solutions that the recipient is dealing with. He or she has to feel that the email is written only for him or her, and your brand really does care about it.
Since emails aren’t public and land in a person’s inbox, the email’s tone should be friendly and conversational. Using the words ‘I,’ ‘you’ and ‘we’ will make the relation between you and the prospect more powerful, resulting in more engagements.
4. Focus on Benefits
Email isn’t an essay that people like to read in their free time. It has to be specific and gives a clear message about whatever it is referring to.
Stop fluffing words in the email and be direct to the reader. Talk about your service and product’s benefits, and don’t make the content dull by making it lengthy. People don’t want to know about your company, they want to know how it affects their lives.
Your email readability matters a lot, and it’s one of the things that can bring more click-throughs to the links.
5. Stick to the Goal
Ask yourself, “what do you want to achieve with this email?” Do you want traffic to landing pages? Do you want more sales? Or Are you looking for more people in your webinar?
Don’t optimize email for all the goals. Instead, focus on one goal and create content around it. Use powerful words where you think the impact should be the most.
You shouldn’t always try to sell in emails. Sometimes all you need to build a relationship with the reader is to offer valuable content that creates trust.
6. Use Clear CTAs
Don’t expect readers to find call-to-action in your email and click for you. Your job as an email copywriter is to make their life easier, not complicated.
CTAs should be very clear and easy to access multiple times in email. You may add buttons, images, hyperlinks, or videos to get more clicks.
7. Be Relevant
Whether you’re doing Spanish email copywriting or in any other language, relevancy is the key to successful email campaigns.
Show that your brand is relevant to the target audience and give them relevant offers that are hard to refuse.
In emails, the recipient’s perspective is critical, and your content should be relevant to it.
8. Take Inspiration from Successful Campaigns
Don’t reinvent the wheel. Sometimes it’s better not to test new things and do what is already known as successful.
There are thousands of successful email templates available online only to give you more ideas. See what’s trending in your industry and Google it with the keywords; I’m sure you’ll find hundreds of templates that perfectly matches the brand voice.
9. Don’t Use Spamming Voice
What’s a spammy voice in emails?
Any content that is super-excited or written in capitals that gives a perception that someone is shouting immediately triggers the spam alarm in the reader’s mind.
You can do more fun things in emails but know that there is a difference between spam and exciting content – Keep it real.
10. Give Email Proper Structure
Email copywriting isn’t quite different from web-copy. The structure is, therefore, equally essential to make. Use punctuation, bullets, short sentences, and avoid making long paragraphs that are hard to read.
Many people would skim through email and won’t read it word by word. Make sure to use the right keywords, attracting them to take action.
11. Get a Little Cute
Your email should sound lovable and cute to the readers – There is no reason to keep your email face boring and dull. Have some fun with the words and make the readers feel that you’re good at what you do.
If you want to build long-relationships with clients, this tip will help you the most because people don’t remember offers, statistics, or email templates. They remember the voice and the stories you share.
All the email copywriting tips ultimately reach the one point – getting conversions for the business. If your content isn’t doing that, you probably need to change the strategy and try something new.