Tag Archives: make money from home

How to Write reviews for affiliated products or services

If you do not know what affiliate marketing is start here.

If you already know ir, you will also know that it is very useful to enhance sales of goods or services.  The workflow is easy:

  1. You have a website about a topic related
  2. Join an affiliate program
  3. Place adverts
  4. You get revenues from the conversions (not from the clicks)

Then, the first step is get your own content about the products you want to promote.

In order to be able to write a good review you need to make a solid strategy and keeping in mind certain useful information.

Although the specifics may vary for different sites there are some standard requirements.

First of all, you need to be familiar with the product or service that you present. Convincing your readers that the product or service is really good because you used it yourself is not enough for them to spend their money. Describe how it functions and give reasons why people should buy it.

Using the keywords users will use when researching in Google searches is an imperative. Don’t think that success is easy. Profitable affiliate programs and keywords have a great competition. It is difficult to cope with the complicated search engine algorithms and it always take time and money.

Next, your content should be original. Offering a unique content with a possibility to engage users and leave comments is something that creates user-based signals of a frequently visited website on Google. If you do not allow users’ voices to be heard, they will soon leave your website.

In general, apart from the description of the product or service, you have to make an effort to show the user how easy is to get and use the product. Your objective is the reader visualizing themselves using the product or service. Also give additional information like, niche, about the founder, what id their goal and key challenge. Name the key stats.

3 methods for writing reviews

1. Stick to the facts

With this method, you basically avoid writing purposeless statements that aren’t relevant. You’re most likely to use this when writing product reviews for technology items, as readers will want to know about the specs and performance of new gadgets.

2. Talk about the benefits

You can feed the audience a list of benefits, noting all the good features about the products. I don’t recommend doing this, at least not for every single product you review. People won’t trust your reviews if all you have to say is good things.

3. Include a mixture of good and bad

Perhaps the best method is to include a mixture of good and bad points about products. This means including relevant information so that the readers actually know about everything they need to.

The writing tone

There isn’t really one set way to write product reviews. One of the keys is that you should write naturally so that you don’t sound too promotional or pushy; the trick is to guide your readers into buying the product. If you already have a writing style you use, it’s best to stick to that as much as possible so that nothing sounds too forced.

Furthermore, you should avoid using too much jargon and technical language, as this can be quite off-putting – the audience should connect with you as an ordinary person that uses the products in the same way they will.

Knowing the audience

As with any writing, it is important to know who you’re writing for. Of course, by writing in a particular product niche, you should already have a picture of what kind of demographic you’re aiming for.

Consider the age, gender, social status, interests and purchasing behaviour of potential customers. Your writing tone should be in line with the audience.

The content

Again, there isn’t one set way to write a good product review. However, most reviews contain some or all of the following:
• A headline
• Introduction to the product
• List of all the main features and specifications
• Two or three paragraphs on the key features
• Summary of costumer reviews and scores
• A paragraph on some of the negative aspects (which should still end on a positive note. Remember: You want people to buy the product!)
• An affiliate link to the product
• Brief conclusion that ties all the main points together.

You should try to keep the content ‘skimmable,’ which means using sub-headings, keeping your paragraphs short, and inserting keywords throughout the text. It could also be a good idea to use CTA phrases that will encourage users to take action and buy the product.

Writing about products you’ve never used

It’s probably not the best idea to write product reviews on a product you’ve never used. While you should be trying your hardest to only write about products you know about, you might sometimes find yourself being offered a sum of money that’s just too hard to turn down, and you might want to take the offer even though you’ve never used the product.

If you find yourself in this situation, it is possible to do it. All you need to do is trawl the internet searching for other people’s reviews and idea about the product, talk factually about the specs, and include an opinion on what you think the product might be like.

As I have said, it’s not recommendable to do this often, but it is possible if you know what to look for online.

The big mistakes: Why you shouldn’t give 5 stars

When writing affiliate reviews, it can be tempting to give the products a five-star rating. Since you want people to buy the product, you might think that throwing out five-star reviews is the way to achieve this. However, giving everything you rate a five-star review is quite suspicious, and it makes you look less trustworthy. Genuine product reviews are almost never five stars. Only give them if they deserve them.

In fact, eConsultancy found that bad reviews can increase your conversions by up to 67%. If you don’t like a product, that’s fine, you can still review it! You can give it a bad review and talk about why you didn’t like it. Just because you didn’t enjoy the product doesn’t mean other people won’t, so they might find that the reasons you hate it are the same reasons they want to buy it!

As long as your reviews are honest, informative, and relatable, people will buy the products regardless of how many stars you give.

I have a broad experience writing reviews for affiliate purpose. If you are looking a writer for affiliate reviews in Spanish do not hesitate to contact me.

Choosing a Domain Name

When you are starting out with a new site,one of the trickiest but most important factors is the domain name. You need tochoose something that speaks volumes about your site, is easy to remember, andis brandable enough to make your new business venture a success.

A domain name is so important because it provides a first impression about your company, but it also affects SEO. Using keywords in the domain name can affect rankings! (yeah, yeah, I know they say they don’t, but they do).

Here are five tips to choosing the perfectdomain name…

1. Make it Easy to Type

The most popular websites in the world areeasy to type because they are easy to spell. Think about it: Facebook, Google,Yahoo, etc… You don’t want people to misspell your domain name and end up onanother website.

Ask 10 people to write down your new domainname without telling them how it is spelt. If they get it wrong, you need tosimplify it. Also, you should keep it concise easy to remember.

2. Avoid Hyphens and Numbers

This is related to the above tip, ashyphens and numbers make domain names harder to type and harder to explain.Domain names should be smooth, which means you have no time for symbols.

Furthermore, it just looks lessprofessional. The nicest, most professional domain names just stick to letters.

3. Think Long-Term

A domain name needs to be future proof. Youcan’t build a business on one domain name and then switch to another when youget bored of it or when you decide to expand. Therefore, you need to keep yourlong-term plans in mind when choosing your domain name.

If you choose a very niche domain name andthen decide to expand your business into other areas, your domain name will nolonger apply. It should not be limiting in this way, but it should stillindicate what your brand is about currently.

4. Use Keywords

People definitely won’t know what your business is about unless you use keywords. This will help to improve your SEO and attract the right kind of audience. Place the keyword at the very start of the domain name for maximum impact.

Note, however, that you should avoidsounding too generic when you do this. Otherwise, you risk becoming mistakenfor other brands in the same industry, and that will only do harm to yourbusiness.

5. Use the Right Extension

The ‘extension’ refers to the part of thedomain that comes after the dot. There are plenty to choose from, and you maybase your decision on whether the domain you have chosen is already taken witha different extension.

If you have started your site throughwordpress or another tool, then the original domain name will be something like.wordpress.com. However, this does not come across as very professional, as itdoes not seem like a true business organisation’s site. As a result, it is bestto change to something else.

75% of domain names end in .com.

Digital Marketing: Basic Options Out There

If you want to get the best out of your website, it is important to know a little about digital marketing. There are a variety of tactics you can use to improve your digital advertising, boosting the amount of views on your blog and improving popularity in the long run.

So, what are the best techniques you can use to market your brand and improve popularity? Read on to discover some of the best digital marketing tactics to get you started.

Pay-Per-Click

This is a kind of paid advertisement that you could use if you want to appear at the top of the search engine results page. The advantage of this is that you have complete assurance that people will see your pages.

However, there are a few downsides. Firstly, of course, there is the fact that payment is involved, whereas other digital marketing techniques may not require a fee. Additionally, studies have shown that people sometimes instinctively ignore the paid advertisements and jump straight to the ‘organic’ content beneath, which means you still aren’t guaranteed views.

If you want to use it, one of the best options is Googel Adwords.

Search Engine Optimization

SEO is probably the most popular digital marketing technique, and also the most talked about. This is quite a broad umbrella term which encompasses a lot of other tactics, such as use of keywords, creation of a strong link structure, and a small amount of knowledge on HTML.

Search Engine Optimization is free to perform and can be a very strong technique, as it also makes your website valuable, engaging and easy to use, which improves popularity with readers.

One great site to keep you informed is the Search Engine Land.

Content Marketing

Put simply, content marketing involves optimizing your content and targeting particular audiences in order to expand your readership and popularity. Marketers publish original content that will draw in readers, allowing them to build a brand and reach new audiences through this branding.

Once again, this is free, and since it is such a simple technique it is easy to get your head around. All it takes is a good writing style and a little research into your audience’s personas.

If you want content marketing done in Spanish look here.

Social Media Marketing

In this day and age, cracking into the social media market is the essential key to success. The modern world relies on social networks as a source of news, reviews and a wealth of information about the world. Nearly half of all internet users use Facebook, among other popular sites.

Posting on social media is an excellent way to pick up attention for your site, and it provides a mechanism to set up a personal relationship with your readers. Engagement with content is important in getting your site recognised by search engines, so linking your blog to social media accounts will certainly help you garner more views.

Communications Advertising

Another paid form of advertising comes in the form of e-mail or mobile marketing. You may need to pay for access to new audience e-mails, or to promote content on social media, but it can be worth it in the long run.

If you run a blog with subscriptions, e-mails will ensure that your readers stay up to date with everything you post.

One of the best tools to manage your own email data base and promotions trough it  is Mail Chimp.

Digital Marketing

There are numerous benefits to digital marketing, so make sure you take heed of the different options above and begin mastering the tricks of the trade. Digital marketing is a surefire way to increase views, clicks and readership, and therefore help you sell your blog to the world.

Marketing on Facebook in 2018

Social media sites are constantly looking to improve user experience, Facebook included. Mark Zuckerberg announced several changes to the Facebook News Feed Algorithm at the start of 2018, which may have an impact on social media marketers. Although the new algorithm could have a potential negative impact on marketers, there is a way around it, meaning there is no need to worry.

How the New Algorithm Works

Facebook now awards posts with the highest engagement. Posts with more reactions, comments and likes will be awarded with a better position on the news feed. This was of course intended to improve user experience, but it does mean that marketers could be hit if they don’t promote a good user experience themselves.

However, if you stop thinking like a ‘marketer’ and start thinking like an ‘influencer,’ these changes could actually benefit you. You have the opportunity to have your posts prioritised if you adjust well to the new system.

Connect with the Audience

The way to increase user engagement and thus receive highly-rated posts is to stop thinking like a business. Being a good social media marketer now means acting like an influencer and aligning with your target audience. To do this, you need to truly understand your target audience and then blend your content into that.

It is recommended to run a competitive analysis. Find out who your competitors are and look into what they do to run successful campaigns. If they are successful, mimic them in some way. If you can see flaws in their campaigns, give the audience what they want by adapting and improving it.

Knowing who your target audience is, is vital. This seems obvious, but it is a crucial step in any marketing process. Try creating buyer personas so that you can better cater to their values and opinions. When doing this, conduct sufficient research rather than guessing. Some analytics tools are available to help you find an accurate audience demographic. In social media marketing, you can even try out geo-targeting to target people in specific locations with your ads. This can help you post at ideal times, as well as help you target people who will be more interested in your services.

Finally, targeting a brand-aware audience is a good idea. Finding a ‘warm audience,’ – i.e., people that are familiar with your brand or services and will be receptive – is likely to gte better results. This does not necessarily mean existing clients, but people who have seen or heard of you and not actually engaged with your content.

Running Ads

Make sure that you vary your advertising content. Using a variety of media including images and videos is a good way to ensure that the audience doesn’t get bored of seeing your content.

You should also pay attention to frequency because people will get bored or irritable if they see your ad too often. Try to make sure your ad doesn’t appear more than five times to the same customer.

Finally, you should avoid engagement bait as much as possible. These posts will be penalised by Facebook’s new algorithm, meaning you should avoid ads that bait viewers into voting, reacting or sharing. These posts may even deter users because they seem like spam.

Final Thoughts

The Facebook algorithm introduced for 2018 is not actually a death sentence for marketers. If you adapt to the system through clever marketing techniques, you are sure to get a successful marketing campaign.

Add-ins to take your blog to the next level

You make your blog, and invest a lot of time and effort in making it look great, in capturing an audience. However, it does not seem enough. No matter how hard you try, you just do not seem to get it to that level that you have always wanted. Do not worry, you should not panic, because there is a solution to everything. Today, I am going to talk to you about some add-ins that will boost your blog, and maybe even to that place where you have always wanted it to be.

  1. Akismet

We all simply hate those spam comments that somehow keep on finding their way into our blog. No matter how hard you try or how popular your blog is, they keep showing up. If you want to gain 10000 followers on your blog, please follow this link. It is simply annoying. Just imagine having to delete those comments one by one. It is such a waste of time, and leaving them there will simply do no good to your blog. Luckily, this application helps you deal with the unwanted spam comments by eliminating them. The app eliminates the comments one by one, without you even having to come across them. Isn’t that simply great?

  1. Yoast SEO

Nowadays, writing blogs is no longer just about the content. You do not only write what you feel, what you want to tell the world. In order to be successful, you also need to optimize your blog for SEO. It is all about keywords and landing on the first Google search page, because let’s be honest, you must really be desperate if you go on page 2 of Google results. So what is the role of this add in? How does it optimize your blog? Well, it guides you every step along the way with optimizing your content correctly.

  1. Regenerate Thumbnails

One thing that is really unpleasant is blurry images. No one likes to see unclear images. I mean, back in the 2000s, when we used to have those 1mp cameras, it was acceptable. Now, with the development of technology, is no longer ok. So, just imagine that you are trying to make your blog look a bit fancier by adding a theme to it. However, after making everything look fancier, you realize that the photos that you have on your blog are blurry. What should be done in this case? Can you keep both the blog pictures and the theme? Of course, with the help of this program Regenerate Thumbnails, you will have your media restored in no time.

  1. Simple Social Share

The more shared your content is, the more viewers you get. This is how it works. You want your readers to be able to quickly share your post without any hassle. You want to be able to click and share, instead of copying and pasting links from one place to another. This is why, this add in is going to be a great saver for your blog, and it will also make it easier for your content to reach new people. You know how all of those popular blogs have a button for social media sharing? Well, this add in will help you take your blog to the next level, by making the content more shareable.

  1. Scroll Triggered Box

Now that you know how to make your content easily shareable, let’s talk a bit about keeping your audience. Sometimes, if you post regularly on a certain day of the week, the frequent readers of your blog will check it out. However, if for some reason you forget to post a few weeks in a row, you might slowly lose your audience. The solution for this problem is a newsletter. If you want your readers to be notified when you post something new, creating a newsletter is the best option. This add in will let your readers subscribe to your newsletter, ensuring that all of your blog posts are read.

  1. Easy Facebook Like Box

If your blog happens to be linked to a Facebook page, then you have to get this add in. Just think about it. It is said that if you are not on Facebook, it is as if you do not exist. So, if your blog is not on Facebook, does it really exist? This is why, you should create a Facebook page for your blog, where people can be informed about your blogs as soon as you post them. Also, you can see how many people like your blogs, by making using this Easy Facebook Like Box add in.

There are of course, more add ins that you can use to amp up your blog. These are just a few of them. So, as you can see, there are many ways in which you can make your blog writing days easier. Just think about it. You no longer have to think a lot about all of that SEO drama, when you can simply add a plug in to your blog. The same happens with the social media presence. Nowadays, it is all a matter of word of the mouth advertising. One share leads to another, and a few shares later, you are viral. This is why you just might need that social media share button.

As you can see, there are so many options. Some add ins even show you the number of visitors that you have had that day, and even their nationalities. Others might even generate automatic answers to FAQ. Others are robots that are used as chatboxes. It all depends on the type of blog that you have, and what you want to do with it.

If you want to learn more about blogging, and other programs that help you improve your blog, just take a look at the page of resources for writers. Some might even surprise you, in a good way.

What is Marketing Automation?

Any kind of marketing is a lot of work, especially digital marketing. It requires a constant upkeep of high quality content to push products and services, chasing leads and sending e-mails to keep people on the hook. Thankfully, marketing automation provides a way to reduce the workload by cutting out small and repetitive tasks, without compromising quality.

Generally, marketing automation only requires: a central marketing database, with somewhere to store data such as information on your audience; an engagement marketing engine to manage and automate processes such as e-mail; and an analytics engine to measure the impact of marketing techniques on your business.

How it Works

Marketing automation encourages interaction from existing clients and helps to nurture any leads you have.

For example, if you send an e-mail about a product or service to a targeted list of leads, you can use marketing automation to note who clicks the link or downloads the product. Then, these people can receive a thank you e-mail to build a personal relationship with clients. Next, you can send out another e-mail to these people with promotional offers, more information or to push more products.

This technique is so effective because you can still write the e-mails in an amicable and personalised way in order to make you seem trustworthy. This in turn leads to better engagement and a better rapport with clients, encouraging them to continue working with you or buying from you in the future. Of course having you e-mails written by a copywriter may enhance their performance.

What it is Not

Since marketing automation is often used for e-mails, it can be confused with e-mail marketing. However, this technique can also be applied to phone campaigns, direct mail, and it also includes analytics elements to help you improve.

Additionally, marketing automation should not be used to send spam. The end goal of this strategy is to nurture leads and encourage clients to work with or buy from you. Spam will achieve the opposite effect by pushing clients away and is therefore not a useful application of marketing automation.

How to Use Marketing Automation Effectively

In order to achieve the most out of marketing automation, you should be using it along with other digital marketing strategies. This tactic will not work at all unless you have a strong foundation for your business. Other marketing strategies, such as search engine optimization, social media marketing, and many more, should be central to your promotional tactics, with marketing automation used as a bonus.

It is also important to create personalised, highly-targeted content. Since you are wanting to target customers and follow leads, the promotional material you create should really connect with the audience. Creating a relationship with customers is important if you are aiming for success. Ensure that you stay in contact with previous clients to continue building the relationship.

Finally, make sure you have some way of tracking analytics to check your performance. If something doesn’t work, change it as quickly as possible. This is the best way to get the most out of any digital marketing, because it will ensure that clients are getting the best out our your services.

Staying Organised as a Freelancer

A skill that all freelancers need to master is organization. This is a highly-valued skill across many fields, but in this one it is absolutely essential. When you work for yourself, everything really is down to you. And if you are lucky to enough to have even minor success in the freelance world, you will know that balancing multiple projects at once can be tricky. So how can you do it?

Online Calendars

A calendar is an excellent way to stay organised. Of course, you can buy a cheap planner in stores, but there is a significant problem with these. Plans change all the time, and sometimes you need to be flexible. Deadlines sometimes require a little juggling, and therefore a paper planner can become a little messy with all the crossings out. The solution to this is to use an online or digital planner. Not only is it neater and more flexible, but it saves paper and ink, too!

One of the best planners to use is probably the

A skill that all freelancers need to master is organization. This is a highly-valued skill across many fields, but in this one it is absolutely essential. When you work for yourself, everything really is down to you. And if you are lucky to enough to have even minor success in the freelance world, you will know that balancing multiple projects at once can be tricky. So how can you do it?

Online Calendars

A calendar is an excellent way to stay organised. Of course, you can buy a cheap planner in stores, but there is a significant problem with these. Plans change all the time, and sometimes you need to be flexible. Deadlines sometimes require a little juggling, and therefore a paper planner can become a little messy with all the crossings out. The solution to this is to use an online or digital planner. Not only is it neater and more flexible, but it saves paper and ink, too!

One of the best planners to use is probably the Apple calendar app. If you have an iPhone or a Mac/Macbook, then the calendar app is excellent for organising, inputting deadlines and color-coding different projects. All other smartphones have calendar apps, too, which can come in handy for organising on the go. Furthermore, there are plenty of apps online with many different options, so you can find one that best suits your needs.

Bullet Journaling

If you prefer to write things by hand, you can explore your creative side by creating a bullet journal. These have become incredibly popular on Pinterest and among the blogger community, and it’s easy to see why.

A bullet journal is essentially an adaptable planner that you design yourself. All it takes is a notebook and a few colorful pens to get started. For a full explanation, check out the Bullet Journal website, and then look for new ideas on Pinterest and other social medias. A Bujo is an easy way to organise your life because it’s all down to you, meaning you can change up the layout to suit you best. Try including a month-at-a-glance page that includes all your deadlines, or feature a habit tracker to keep you motivated with your writing.

Simple Lists & Post-it Notes

Organising is about finding a method that works best for you; there isn’t a one-size-fits-all approach. For some people, simplicity is the best way to go. If you consider yourself to be minimalistic and simple, then try just using a list method. Write yourself a to-do list and keep adding to it. A big plus side to this is that it is very satisfying to cross things off the list – it’s a sure-fire way to boost your mood and keep yourself motivated.

Another idea to try is using post-it notes – perhaps color-code them in terms of priority and deadlines. Again, this idea is very simple but can be very effective: pinning post-it notes up on a pinboard is an easy way to see exactly what you have to do at just a glance.

What’s your favorite way to organise?

Do it Yourself vs. Freelance: When to Hire an Expert

Running a blog can be a lot of work, especially when your site starts picking up speed and you have a large audience to contend with. If you’ve been in this game for a while, you will surely know how large the work volume can get, and all the different things you have to juggle: social media, coming up with content, writing posts, proofreading, formatting… the list goes on!

Luckily, there is a whole group of people out there that come in to save the day with things like this – freelancers. Freelances are independent experts in a variety of fields, and therefore there will always be someone you can rely on to get the job done. What exactly can they help with?

Proofreading

If you find yourself tight for time when you’re managing your blog, hiring a freelancer to lighten some of the load might be worth the money. The cost for proofreading jobs tends to be fairly low since there is not too much labour involved (depending on the length of the piece), and therefore it certainly pays off.

Many people tend to get complacent and skip the proofreading when they are short of time, but simple mistakes can decrease the professionalism of your site. For the sake of keeping up appearances, make sure you either proofread, or hire a freelancer to do it for you.

Regarding Spanish you may be tempted to put your English text in Google translator and go ahead. Well, I’m sorry but this doesn’t work well. If you want a high quality text in Spanish you need someone to proofread that text.

Translating

Wanting to branch out into new areas? Perhaps you want to try marketing your content or services in a different country or region, and you’re in need of the linguistic ability to do it. The solution here is simple: hire a freelancer!

There are hundreds of bilingual freelancers out there who can sufficiently translate exactly what you want to say and turn your words into a multinational advert.

Regarding English to Spanish translations, in order to be sure you are getting a good quality, check if your freelancer:

  • Do the relatives clause properly which means that in Spanish the relative clause has a different order of words than in English.
  • Don’t over use passive voice because in Spanish we usually use reflexive se instead.
  • Don’t give you a translation that is a Spanish version of the English one word by word.

Graphic Design

If you’re wanting to spice up your website or design a professional logo, try asking a freelancer to do it for you. Someone who has the skills and knows exactly what they’re doing will be a lot more capable than a beginner (i.e., you) when it comes to designing images or graphics in Photoshop.

Writing

This is a slightly different field. If your blog is quite personal, stick to writing all the content yourself. However, if it is a site used to promote goods and services, then maybe hiring a freelancer to help with some of your content might be worth it. Bear in mind, however, that there are other options when it comes to writing. For example, if you’re really struggling for content, then it might be worth looking into encouraging guest posts on your site.

If you feel that hiring a freelancer is expensive, but your texts are not good enough, I highly recommend you to look for proofreading services. It is the perfect balance between price and result.

Summary

All in all, it’s completely up to you whether to hire a freelancer or not. It is a very useful option if you feel inundated with tasks or if you don’t know how to do the wrk with a high standard, but if you feel that you can do it yourself then stick to that and make your blog totally your own. This in mind, remember that freelancers are extremely skilful and can offer you a helping hand in areas where you have little expertise, which can only improve your blog on the whole.

Why You Need Crawlable Content

Chances are that, if you’ve ever heard people talking about search engine optimization, you’ve been hearing a lot about keywords. The truth is, that’s not all there is to SEO. There are a variety of other techniques that you can use to boost your blog online and help improve search engine rankings, therefore directing more traffic your way. Build a crawlable site is one of them.

How Search Engines Work

To understand how to work with search engines, you need to know a little about how they actually work. Think of the internet as a big database of information, which the search engines need to filter through in order to find content that their users are searching for. They do this by storing every webpage on the internet in smaller databases based upon keywords (which is the main basis for returning searches).

In order to find webpages, search engines use bots called crawlers that scour the internet for content by following links, and then putting this content into their databases depending on keywords in the raw text and the HTML. Of course, then, keywords are a major factor in search engine optimization, but there are other things you can do to make your site more accessible to the search engine crawlers.

Indexing

Crawlers, as mentioned above, have to group the webpages they find into smaller, more manageable databases. This is called indexing. How, then, can you make your content indexable for search engines?

Crawlers form pathways through the content they find, following links they come across to find content they haven’t yet come across. For this reason, it is extremely important to establish a link structure on your site that is easy for crawlers to navigate. Many website-builders create a navigation structure that is impossible for crawlers to navigate.

Another thing to note is that certain pages cannot be reached by crawlers even if there is a link, such as those that require visitors to fill in a submission form (like a password or survey). Other links that cause problems are those embedded in plug-ins including Flash or Java.

Crawlable Content

There are also ways to make your content crawlable. Firstly, ensure that your content is accessible in a HTML format, so that crawlers can read the text and sift through keywords. This is where it gets a little more complicated, because non-text formats, such as images and flash files, are often devalued, or may even be ignored by search engines. Try providing alt text for images and formatting, or just try providing a transcript for video and audio content so that the keywords are still accessible.

Summary

To conclude, there are other techniques to optimize your site for search engines than just keywords. The main idea is to ensure that everything is linked together well and readable in HTML format. Finally, remember that search engines rank sites by relevance and popularity, and this is what will be pushed in the future. So try to up your user engagement to boost those ratings even further!

The meaning of “branding” nowadays

The word “brand” is an extraordinary example how language can change over time. Depending on the application of the word, its use can transform with a use for different purposes.

The origin of the word dates from Middle English when it referred to identifying something by a hot iron. Ranchers in the past used it to show ownership of animals. They would mark heads of the cattle and as it moved across the country for pasture, branding was an easy way to indicate who the animals belonged to. Later on, at the beginning of the 19th century branding started to be used for a specific type of goods. As soon as packed goods and mass production appeared on the market, the source or the manufacturer was put on the products.

For example, Levi Strauss is a very distinguished American clothing company that has been attracting customers for more than a century by their appealing logo. In this case the brand is a kind of non-generic name for a product that tells about the origins of the product. Levi`s are blue jeans created by a guy with the same name. Earlier these names were called “brand names” but today there is no difference between a brand name and the brand. For instance, the Italian chocolate producer Ferrero is a well-known brand and so is their brand name Tic Tack.

Actually the term brand name goes back to the beginning of 20th century when marketers became aware that the very product or service is more important than the sound of names. The name only speaks about the source of the product while the brand tells how people perceive the product and its worthiness. So they started aiming towards creating a particular perception among the customers about the quality and characteristics of the non-generic products or services. This is how the perception was named “the brand”. In other words, this feeling or perception is what people think of when they come across your brand name. It gives them the sense of knowing about you. It can be factual, like how your product looks like, a blog, a network service or any other form of marketing. Also, it explains the emotional side like what it offers-is it informational, entertaining and so forth. To put it simply, the brand name can be seen but the essence of the brand is held in people`s mind.

As the brand is growing and getting stronger the brand name may alter. Apple, the tech giant was initially called Apple Computers but later “computers” was dropped as more and more consumers adopted the more convenient variant “Apple”. Customers` perception is a very fragile issue. If people experience multiple advantages of a product or service they may use the brand name for a wide range of similarities. Take the example with Google. What do you do when you want to look up something online? You  just Google it.  This is what branding does nowadays- product, service, organization, cause, or ideas are not only identified by their names but the mindset of people using them.