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5 Best Tools to Check Your Keyword Rankings

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If you have a business website or blog, you’re always striving to improve your visibility and traffic. That’s why it’s important to keep an eye on your keyword rankings, so you can make sure you’re spending your marketing dollars in the right places.

Armed with this information, you will have a better idea of which keywords to focus your efforts on and increase your website’s SEO ranking.

Here are some of the best tools available to help you monitor your keyword rankings.

#1 SEMrush

Do you want to know what people are actually saying about your brand on the internet? If so, then SEMrush is the tool for you!

SEMrush is probably the most useful tool in this blog’s list, and for good reason. Its search engine rankings allow you to see keyword trends broken down by industry so you know where your business should spend its marketing budget.

SEMrush also lets you track competitors’ keywords and their survey results from each commercial keyword, while the intelligence graphs show typical PPC ad costs all-round again helping to determine winners and losers.

Its keyword research section can be useful too, although this isn’t the easiest feature to use.

However, if you need added information such as estimated competition for your target keyword phrase or how many monthly searches it gets on average each month with a particular commercial intent in mind, then go no further than SEMrush’s expertise database of research results.

So what are you waiting for? Start using SEMrush today and take your business to new heights!

Features

  • Rank Tracking
  • Competitor SEO Analysis
  • Content Optimization
  • PPC Keyword Research
  • Competitor PR Monitoring

#2 AHREFs

AHREFs is one of the more popular keyword research tools. However, it has recently become a bit pricey. Still, there’s no alternative to it when it comes to traffic and backlinks analysis of your competitors.

It has a number of different features including competitive landscape analysis, a competitor keyword tool that shows keywords they are targeting as well as a list of URLs related to those terms.

It is also possible to generate precise estimates for your PPC campaign’s average monthly budget or think about where you could potentially target new SEM campaigns.

AHREFs is also a useful source for tracking Google’s latest updates on penalties.

It maintains a “report rank” tracker, it is possible to monitor backlinks from the search engines which can be helpful in regards to recruitment strategies if you’re working with external agencies or even creating your own links via influencers and affiliates.

Features

  • Complete Site Audit
  • Competitor Analysis
  • Keywords Explorer
  • Content Explorer to Find New Topics
  • Rank Tracker

#3 MOZ

MOZ is perhaps the most common tool used when it comes to competitive keyword research. Though, there are so many advantages and disadvantages that this list simply couldn’t cover them all — It is still one of the many favorite keyword monitoring tools of SEOs.

You’ll get a lot of information regarding the state of your competitors and brand keywords using MOZ. It is easy, fast and to be honest it’s very well designed.

They provide a sufficient amount of information about organic search performance with their display tags section that allows users to see which of their competitors are dominating the “top organic results” and on which keywords they’re doing great.

It’s a very intuitive keyword research tool that makes your job easier by taking away some time you might have wasted before breaking down every single word into SEO-specific metrics such as traffic, CPCs, and competition level.

Features

  • Technical SEO Audits
  • Rank Tracking for 170+ Search Engines
  • Backlink Analysis
  • Keyword Research Tool With Difficulty Scores
  • Competitor and SERP Analysis

#4 Serpstat

Serpstat is a very popular keyword research tool that is great for bloggers. They call themselves a ‘growth hacking’ platform. At a basic level, you’ll be able to get an overview of the top keywords that your competitor’s blog is ranking for and important data such as their average position.

It is easy to use and the results are geotagged.

Serpstat compares well with other SEO tools on our list as it provides some interesting reports like Competitors Analysis and SERP Performance Indicator (how many results they have achieved). No wonder why it’s trusted by Uber, Samsung, Philips, and many other industry giants.

You will get info such as average position, top keywords on the SERP, and how many pages of your competitor rank for each number one keyword.

It’s the number one selling best-selling SEO tool of all time on Appsumo and featured by many SEO gurus.

Features

  • Keyword Rank Tracker
  • Backlinks Analysis
  • In-depth URL Analysis
  • Website Clean-Up
  • Niche Leaders Identification

#5 SE Ranking

SE Ranking is another keyword monitoring tool that can be used by webmasters.

SE Ranking enables the user to track the number of parameters on their pages such as difficulty level (how much competition they have) or ranking position in Google Trends charts based on queries that are originated from your competitor’s website.

The SEO checklist helps identify areas that need improvement, custom goals are set to help businesses reach their specific target, and the page optimization tool can be used to ensure that your website is found in the search engines for your chosen keyword.

Their keyword rank tracking is almost 100% accurate, which makes it one of the best All-in-one SEO software.

The Website Audit tool, which discovers on- and off-page faults and offers solutions for fixing them, can help you move your website into the top ten search results.

Any changes to your site or your competitor’s site will be highlighted in the SE Ranking instantly as the software will send you alerts regularly.

Conclusion

SEO is all about content, and checking your keyword rankings is an important part of any SEO content marketing strategy. It helps you to understand which keywords your content is ranking for, and helps you to tweak your content to improve your search engine visibility.

By using one of the five tools mentioned in this blog, you can easily monitor your progress and take the necessary steps to improve your rankings. So, which one should you use? Let us know in the comments!

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How AI Can Impact the Future of SEO Writing

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AI (Artificial Intelligence) is almost everywhere now. And the time isn’t far that AI will greatly impact every field in the future. What you and I see today is just a glimpse; a lot will unfold in the future. Some people even fear that AI will steal their jobs.

It has been believed that the art of writing can’t be replaced by AI. We’re creative people, and creativity can’t be replaced. But a lot has changed, things we couldn’t even imagine have happened. Did you ever think AI would write a novel someday?

In September 2020, a robot wrote an article for humans, ensuring them that the rise of AI won’t end the human race on earth — May be it will never happen. But if you’re an SEO writer and watching AI interfering in writing work, you are forced to think about what could be the impact of AI on SEO writing in the coming years?

The Positive Impact of AI on SEO Writing

Not just in the future, even now, we can see many benefits of AI for SEO writing.

1.      AI Can Give You Fresh Ideas

You know, sometimes we dread AI might take everything from us, including the value of our skill. But have you ever given it a thought that AI can boost your productivity and simplify your writing work?

Recently, I came across a tool called “Copy.AI”. This tool can generate an ad copy for any purpose. But again, AI can’t hit the emotions or pain points of your customers. So don’t worry, it’s not going to end copywriting jobs.

Instead, as a copywriter, you can use this tool to generate ideas. Writer’s block is a real thing, and every writer has to go through this phase. So when your morning coffee fails to give new ideas and your mind feels numb, tools like this can give you fresh ideas to start with.

In the future, AI writing tools will help writers to produce quality content in quantity. Writers have limits and once your daily quota of ideas is finished, you find it hard to write more. AI can boost the productivity of writers, and good writers would be able to take more projects than today.

2.      More Research in Less Time

Whether you are doing creative writing work or writing for a client’s website copy, research is the most important part. Good writers research before writing anything. That’s why their writing makes sense and is easy to understand. 

With AI, gathering facts and statistics has become easier. Writers can do more research in less time. They don’t have to visit libraries to write detailed and well-researched articles.

Today, we have Google Scholar and Statista.com. In the future, we might have tools much more advanced than these. And on a single click, a writer will get access to hundreds of relevant studies and numbers.

3.      Good Writers Will Get Credit

Though even today, Google algorithms are good enough to distinguish between original and spun work, writers and SEO experts still deceive Google with black hat techniques. With advanced AI algorithms, Google will become more efficient in judging the quality of content.

There’ll be no space for spun or stolen content in SERP rankings. And writers will get more credit for work. Also, the difference between an average and a quality writer will be evident.

With no option left, blog owners and businesses will have to hire good SEO writers and pay them accordingly for producing unique and quality content.

Negative Impact of AI on SEO Writing

Certainly, AI will have some negative impact too on SEO writing. But if you’re a writer who has original ideas and unique content to share, you don’t need to worry at all.

1.      Prolific but Mediocre Content

Content marketing requires resources. And one of the most important resources in this field is having a good writer. Writing is all about creative ideas and creating angles to explain the same thing.

Even today, some people use AI-based text generators to write articles. These text generators can generate text in the continuation of any idea or spin the given content in the same writing style, but this content’s quality is mediocre.

Here’s an example of a GPT-2 text generator.

Human written paragraph:

Google’s AI, RankBrain, is an artificial intelligence change that attempts to understand the context of content on websites. As Google gets better at analyzing search intent, it’s more important than ever to get our keyword research right and then tie those keywords back into our content. Content has to do a better job than ever at serving searcher intent. So rather than older factors like keyword density, things like content relevance, context, and value are now more important ranking factors.

Then AI continued as follows:

The key point here is that we’re seeing the biggest changes in keywords for Google. A lot of them are the same for every online search engine. These changes are affecting both the SEO rankings for Google as well as the content. It’s very interesting to me to see the impact that new things have made on the algorithm at Google. It’s not just what the site is doing, but more importantly, what the user is doing about it. While the user doesn’t have to manually opt-out, they will be able to make multiple different changes to improve it in the future with the user.

As you can see, the text written by humans is much easier to read and makes sense. On the other hand, text written by AI is hard to read and, in some parts, doesn’t even make any sense.

Though Google is intelligent enough to rank only unique and worth-reading content, what if a certain niche has very little content available? Likewise, in some niches, text content doesn’t matter. For instance, songs and movie downloading sites. With AI-based writing tools, spamming Google with fluffy and spun content in such niches will be ridiculously easy.

2.      Less Work for Writers

Unfortunately, AI might replace SEO writing work in the future. Not for writers who are excellent in their craft, but for those who might be in the starting phase. Or for those who lack originality in their work.

Who would hire writers — even at a low rate — when AI can do the same work at a lower price or for free?

But that doesn’t mean AI will replace SEO writing completely. Remember, robots can’t connect with humans. They neither understand human psychology nor can they discuss a particular topic from different perspectives.

If you have authority in specific niches, you don’t need to worry about finding work. You’ll remain ahead of these AI tools in the future, no matter how advanced they get.

Conclusion

Indeed, AI is going to interfere in the SEO writing world. With rephrasing and auto-text generating tools producing content in quantity will be more comfortable than before. But at the same time, Google will become more advanced with growing AI. And thus, only good writing will prevail.

Let’s see who wins the battle between AI and SEO writers.