Tag Archives: storytelling marketing

You need to create the story of your company

There are people looking for copywriters to write about anything and there are people looking for copywriters to write about the story of their business.

story telling as content marketing strategy
Love Story creative commons licensed ( BY-ND ) flickr photo shared by Atilla1000

Storytelling is simply considered as one of the intellectual skill. It is something that has to be developed right from the childhood. As we grow in ages, we have to grow other abilities that will make our story telling skill more interesting and yet powerful. Along with the speaking skills, the skill needed for the story telling is making the audience get involved in the story telling. Even if people is not listening the story telling in person, they should get evoked into the story just while reading the story or even just watching it. They should build their involvement into the action of story and get impressed in such a way that they feel to share with the other people like colleagues, friends and neighbours.

Storytelling in the modern world has a broad scope and view.  There is a style in story telling called Contemporary storytelling that uses addressing mainly at the educational needs. Recent forms of the media are just creating new methods for the people in recording, expressing, and even consuming the stories. The specific Tools used for communicating with in the asynchronous group can actually provide room for the individuals in reframing or even recasting the different stories into group. Platforms like games and other digital ways which are used in the area like factious or storytelling, are actually used in positioning the people as a character within the same world. Subjects like documentaries that include interactive ones that employ techniques like storytelling narrative in communicating information on the same topic.

So if it work for all these area, why do you think it won’t for your business? Life is a circle. Most of the time what you see working in anything else will work in your business too. You only need to do the effort to adapt the working thing to the characteristics of your goals.

Every company should have its own story. It is not about talk saying nothing, but talk giving your customers the information they are looking for in the wide internet. By doing so, you will reach the difficult goal of being into your clients mind. And there will be a day when they need something that you provide, that they even won’t need to make a decision, they will have done the decision to ask you to help them time ago, when they was looking for other information in internet, when they entered the first time in your website.



Story telling in the top of marketing trends

Storytelling is the process of conveying current events verbally using images more often by creativeness. Today storytelling is also a marketing source to keep and audience engaged with a brand.

storytelling as marketing trendStories are shared in all cultures as an indication of mass media, entertainment, school and college education, cultural ethnics, and even inspiring with moral values. The sensational elements of the stories and story narrating generally include the plots, story men, and point of view of the story narration.

There are few stories narrated in a way that expresses the original feelings of the people. Such kind of stories are really welcomed and get chance to understand and give voice to them.

Storytelling is simply the method used in order to share and interpret the experiences people have had in the current event. The stories narrated are actually universal where they can generally bridge the gaps between the educational, linguistic, and even age-specific divides. So the storytelling can really become suitable for people from all ages, just leaving the perception of the age isolation. Storytelling is also used as a method that teaches ethics, moral values, and other cultural norms and traditional differences. Learning is actually the most effective one while happening in the social environments which provides more genuine social indication on how the built knowledge is to be actually used and applied. These stories actually function as the best tool in passing the knowledge along the social environment in a friendly and very casual way.

Why is storytelling getting more marketers attention?

After all of the above facts, the knowledge with the human beings is actually based on the stories and the cognitive memory that is needed to perceive, understand, remember, and share the stories with the others. Generally Human beings are considered as the storytelling elements which can serve both individually and socially as whole. Stories are something that can replicate the interior thought as they narrate the stories and very often they remember the real incidents in the form of stories. Facts can actually easily understandable as they are the minor versions of the stories. Hence the storytelling is something that supplies the analytical thoughts.

So if you want your customers knowing your brand exactly as you imagine it by yourself, you need to tell them through a storie.