There are many varieties of articles that you may encounter as a freelance writer. All of these articles have a slightly different layout and structure, which will be talked about below. Meeting the criteria of the client is vital, which is why you should be familiar with all the different article types.
A continuous article is one that is written as a whole, singular piece, not including subheadings or special formatting. These are common in newspapers and magazines, or in essays and other writing works.
This may seem like the easiest type of article to write, because you don’t need to think about subheadings. However, the lengthy quality to these articles can sometimes make them a little harder to read, and so you have to be clever when writing them.
Discourse markers (words that guide the reader through the text) are extremely important in these articles. These include words like ‘however,’ ‘firstly,’ ‘in addition,’ ‘on the other hand,’ and many others. It is vital to make continuous articles very engaging and ensure that they flow properly, otherwise you run the risk of writing a boring, void piece.
One of the most common types of article involves using a lot of subheadings. This very article is an example of this. These can be used in blogs and on a lot of other websites, which is why it’s common for freelancers to write using this style.
Usually, these articles feature a short introduction directly beneath the title, which is then followed by other sections broken up by subheadings. This allows the reader to navigate their own way through the text, picking out the bits that they deem more important. Additionally, the lack of big blocks of text is less intimidating and makes it look like an easier read, inviting a wide audience to engage with the piece.
Thinking of subheadings can be hard sometimes, but for these articles they are essential. Don’t get too caught up on witty subheadings – sometimes simple is best! Something to note about this kind of article is that the text beneath each subheading does not need to be one solid paragraph; multiple paragraphs can come under the same subheading. After all, smaller paragraphs only add to the appealing aesthetic effect of this article type.
Some articles describe lists of certain things. For example, this article explains various content curation tools useful for freelancers.
Once again, introductions are useful in these articles. It gives the reader a brief idea of what will be in the following list, and lets them know if this article is what they were looking for.
There is nothing particularly special about the layout of these articles. Following the introduction, the list below should be comprehensive and easy to follow, with explanations that aren’t overly wordy or too descriptive. Succinct, relevant information is all you need to include.
A conclusion is probably useful too, just to summarise what was included and perhaps to provide an overall opinion.
Choosing a Style
More often than not, the client will tell you which article type is preferred. It is fairly obvious when they want a list article, and generally based on what company/website you are writing for, you can figure out whether a continuous or a split article is better. If you are in doubt, try reading past articles that are similar and take notes of the style.
Otherwise, simply ask the client which kind of article they would prefer, and this will avoid disappointment and any extra work in the forms of amendments.
Sometimes, if you have a little freer reign, the choice will be yours! Decide which style you like best and stick to it!
When it comes to writing a blog post, there are several things that make the writing style differ from, say, a newspaper article or a content marketing post. Of course, there are sometimes overlaps since businesses now often use blogs in order to connect more with their audience. That said, there are certain conventions that blog-style writing should follow, even if yours is a blog for business purposes.
Read on to find out how you should be writing if you want to nail blog posts every time.
The reason this is the top of the list is that blogs are website-based: the first thing people see when they click the link is the layout of the website. Additionally, people often skim-read when reading things on a screen.
Good formatting uses a constrained column width to make it easier to read, as well as a reasonable text size and font.
In addition to the website, each blog post should also be formatted. Use headers and sub headers to separate out the information – large blocks of texts can be too intimidating! Furthermore, you can experiment by using lists and bullet points to further separate out bits of information. Your users will thank you for this, and that leads to an improved user experience.
Again, the website-based format of a blog means that using images is a great way to catch user attention. The images should be relevant to your content and ideally, they should suit your house style. Images are an easy way to add that little bit more to the text. But here there is one problem: property rights. Even the sites that offer images under creative commons licenses don’t give you the scurity that the image is really under that license, because they just get them from the internet, and sometimes in their research they are misslead by others.
Keep it simple
Short sentences and short paragraphs are the key to blog writing. This relates back to the fact that people on the internet tend to have shorter attention spans. Short sentences are easier to read and understand. That said, too many short sentences consecutively, without punctuation and clauses, can seem very stilted and not flow naturally, so be aware of that.
Converse with the audience
Blogs are very informal pieces of writing. You should be connecting with the audience, making them feel that there’s some common ground between you. This means using personal pronouns (I, you, we) and writing as if you almost know one another. Being too formal is likely to put readers off, especially because they look for a sense of trustworthiness in the brands they’re loyal to.
One of the great things about blogs is that you can actually open the conversation to your readers. Finish off your posts with calls to action such as “tell me what you think in the comments box!” or ask them their opinion on the topic you have been writing about. Not only is this a brilliant opportunity to drive engagement, but it also provides a sneaky opening to gain some feedback about what you have just said. What better way is there to get to know your audience?
Something to note is that spammers often target the open comments on blogging websites. If you do have commenting enabled, then make sure you check the comments and remove ones that give your brand a negative image. Most blogging software allows you to delete such comments.
Writing a blog is not so hard once you get the hang of it. As with anything, practice makes perfect, so stick at it and make sure you update regularly to keep your followers on the hook. Above all, follow the above tips to adapt your style to one that resembles a blog, and before you know it your business will be booming.
In the world of content creation and writing, everybody wants to come out on top. It is really important for blogs and websites to factor high up in the search engine rankings, preferably near the top of the first page of results. Achieving this can be fairly straightforward, since popular search engines like Google have several factors that they use to rank webpages. Some of these are more important than others, but all of them are key if you really want to achieve a high ranking.
Google has a lot of factors that they use to rank. Below are some of the absolute essentials you will need in order to appear high up on those searches.
1. Website Security
Very recently, Google has allocated a small ranking benefit to sites that use HTTPS instead of HTTP. This is currently only a small boost, but Google has said that they “may decide to strengthen” the benefit of having HTTPS because of an aim to keep everyone safe online.
Based on recent tests, Google has said that the HTTPS signal has shown positive results for relevancy and ranking in search results. However, in order to make sure traffic stays up when switching from HTTP to HTTPS, make sure to alert Google that you have moved your site, and ensure that crawling bots can still navigate your site.
This is specially important for websites in which there is money transactions like shops or sites selling paid suscriptions.
2. Content Length
When ranking different sites, Google looks for authoritative and informative content that is valuable to users. After all, people aren’t satisfied with basic, minimal information. Longer content, therefore, is desired when ranking in the search engines. However, make sure that the content is still of a high quality and avoid rambling. Invaluable content may be penalised by Google, but don’t be afraid to write long pieces if they are of a high standard. Here you have a guide to create a SEO-optimized content.
Any SEO writer worth his salt will know that keywords are vital in search engine optimization. Of course, keywords are the basis upon which search results rely. And if you know about SEO, you know that keyword stuffing is something to avoid at all costs. That said, there are a few important places that you should definitely include keywords.
The title meta tag is one of the strongest signals for a search engine. Definitely include a keyword in the title tag, as well as the meta description tag. As long as these are included, it is fairly easy to sprinkle keywords naturally throughout the remainder of the text without keyword stuffing, and still achieve a high search engine ranking.
4. User Experience
User experience is extremely important in rankings. Users should be encouraged to stay on the site and not leave after a few seconds. Website engagement (i.e. comments, shares, etc.) is vital for rankings, so you should attempt to get users to interact a little with the site.
Creating a sitemap so that your content is all navigable is a really good idea. Not only does this improve user experience, but it also makes it easier for crawlers to access all pages of the site. Because of this, more of your pages will appear in the search engines, which will certainly improve rankings.
Additionally, the number of domains that link back to your site is an important ranking factor. Google trusts pages with a larger network of links, which means it might be worth looking into guest posting. Besides, Bing has confirmed they take into consideration website’s name mentions in other sites, even when they are not into a link. And if Bing does it, it is very likely that Google too.
6. Click-Through Rate
Search results will change if a user frequently clicks on the same site, making it a handy indirect ranking factor. Google uses CTR to validate the quality of search results, so increasing CTR can be a good method to improve rankings marginally. Make sure to have good metadescriptions that make users enter your site when you appear in SERPs.
7. Mobile Friendliness
Just less than half of searches are conducted on mobile. Having a mobile-optimised site is an easy way to increase search engine rankings and direct more traffic to your site, because it improves user experience and lets Google know that your site is valuable.
Although these aren’t the only ranking factors out there, they are all important and should be helpful tools in getting you started.
First of all, many of you might not be familiar with the term SERP and its implications. For this reason, it is important to first explain a bit what it means, and why it is important for your blog, and only then talk about some of the best sites where you can check for it. Let’s get started.
SERP is an acronym for Search Engline Results Pages. They are used by people when they want to look for something online using a search engine, like Google. You simply enter a keyword and the search engine provides you with a SERP.
It is not this simple though, because SERPs are different one from the other, even if you search for the same keyword on the same search engine. The main reason why this happens is because basically all search engines make the experience of using them unique by adapting to their users. The keyword is not the only factor, but the person’s location and browsing history are also taken into account.
Basically, if you want to see how well your latest post on your blog is ranking, then you should definitely check out for SERP on one of these websites. Let’s take a look at some of the best sites out there.
On SEMrush you simply put your website URL or an URL of a blog post and this site will tell you which keywords you rank for. In addition, you can click on any of these keywords in order to see the keyword competition. It works for both Google and Bing. You can get a free 14-day trail of SEMrush, but you will need to register in order to use the software.
If you do not want to spend money on a SERP online checker, then you should definitely give Google Rank Checker a go. It is a great online keyword rank checker which is also free. All that you need to do is to include the domain name along with the keyword. Then you will get the position of that keyword in Google. It is quite simple.
SEOCentro is an excellent tool for checking keyword ranking. The best thing about this website is the fact that it allows you to check out the performance of specific keywords in more than one search engines. Among these engines we can count: Google, Yahoo, and Bing, but not only. It does not require you to create an account, but it is recommendable that you do so.
Now that you know where to check out your SERP, you can increase the performance of your personal blog. It is truly one great tool that you should take into account. After all, you do really want to get visitors on your site. This is an excellent way to find out how your site is performing. You should definitely keep this in mind when you write your next post.
Speaking of content, apart from content marketing, content curation is a helpful asset for discovering, gathering and sharing already existing content with online followers.
CurationSoft: A useful tool for content writers which enables discovering, reviewing and curating content from various sources such as, Google blogs, news, Facebook, Amazon, eBay, You-tube and many more posts and publications. It can be used for any platform and gets the results easily and within short time. It is affordable free which is convenient for bloggers, though there is a charge for professional and lifetime use. CurationSoft is based on sharing information on most frequently searched topics.
Pocket is another convenient tool that helps you keep interesting content that you want to read, listen or share with someone. With this application you can save things on the Web from your browser or from other applications such as Twitter or Flipboard. After you have put the content in Pocket you can have it on your phone, tablet or computer. It is available even if you are not online. The good side of this tool is that you can have it without any charge.
Curata: this software option is the right choice for content curation and content marketing. It helps to measure the leads of content growth and to increase revenue. It can easily arrange the content, add annotations and make changes in a very short time. Also, access to content and publishing is available from a variety of sources any time. Curata is a leading business content curation software as it provides creation, curation, organization and sharing the most relevant quality content. As for the costs, users need to contact for a quote.
Juxtapost:This is a totally free application that helps keeping tracks of web content. Having simple tools, curation can be easily done with bookmarking content into categories/pasteboards. You can also benefit from using Juxtapost`s social discovery to search streams of other members to detect popular content. This is particularly useful to follow fellow content marketers in your own industry. The convenient feature of Juxtapost is the `More like this` button that helps find similar posts. Additionally, you can export content into Excel for easy planning. Content can be zoom previewed without and shared via Facebook or sent to email addresses.
Learnist is another free tool which is useful for organizing text, pictures, audio and video content. It enables a really fast curation of numberless topics by using fingertips. Content is curated into boardlists by expert leaders in a wide range of subjects. It is easy to keep topics of your interest into certain places and it provides an easy access to them. Sharing is also possible with interested users for cooperation.
Storify may be a perfect application for you if you need to share a story. By using this tool it will be easier to identify interesting topics. The application can help you find specific content, collect various sources and share them from almost everywhere online. Storify helps you to connect to a large number of social media sites and web sources. You can embed anything you find by dragging and dropping into Storify`s story editor. You can even cooperate with Storify enterprise plan for advanced use. Storify is a free application unless you want to choose the Enterprise plan which is based on quoting.
No matter which application you use, it is important about content curation that you need to credit and link to the original sources as you are trying to attract followers not to sell or promote your business.
A FAQ page is another tool which may boost your online business, develop your skills and mostly importantly provide your readers that you care about their uncertainties.
It is a place where your customers find answers to their questions or where readers search for frequently asked questions. Before you start creating the page you need to think about how you will approach this not so simple task. You need to create an effective FAQ with a neatly organized structure.
Tips for a powerful FAQ page
Try to put yourself in the shoes of your clients.
What kind of questions would you ask? Look for valuable information on your website or linked pages where visitors give a feedback. Structuring the questions and answers so that they will be reached by multiple people is more useful than addressing one person.
2. Update your questions and answers.
Old issues may have been solved and it is useless repeating them for a loner period. You may also have upgraded a new feature which is easier to use so going on with last year`s issue is not really beneficial.
3. Be precise in formulating questions and providing concise answers.
In particular, provide accurate replies not vague answers. Don`t let the information take customers around in circles. Many have complained that FAQ are providing them with phone numbers for further assistance which actually do not exist.
The questions need to be addressed in regard to a specific topic. For example, the question ‘How about portfolios’ is rather unclear but if you rewrite it to be more specific like ‘How to build an effective portfolio’ then the language is clear and consistent and customers will keep looking for an answer and not leave the page.
4. Organisational structure
This is also important as it helps customers to easily search information, especially if you deal with a lot of FAQs. You can sort them by audience type. For example, make them simple and comprehensive if you create a FAQ page for beginners.
Alternatively, you can have a ‘questions for advanced users’ which may include more complex questions and explanations. Alphabetical order also helps for easier access to the desired goal as well as giving headings to the question types. It will fasten the searching even more and bring more satisfaction to your users.
5 It has to be updated, it has to seem updated
Presenting information in a way which ensures customers that the information is current and accurate, you are on the right way to keep customers and prioritizing queries.
6. Be creative and different from other FAQ pages.
Give your page a new name depending on what the questions are about. For instance, if your questions are about how to write a proposal, call your page `Getting started`.
7. Lastly, make your FAQ page easy to print out.
Printed versions are handy when there is a need for system reboot since customers will be able to go back using the URL when they are online again.
So why dont you have one?
While I have experience writing FAQs for my clients, the lack of this section in my website is obvious. Yes I need to create one, no excuses.
A new year is starting. As a blogger or a freelance writer, it is important to set your guidelines for the following year. Making a plan of the posts that you want to provide each month is important so that you constantly have a topic to write about monthly (at least).
A content plan with fixed dates to post on is essential because you want your readers to continue to visit your blog on a daily,weekly, monthly basis (depending on how often you post). For example, if you want to post every month, set a day, like the 15th or any other day that works for you and keep posting on that date every month. This will make it easier to have your readers visit your blog as they will know that on the 15th of each month, there will be a new post for them to read.
Another aspect that you need to take into account when planning your posts for the following year is that each month has its specifics and its holidays. It is important to take them into consideration when deciding what to write about, because it is a bit strange to write about Christmas in June or about Easter in Autumn. People want to read about events and topics closer to what is currently happening in their lives. In order to help you build your list of subjects for each month of the year, a list will be provided below. In addition, if you are a Spanish freelancer, some extra topics will be added, as the target subjects might be interested in particular topics specific to their cultures, rather than general ones. So no more babbling, and let’s get to the point. Here is the list:
Since January is the first month of the year, it is usually the best time of the year to write about New Year’s Resolutions or about the year that has passed.
Topics for the general public: Have you ever made a New Year’s Resolution that you kept?; What are your goals for the New Year?; A look back at the year that has passed.
Most Spanish speaking people do not give Christmas presents on the 25th of December, instead they give them on the 6th of January, when the “Reyes Magos” come with gifts.
Topics for the Spanish readers: Gift ideas for the 6th of January; Different traditions for the 6th of January that are celebrated in various countries.
February is usually seen as the month of love and a lot of accent is put on Valentine’s Day.
Topics for the general public: Valentine’s Day traditions; Valentine’s Day gift ideas; Valentine’s Day origins; What to do on Valentine’s Day.
Valentine’s Day is not the only holiday celebrated in February, in Latin America other holidays are important such as: Tapati in Easter Island or the carnivals throughout the region.
Topics for the Spanish readers: Tapati celebrations; Carnival traditions; Top carnivals around the world.
March marks the beginning of Spring and also has an important holiday: Mother’s Day.
Topics for the general public: Gift ideas for your mother; How to celebrate Mother’s Day; St. Patrick’s Day traditions.
Topics for the Spanish readers: Mexican carnival (5th of March).
April is the month for pranks, jokes and other ‘funny business ’.
Topics for the general public: April Fools Day prank ideas; Top 10 pranks of all time; Funniest jokes ever; Funny stories.
Spanish speaking countries usually celebrate Easter in April so most topics should include something about it. However, in Spain Fools Day is celebrated on December.
Topics for the Spanish readers: Easter Processions; Easter traditions; Easter decorations.
May is usually associated with Labor Day, so the post should include something related to it.
Topics for the general public: Labor Day origins; Labor Day party ideas; Labor Day outfits.
Many holidays are celebrated in Latin America in this month, and even though Cinco de Mayo is probably the most popular, it is important to also remind people of all the other ones.
Topics for the Spanish readers: Cinco de Mayo traditions; Paraguay’s Independence Day.
As mothers were celebrated in March and posts about Mother’s Day were allocated to the holiday, fathers are not to be neglected as Father’s Day is celebrated in June.
Topics for the general public: Gift ideas for your Father; What to do on Father’s Day.
In Latin America, people in Puerto Rico celebrate their patron saint St. John the Baptist, meanwhile in Spain Saint Peter and St.Paul are celebrated.
Topics for the Spanish readers: San Juan traditions; Saint Peter and St. Paul traditions/superstitions/celebrations.
July is usually the month usually associated with the US Independence Day, so it is preferable to mention it in one of your posts.
Topics for the general public: 4th of July party ideas; 4th of July fireworks; 4th of July outfit ideas; 4th of July decorations.
For Spanish readers, there are many countries from Latin America that celebrate their independence, and it would be interesting to mention them or approach those topics. In addition, in Spain the famous bull races in Pamplona take place during this month (San Fermin).
Topics for the Spanish readers: Venezuala’s Independence Day; Colombia’s Independence Day; Peru’s Independence Day; Argentina’s Independence Day; San Fermin traditions.
Since people usually go on vacation in August, this is the perfect month to write about traveling and trips.
Topics for the general public: Vacation ideas/tips/stories/experiences; Best trips to take.
In Latin America, some countries celebrate their Independence Day.
Topics for the Spanish readers: Bolivia’s Independence Day; Ecuador’s Independence Day; Uruguay’s Independence Day.
September marks the beginning of Autumn and the end of Summer. It is usually the best month to write about back to school tips and about Fall related topics.
Topics for the general public: Back to school tips/outfits; Fall decorations/recipes.
Some countries in Central and Latin America celebrate their Independence Day.
Topics for the Spanish readers: El Salvador ‘s Independence Day; Costa Rica’s Independence Day; Honduras Independence Day; Chile’s Independence Day; Mexico’s Independence Day.
October is usually the spooky month, the month of Halloween.
Topics for the general public: Halloween costume ideas; Halloween Decorations; Halloween party ideas.
Spain celebrates its national holiday on October the 12th, while other Spanish-speaking countries celebrate El día de la Hispanidad.
Topics for the Spanish readers: Spanish National Day/ El día de la Hispanidad traditions;
November id a month full of topics to write about, ranging from Thanksgiving to Black Friday to Single’s Day (celebrated in Asia).
Topics for the general public: Thanksgiving traditions/origins/food/arrangements; Black Friday deals; Single’s Day ;
If Halloween is important to the general public, usually for Americans, the same importance is given by the Mexicans to Día de los Muertos.
Topics for the Spanish readers: Día de los Muertos traditions/origins.
December is the month of the winter holidays, Santa Claus comes and brings gifts and also it is about the biggest party of the year: New Year’s.
Topics for the general public: Christmas gifts/traditions/origins/ideas/food; New Year’s traditions/superstitions/party/outfits.
April Fools Day is for Americans as 28th December is for Spanish speaking people. If you´ve guessed Día de los Santos Inocentes, then you are right.
Topics for the Spanish readers: Día de los Santos Inocentes pranks/jokes.
Now that you have your content planner ready, all you have to do is start writing. So what are you waiting for? Get your pen, paper or keyboard and give it a go.
The first thing that we as writers must master is the art of creating ideas. In order to write our great works, we must be able to create a central idea in which our story will revolve around. Oftentimes, this is much easier said than done.
Many writers come into the profession with a high level of enthusiasm and creative intellect. However, after a few years, they slow down and have a harder time creating ideas for their pieces. It is even worse if you have been a victim of writer’s block (of which nearly everyone has). So how do you come up with creative new ideas when you have a hard time coming up with anything? That will be the central focus of our discussion here. Below, you will find a few methods to help you:
Start big, work small.
When you are writing, try to think of a general concept. It can be something like space, science, or even equality. If you are really having a hard time with ideas, just write down whatever you see around you.
Next, write all the words that you can associate with each of your general ideas. Take some time and examine the words you wrote. Do any stand out to you? Are there any words that bring up certain feelings or a sense of curiosity? If so, your story probably lies there.
Find the word that sticks out to you and explore it in more depth. For example, is your word happiness? Maybe thinking about this word makes you think of a time when you were most happy or someone that you know was happy. Use this as a starting point for your own story. If you are not here yet and no words are calling out to you, keep on associating the words you written to a smaller idea.
Eventually, you will hit something that you as a writer would like to explore deeper.
Play the “what if” game
Another great idea to brainstorm ideas is to write down the names of places you either love or really hate. Try to make your list as long as possible, at least 30 words.
Next, place them in a bowl or some kind of thing in which you can shuffle them around.
Finally, pick one of the places out of your container and ask yourself what would you do if you there. For example, what would you do if you were in the Caribbean? Write down all your reactions to what you would do; this is the beginning of your story. If you would like to add more variety, take yourself out of the equation and ask yourself what would somebody else do if they were in the same location. Write down what could happen, what the response would be, and what would happen next. Before you know it, you will have your story!
Above are just two ways in which you can make the brainstorming process more interesting. Brainstorming is a natural part of every writer’s routine; the important thing is to keep it interesting by adding variety. Not only will variety make your piece more enjoyable to write, but it will also make it more enjoyable for reader’s too!
How to come up with new ideas has been a struggle for many content writers. Deciding about the appropriate title may take time after having written on a range of topics. In particular, if you have a clearly defined audience and would like to maintain your profitable business with a marketing strategic approach, creating good texts for your content marketing needs, might be a real pain. In order to keep your target customer group, you should keep a good balance in providing in time different types and levels of content. Although no one can give a perfect set of topics, there are still some effective ways that can be used to put on a website.
2) Let your passion lead you in generating ideas.
Ask yourself what the scope of your interest is and what you are good at. This does not mean you should write about it at first glance, but rather try to derive some valuable hints for topic titles. For example, you may be keen on social sciences, particularly on the effect of globalization to consumerism. You can direct that enthusiasm in something like schemes of distributing relevant services to attract target customer groups.
3) Monitor how the industrious world changes.
The world has been exposed to constant challenges with the technological advance. Look for the most profound changes and problems and seek for solutions. Do not only identify them, people need the obstacles to be resolved in the most acceptable way. It may be your personal experience as people love listening to other`s stories. You may have had difficulties with getting a job in the past. You can tell that story and provide some useful advice on how to increase your interview prospects.
4) Follow leading industry websites and social profiles of top industry leaders.
Establish a habit of regularly reading websites and blogs of successful people who are in the same industry. Share your ideas and take part of group conversation. Pay attention to the most visited posts. Some topics never lose interest among the audience. Just put a personal angle to it and you have a different perspective to offer. You may also see what other people converse on tweeter or Google+, for example. Make sure you chose people who are topmost leaders in the area.
5) Search on Google using autocomplete.
Google can help you with suggestions on any word you start typing. Enter Google.com, type the word related to your ideas and by changing the letters while typing you will get a number of other words in connection to your keyword. For example if you type `content writer` and add the verb `know` you may possibly get a topic idea `content writers know SEO, HTML, CSS and WordPress.`
6) Keep track of flashes in your mind.
A casual walk in place far away from your work space can be the perfect environment for you to get a flash of inspiration. Do not let it slip away. It will be forgotten as soon as you engage yourself in the next activity. Write it down immediately, at least we all have our smartphones wherever we are and they can be handy for such situations.
This brief guide is worth trying as you can never be absolutely sure what way is the ideal one to create as many content ideas as the human mind can generate.
One of the main concerns for website development and website copywriting is keeping things fresh and interesting for users. One particularly important point is SEO of websites, which makes features such as blogs mandatory to maintain. All of this makes for a better experience for users and optimizes the site for the company it represents. It sounds great, right? Until you’re the one in charge of the upkeep of this fantastically fresh website content. Because it is a real challenge.
Follow these easy tips to keep content fresh:
Tell Your News: One great way to keep your website up to date with fresh, interesting content is to tell the company or business’s news. What may sound mundane to you may be exciting or interesting for your readers. Use space on your site to tell about corporate responsibility activities the company is participating in or new products and promotions coming up. If your company is small, update your news page to inform about new staff who have joined your team. These are just a few ideas you can use to tell about the activities at your company, involving your customers more and more in the business.
Make Connections: Promotional, biographical or guests posts featuring other leaders in the industry can be effective without creating competition for your own brand. For example, a business that sells education materials may choose to interview a well-known, successful educator and write an article about them. The person interviewed can gain publicity by linking the content to their social media, and thus the business also gets additional traffic. This is a mutually beneficial arrangement that encourages conversation and additional interactions through social media.
Ask the Audience: There are many more methods for companies to communicate with their customer base than in years past. This can be used to your advantage. For example, you may begin a discussion about what your customers would like to see on your website or blog. Customers love to be involved. If they feel that they are valued for their input and opinions, you will gain their loyalty in addition to the content suggestions.
Use Another Brain: Sometimes a fresh perspective can do wonders for your website. If the same person is always pressed to update the website, after some time, he or she may run out of ideas. Asking an unbiased consultant or even someone from a different department to take a look at the website and make suggestions for new content can help greatly. Even hiring out some of the website copywriting and blog writing can be helpful for a time to give the website a new voice and a unique feel.
So, next time you’re feeling stuck with how to keep your website up to date and interesting, try some of the above suggestions. Implementing a regular rotation plan of these tips and other regular site upkeep can ensure that your website content will always be fresh and appealing to your readers.
I am a freelance copywriter from Spain