Copywriting is one of the most important aspects of any business. It can make or break a sale. While it’s possible to master the art of copywriting, the landscape is constantly evolving. As new technologies and platforms emerge, businesses and SEO copywriters must adapt how they write and share content.
Therefore, to stay ahead of the competition, you must keep track of the latest copywriting trends.
Read on to learn some of the copywriting trends that will dominate 2023.
1. Increased Use of Video-Based Content
Video-based content has quickly become one of the most popular forms of copywriting. With platforms such as TikTok and YouTube, businesses can easily leverage videos to communicate their message and engage with their target audience. Videos offer a unique opportunity for creative storytelling and visuals, which are key to captivating your audience.
Now it’s becoming increasingly common for marketers to host live-streaming events and post frequent video updates on social media. A recent study found that consumers spent an average of 548 billion hours streaming content through mobile devices in 2021 alone.
In addition to various platforms introducing short-form videos on various platforms, livestreams are also increasing in popularity. This is because they provide real-time engagement and can be used to connect with customers in a more meaningful way. As such, this trend is likely to continue as businesses look for new ways to drive engagement.
2. Data-Driven Copywriting
Data-driven copywriting is an important part of any business’s marketing strategy. Businesses can craft more targeted and effective copy by leveraging data to understand customer behavior and preferences.
For instance, using data-driven insights, marketers can personalize their content to resonate with their target audience. They can also create demographic or geographic-specific campaigns tailored to their customers’ needs.
To take advantage of this trend, businesses must ensure they can access good-quality data and the tools necessary for analysis. This will help them create more effective copywriting strategies tailored to their target audience’s individual needs.
3. Voice Optimization
Voice optimization is a relatively new technology that enables digital assistants like Alexa and Google Home to respond more accurately to voice commands. By using natural language processing and machine learning, these systems can understand complex user requests.
This technology is becoming increasingly popular among businesses, allowing them to create more personalized customer experiences. For instance, by leveraging voice optimization, businesses can offer targeted product recommendations or provide answers to frequently asked questions.
In addition, this trend is expected to extend beyond digital assistants and encompass chatbots. This will allow businesses to offer their customers a more personalized experience by utilizing natural language processing and machine learning.
4. Increased Focus on Consumer Privacy
Data privacy has become a major concern in recent years, with consumers demanding greater transparency from businesses regarding how their data is being used. In response, businesses must ensure that their copywriting strategies comply with consumer privacy regulations.
This means providing clear and concise information about the data they collect and how they will use it. Additionally, businesses must ensure that their copywriting is transparent and addresses potential privacy concerns customers may have.
5. Improved User Experience Across All Devices
As businesses embrace digital technologies, they must ensure that their copywriting strategies are optimized for all devices. This includes adapting their content to different screen sizes and device capabilities.
For instance, businesses should consider how their content will look on a mobile device versus how it appears on a laptop or desktop. Additionally, they should ensure that their copywriting is tailored to the user’s context, such as providing relevant product recommendations based on a customer’s location or past purchases.
6. Representation and Inclusivity
Another important trend likely to dominate copywriting in 2023 is an increased focus on representation and inclusivity. Businesses must ensure that their copywriting strategies are inclusive of all groups, regardless of gender, race, or sexual orientation.
Therefore, when crafting copy, it’s vital to be conscious of your language. Ensure that your copy is free from offensive or derogatory terms and conveys an overall message of acceptance and respect.
7. The Use of Micro-Content
Micro-content has become increasingly popular in recent years, allowing businesses to convey their messages in short, concise pieces. This can be extremely effective for quickly engaging customers and driving conversions.
In 2023, this trend will likely continue, as micro-content provides a great way for businesses to quickly and effectively reach their target audience. To take advantage of this, businesses should consider creating content tailored to their customers’ needs and interests, such as product recommendations or helpful tips.
Storyselling has become an increasingly popular copywriting trend in recent years. This approach focuses on creating compelling stories that connect with customers emotionally and encourage them to take action.
By leveraging storyselling, businesses can craft content that resonates with their target audience and creates a lasting impression. In 2023, this trend is likely to continue, as storyselling allows businesses to create content that engages customers and stands out from their competitors.
9. Use User-Generated Content to Gratify Customers
User-generated content (UGC) has become an important part of copywriting strategies in recent years. This type of content allows businesses to leverage the power of their customers’ voices and create a connection with them.
In 2023, UGC will continue gaining traction as more businesses realize its potential for connecting with customers and increasing conversions. By leveraging UGC, businesses can create content that resonates with their target audience and drives engagement.
Don’t Be Left Behind
Copywriting will continue to evolve in 2023, with more focus on consumer privacy, improved user experience across all devices, representation and inclusivity, micro-content use, and storyselling.
Businesses must ensure that their copywriting strategies are optimized for these trends to stay ahead of the competition. By embracing these trends, businesses can create content that engages customers and drives conversions.