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12 Blogging Ideas for the Hispanic Community in 2021

2020 has been an unprecedented year, affecting virtually every industry worldwide —including the blogosphere. It has been a year of many changes, transitions, and adaptations as COVID-19-related content has flooded media outlets for the blogging community.

As a result, many writers and content creators have struggled to create relevant and unrelated content that could genuinely connect with target audiences. 

But, as things go slowly back to “normal,” the door for new and exciting content ideas opens. Thus, to get your blogger wheel spinning, I have come up with a list of 12 potential topics and blogging ideas for the Hispanic community in 2021. 

1. Tokyo Olympic Games

The Olympic games have always been a conversation starter. Nonetheless, for the first time in history, the games were postponed due to the Coronavirus pandemic. As a result, the marquee attraction is now set for 2021 from July 23-August 8. 

The Tokyo Olympic Games represents an excellent opportunity to engage with new and existing audiences. The long-awaited event brings together countless sports ranging from archery, boxing, gymnastics, and swimming to rugby, tennis, soccer, and water polo. 

It is the perfect chance for your blog to cover individual matches, the event as a whole, or relevant competitions. All of which could pique your audience’s interest and drive more traffic to your site. 

2. UEFA Euro 2020

One of soccer’s most significant events, the UEFA Euro 2020, was also a victim of the Coronavirus pandemic. The continental European competition was postponed, and the tournament will now be held from June 11-July 11, 2021. If everything remains as planned, 12 countries will host the event, with several soccer nations taking part in it, including Spain, Italy, and Portugal. 

It is no secret that soccer has acted as almost a religion and a major cultural component for people from all over Latin America — especially in Argentina, Brazil, and Colombia. Thus, Euro 2020 is another excellent topic idea to connect with Hispanic audiences and engage followers. 

3. 2020 Copa Libertadores

Continuing the soccer trend, we cannot fail to mention the 2020 Copa Libertadores. And although the tournament started last October, the final stages are taking place throughout January 2021. 

Up until now, four teams remain: Boca Juniors (Argentina), River Plate (Argentina), Santos (Brazil), and Palmeiras (Brazil), two of which have been eternal rivals. 

As a result, the CONMEBOL (Confederación Sudamericana de Fútbol) estimates an audience of billions of viewers in over 169 countries for this final game taking place on January 30, 2021, in Rio de Janeiro. 

Hence, if you wish to broaden your blog’s reach within the Hispanic community, dedicating a blog post (or two) to this popular event seems like the right thing to do!

4. Rio Carnival 

Another iconic event you could include in your blog’s calendar is the Rio Carnival or Carnaval do Rio de Janeiro. It is an annual tradition dating back to the 1650s in Brazil that has surpassed its geographical limits. 

Today, the Rio Carnival is the most popular and biggest carnival in the world, reeling millions of people who travel from every corner of the globe to partake in this popular event. 

The event last took place in February 2020, before COVID-19’s quarantine started, and will hopefully take place in 2021 as scheduled. Nonetheless, even if the event is canceled or postponed, the carnival poses a great opportunity to explore Latin American culture. 

5. Flower Festival 

Medellín, the second-largest city in Colombia, celebrates The Flower Festival or Feria de las Flores every year between July and August. It is considered the city’s most prominent cultural event featuring colorful parades, flower competitions, folklore shows, horse fairs, live music, and more.

It was inaugurated in 1963. Since then, it has grown to be a trending topic for many Latin American news and entertainment outlets with thousands of local and international attendees. 

So, if you are looking for an exciting story for your next blog post, writing about the Flower Festival can be a fresh new option. Plus, it offers the opportunity to feature beautiful photos and videos, making your posts much more appealing to your audience. 

6. Valdivia Week 

We have talked about significant events that can resonate with the Hispanic community as a whole. But, if you are specifically looking to connect with the Andean states’ audience writing about Valdivia Week or Semana Valdiviana will surely help you reach your goal!

It is a week of traditional festivities that has become an icon in the South — especially in Chile and Argentina. These celebrations commemorate the founding of the city of Valdivia and mark the end of summer in the region. 

The event is filled with food, music, and fireworks that attract thousands of local spectators. Plus, every year, on February 9, decorated vessels sail through the Calle-Calle River, competing for the “most beautiful” prize, making it an excellent opportunity to include multimedia content on your site. 

7. Grape Harvest Festival 

Like the Valdivia Week, the Grape Harvest Festival or Fiesta Nacional de la Vendimia is another excellent topic to get the conversation going with Hispanic communities in the southern regions of Latin America. 

It is also a great topic for blogs dedicated to food, wine, and gastronomic experiences. 

This popular event occurs between February-March in the Mendoza Province in Argentina, attracting thousands of wine lovers from all over the world. 

The Grape Harvest Festival marks the start of the harvest and stresses traditions dating back centuries, such as presenting fruit offerings to the image of the Virgin of Carrodilla. It also includes more modern rituals such as a massive concert featuring famous Latin American and Hispanic artists and the electing of a Harvest Queen.

8. Mistura Food Festival 

Continuing with the food and wine trend, I recommend exploring topics regarding the Mistura Food Festival. It is considered Peru’s biggest epicurean event and the largest culinary festival in Latin America. 

This annual 10-day festival allows Peru to showcase its love of food to the world. It is one of the most epic places for travelers and tourists to try flavor-infused dishes created by leading Latin American and Peruvian chefs. And, of course, a great chance to produce engaging content for your website or blog. 

The Festival typically takes place in late August or early September. Although the 2020 edition did not take place (due to the Covid-19’s outbreak in the country), the event will hopefully take place in the last trimester of 2021 as per usual. 

9. The Bicentennial of the Independence of Peru

Another important event that will take place in Peru next year is the bicentennial of its independence. 

July 28 of 2021, marks 200 years since Peru proclaimed independence. Hence, to commemorate such an important event, the Government of Peru has developed a unique program that includes several activities.

Consequently, many prominent media outlets are set to cover them. Thus, this can be a chance for you to join the conversation by covering the milestone within your site. 

10. Jacobean Year

2021 is considered a Jacobean Year or Año Xacobeo for Christians and St. James devotees around the world. For the Hispanic community, especially Catholics, a Jacobean year is very special. 

The “holy” year occurs 14 times every century. Hence, it is crucial to acknowledge it within your content creation if your blog’s dynamic allows it. And to make it more appealing to your audience (and less religiously-oriented), I suggest you focus on the pilgrimage journey that takes place. 

It is commonly known as the Way of St. James or El Camino de Santiago. A route that travels 500 miles through four of Spain’s 15 regions, ending at Santiago de Compostela’s Cathedral in Galicia and who summons millions of devotees from all over the world. 

11. October 12 

Tuesday, October 12, is considered a holiday in many Spanish-speaking countries such as Colombia, Costa Rica, Guatemala, Mexico, and Venezuela. It commemorates the arrival of Christopher Columbus in America and today is focused on celebrating indigenous people. 

More so, given the vast Hispanic population in the United States, many U.S. states also observe October 12 as a holiday, usually referred to as Columbus Day. 

In Spain, October 12 is celebrated and known as Hispanic Day or Fiesta Nacional de España. It takes a slightly different meaning as it honors the Spanish legacy, but its origins remain the same. 

The holiday is charged with complex and changing meanings that present a great writing opportunity and open the door to interesting debate topics and opinion articles. 

12. Day of the Dead

The list of trending topics would not be complete without including the Day of the Dead or Dia de Los Muertos. A celebration that takes place on the last day of October every year in many Latin American countries such as Colombia, Ecuador, Honduras, El Salvador, Nicaragua, Peru, and Mexico. This day is also closely associated with the Catholic celebrations of All Saints’ Day and All Souls’ Day (usually held on November 1 and 2.)

Overall, the festivities demonstrate love and respect for deceased family members. 

It is without a doubt an exciting topic to include on your blog’s calendar as Day of the Dead offers many sub-topics. The celebration usually includes altars, special foods (e.g., pan de Muertos), colorful flower arrangements, Katrinas (sugar skulls), papel picado (paper cutouts), “ofrendas,” and many other traditions and worth-mentioning attractions. 

BONUS: Latin American Elections

Throughout the last decade, politics in Latin America have become increasingly important, piquing the interest of virtually every member of the global Hispanic community. And although politics overall can be very controversial, 2021 will present many opportunities to generate valuable and prominent content. 

Depending on your site’s nature and your target audience, you might be able to write about significant social, economic, and environmental topics—all resulting from many Latin American elections that are going to be held next year. 

I suggest you pay special attention to Ecuador, Bolivia, and Venezuela, countries which have been in the media spotlight throughout the year, and that will continue to catch the Hispanic’s community attention. 

Plus, you can also include the United States’ polemic political situation by addressing how new policies and President Biden’s new government could affect the vast Hispanic community residing in the country. 

Wrapping it up!

As you can see, this new year promises to be a year filled with trending topics and interesting events. Events and traditions that can help you spice-up your site’s content and steer away from the monotonous issues brought by the Coronavirus pandemic. 

Ranging from arts, sports, and entertainment to culinary, festive traditions, and political debates, this list is meant to inspire you to produce content designed specifically for Hispanic communities and Spanish-speaking audiences. 

Additionally, many of these blogging trends will allow you to “join the conversation” and better position yourself within the blogosphere. Ultimately driving more traffic to your blog and allowing you to engage with the world’s fastest-growing market: Hispanics. 

How to gain more viewers on your blog

When you are writing a blog, you usually do it so that you can share your experience and your knowledge with more people. This is one of the reasons why you opt for writing online as opposed to writing in your journal. If however, you want to make a living out of writing a blog, then one thing that you will definitely need is your viewers. The more readers you have, the more views you will get and thus, a higher income. Below are some of the tips that you should take into account in order for your blog to gain more viewers.

  1. Write engaging content

This is one of the hardest ways of getting viewers, but is also the most rewarding. If you have a bit of trust in yourself, your blog will get noticed. You could write about your passions, your beliefs, your experiences, maybe some events that have changed you. Give your reader something to come back for every time. Write things that will grab their attention in a good way and you will surely win them.

  1. Make your posts something people can relate to

When you write a text and want people to read it, it is really important to be yourself. Readers want to find something that they can relate to, things that they can apply to their daily lives. If people find the stories that you tell similar to what they are going through, they will continue to read. For example you can write about how you became passionate about writing. Maybe it was after a life changing experience or maybe it was something that you have done all of your life. It might inspire people to do the same and they might share the article with their friends and this way your network of readers will expand.

  1. Know who your readers are

It is really important to know who your main audience is when you write your blog. You can adapt your posts to what they like and even respond to their requests. For example, people want to learn some tips on how to improve their writing and they might leave a comment requesting a post about it. Remember, that your readers keep your blog alive and their opinions are really important if you want to use your blog as a source of a viable income.

  1. Communicate with your readers

This is more or less related to tip number three. It is really important to have a comment section on your blog and always respond to your readers’ comments. If you do not know what to say, a simple smiley face might do the trick, or a simple thank you. They want to know that their opinion is important to you and that is why you should not ignore it. Being open to your readers makes them trust you more and have that special connection with you.

  1. Spread the word

Sometimes, all you have to do to gain followers is to spread the word about your blog. You can share your posts on your social media accounts and also exchange links with other bloggers who have sites written on similar topics.

  1. Make a giveaway

You know how most sites, when they reach a certain number of followers, readers, subscribers usually have a giveaway? Well, this is actually quite a good strategy. How do you think it works? Just think about it for a minute. When bloggers have a giveaway, they usually put some conditions. You need to subscribe to their blog, like their most recent blog post and share the link to the blog or even tag a certain number of friends. If the blogger wants to simply give his or her latest book or a certain item, he can do so without you having to do all of these steps. Imagine that besides you, there are many more people who share the post and each share adds at least 2 or 3 more clicks to their site. So, just remember to make a giveaway to celebrate something and also gain viewers.

  1. Make collaborations

We are all best off if we collaborate. For example, you can either opt for collaborating with a brand (they can sponsor you in return for promoting their products or services) or you can collaborate with another blogger. You can try to guest post on his or her blog and get your blog noticed or simply get him or her to mention your blog in one of his or her posts. In return, you can do the same for them. Also, you can write posts together and feature them on both sites (no the same text in two sites, but two texts written by you two) and this way you can generate content and gain more viewers. Wouldn’t that simply be great?

Even if at first, starting a blog might not be so easy, with a bit of faith, you can succeed. The important thing is to never give up. The views will come, and, even if in the beginning you will have a small number of people who read your blog, the important thing is to not panic. Patience is key and you will see that time has a solution for everything.

Try out the tips listed above as they may come in very handy. Also, you can ask other bloggers about how they started out or how they gained viewers and maybe they can give you a helping hand. You never know where you can get your sources of viewers. It might just even be that post that becomes viral over night. One thing is certain, never give up. Even when you have viewers, it is important to keep posting and continue to keep in mind these tips, because as hard as it can be to gain readers, as easy it is to lose them.