If you’re a business owner, you would probably need a website for the online presence; but is a single-page website the best way to go for your business?
Here are some benefits of a single-page website:
- Single-page websites are easy to manage.
- They’re fast and responsive.
- Single web pages are easy to update.
- They’re SEO-friendly.
- They’re inexpensive to create and maintain.
In this article, I’ll explain what a single-page website is, its pros, and its cons.
What is a Single-Page Website?
A Single-Page Website is a website that loads completely on one page. It is a single scrolling page that is divided into multiple sections. It allows for greater flexibility in design and allows for interactive content such as videos or polls to be included on the same page.
Header navigation options direct you to different sections instead of different pages without scrolling.
Unlike multi-page websites, one-page websites are faster to load even on slow networks.
Since they are more useful and give more prominence to the functionality over the design, single-page websites usually rank higher in search engine searches.
Single Page Website is good for:
- Single-product eCommerce stores
- Saas websites
- Service-based agencies
- Consulting Firms
One-page website design may seem like one page of information, but a single-page web design is not suitable for all businesses.
While real estate agencies and social media companies can get by with fewer pages, fashion boutiques use multiple pages because their products change every season or so.
How to Design a Single-Page Website Perfectly?
Nowadays single page web design is the trend. But one-page website design doesn’t mean it has to be plain with lots of white space. Here’s how to make your one-page website stand out:
#1 Aim for Simplicity
It is best to avoid the design elements that are distracting. It is important that the user experience remains easy and fast.
Keep elements such as navigation links to a minimum on one-page website design, since scrolling will immediately scroll to them when you move the mouse over it.
#2 Keep It Easy to Navigate And Use Clear, Concise Text.
The single-page design allows a single page to load and only one screen, which means navigation should be easy.
The text should be clear to read and concise. Blend your text fonts with images, bullets, videos, and other graphical elements to convey your marketing message.
#3 Use Controlled Colors
One of the benefits of using a single-page website design is that it can help you control the user experience by limiting the amount of scrolling that is necessary.
By using controlled colors, you can limit distractions and make sure that all of the information on your page is easy to read.
#4 Minimize Distractions By Hiding Ads
Use single-page website design to hide elements (ads and unnecessary sidebars) that could distract the user and make them scroll down. This will help with navigation while also increasing usability by making the page load faster.
#5 Use Action Words
Use action-oriented words to make your one-page site powerful. If you’re designing a landing page, use the keywords that people are actually searching for.
You can also use a signup form to gather emails (for email marketing purposes) within the same site.
#6 Add Multiple CTAs
A single-page website design allows you to consolidate navigation and links. This means one page can have multiple CTAs that call for different interactions from the user, especially when marketing your business.
Now, let’s discuss some advantages of a single-page website.
Advantages of a Single-Page Website
#1 Perfect for Conversation Copywriting
The single-page website design is perfect for providing a one-page experience that focuses on conversation copywriting, which is more personal than a single-page website design.
Planning out a single-page website design means you can use one page that talks about your company, specific audiences, and their problems.
#2 Quick-loading Pages Reduce Bounce Rates
Single-page load speed helps in reducing bounce rates as well; with faster pages. This is a positive SEO signal for Google about your site.
#3 Easy to Navigate From Top to Bottom
Online business is all about user experience — And a single-page site provides that in the form of easy navigation.
Navigation is an important aspect of page loading speed; this means that if you use one page, your navigation links should always fit in while being easy and fun for visitors.
The best part of it? You require almost no knowledge of coding to build a site like this.
#4 Easy To Change Content and Add Features
One page landing page allows you to change the content whenever you want. There are chances that a one-page landing page site will eventually get outdated, and it is simple to update the single-page website design.
Disadvantages of a Single Page Website
#1 Hard to Target Multiple Set of Keywords
Being an SEO geek, I can only imagine that it’s impossible to build a single-page site that caters to a different set of keywords
The single-page design leads to a single landing page that’s designed for a particular keyword. It’s hard to target multiple keywords and expect them to rank on the search engine results pages (SERP) in Google, which makes keyword optimization more difficult.
#2 Less Content
With a single-page design, you only have one page to showcase your content or services. This leads to limited space for marketing and explaining your product and services.
An SEO-optimized blog can help with explaining your products in more detail than a single-page site.
#3 Not for Multi-Channel Marketing
This may make directing individuals from various sources to specific regions more difficult. You may not want to present all of your programs or offers at once on a single page.
A single-page website is growing in popularity, for good reasons! It’s both easy to design and easy to navigate, which makes it perfect for businesses that want to make their customers’ experience a top priority.
However, there are some downsides that should be taken into account before making the switch.