If you have a business website or blog, you’re always striving to improve your visibility and traffic. That’s why it’s important to keep an eye on your keyword rankings, so you can make sure you’re spending your marketing dollars in the right places.

Armed with this information, you will have a better idea of which keywords to focus your efforts on and increase your website’s SEO ranking.

Here are some of the best tools available to help you monitor your keyword rankings.

#1 SEMrush

Do you want to know what people are actually saying about your brand on the internet? If so, then SEMrush is the tool for you!

SEMrush is probably the most useful tool in this blog’s list, and for good reason. Its search engine rankings allow you to see keyword trends broken down by industry so you know where your business should spend its marketing budget.

SEMrush also lets you track competitors’ keywords and their survey results from each commercial keyword, while the intelligence graphs show typical PPC ad costs all-round again helping to determine winners and losers.

Its keyword research section can be useful too, although this isn’t the easiest feature to use.

However, if you need added information such as estimated competition for your target keyword phrase or how many monthly searches it gets on average each month with a particular commercial intent in mind, then go no further than SEMrush’s expertise database of research results.

So what are you waiting for? Start using SEMrush today and take your business to new heights!

Features

• Rank Tracking
• Competitor SEO Analysis
• Content Optimization
• PPC Keyword Research
• Competitor PR Monitoring

#2 AHREFs

AHREFs is one of the more popular keyword research tools. However, it has recently become a bit pricey. Still, there’s no alternative to it when it comes to traffic and backlinks analysis of your competitors.

It has a number of different features including competitive landscape analysis, a competitor keyword tool that shows keywords they are targeting as well as a list of URLs related to those terms.

It is also possible to generate precise estimates for your PPC campaign’s average monthly budget or think about where you could potentially target new SEM campaigns.

AHREFs is also a useful source for tracking Google’s latest updates on penalties.

It maintains a “report rank” tracker, it is possible to monitor backlinks from the search engines which can be helpful in regards to recruitment strategies if you’re working with external agencies or even creating your own links via influencers and affiliates.

Features

• Complete Site Audit
• Competitor Analysis
• Keywords Explorer
• Content Explorer to Find New Topics
• Rank Tracker

#3 MOZ

MOZ is perhaps the most common tool used when it comes to competitive keyword research. Though, there are so many advantages and disadvantages that this list simply couldn’t cover them all — It is still one of the many favorite keyword monitoring tools of SEOs.

You’ll get a lot of information regarding the state of your competitors and brand keywords using MOZ. It is easy, fast and to be honest it’s very well designed.

They provide a sufficient amount of information about organic search performance with their display tags section that allows users to see which of their competitors are dominating the “top organic results” and on which keywords they’re doing great.

It’s a very intuitive keyword research tool that makes your job easier by taking away some time you might have wasted before breaking down every single word into SEO-specific metrics such as traffic, CPCs, and competition level.

Features

• Technical SEO Audits
• Rank Tracking for 170+ Search Engines
• Backlink Analysis
• Keyword Research Tool With Difficulty Scores
• Competitor and SERP Analysis

#4 Serpstat

Serpstat is a very popular keyword research tool that is great for bloggers. They call themselves a ‘growth hacking’ platform. At a basic level, you’ll be able to get an overview of the top keywords that your competitor’s blog is ranking for and important data such as their average position.

It is easy to use and the results are geotagged.

Serpstat compares well with other SEO tools on our list as it provides some interesting reports like Competitors Analysis and SERP Performance Indicator (how many results they have achieved). No wonder why it’s trusted by Uber, Samsung, Philips, and many other industry giants.

You will get info such as average position, top keywords on the SERP, and how many pages of your competitor rank for each number one keyword.

It’s the number one selling best-selling SEO tool of all time on Appsumo and featured by many SEO gurus.

Features

• Keyword Rank Tracker
• Backlinks Analysis
• In-depth URL Analysis
• Website Clean-Up
• Niche Leaders Identification

#5 SE Ranking

SE Ranking is another keyword monitoring tool that can be used by webmasters.

SE Ranking enables the user to track the number of parameters on their pages such as difficulty level (how much competition they have) or ranking position in Google Trends charts based on queries that are originated from your competitor’s website.

The SEO checklist helps identify areas that need improvement, custom goals are set to help businesses reach their specific target, and the page optimization tool can be used to ensure that your website is found in the search engines for your chosen keyword.

Their keyword rank tracking is almost 100% accurate, which makes it one of the best All-in-one SEO software.

The Website Audit tool, which discovers on- and off-page faults and offers solutions for fixing them, can help you move your website into the top ten search results.

Any changes to your site or your competitor’s site will be highlighted in the SE Ranking instantly as the software will send you alerts regularly.

Conclusion

SEO is all about content, and checking your keyword rankings is an important part of any SEO content marketing strategy. It helps you to understand which keywords your content is ranking for, and helps you to tweak your content to improve your search engine visibility.

By using one of the five tools mentioned in this blog, you can easily monitor your progress and take the necessary steps to improve your rankings. So, which one should you use? Let us know in the comments!