Category Archives: Work at Home

Learn from my experience working at home as freelance writer. Tips and useful information for those who want to work from home.

5 Tips for Accurate English Copywriting Targeting Hispanic Audience

Are you trying to write a sales copy for a Hispanic audience? You’ve come to the right place.

You must have read many times that you must be a great researcher to become a successful copywriter. However, copywriting is not just about good research. You are not supposed to gather statistics, facts, and information and just fill your copy with them.

The purpose of this research is different: your research serves as food for your mind, and it begins to understand your buyer’s psychology. That’s why it’s essential to know who you are selling to.

A single copy can’t sell to everyone. It would be best if you were specific. And for that, you must have your dream prospect in your mind while you’re writing.

In this article, I’ll be talking about selling to Hispanic consumers — a massive population of over 90 million in the U.S from different countries, including Colombia, Costa Rica, Cuba, Mexico, Panama, Peru, Puerto Rico, etc.

They have their own culture, dialects, and way of life. Don’t think that you can sell to them without being specific to them.

And there’s no way you can ignore this audience. The Hispanic market is the largest ethnic market in the U.S, controlling a total of $1.5 trillion in buying power.

What’s more, this buying power is only going to grow from here. The Hispanic population in the U.S is expected to increase by 163% (between 2010-2050). 

So if you want to sell Spanish audience and make some cash, note down the following tips:

1.      Understand The Diversity

Let’s face it — You are proud of who you are, the region you belong to, the language you speak, and your ethnic background. So when it comes to the Hispanic audience, they speak different dialects, have different origins, and like you, they are proud of their identity.

Most U.S. Hispanics like to use their country of origin to describe their identity, according to a survey published by Pew Research Center in 2013.

For excellent copywriting directed towards Hispanic people, your job is to do as much research as possible. The language your target audience speaks, their culture and traditional values, their origins, and so forth.

Another important thing is to note how frequently they buy online. Or whether they buy from a phone or laptop. Your ad copy and visuals/design must complement each other.

Suppose online forums prove insufficient for gathering this data. In that case, you can go out in the areas where your target audience lives, visit their markets, make friends, ask them questions, and you’ll have enough data to start preparing your copy.

In short, the Hispanic audience is more diverse than you think. And a single ad copy can’t connect with all. As a copywriter, this is a key thing to note down.

2.      Use Simple English

I know you have read this tip hundreds of times before. But the thing is, when writing for the Hispanic audience, it becomes even more critical.

Until 2015, 33.2 million Hispanics in the U.S. could speak English proficiently. Indeed, this figure would be even greater today.

But still, English is their second language. Hence, if you use fancy words in your copy, they are less likely to pay any attention.

Most of the people — even in native countries — don’t like reading fancy words. Though they understand them, such words fail to persuade the prospect. Your job is to sell them, not to showcase your rich vocabulary.

Use short, simple, and most common English words.

3.      Speak Their Language

No, I’m not implying that you should write your copy in Spanish. Instead, to connect with them and develop a bond, you can use Spanish phrases here and there in your copy, wherever it makes sense.

If you want to learn the language they use to communicate with each other, visit their Facebook groups, Reddit communities, etc.

They are the most active ethnic group on social media networking sites (72% of Hispanic adults use social media networking sites)

After spending a few hours, you’ll come across some interesting phrases. And you’ll be able to write in the tone they speak to each other.

Imagine someone from the Hispanic community reading your copy, feeling a kinship. Won’t your copy have higher chances of conversion as compared to a general ad copy?

4.      Use Slangs & Idioms

Writing an advertising copy is different from writing an academic essay. And when writing for a Hispanic audience, don’t hesitate to use slang and idioms.

If your copy is peppered with Spanish slang, your audience will be able to relate to it. Especially if your product is for adults, Spanish slang will sound familiar, comfortable, and nostalgic to them.

However, make sure your slangs and idioms make sense with the copy. Because if they don’t, your idea will backfire. Your consumer will think either you didn’t even do the research before writing a copy or you are intentionally disrespecting the community.

A great way to develop this sense of Hispanic culture and the things they find amusing is to watch Hispanic TV shows. You can also listen to Hispanic radio programs and imitate the voice of speakers when trying to add a bit of fun to your copy.

5.      Timing of Your Copy Matters

The timing of your copy would matter in some instances. As a copywriter, it’s your job to identify the events and festivals important to your audience.

Maybe your copy will be published during a specific festival. Imagine, if it contains some flavor of that particular festival, won’t it connect with your prospect better?

Or let’s put it another way, the promotional emails we receive and the Facebook ads we see during the Christmas and non-Christmas season are different from each other.

The ad copy written in the Christmas season gives you Christmas vibes.

This tip can be a game-changer for you if your product is relevant to a certain event or festival.

Here are some of the popular Hispanic events and their timings:

  • Nuestra Señora de Dolores, Feast of Our Lady of Sorrows – Friday before Good Friday
  • Semana Santa, Holy Week – Easter week
  • La Virgen de Guadalupe, Feast of Our Lady of Guadalupe – December 12
  • Charro Days Fiesta; jointson, Arizona — End of August (Celebrates the founding of Tucson—Presidio de San Agustín del Tucsón—as well as honoring the saint.)
  • La Fiesta de Los Vaqueros; Tucson, Arizona — last weekend in February
  • The Fiesta in Santa Barbara, California
  • Fiesta Mexicana in Topeka, Kansas, July, a 5-day festival
  • Fiesta San Antonio; San Antonio, Texas — mid-April “Fiesta Week”
  • Frontier Fiesta; Houston, Texas

Summing It Up…

Develop empathy and respect for people; it’ll help you go a long way as a copywriter and become a good human being. The same is true for writing for Hispanic audiences. They have their own identity, dialects, and way of life. If you want to sell them, you must respect them and understand what triggers them to buy!

Do you want to talk to them in their native language? Look my Spanish writing service!

Is Copywriting a Good Side Hustle?

Whether you’re a college student focused on your educational career or a full-time employee, a side hustle paying extra money seems tempting always.

There are several ways to earn through side jobs; copywriting is one of them. Should you be pursuing copywriting as your side hustle?

As a full-time employee or a student, your working hours are occupied, and it’s hard to take out time for any freelance writing gigs. But it’s still a doable job when you learn the right skills that get you quick and easy money.

As a copywriter, you will face variable tasks and workload. There is definitely room for you to fit in, but you should be careful when selecting the job type since your working hours are limited.

Let’s talk about the skills you should go for when selecting a copywriting career as a side hustle.

How to Choose Copywriting Skills as a Side Hustle?

Being a copywriter, you’ll be offered numerous jobs to work on. You should assess whether to work on them or not based on some general criteria:

Easily Learnable

If the job requires no or less learning, you will save your time by doing the job quickly. For example, if you are an engineering student, and get a freelance gig writing engineering blog, you will probably require less time to research and write the content.

It will be hard to fit in an online course or training in your busy schedule that requires hours of your time. Even if the freelance writing job pays well, your full-time work will suffer in the long run.

In-Demand

How would you get paid for a skill that isn’t in demand? Freelance gigs are just like any other job that should have a market segment dedicated to their abilities.

Companies that need similar services to what you offer are your best prospects for employment.

Sometimes, freelance writers niche down their skills to specific subjects in order to become an authority in that field. It’s completely okay unless the market segment becomes too small that there isn’t much work to fill your plate.

Not Requiring Many Revisions

It’s okay to revise writing pieces for reasonable concerns. But to revise the whole word count from A to Z shouldn’t even be a choice. Many freelance writers get stuck in providing revisions to their clients. This occupies extra time while giving no extra money.

Avoid such clients who require a high number of revisions and find the ones who respect your hard work and time. Otherwise, you will remain busy handling your past projects without earning a dime.

In order to do this, you need to be sure that you are providing high quality text from the first delivery.

Large Projects

Avoid running after small writing gigs just because they consume less time. If you really want to get to 4 digit earnings, you will have to focus on bigger projects.

Juggling between too many writing gigs is itself a time-consuming process and dealing with multiple clients, communicating with them, delivering work, getting instructions, and writing content can significantly take up a whole lot of your time.

Make sure that your projects pay you well even if you’re working on them as a part-time job.

Long-Term Gigs

Long term writing projects save your time in such a way that you don’t have to keep finding new jobs. As a freelance writer, your primary focus should be on writing for freelance projects, not on ‘finding’ freelance projects.

Shorter gigs might pay well, but consistently finding new projects will be a headache ultimately.

What Copywriting Projects Are Perfect as a Side Hustle?

You would be excited to know what jobs you can potentially work on. I will talk about a few jobs that are very much in-demand, require less time to complete, and pay well. Here are some questions you should ask yourself before finding a writing gig:

  • How much time would it require to complete?
  • How much can you earn by doing them?
  • What will be the hourly rate?
  • What’s the future scope of that copywriting skill?

Based on these questions, find a suitable niche for yourself from the options mentioned below:

1.      Email Writing

Freelance writers are always the first choice for email writing projects as the gigs are short, require less time to complete and are often considered as a long-term opportunity.

Be it a monthly newsletter, Christmas sale offer, or a clearance sale notice; freelance writers are always in action for these gigs.

Crafting an email with a perfect sales pitch and structuring the headline and bylines barely takes up half an hour. The employee can hire you on a monthly, weekly or daily contract depending on the nature of the job. And you can make more than $1000 working part-time as an email writer.

2.      Blog Writing

Blog writing is another way to show your skills for making money online. Writing a medium-sized blog post requires an hour or two.

The pay rate mostly depends on the word count so you can charge a decent amount of money depending on the client’s budget and your writing capabilities. In this sense, Spanish texts are cheaper than English ones, so if you work in Spanish it is more difficult to reach that level.

However, some private bloggers don’t have an excessive budget to put much into it, so don’t expect the same earnings as you would get for writing a landing page or an email.

3.      Website Content Writing

Although copywriting isn’t limited to website content, most people think of it as the only type of copywriting. It’s the best job in terms of workload and pay rate. However, you might face some revisions if the client isn’t satisfied with your initial work.

Website content writing is difficult — Let’s face it.

You will need a handful of experience to offer your skills in the digital marketing world. Clients always look for top-notch website copywriting services. Make sure you are offering them the best quality out of your work.

Conclusion

My verdict for ‘copywriting as a side hustle’ is a big YES.

Do you know the best part of copywriting? It can be done in any language. Many clients are waiting to hire your services, whether you’re a Spanish copywriter or a native German.

10 Most Common Website Mistakes

Developing and designing a website for a brand or company can seem like a daunting job. And although it is not an easy process, it is also not an impossible task! 

Many small business owners or freelancer, like you or me, create their own websites in the hopes of saving money. But, unfortunately, sometimes we don’t know the basic principles of web design, copy, and development — leading to a site that’s less than ideal!

Thus, to save you valuable time, I have come up with a list of 10 common website mistakes to avoid or website “don’ts” to ease the process. 

1. Improvising/under-planning 

Having an online presence is critical if you want your business to succeed in the modern world. Over the last decade, websites have become an intrinsic and essential part of businesses — allowing them to grow and build relationships with consumers from every corner of the globe. 

Thus, developing a site for your company is not something to be taken lightly. From its very design to its target market, launch, promotion, and content management, every step you take should be part of a carefully developed strategy that will help you meet your end goal. 

Do not improvise! Don’t wait until your website is “live” to add new sections or change your message. Remember, your site is the face of your brand in the digital world. 

2. Focusing solely on products/services 

The goal of most websites is to generate leads and promote sales. Thus, it is easy to get carried away and focus solely on the products or services your company has to offer. Nonetheless, this is a huge mistake! 

Websites that simply offer products/services fall through the cracks and are hard to position and differentiate from the competition. As you know, the Internet is a red ocean, and you are always competing for users’ attention. 

Thus, focus on creating a consistent corporate identity by developing a personality for your company. Maintain your branding across everything you do (e.g., internal pages, ads, blog, social media.) Having a consistent website with a clear value proposition and “voice” helps build trust, credibility, and a sense of professionalism.

3. Ignoring your audience 

As a business owner, I am sure you already know the importance of catering to your audience’s needs and wants. Hence, your website should be designed explicitly with a Buyer Persona (or ideal customer) in mind. 

Avoid making the terrible mistake of ignoring your audience to go about your plan or push a sale. Keep in mind that the average user spends roughly 2 minutes navigating a site. Thus, if you wish to connect with potential customers, you need to make an instant connection.

Consider your audience’s demographics (e.g., gender, age, income, location) and psychographics (e.g., lifestyle, interests, values, personality.) If you know your audience, it will be much easier for you to craft a site and develop a message that will resonate with them. 

4. Not optimizing your content 

If you fail to optimize your content for the web, your page will load slowly. And if your website loads slowly, you will most certainly lose visitors. According to Google, 53% of mobile site visitors exit a page that takes more than three seconds to load. 

Thus, having a fast load time should be one of your top priorities when developing your website! 

Avoid using long videos, no matter how exciting or relevant you think they might be. Also, try compressing the resolution of your images for faster loading. And only use essential plugins, remember the more plugins on your website, the longer it will take to load; more so, old plugins will drastically slow down your website’s performance.

5. Misusing images

Yes, images are indeed essential to captivate your audience and get their attention. Nonetheless, you should know when and how to use them!

Many businesses inexplicably include irrelevant images or low-quality images on their sites. And by irrelevant images, I mean photos, graphics, or icons that do not go hand-in-hand with your message. Likewise, low-quality images will turn off visitors by suggesting your product, services, or company is unprofessional or mediocre. 

Lastly, try not to overuse stock or royalty-free images. People can tell when your photos are not genuine. Plus, you wouldn’t want to see the same picture on every site you visit! After all, royalty-free means anyone can use it. 

6. Not having clear CTAs

Missing or inadequate Call To Actions (CTAs) is plausibly one of the biggest website mistakes. If you want web conversions, you need a clear and straightforward call to action. 

CTAs will guide your visitor on their customer journey. And so, depending on your objectives, you might want to use a general CTA such as “Buy now” or something more specific such as “Get a free quote today.” 

7. Failing to make your website responsive 

It may seem like a no-brainer, but many companies fail to make their websites responsive. In consequence, they lose thousands of visitors and possible sales. 

According to recent statistics, mobile accounts for approximately half of the web traffic worldwide. Hence, your website needs to read and look perfect on every device (e.g., laptop, desktop, mobile phone, tablet.)

If you do not know how to make your site responsive, I recommend hiring a professional who can help you optimize your site for different devices. It might be costly, but it will be a good investment. 

8. Forgetting SEO

While you may think that poorly designed websites can be a real turnoff for visitors, your content is what makes or breaks website traffic and lead generation. 

Thus, Search Engine Optimization (SEO) can help your website have a better ranking. As a result, more people will see your site, and you will generate more traffic that can ultimately lead to higher sales. 

SEO is essential because it ensures users that they don’t have to spend countless hours to find the information or products they want. People trust search engines, and so your website needs to take advantage of this tool if you want your business to grow. 

9. Using poor or inaccurate translations 

Contrary to popular belief, translating text is not a mechanical or monotonous task. It requires specific skills and expertise. So, knowing all the “rules” and using the right words is not enough. 

Thus, when translating your website, make sure your content translations are accurate, grammatically correct, free of spelling mistakes, and stay true to meaning. 

If you want to learn more about what makes a good translation, click here

10. Omitting analytics 

Finally, you cannot know how well (or bad) your website is doing if you do not have the tools to measure its performance. Website analytics give you the ability to test, track, and adjust your site to meet your goals and reach your audience. 

If you are starting, I suggest you try Google Analytics. It is the most widely used metric tool for websites. 

Is Creative Writing a Nature-Gifted Art?

How do you make yourself good in creative writing? Is it a nature-gifted talent, or can it be learnt? How do you assess yourself as a creative writer?

A creative writer is either naturally talented or learnt by some coaching or training methods. In both ways, it’s not an overnight process and takes time for the skill to be polished. In other words, a learnt creative writer has more promising skills than a nature-gifted creative thinker.

Although there is no alternative to good learning, it has been an old debate about why a creative writer should be mentally originative by thinking outside the box. This article will discuss which feature is more prominent and helps to become a result-oriented creative writer.

Let’s learn what creative writing means.

What is Creative Writing?

Creative writing is a little bit unprofessional tone of writing through which the writer tries to stimulate learner’s mind by using various characters, plots, dialogues, narrations, etc.

There are many types of creative writing, such as:

  1. Scriptwriting
  2. Poetry
  3. Ad copies
  4. Storytelling
  5. Songs
  6. Essays
  7. Blogs

Creative writers push themselves to become professional in one of the above types so that their writing is recognized and found credible.

Why is Creative Writing Hard to Teach?

Writing is a ‘hard skill’ and requires consistent practice sessions to become the master of the field. But creative writing is considered a ‘soft skill’ because of the imagination and artistry involved.

One cannot learn creative writing without awakening their creative part of the mind. Creative writers are self-driven, and they do not need frequent feedback to generate new ideas.

Online courses and training sessions often go in vain because most trainers often ignore the need to support learners’ thoughts.

Why is Creative Writing Important?

After the advent of the internet, social media and modern website building, creative writing is crucial for every industry’s marketing campaign.

Here are some areas where creative writing is a big helping hand:

  • Scripts and Stories: A world without stories is unimaginable. They are the stories, characters and moral lessons that keep motivating us to drive forward in life. Whether stories are shared as motivational lessons or to get some social attention, creative writing is an integral part.
  • Marketing Campaigns: Nowadays, online business competition has become so much cut-throat that mediocre marketing campaigns fade away in an overwhelming number of businesses trying to promote their services online. Email writing, web copies, and social media posts are written to get a human eye’s instant attention by writing the text creatively. The writer tries to imagine the situation of the reader and tries to think like him.
  • Product Descriptions: E-commerce is a booming industry of the world. Without creative writing, products listed on an e-commerce store are difficult to sell. Amazon, eBay, and Etsy sellers often ignore creative writing in their products’ description due to which their number of sales remain low.
  • Brand Voice: You wouldn’t want your business to be ‘just another business’ in the market. It has to be unique and sell something differently. But is it possible without a distinctive brand voice? Brand voices are delivered by a unique choice of words by the writers. They have to get themselves aligned with the business’s goal and vision.

Why Creative Writers Do?

Creative writers give words to their emotions and imagination. Since creative writers constantly think new ideas and possible outcomes of their words, it keeps their mind sharp, and they become result-oriented.

Although creative writing is an interesting profession, some people may avoid it due to various reasons.

First of all, a creative writer should have the resources available for writing. You may think about what resources a writer needs. Here is a list of them:

  1. A peaceful environment
  2. Consistent writing periods
  3. Plethora of words

Let’s talk about each of them briefly.

Writers cannot execute good writing pieces without working in a quiet and peaceful environment. Even if your mobile phone rings slightly, your focus will be divided, and the writing rhythm will be lost. Therefore, a writer should find a place where he or she can write without any disturbance.

Secondly, if you’re a part-time writer, you should consider writing continuously to keep your focus on writing as a consistent effort. Taking breaks after minutes can seriously affect your writing efficiency and the ideas might get drained out.’

Here is a challenging but important point; a writer should have an ocean of good vocabulary. He must know how to play with words and sentences. Good knowledge of proverbs and idioms are recommended but not necessary.

Don’t worry if you’re good at remembering difficult words; you can use thesaurus or Google to find good synonyms and antonyms. This will increase your working; you’ll eventually learn to remember words.

How to Assess Yourself as a Creative Writer?

Before jumping into the creative writing industry, ask yourself the question ‘Am I ready to dive in as a creative writer?’

Many of you might be writing since teenage, winning writing competitions and getting medals of writing words beautifully. But not everyone is good at it.

First of all, select a niche that you’re passionate about. It might be possible you are already working with one of those niches of creative writing. You might be writing poetry as a teenager. You might be working in a commercial industry or writing children stories in a magazine — Every niche is fine, and you should be able to thrive in your domain.

Final Words

Whether you’re a naturally talented creative writer or someone who has learnt it through hard struggle, you should pursue it if you find passion in writing.

Even if you have a good imagination and fast thought process, you should still get some mentoring and real experience from someone knowledgeable.

Creative writing isn’t for someone who thinks it an obligation. If you want to be a creative writer, make sure you love what you write about. Only then you will cross every hurdle in your way to becoming a successful creative writer.

11 Email Copywriting Tips for Maximum Conversions

Writing is an essential part of optimizing emails for good click-through rates and conversions. With proper tech (automation tools), email campaigns require creative ideas to get more conversions.

There is so much you can learn about email copywriting, and this is why you’re here. So without wasting any more time, let’s get to it.

Email Copywriting to Get More Engagements and Conversions

Here are eleven tips for writing an email that converts and gives the results that you dream of.

1.      Craft a Solid Subject line

To create an excellent email, you need a good subject line to get more open. The email content is a total waste if it doesn’t get open, and that’s what email copywriters guru try to preach at the beginning.

People will only open emails if they find some value in the headline or subject line. Otherwise, if your email subject is boring, unappealing, or spammy, chances are that your email will end up in the trash. It’s way worse because the email platforms will consider your email as spam, and your emails won’t reach your prospects in the future.

2.      Check the Preview Text

Email marketing has changed a lot – Emails are more interactive than ever and now feature a preview so that the decision is easier for the user to open it or not.

Your subject line isn’t the only thing that gives more open rates; the preview text offers the same purpose and gives more insights about the email content.

Keep tone the same as the subject line, and follow the same idea of it. Stuffing too many ideas in the subject line and by-lines will confuse the receiver, dragging the open-rates down.

3.      Personalize the Content

Calling the recipient by his or her name gives you the opportunity for more conversions. Consider an email calling your name and differentiate it from the one calling you “receiver.” Which email would you be more interested in reading?

Similarly, talk about specific problems and their solutions that the recipient is dealing with. He or she has to feel that the email is written only for him or her, and your brand really does care about it.

Since emails aren’t public and land in a person’s inbox, the email’s tone should be friendly and conversational. Using the words ‘I,’ ‘you’ and ‘we’ will make the relation between you and the prospect more powerful, resulting in more engagements.

4.      Focus on Benefits

Email isn’t an essay that people like to read in their free time. It has to be specific and gives a clear message about whatever it is referring to.

Stop fluffing words in the email and be direct to the reader. Talk about your service and product’s benefits, and don’t make the content dull by making it lengthy. People don’t want to know about your company, they want to know how it affects their lives.

Your email readability matters a lot, and it’s one of the things that can bring more click-throughs to the links.

5.      Stick to the Goal

Ask yourself, “what do you want to achieve with this email?” Do you want traffic to landing pages? Do you want more sales? Or Are you looking for more people in your webinar?

Don’t optimize email for all the goals. Instead, focus on one goal and create content around it. Use powerful words where you think the impact should be the most.

You shouldn’t always try to sell in emails. Sometimes all you need to build a relationship with the reader is to offer valuable content that creates trust.

6.      Use Clear CTAs

Don’t expect readers to find call-to-action in your email and click for you. Your job as an email copywriter is to make their life easier, not complicated.

CTAs should be very clear and easy to access multiple times in email. You may add buttons, images, hyperlinks, or videos to get more clicks.

7.      Be Relevant

Whether you’re doing Spanish email copywriting or in any other language, relevancy is the key to successful email campaigns.

Show that your brand is relevant to the target audience and give them relevant offers that are hard to refuse.

In emails, the recipient’s perspective is critical, and your content should be relevant to it.

8.      Take Inspiration from Successful Campaigns

Don’t reinvent the wheel. Sometimes it’s better not to test new things and do what is already known as successful.

There are thousands of successful email templates available online only to give you more ideas. See what’s trending in your industry and Google it with the keywords; I’m sure you’ll find hundreds of templates that perfectly matches the brand voice.

9.      Don’t Use Spamming Voice

What’s a spammy voice in emails?

Any content that is super-excited or written in capitals that gives a perception that someone is shouting immediately triggers the spam alarm in the reader’s mind.

You can do more fun things in emails but know that there is a difference between spam and exciting content – Keep it real.

10.  Give Email Proper Structure

Email copywriting isn’t quite different from web-copy. The structure is, therefore, equally essential to make. Use punctuation, bullets, short sentences, and avoid making long paragraphs that are hard to read.

Many people would skim through email and won’t read it word by word. Make sure to use the right keywords, attracting them to take action.

11.  Get a Little Cute

Your email should sound lovable and cute to the readers – There is no reason to keep your email face boring and dull. Have some fun with the words and make the readers feel that you’re good at what you do.

If you want to build long-relationships with clients, this tip will help you the most because people don’t remember offers, statistics, or email templates. They remember the voice and the stories you share.

The Bottomline

All the email copywriting tips ultimately reach the one point – getting conversions for the business. If your content isn’t doing that, you probably need to change the strategy and try something new.

Improving Your Website’s Domain Authority

Domain Authority, as we mentioned previously, is the ranging from 1-100 in a logarithmic score that shows the ranking of the web page in the engine results. It is very important to consider as the position of your ranking predicts how well your business is going.

High Domain Authority means you can earn more through paid posts. Making a Domain Authority of 10-20 is not a good sign, though you do not have to expect a number of 100 like Facebook or Google. Keeping a steady pace for a better score is what you need to have in mind. There are a few steps to be followed to get a better Domain Authority score.

Backlinks and Content Marketing

Bloggers know well what content marketing is. The more you promote your content the better results you might get in increasing its reach. The number of domains linking is the essential factor to improve your website`s Domain Authority. It means, you may have as many link backs, social sharing and authority as readers.

Therefore, getting more traffic is a valuable asset on the way to boost and create more links back to your site. The rule is: Help your audience to get you more backlinks to your site.

Backlinks Quality

It is not recommended that you get numberless links back to your page. It comes more to the quality than to the quantity of the responses. A wide range of sites going back to your webpage may look impressive but not in the long run. You better look for any scams or low quality sites. Every content writer should know the standardization of search engine optimization practices. Even if you get a lot of links make sure you do regular checkup of your backlinks to see whether they have clean link profile.

Strategic Internal Linking

Links that lead from one page to another on the same domain in the main navigation are called internal links. This suggests interlinking to all your posts in order to have a better search engine optimization.

There are certain things you have to pay attention to during this step. For example, use various types of anchor texts and avoid repetition of texts. Also, do not interlink too many posts. Instead, try to keep a well-balanced use of internal and external links within a page.

You may ask what the ideal number of links is, though it`s up to your reasonable managing to decide. However, keep in mind that Google indexes the links and they allow up to 100 kilobytes of a page.

Impressive and non-repetitive content

No matter how god are you at writing or promoting ideas you need freshness and innovative thought to grab your readers` attention. It is quite difficult to avoid topics that are already exploited but there are techniques to avoid monotony and boredom. Most importantly, you need to create content for a question that readers will not Google around at the same time. Repetition can be avoid by using canonical URLs that point the source of any article.

Keep in mind that while domain authority has the aim to predict Google rankings, it is not related to Google search engine at all. It is perfectly possible to have great rankings without a high domain authority.

What you need to tell your copywriter to get a good service

You all want the best from our copywriters, don’t you? You desire to have compelling copies that convert.

But, guess what? It won’t happen automatically.

You need to give your copywriter certain details for him/her to do a good job.

That is why in today’s guide we are going to look at what you need to tell your copywriter to get a good service.

What Do You Intend To Achieve?

 It is important to tell your copywriter what you want to achieve. Do you want to inform, motivate, or persuade your audience?

Whatever is the purpose of your content, your writer should know. That way, both of you can work together to achieve your goal.

Who Is Your Target Audience?  

Millions of people visit the internet daily, each person with a different need. Your target audience is those who you intend to sell to.

Let your copywriter know your target audience. There is a reason why. The copies targeted at businessmen are likely to be different from copies for stay at home mums.

Acquaint your copywriter with further information about your target audience. This includes their age group, lifestyle, hopes, fears, expectations, hobbies, etc.

What Product Or Service Are You Offering?

If your copywriter will do a good job, he/she has to have in-depth knowledge of your products or service. 

What problems does the product or service solve? How durable is it? Has it been approved by the authorized body? What is your product used for?

These are just some of the questions you need to answer for your copywriter.

A deep understanding of your product will help your copywriter create great copies.

What Is The USP?

The unique selling point (also known as unique selling propositions) is what differentiates your product or service from your competitors.

Your copywriter should know what your unique selling point is so he can articulate it well in the copy.

For instance, let’s say you own a shoe store. Most of your competitors may not accept back any shoe bought from them. Your unique selling point may be that you accept free returns.

This means your customers can return the shoes they buy without penalty.

Since this is your unique selling point, your copywriter should know about this. Stating your USP in a copy can compel more people to buy from her.

What Are The Features And Benefits Of The Product?

Your copywriter needs to know the features and benefits of a product in order to create a good copy. 

A good copy tells the audience about the features of a product and the benefits they stand to gain.

Features and benefits are two different things. A product’s features are characteristics of a product that describe its parts, appearance, and capabilities. The benefits of a product are more like the end results of what a product can do for a customer.

Conclusion

Whenever you hire a copywriter, don’t forget to give him/her all necessary information. It will help in crafting the best ad copies.

Remember, if you need to get the best out of your copywriter don’t be a burden. Encourage and appreciate their work

9 Must-haves for New Freelance Writers

If you are thinking of starting a career as a freelance writer or simply looking to earn some extra money on the side, there are a few things you should know. The freelance world can be challenging to navigate! Hence, from my experience as Spanish freelance writer, and to help you start your quest, I have come up with nine must-haves for new freelance writers that can help save you time, effort, and money:

*This article DOES NOT have any affiliate links. This is my honest and subjective opinion and there is not money involved.

Word Processor Program

First things first, assuming you already have a computer, the next thing you should have is a word-processing program. I recommend Microsoft Word or the free version of LibreOffice.

Usually, these types of programs offer not only word processing features, but also spreadsheets, presentations, database management, graphics editing, and other tools that might come in handy.

Both programs are readily available for PC or Mac and will be your go-to tool when writing article pieces.

You can download Libre Office here.
Or you can research Microsoft Office’s Word by following this link.

Portfolio & Writing Sample

If you have some experience as a freelance writer, you might have already compiled a literary portfolio with some of your best work. If not, do not panic! Simply go through your computer in search of previous personal projects (e.g., poems, short stories, articles) or academic projects (e.g., school work, voluntary work, research papers.)

Without a doubt, you have written some things worth mentioning. It does not matter if you are not entirely sure if they will suffix.

Remember, no one becomes successful overnight— or at least not within freelance writing.

Once you have collected five to six samples of your best work, you can move on to the next step.

Blog/Website

Starting a blog or website is the best way to showcase your work. Plus, it gives prospective clients the sense that you are a professional and thriving writer (even if you are not quite there yet.) Blogs are also a medium for you to show off your personality, writing voice, and previous work.

I recommend starting with something simple to wet your toes, and then move on to more complex sites. WordPress, Squarespace, and Wix are three easy-to-use platforms that can help you build your website without having to learn how to code or investing thousands of dollars.

Terms & Conditions

Now that you have a website running and a portfolio to attract prospective clients, you should start thinking like a business. To do so, you must draft a document, including your terms and conditions. Establishing clear policies is crucial!

I know it can be tempting to cut through the “red tape” of getting a freelance contract signed by your busy client—especially if it is a friend or an acquaintance. But, it is better to be safe than sorry.
As an experienced freelance writer, I have been the victim of a fair share of scams and sketchy clients. All of which could have been avoided by drafting a short contract and have them sign it before getting the work done.

There are many free templates readily available on the web. I suggest you take a look online and try to mix and match to create your own.

Editing Tool

An excellent editing tool will be your best friend when it comes to writing. Keep in mind that clients pay you to develop content, create interesting articles, or promote their brand. Thus, your work needs to be top-notch!

Freelance has little to do with experience and appearances. Freelance writing is all about your work and what you can produce— whether it is a catchy slogan, an intriguing copy, a newsletter, or an in-depth technical paper. As a result, anything and everything you write must be free of spelling mistakes, grammatical errors, well written, and a 100% original.

I suggest you invest a little money on a premium editing tool such as Grammarly. This spellchecking software offers contextual spell checker, vocabulary enhancement, plagiarism checker, corrects writing style/form/tone, and more.
You can check it out by clicking the following link.

VPN

When you are a freelance writer, you do a lot of web surfing and Internet browsing. Thus, having a VPN (Virtual Private Network) can be pretty useful and come with a long list of benefits, including:
• Enhanced security
• Online anonymity
• Access to blocked websites
• Different IP addresses
• Better bandwidth and network efficiency
• Remote control and access to your information

Plus, VPNs also offer a safer means of surfing the web and looking at content online.

If you have no ideas as to what to look for in a VPN, you can use the one I usually used, which is Cyberghost VPN. I use this one because cover the Latam countries that I usually work, but there are others that are good like ExpressVPN (more expensive) or NordVPN.

Antivirus

Another essential tool to have is a trust-worthy antivirus. As I mentioned before, freelancing involves a lot of Internet browsing, and this can sometimes put your computer at risk. So, if you already have an antivirus installed on your computer, make sure it is up to date and working properly.

If you do not have an antivirus already installed, this might be the right time to get one. There are many efficient brands; some of the most well-known antivirus software are Bitdefender, Norton Lifelock, McAfee, and BullGuard.

Electronic Wallet

Most of your clients will request to pay you through a secure platform. Hence, it is always recommendable to have an electronic wallet set up for their safety (and yours.) There are infinite possibilities, and they all have their pros and cons.

I personally like PayPal because it is well-known across the globe and enables you to pay, send money, and accept payments easily. Their fees are reasonable but not low. So if you are working with international clients who do not mind to pay by bank transfer and might want to pay you in a different currency, TransferWise is your best option.

Freelancer Account

Another must-have is setting up a freelancer account in one or more freelancing platforms. These types of websites can help you instantly find clients without having to spend money on advertisements or sponsored posts.

Furthermore, usually, these websites have their terms and conditions and policies that protect you from unwanted clients.

Thus, if you are starting, they are a great and safe way of attracting clients and gaining experience.

However, know that most of these platforms charge between 10% to 20% in “handling fees.’ Meaning, that if you make $20 through the app, you will only receive $16.

My favorite freelancing websites include UpWork and Freelancer. They are easy-to-use platforms that are easily accessible from anywhere in the world.

Do you want more useful tools and websites? Check my page about Resources for writers.

How To Write Effective Outreach Emails

Email outreach means contacting people, within your niche or industry, via email as a way of triggering a specific action. It can be used to generate leads, build connections, advertise your services, earn a backlink, recruit potential candidates, or find investors.

The possibilities are endless — this is why many marketing gurus swear by it! And although email outreach can be a potent networking tool, it needs to be done right for it to be effective.

According to Backlinko, only 8.5% of outreach emails receive a response, which means that the vast majority of these emails get deleted without ever being opened. Why? Simple. There is a fine line between trying to make a connection and spamming people.

Thus, if you are thinking about engaging in the so-called outreach game, there are a few things to consider. Below we will go over a few tips and hacks to help you write effective outreach emails:

  1. Outreach emails are not ‘broadcast’ messages
    The first thing you need to understand is that writing an outreach email is not the same as sending out a mass email. It does not matter if you are trying to get an article featured, promoting your brand, making a career move, or all of the above. Your message needs to be curated, and your email needs to target the right people.
    In other words, do not waste your (or anyone else’s) time by sending a cookie-cutter message that will ‘work’ if sent to virtually anyone. People can spot a mass email just by reading the subject line — and let’s face it is very unprofessional to arbitrary email the top 20 people within your industry without even bothering to customize the message.
  2. Develop ‘Outreach Lists’
    Like we mentioned before, you cannot just randomly pick 20 people and sent them an email. If you want your marketing tactic to work, you will first need to segment your audiences into lists. There is no ‘one size fits all.’ Thus, categorizing future leads is your best chance at pitching relevant work.
    Therefore, before I start with the outreach, I usually create three lists:
    1. Top Industry Players/Influencers
      Within the first list, I typically include the ‘big players.’ These are generally at the top of the industry pyramid and have vast audiences. So, as expected, they are the hardest to reach.
      Nonetheless, you should never underestimate the power of a well-crafted outreach email. It might be a stretch, but if you land a ‘big player,’ your career can instantly skyrocket.
    2. Well-known Activists/Colleagues
      Usually, my second list will encompass a group of people that I might personally know or who are well-known within my field. Said colleagues, tend to have smaller audiences than top industry players, but can still make a huge impact.
      The odds are that if you pick their interest enough, they will grant your request.
    3. Newbies
      Newbies are usually writers who are just starting or who do not have a substantial audience (yet.) They are easy to reach and will almost always agree to help you if you can return the favor.
      Although small, these the ideal outreach targets.
      Now that you understand the three main categories, it is time to strategize. Start by writing down essential information such as:
      • Page URL
      • Contact Name (make sure you have a real name, and not a ‘nickname’ or alias)
      • Email Address (avoid generic email addresses or contact forms)
      • Social Media Profiles
      Once you have all the necessary information, write down your reason for outreach, date of outreach, and any other additional notes you might consider relevant. For instance, if you have previously met the person, write when and where you last saw them.
  3. Know your audience
    It may seem obvious but, the more status or famous a person is, the more of these emails they get. Thus, to stand out from the hundreds of emails cluttering their inbox, you must first stop to think about what is in it for them.
    In other words, do not ask around for favors if you have nothing valuable to offer in return. If you do, your success rate is going to be considerably low. So, the best advice I can give you is: do your homework.
    Go back to your lists and see where can ‘XYZ’ falls. Is he/she a Newbie? Are they a Top Industry Player? Research your subject thoroughly before contacting them. Take the time to study your outreach prospect.
    The more you know, the more likely you are to craft an exciting outreach message. Remember, you need a reason (not an excuse) to get an influencer to notice you.
  4. Be concise
    Once you have figure out what it is that will grab your recipient’s attention, start writing your email. Always keep the message short and to the point. Know that you do not need to spell everything out for them from the get-go.
    If your offering is exciting enough, it will pique the person’s interest, and they will follow back.
  5. Flattery will get you nowhere
    When writing an outreach email, is it crucial that you avoid flattery (unless it is justified.) In other words, do not praise a person just because you think that is what they want to hear. Anyone can spot a fake compliment or sense when someone is trying too hard.
    So, if you have nothing genuine to say, it is better left unsaid! Avoid writing cliché lines like:
    • I just read your article, and I liked it.
    • I am a big fan of your work.
    • I have been following your blog for years.
    If you want to make sure your flattery is justified, make sure it points out specifics. For instance, instead of merely saying, ‘I like your work,’ try saying something like, ‘I truly enjoyed your piece on XYZ. I believe your argument brings out some interesting points.’
    By doing so, there is no doubt that you are familiar with his/her work and that you genuinely respect their voice.
  6. Lose the template
    As you might have now gathered, it is almost impossible to scale an outreach email without alerting your recipient. But, do not misinterpret what I am saying. There is nothing wrong with crafting an outline for your emails!
    We all have better things to do than writing 20+ emails from scratch every time we want to send an outreach message. But, even if you do follow an outline, make sure you spend enough time customizing the message so that it meets your recipient’s profile.
    Below a few things to keep in mind:
    • Avoid generic subject lines, as they usually look like spam or publicity.
    • Introduce yourself in a way that will resonate with the recipient and give a context of who you are within the field.
    • Do not use outreach automation software — their patterns are very easy to spot.
    • Consider your timing — you do not want to be mentioning an article published six months back or sending a business email on a Saturday night.
    • Make your request clear; the more straightforward you are, the better your chances of successfully obtaining what you want.
  7. Pitch your best work
    Probably one of the most important things to consider before sending an outreach email is, what are you pitching? If you are a good writer, you probably have dozens of worthy pieces. But, the truth is, not all of them are outreach email material.
    Think of it this way, for an article to be truly interesting, it needs to be exciting and ‘fresh.’ Thus, if you are looking to pitch an article, it needs to be some of your best work!
    Choosing what pieces to pitch is much more than just attaching a well-crafted story. It is much more than that. You need to curate the article for your target carefully, you must triple-check your facts, you need to present an innovative take on the subject, and more importantly, you should always leave room for debate.
    Know that outreach emails are a way of networking and a means to a collaboration with colleagues or influencers within an industry. Hence, the most efficient pieces are always those that trigger a response from their readers.
  8. Follow Up
    Sometimes people do not respond to an email, not because they are not interested but because they were busy at the time or simply forgot to do so. Thus, following up once (not twice) can serve as a friendly reminder.
    Make sure you keep your follow up polite and that you include a copy of your previous email. By doing so, you will save the person the trouble of having to dig around through their inbox.
    Do not overthink your follow up email and do not make excuses for you (or your recipient.) A simple: ‘I just wanted to touch base, in case you missed my previous email.’ will suffix. If, after the second email, they do not respond, it means they are not interested. If that is the case, please do not send more emails.
    If you take this guide and consider each one of these hacks when writing your next outreach email, I can assure you that you will have better chances of succeeding.

15 Useful Tips For Amateur Writers

Everyone can write—but not everyone can produce good quality writing. There are plenty of books, sites, and ‘gurus’ who sell courses and books filled with ‘secret recipes’ and ‘formulas for success,’ as if becoming a good writer could happen overnight.

But the truth is, producing high-quality content takes work! It does not matter if you have been writing for decades or just started. There is no “shortcut.” There is, however, ways and methods that can help you become a better writer.

Below 15 useful tips that can help you catapult your writing career:

  1. Read like it is your job!
    The best writers are also avid readers. Why? Simple. The most effective way to make your writing more enticing is to read. Reading regularly will help you develop an eye for what works and what mistakes to avoid.
  2. Expand your horizons
    Get out of your comfort zone — this applies to your reading choices as well as your writing. Do not stick to a particular theme or format (e.g., blog posts or novels.) Diversify your reading material and pay close attention to structure, wording, and tone.
  3. Practice, practice, practice
    As cliché as it may sound, practice makes perfect. So, develop a daily routine and force yourself to write —even if you do not feel like doing it. Challenge yourself with every day that passes and allow yourself room to grow.
  4. Explore different writing techniques
    Explore every writing technique there is! There is plenty of forms to choose from, including expository, descriptive, persuasive, and narrative writing. Start with the one you feel less comfortable with, and switch to a different method every week.
  5. Imitate writers you like and admire
    But no means are I am suggesting that you should copy someone else’s work. Please note that imitation is not the same as plagiarism. Thus, identify what it is that attracted you to their content in the first place. Try to imitate their style and see where it takes you!
  6. Write about things you love
    Writing about topics that you are passionate about can help you ‘sound’ honest and will resonate better with your audience. Plus, ideas will come to you naturally, allowing your content to flow smoothly.
    Readers can tell when you are writing for the sake of writing and when you are writing from the heart. Thus, especially when starting, try always to pick topics that appeal to you — even if it means turning down good money.
  7. Find your voice
    If you want to be a good writer, you first need to find your voice. Practicing, imitating other authors, reading, and all the other tips we mentioned before can help you do so. Once you have developed a style, writing will come easier.
  8. Start small
    Do not run before you can walk. Start by crafting small pieces such as press releases, short stories, or copy for a product. Once you feel like you have mastered the ‘small’ things, move on to more complex pieces such as pillar articles, novels, movie scripts.
  9. Use outlines
    Having an outline of what you want to write about can go a long way. It not only keeps your efficient; but, also allow you to organize your ideas better to avoid unnecessary jabber. Think of your outline as a ‘cheat sheet’ or roadmap to achieve your goal. It does not need to be complicated or too detailed. A simple framework with keywords and sections will suffix.
  10. Do not ramble!
    Rambling is a writer’s worst enemy. When you let your writing ramble, you risk losing the reader. Keep in mind that the average attention span of a regular adult is less than 2 minutes. So, if your message is not clear in the first few sentences, the reader may not even finish the thought.
  11. Create a blog
    Developing a blog can help you launch a career as they are an inexpensive way of showcasing/publishing your work. But, having a blog can also help you improve your writing skills considerably. It obliges you to create content to ‘feed’ your page, making you write with the hopes of developing an audience.
  12. Learn more words
    Words s are a writer’s most powerful tool. The more words you know, the richer your work will be. Think of words as crayons. As an artist, you can paint brighter, more engaging, and exciting paintings if you are using more than three colors. The same goes for words. If you are always using the same adjectives and verbs, your writing will become dull and uninteresting.
  13. Done is better than perfect!
    It may seem odd at first, but try to write as much as you can. Even if you feel like what you are doing is not right or makes no sense, write it down. It is easier to edit than to try to come up with new ideas every time you choose to delete a page. With time, a blank page will not feel as intimidating as it is now. Thus, trust your instinct and write down whatever comes to mind. Eventually, that text will take form.
  14. Share your work with other writers
    Being a writer is like being part of a numerous family. There is always someone ready to give their opinion. And although it may sometimes feel like criticism, hearing what other colleagues have to say about your work can be immensely helpful. Showing your work to other writers (especially if they have been writing for a long time) can help you pinpoint your weaknesses. Are you taking too long to develop the characters in your story? Is your message unclear? Does the reader lose interest quickly? These and more questions can be answered with the help of your colleagues.
  15. Be patient
    Last but not least, remember everything takes time. Like we said before, no one becomes a best-selling author overnight. Conquering the art of writing takes time.

So, if you want to be successful, the best advice I can give you is to be patient and put in the time!