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Is It Still Possible to Make a Living as a Writer in the Age of AI?

In the rapidly evolving digital landscape, the question on many writers’ minds is, “Can you still make a living writing?

With the advent of artificial intelligence (AI), the writing industry is experiencing unprecedented changes. AI is no longer a distant future concept; it’s here, and it’s transforming the way content is created, edited, and consumed.

This article aims to explore the current state of the writing industry in the age of AI, examining both the challenges and opportunities that arise from this technological revolution.

Let’s embark on this journey to understand the intersection of writing and AI, and discover how writers can continue to make a living in this brave new world.

The Rise of AI in the Writing Industry

Artificial intelligence has rapidly infiltrated the writing industry, bringing with it a mix of apprehension and excitement among freelance writers.

AI-Powered Writing Tools: A New Era of Content Creation

AI writing tools have advanced significantly, with applications like OpenAI’s GPT-3 and GPT-4 leading the charge. These tools can generate coherent and contextually relevant text based on a few prompts, making them valuable for various writing tasks, from drafting articles and blogs to creating marketing copy and even composing poetry.

AI in Editing and Proofreading

AI is not limited to content generation; it also plays a significant role in editing and proofreading. These tools help writers produce polished content more efficiently, reducing the time spent on manual editing.

Content Optimization and SEO

Search engine optimization (SEO) is critical for online visibility, and AI is transforming how content is optimized for search engines. Tools like Clearscope and MarketMuse use AI to analyze top-ranking content for specific keywords, providing insights and recommendations to improve content relevance and ranking potential.

Enhancing Creativity with AI

Contrary to the fear that AI stifles creativity, many writers find that AI can enhance their creative process. AI can generate ideas, suggest plot points, and even help with writer’s block by providing fresh perspectives and alternative phrasings. This collaborative approach allows writers to maintain their unique voice while benefiting from AI’s efficiency and innovation.

The Impact of AI on Traditional Writing Jobs

The emergence of AI has sparked a significant transformation in traditional writing jobs, creating a dual-edged scenario for many writers. While AI introduces efficiency and innovation, it also poses challenges that require adaptation and resilience, particularly for freelance writers who must navigate an increasingly competitive landscape.

Decline in Prices for Average Writers

One of the most immediate impacts of AI on the writing industry is the downward pressure on prices. As AI tools can generate large volumes of content quickly and at a lower cost, clients are becoming more price-sensitive. This trend has led to reduced rates for average writers, who find it increasingly difficult to compete with the affordability of AI-generated content.

Adapting to Avoid AI Detection

Freelance writers now face the added challenge of ensuring their work is not mistakenly flagged as AI-generated. This requires adapting their writing style and techniques to maintain a distinctly human touch. Writers need to:

  • Use varied sentence structures and vocabulary.
  • Inject personal anecdotes, humor, and emotions that AI tools struggle to replicate authentically.
  • Avoid patterns and clichés that are typical of AI-generated text.

This adaptation helps maintain the integrity of their work and ensures it meets the nuanced expectations of discerning clients.

Making the Wait Worthwhile

Freelance writers must also justify the waiting time for their services. While AI can produce content in seconds, human writers can offer:

  • Personalized Communication: Regular updates and open communication with clients to ensure their needs and feedback are addressed promptly.
  • Revisions and Edits: Multiple rounds of revisions to refine and perfect the content, ensuring it aligns perfectly with the client’s vision.
  • Creative Collaboration: Opportunities for brainstorming and creative collaboration, making the client a part of the process and fostering a more tailored final product.

Adapting to Fit Client Needs

To remain competitive, freelance writers must adapt their approach to better fit client needs in several ways:

  • Understanding Client Goals: Spend time understanding the client’s objectives, target audience, and brand voice to create more aligned and impactful content.
  • Offering Flexible Services: Provide a range of services from basic content creation to comprehensive content strategy, giving clients more options to choose from based on their needs and budget.
  • Building Relationships: Develop strong relationships with clients to build trust and loyalty, making them more likely to return for future projects.

Upskilling and Continuous Learning

To thrive in an AI-driven world, freelance writers must invest in continuous learning and upskilling:

  • Technical Proficiency: Gaining proficiency in AI tools and platforms can enable writers to leverage these technologies effectively, enhancing their efficiency and output quality.
  • Creative and Critical Thinking: Developing strong creative and critical thinking skills ensures that writers can produce unique, engaging content that stands out in a crowded market.
  • Adaptability: Staying informed about the latest AI developments and trends in the writing industry allows writers to adapt quickly and take advantage of new opportunities.

In conclusion, while AI has undoubtedly transformed the writing landscape, human writers who specialize and adapt will continue to find opportunities to make a living… at least for now!

16 Sentence Starters in Spanish

Let’s take a dive into some of the most useful sentence starters in Spanish that will make your conversations and writings sparkle with diversity.

Get ready to jazz up your Spanish with these kick-off phrases we’re about to explore!

Sentence Starters in Spanish to Give Your Opinion

These phrases are your toolkit for expressing opinions, setting the tone of your dialogue, and connecting more authentically with your audience.

Mira

  • Translation: Look
  • Usage: To grab attention or highlight a point. It’s like saying, “Hey, check this out” or “Look at it this way.” It can be used both in casual conversations and more formal discussions to draw the listener’s focus to what you’re about to say next.

Desde mi punto de vista,

  • Translation: From my point of view,
  • Usage: When you’re about to share your personal opinion or perspective on a matter. It’s a respectful way to introduce your thoughts, acknowledging that it’s your viewpoint.

Yo creo que

  • Translation: Personally, I believe that
  • Usage: Similar to “Desde mi punto de vista,” but with a slight emphasis on belief. It’s used when you’re expressing an opinion that’s closely held or based on your beliefs. It’s perfect for debates or discussions where you want to state your position clearly.

Bueno,

  • Translation: Well,
  • Usage: A versatile starter that can signal agreement, hesitation, or the introduction of a new thought. It’s like saying, “Well, let’s see,” or “Well, you know.” It’s casual and can smoothly transition the conversation or introduce a slight change in topic.

La verdad es que

  • Translation: The truth is that
  • Usage: When you’re about to lay down a fact or get real about a situation. It’s a precursor to an honest, sometimes blunt, statement. It sets the stage for a revelation or a heartfelt opinion.

Disagreeing and Contrasting

Pues yo creo que no (Well, I don’t think so)

This starter is your go-to when you want to softly but firmly introduce your disagreement. It’s a polite way to start expressing a divergent opinion, indicating that what follows is a personal belief that contrasts with what was previously mentioned.

Por otro lado (On the other hand)

“Por otro lado” is perfect for adding depth to a discussion by presenting an alternative viewpoint. It’s like saying, “Let’s consider this from another angle,” which can enrich a conversation or argument by exploring it from diverse perspectives.

Sin embargo (However)

“Sin embargo” is the bridge between two conflicting ideas, showing that despite the validity of the previous point, there’s another aspect worth considering. It’s a classic and elegant way to introduce a counterargument or an exception to a rule.

Pero (But)

The most common and versatile way to introduce a contrast, “pero” is the Spanish equivalent of “but.” It directly opposes what has been said, paving the way for the speaker to present a different opinion, fact, or perspective.

Spanish Sentence Starters for For Expressing Consequences or Results

By mastering these connectors, you’ll be able to guide your listeners or readers through a thought process, leading them from premise to conclusion with clarity and persuasion. Let’s explore these vital connectors:

Por lo tanto, (Therefore,)

“Por lo tanto” is your go-to when you want to draw a direct conclusion from the information previously mentioned. It’s like saying, “Given all that, here’s the bottom line.” This phrase helps you wrap up your argument neatly, showing that what comes next is the logical outcome of the discussion.

  • Example: Hemos perdido mucho tiempo en discusiones inútiles. Por lo tanto, debemos concentrarnos en encontrar soluciones.

Como resultado, (As a result,)

“Como resultado” highlights the outcome of a specific action or event, emphasizing the cause-and-effect relationship. It’s perfect for instances where you want to underline the impact of certain actions or decisions.

  • Example: La empresa decidió invertir más en tecnología. Como resultado, mejoró su eficiencia operativa.

Esto significa que (This means that)

“Esto significa que” is used to explain or interpret the implications of something. It’s your ally when you want to make the consequences or significance of an event crystal clear to your audience.

  • Example: El gobierno ha reducido los impuestos para pequeñas empresas. Esto significa que más emprendedores tendrán la oportunidad de crecer.

Spanish Sentence Starters to Answer Questions

Pues,

Usage: “Pues” is a versatile word often used to start answers, especially when you’re thinking about what to say or need a moment to organize your thoughts. It’s akin to saying “well” in English.

Example: “¿Vas a asistir a la reunión mañana? Pues, aún no estoy seguro. Depende de cómo termine el trabajo hoy.”

Es que,

Usage: This phrase is commonly used to explain or justify something. It’s similar to saying “it’s just that” or “the thing is” in English, providing a soft introduction to your reason or explanation.

Example: “¿Por qué no viniste ayer? Es que me sentía un poco enfermo y decidí quedarme en casa.”

A ver,

Usage: “A ver” is used to signal that you’re about to consider the question or think about your response. It can be translated as “let’s see.” It’s a way to buy time while also showing that you’re actively engaging with the question.

Example: “¿Cuánto tiempo te llevará terminar el proyecto? A ver, si todo va bien, espero terminarlo en dos semanas.”

Do you want to know more? Check the article 65 Spanish Phrases to Use in an Essay

Teach Spanish Your Way: Exploring Your Teaching Options

Embarking on a career as a Spanish teacher opens up a world of diverse and flexible opportunities.

In today’s interconnected landscape, you can harness the power of the internet to teach from the comfort of your home, reaching eager learners across the globe through your own website. Alternatively, traditional pathways remain evergreen, with opportunities to engage with students in a school setting or through private, offline classes.

Each option offers unique experiences and challenges, allowing you to tailor your teaching career to your personal preferences and lifestyle.

Teaching Spanish at Home: A Flexible and Comfortable Approach

Teaching Spanish from home presents a host of benefits, making it an increasingly popular choice among educators.

  • Firstly, it offers unparalleled flexibility. You can set your own schedule, tailoring work hours to fit your lifestyle. This flexibility extends to your teaching methods and materials, allowing you to create a personalized and engaging learning environment.
  • Moreover, working from home reduces commute times and associated costs.
  • It provides a comfortable and familiar setting, which can enhance your ability to connect with students in a relaxed atmosphere. This environment often leads to more effective learning experiences, as students feel more at ease and open to participation.

Teaching Spanish from the comfort of your home presents two distinct yet equally rewarding pathways: online and offline teaching. Each offers unique advantages and experiences, catering to different teaching styles and student needs.

Teaching Spanish Online

For those inclined towards digital platforms, teaching Spanish online is a convenient and efficient option. It allows you to connect with students from all over the world, broadening your reach and impact as a teacher.

Various software tools can enhance this online teaching experience. Video conferencing tools like Zoom, Skype, or Microsoft Teams are essential for live, interactive lessons. These platforms often include features like screen sharing, virtual whiteboards, and breakout rooms, which are invaluable for language teaching.

Learning management systems (LMS) like Moodle can help organize course materials, assignments, and assessments, providing a structured learning environment for students. For interactive language practice, tools like Duolingo or Babbel can be integrated into your curriculum, offering students a fun and interactive way to reinforce their learning.

Offline Teaching at Home

Alternatively, you might opt for offline teaching at home, inviting students to your personal space for face-to-face lessons. This traditional approach fosters a deep, personal connection with students and allows for immediate feedback and hands-on learning experiences.

In this setting, you can utilize physical teaching aids such as textbooks, flashcards, and board games, making the learning process tactile and engaging.

It also offers the opportunity for immersive activities like cooking traditional Spanish dishes or practicing conversational skills in a mock café setup, providing a rich cultural context to the language lessons.

Whether online or offline, teaching Spanish from home offers a blend of convenience, flexibility, and personalization, making it an attractive option for both teachers and students alike. By choosing the method that best suits your teaching style and students’ needs, you can create a rewarding and effective educational experience.

Teaching Spanish Outside the Home: Schools and Coworking Spaces

Joining a Spanish School

Teaching Spanish in a school setting is a traditional path that comes with its unique set of advantages. By joining a Spanish school, you become part of an established educational system with a structured curriculum. This environment provides a consistent schedule and a steady stream of students, making it easier to focus solely on teaching without worrying about student recruitment or administrative tasks.

Schools often offer a supportive community of fellow educators, fostering an environment of shared knowledge and experiences. This can be incredibly beneficial, especially for new teachers looking to learn and grow in their profession.

Additionally, schools typically have access to a wide range of teaching resources and materials, from textbooks to audio-visual aids, enhancing the quality of education you can provide.

Another significant advantage is the opportunity to engage with students in a dedicated learning environment. Classroom settings are designed to enhance focus and facilitate group learning, encouraging student interaction and collaborative learning experiences. This can be particularly effective in language education, where conversation and group activities play a crucial role.

Coworking Spaces for Independent Teachers

For those who prefer independence in their teaching career but still wish to work outside their home, coworking spaces offer an innovative solution.

These spaces provide a professional environment where you can rent a space only when needed, such as when you have a class booked. This flexibility is ideal for independent teachers who may not have a consistent schedule or who teach part-time.

Coworking spaces come equipped with essential amenities like Wi-Fi, printing facilities, and often, meeting or class rooms. This setup allows you to create a professional and conducive learning environment for your students without the overhead costs of maintaining a full-time office or classroom.

Additionally, coworking spaces can offer a sense of community and networking opportunities. Being surrounded by professionals from various fields can lead to collaborations and new student referrals.

This environment also provides a sense of routine and separation between work and home life, which can be beneficial for personal productivity and work-life balance.

What Is the Best Way?

In the diverse landscape of teaching Spanish, the optimal path varies significantly from one educator to another, deeply influenced by personal tastes, characteristics, and lifestyle preferences.

Consider what resonates most with your teaching style, personal goals, and the type of student interaction you seek.

Do you thrive in the structured environment of a school, or do you prefer the autonomy and flexibility that comes with teaching from home or a coworking space?

How do your personal strengths and preferences align with these diverse teaching environments?

Is ChatGPT Good Enough to Check Spanish and Make It Publishable?

Ai is a great tool for writing, translating, and editing, but is it good enough to get a final result to show on your website?

For this article, I am based on my own experience as a Spanish proofreader. Said that, my experience is mainly with Chat GPT, and I don’t know how similar other AIs will be, although I have the sense that many of the issues I will talk about will be also in them –I will tell you why when I mention them in the article-.

First things first, I have to say the AI does a very decent job when editing Spanish texts. In most cases, it provides a text without mistakes, and that is a high value for a free tool.

Check more Spanish checkers here.

What are the main issues?

The issues are not big but are things you may want to know.

Big influence of Latam Spanish

The issue here is just for those who want to have Spanish from Spain. Even if you tell the AI to use Spanish from Spain, you will see excessive use of words like “tomar”, “ costo” and others that are not as natural in Spain.

This is likely due to the large percentage of text on the Internet produced by Latam people, and thus I guess it is a common issue in the other AIs too, though this would be something to fact-check.

Not perfect with the reflective se

If you ask it to give you a comment about why something is better than its competitors, the text will likely start with a sentence containing “se destaca”. The overuse of passive voice here can work one time if you want to make a no as a natural sentence to grab user attention, but is not natural. No doubt that a native would use “destaca” more than “se destaca”. 

This happens with several verbs.

Bad capitalizing

Likely due to English influence, the AI tends to capitalize every word in all kinds of titles and even in lists. While you can use that capitalization in the title, is not as common in subtitles and surely is not common at all in a list with bullet points.

When do I need a human then?

Let’s be honest. Your website is not going to look awful if you proofread your text with an AI. If you are going to use the text for personal reasons or even in a small company, you can save a lot of money with this.

Now for a bigger company where people expect everything to be perfect, AI is still not enough. You can use it for a first review, but I would still give it to a human to double-check the final result.

What Is a Swipe File and How to Use It

Have you ever stumbled upon a brilliant advertisement, an eye-catching social media post, or a captivating headline and thought, “Wow, I wish I could come up with something like that?” Well, guess what? You can benefit from them beyond admiring the good work done

In this fun and engaging guide, we’ll explore the world of swipe files, their importance in various fields, and how you can start building your treasure trove of inspiration.

What Is a Swipe File?

A Swipe File is a collection of tested and proven advertising or sales letters. Creative professionals keep them as a ready reference to inspire their own work. They’re not meant for copying, but for studying successful elements such as headlines, layouts, or proven sales angles.

By analyzing these effective pieces, one can understand what makes them successful and apply those insights to their own work, thereby enhancing creativity and productivity.

A swipe file curates inspiring, influential, and noteworthy materials. An assortment of advertisements, email templates, headlines, and design elements constitute this reservoir of resources. Gathering and systematically organizing these materials produce a go-to repository that stokes creativity and improves work quality.

History and Origin of the Term

The concept of a swipe file dates back to the early days of advertising and copywriting. In the pre-internet era, advertising professionals would physically “swipe” or cut out successful ads, headlines, and other examples from newspapers, magazines, and direct mail pieces.

They would then compile these clippings into folders or binders to refer to whenever they needed inspiration or guidance for their projects. This practice eventually became known as creating a “swipe file.”

As technology advanced, so did the ways of maintaining swipe files. Today, digital swipe files are prevalent, with creators using tools such as Evernote, Google Drive, and Pinterest to store and manage their favorite content.

Swipe Files in Different Industries

Swipe files are not limited to advertising and copywriting; they have found their place in various industries where creativity and innovation are key factors. Here’s a brief look at how swipe files can be utilized in different fields:

  • Advertising and Marketing: Professionals in this industry use swipe files to collect successful ad copies, social media posts, email marketing templates, and other promotional material. This helps them identify patterns, trends, and best practices that can be adapted for their campaigns.
  • Writing and Creative Fields: Writers, journalists, and other creatives use swipe files to gather compelling headlines, story ideas, quotes, and stylistic techniques. This helps them break through writer’s block, generate new ideas, and improve their craft.
  • Web and Graphic Design: Designers often create swipe files to collect inspiring UI/UX elements, color schemes, typography, and other design components. By referring to these collections, they can stay up-to-date with the latest trends and create visually appealing designs that resonate with their target audience.

Types of Swipe Files

Swipe files can be tailored to suit professional copywriters‘ unique needs and preferences in various industries. By categorizing and organizing your swipe file according to your domain, you can always have relevant and inspiring material at your fingertips. Let’s explore the types of swipe files commonly used in advertising and marketing, writing and creative fields, and web and graphic design.

For Advertising and Marketing

In advertising and marketing, swipe files are essential for gathering examples of high-performing content that can inspire your campaigns. To supercharge your swipe file, consider the following essential elements: 

  •  Ad Copies: Collect print, digital, and outdoor ads that capture your attention or have proven successful. Analyze their headlines, copy, visuals, and calls to action for insights into what makes them effective.
  • Social Media Posts: Save engaging social media posts from brands or influencers that resonate with your target audience. Look for patterns in post formats, captions, hashtags, and visual elements that drive engagement.
  • Email Templates: Gather marketing campaigns that showcase compelling subject lines, persuasive copy, and eye-catching designs. Use these examples to learn from and model your email campaigns after.

Writing and Creative Fields

For writers and other creatives, a swipe file can serve as an idea bank and a source of inspiration. Consider including the following elements in your swipe file:

  •  Headlines: By analyzing the structure, word choice, and emotional appeal of written content, such as articles and blog posts, one can create intriguing headlines that captivate the reader’s attention. Improving the eloquence, readability, and structure of writing are essential to successful content creation. Discover what makes them striking and captivating while keeping the original meaning intact. Optimize your word choice, sentence structure, and readability to enhance the eloquence of your content.
  • Story Ideas: Save intriguing news stories, anecdotes, or even snippets of conversation that could spark ideas for your projects. These can range from character concepts to plot twists and themes.
  • Quotes: Collect memorable excerpts from books, speeches, or interviews that resonate with you or your audience. These can emphasize a point, provide context, or inspire your writing.

Web and Graphic Design

Designers can benefit from swipe files showcasing exceptional design work and trends. Consider including the following elements in your design-focused swipe file: 

  • UI/UX Elements: Save examples of user interfaces and user experiences demonstrating innovative functionality, intuitive navigation, and aesthetically pleasing layouts.
  • Color Schemes: Collect color palettes that evoke specific emotions or complement certain industries. Use these as a starting point when creating your designs or deciding on a color scheme for a project.
  • Typography: Gather examples of typefaces, font pairings, and typographic treatments that catch your eye or effectively communicate a message. Refer to these when selecting fonts or designing typographic elements for your projects.

Benefits of Swipe Files

Swipe files offer numerous advantages to professionals across various industries. By consistently curating and referring to a well-organized swipe file, you can unlock many benefits that will elevate your creative process and the quality of your work. Let’s dive into four key benefits of using swipe files:

Improving Creativity

One of the primary benefits of swipe files is their ability to spark new ideas and enhance your creativity. Here’s how swipe files can help you in this regard:

  • Expand Your Horizons: A diverse swipe file exposes you to different styles, techniques, and perspectives, broadening your creative horizons and encouraging you to think outside the box.
  • Overcome Creative Blocks: When you’re stuck or experiencing a creative block, browsing through your swipe file can provide the inspiration needed to get your creative juices flowing again.
  • Learn from the Best: Studying successful examples in your swipe file can help you understand what works and why, allowing you to incorporate these insights into your projects.

Facilitating Brainstorming

Swipe files can be invaluable during brainstorming sessions as a starting point for discussions and idea generation. Here’s how swipe files can contribute to effective brainstorming:

  • Idea Generation: By presenting examples from your swipe file, you can inspire your team to develop fresh concepts and approaches for projects.
  • Pattern Recognition: Analyzing the content in your swipe file can help you identify trends, common elements, and best practices that can inform your strategies.
  • Collaborative Learning: Sharing your swipe file with your team encourages open dialogue, fosters collective learning, and promotes a culture of continuous improvement.

Reducing Time in Creating New Content

A well-maintained swipe file can save you time and effort during content creation. Here’s how swipe files can help streamline your workflow:

  • Templates and Frameworks: By studying examples in your swipe file, you can identify and adapt templates or frameworks that can be applied to your projects, speeding up the content creation process.
  • Idea Validation: With a swipe file, you can quickly reference successful examples to validate your ideas and ensure they align with proven strategies.
  • Avoid Reinventing the Wheel: Instead of starting from scratch, you can draw upon your swipe file for inspiration, saving time and energy while still producing high-quality content.

Improving Consistency in Brand Messaging

Maintaining a consistent brand message is critical for building trust and recognition among your audience. Swipe files can help ensure that your messaging remains cohesive across various platforms:

  • Establishing a Reference Point: By including examples of your own brand’s materials in your swipe file, you create a reference point that helps guide the development of future content, ensuring consistency in tone, style, and messaging.
  • Developing a Style Guide: Your swipe file can serve as a solid basis for a comprehensive style guide, which can then be shared with your team. This enables everyone to operate from the same playbook to ensure seamless collaboration and consistency when creating content.
  • Adapting to Evolving Trends: A regularly updated swipe file can help you stay current with industry trends and adjust your brand messaging accordingly while maintaining a consistent brand identity.

Want to learn more? You can read how to use a copywriting swipe file here.

How to Update Content: Transform Your Existing Webpage into a Search Engine Magnet

In the ever-evolving digital landscape, optimizing your website or blog post for search engine visibility is no longer a mere luxury—it’s an absolute necessity. The competition is fierce, and those who fail to adapt and optimize their online presence risk fading into obscurity. Fortunately, you have the power to stand out from the crowd and drive an abundance of organic traffic to your site. The key? Mastering the art of long-term SEO optimization for your existing content, including the often-overlooked SEO for old content.

In this comprehensive guide, we’ll delve into the secrets behind maintaining and updating your published pages for long-term SEO success. Gone are the days when you could simply hit “publish” and walk away. Instead, we’ll show you how to breathe new life into your existing content, allowing it to climb the search engine rankings and attract a wider audience than ever before, even by revamping your SEO for old content.

Do you want the best? This page is the culmination of years of experience as a Spanish copywriter, and I am sharing genuine insights rather than the typical theories that never seem to work in practice.

Google Search Console is Your Best Friend

Many website owners have ventured far and wide, investing a fortune in sophisticated SEO tools, only to realize they could have unlocked their desired power with a simple, free, and reliable key—Google Search Console.

This incredible resource is like a direct hotline to Google, providing you with all the essential data you need to optimize your website, straight from the source. No need to sift through heaps of irrelevant information or second-guess the accuracy of third-party tools. Google Search Console delivers trustworthy insights, tailor-made for your site, and always relevant to your SEO journey.

How to use it?

If you want to tackle SEO by updating old content, navigate to the “Performance” tab, and let the spellbinding dance of clicks begin: choose “New,” select “Query,” and opt for “Queries containing.” Now, type in the main keyword for the page you wish to rejuvenate and watch as a treasure trove of query variations appear before your very eyes!

These variations represent the many ways people have searched for and discovered your site on Google’s search results pages. To uncover the most precious gems, sort the list by “Impressions.” These impressions offer a glimpse into the true popularity of each keyword. Naturally, you’ll want to focus on those with the highest impressions.

By default, it displays data for three months. To estimate monthly volumes, simply divide by three. You can also set the tool to reveal data for the last month, but we feel a three-month average is the way to go, as it smooths out any sudden peaks or dips caused by special events.

Now comes the fun part: handpick the keywords you desire from this treasure trove and evaluate whether your page is optimized for them. Are they sprinkled throughout your H2 headings? Do they appear as exact mentions? Chances are, the most impressive keywords deserve their own H2 and exact matches.

The beauty of this approach for SEO for old content? You’re already ranking for these keywords, and Google considers your page relevant for them. A little optimization can work wonders, potentially skyrocketing your visibility—especially if your page wasn’t optimized before.

Uncover Valuable Insights by Examining Your Rivals’ Content

One fantastic way to enhance your existing webpage is to play detective and investigate what your top competitors are up to!

Here’s the thrilling plan:

  1. Search your keyword in Goole.
  2. Click on the first 5-10 search results in the SERP.
  3. Copy-paste all the H2 headings from their content.
  4. Assess whether your content covers those topics.

Now, some amateur spies might limit their investigation to the main keyword. But not you! Thanks to the Search Console Research, you’ve got a plethora of intriguing keyword variations to explore. Put your newfound intel to work and try this covert technique with a few of those variations. You’ll uncover a diverse range of H2s from different search results, ensuring your content is ready to outshine the competition!

If you still need more you have two options to dig into SEO for old content optimizations:

  • Try more variations from Search Console.
  • Try another search engine like Bing.

The Art of Listening: Utilizing User Feedback to Uncover Fresh Perspectives and Enrich Your Content

Last but not least: Don’t underestimate the goldmine that is user feedback! Comments left by your audience offer a treasure trove of content ideas waiting to be explored. By paying close attention to the questions, concerns, and opinions expressed in these comments, you can identify gaps in your content and uncover opportunities to address your readers’ needs. This not only helps you craft more engaging and informative content but also demonstrates to your audience that their voices are heard and valued, fostering a stronger sense of community and loyalty.

Instead of rushing into it like a headless chicken, take a moment to consider whether the topic warrants a new sub-page or simply an explanation within the page you’re creating (if you are about to create a new page, check this tips about SEO copywriting). This thoughtful approach will ensure your content remains organized and coherent for your audience.

In conclusion, SEO is not a one-time affair but rather a long-term commitment to cultivating a flourishing online presence. By embracing the practice of SEO updating for old content, you’ll ensure that your hard work remains relevant and continues to attract organic traffic. Remember, a successful website or blog is like a garden that requires constant nurturing and care to thrive.

Make SEO updating old content a regular part of your optimization strategy. Your dedication to long-term SEO success will undoubtedly pay off, helping you to reap the rewards of a vibrant and thriving online presence.

Backlinks Evaluation Guide for 2023 – What Do You Need to Check?

Backlinks are an essential component of search engine optimization (SEO) and play a crucial role in determining a website’s ranking on search engine results pages. As a result, they are the base of an industry that moves a lot of money, and that has brought plenty of options that you need to evaluate to decide what are the ones you really want.

What is a backlink?

In simple terms, a backlink is a link that leads to your website from another website. These links are valuable because they indicate to search engines that other websites consider your content to be authoritative and relevant.

As a result, backlinks can help to increase your website’s rankings, and therefore visibility, drive more traffic, and ultimately, boost your online business. In this blog post, we’ll explore the best practices to follow when using them to improve your website’s SEO. So, if you’re interested in learning more about backlinks, keep reading!

What kind of websites do you want to point to your site?

The websites you want to get backlinks from should be:

  • High-authority websites: websites that are considered to be authoritative in your industry or niche can be very beneficial. These sites are often trusted by search engines and can pass on some of that trust to your website.
  • Relevant websites: Backlinks from websites that are relevant to your industry or niche can help search engines understand the context of your website and its content.

Many site owners rely upon us to get backlinks for Spanish websites. These are some tips from our experience.

What is the typical mistake?

There are a lot of niches in which it is really hard to find relevant sites that at the same time are willing to add a link to your own site. As a consequence, many SEOs and online marketing rely too much in high-authority websites and don’t pay attention to relevancy.

Forget any of the two aspects: authority or relevancy is a mistake.

How do I know if a site is high-authority?

There are two main factors to consider a site as high-authority:

  • Content quality: Websites that consistently produce high-quality, valuable content are more likely to be considered authoritative in their industry or niche.
  • Traffic: Sites with high traffic usually are so because provide good information about a topic, so they can be considered authority.

However, content quality is subjective and traffic can be about many different topics, meaning that the site can have authority about different topics than the one interests you (yeah, the relevancy is important!).

Of course, the backlink profile is also important to evaluate a site’s authority. So yes, while you work in your own backlinks it will be good if you can check the backlinks of the sites you want to get links from.

To get the info the need faster and more conveniently, many SEOs rely in SEO tools to estimate the authority of a website. These tools usually have developed their own algorithm to rate the authoritativeness of the site. While these tools are useful, it is very important that you understand that the algorithm that interest you is Google’s one, and not the one from the tools. So the tools are just a way to have an idea, but they are far from being perfect.

These are the most common factors SEOs use to estimate the sites authority:

Moz Domain Authority

Domain Authority (DA) is a metric developed by Moz that measures the overall authority of a website on a scale from 0 to 100. The higher the DA score, the more authoritative and trustworthy a website is considered to be by search engines.

The DA score is calculated using a complex algorithm that takes into account multiple factors, including the quality and quantity of backlinks pointing to a website, the age of the domain, and the overall content quality of the website. The algorithm is designed to mimic the way search engines evaluate websites, so a high DA score can generally be seen as a good indication that a website is likely to rank well in search results.

To calculate DA, Moz uses a machine learning model that looks at a wide range of factors related to a website’s backlink profile, such as the number of unique domains linking to the site, the relevance and authority of those domains, and the total number of links pointing to the site. Moz also takes into account the website’s overall content quality, user experience, and other on-page factors that can impact its authority and trustworthiness.

It’s important to note that DA is a relative metric, meaning that it’s most useful for comparing the authority of one website to another within the same niche or industry. A DA score of 50 might be considered high for a small, niche website, but it would be relatively low for a large, established website in a highly competitive industry. Additionally, DA is just one of many factors that search engines use to evaluate websites, so it should not be relied on as the sole determinant of a website’s search engine performance.

Ahrefs Domain Rating

Domain Rating (DR) is a metric developed by Ahrefs that also measures the strength and authority of a website’s backlink profile on a scale from 0 to 100. The higher the DR score, the more authoritative and trustworthy a website is considered to be by search engines.

Like other website authority metrics, Ahrefs calculates DR using a complex algorithm that takes into account multiple factors related to a website’s backlink profile. This includes the number of unique domains linking to the site, the relevance and authority of those domains, and the total number of backlinks pointing to the site. Ahrefs also takes into account the quality of the links pointing to a site, as well as other factors that can impact its authority and trustworthiness.

One of the unique features of Ahrefs’ DR metric is that it’s updated frequently, with new data added to the calculation on a daily basis. This means that DR scores can fluctuate over time as new backlinks are discovered or older backlinks are lost. It is worth to mention that, among other metrics, Ahrefs also makes an estimation of the organic traffic a site is getting.

What Are The Limitations of The Tools to Know a Site Authority?

The main limitation is that when generating backlinks you want a good site in Google eyes and nor Moz or Ahrefs are Google. Besides, in Spanishwriterpro we think that the Google’s algorithm is more complex than the ones used by this kind of SEO tools.

Both DA and DR are based primarily on a website’s backlink profile, with some additional factors (such as on-page optimization) taken into account. This means that they do not consider other important factors that can impact a website’s performance in search results, such as user experience, content quality, or technical SEO factors.

So never forget that you need to convince Google that your site is good, not Moz or Ahrefs.

There are also ways to trick the DA, DR or other metrics. Since many SEO use them as the main indicator for buying links, the webmasters and link-building agencies have learnt to improve the DA or DR artificially.

For example, if you rely on Ahrefs organic traffic as a factor to decide, you can find a site with a very high organic traffic in Ahrefs, that looks very cool at a first glance, but is not as good when you dig into it. In Ahrefs you can also check some keywords that the site is ranking, and a common way to inflate the Ahrefs organic traffic is ranking for useless keywords like phone number prefix.

Overall, while DA and DR can be helpful for evaluating the relative authority of websites, it’s important to remember that they are not perfect and should be used in conjunction with other metrics and factors when evaluating a website’s performance in search results.

Therefore, we come back to the beginning: relevancy + traffic, and although you can use the abovementioned SEO tools to make your life easier, you will still need to check in detail the sites and what is their traffic really about.

Get a Head Start on Your Content Strategy for 2023 with These Planning Tips

Like most business owners, you’re probably already thinking about how you can increase sales, leads, and customer engagement in 2023.

While there are numerous ways to achieve this, content marketing is arguably the most effective. According to a report by Demand Metric, content marketing is 62% cheaper than other outbound marketing strategies and generates over 3x more leads.

So, if you have a business website or blog, it’s time to leverage it to scale your business. To get the best results, you’ll need a content plan for 2023. And it’s never too early to start planning.

Read on to find insightful tips and steps you should use to create a content plan that will help your business succeed in the coming year.

What Is a Content Strategy and Why Is It Important?

A content strategy is the foundation of any successful content marketing plan. It involves researching and developing a comprehensive plan for creating, optimizing, and distributing content that meets your business’ or customers’ needs.

It’s important because it helps you create valuable and relevant content that resonates with your target audience. It also helps you identify the channels to use when distributing this content.

Overall, having a content strategy in place increases engagement with your target audience and drives more conversions.

Steps to Create a Robust Content Strategy for 2023

Creating an effective content plan that will help you reach your business goals doesn’t have to be hard. By following these steps, you’ll be well on your way to success in 2023.

1.      Determine Your Content Objectives

For your content to reach its full potential and drive success, it must be in sync with your business objectives. Setting SMART goals helps you establish attainable targets within a reasonable timeline. Invite both the sales and marketing teams together so that they can collaborate on establishing the purpose of the content.

Note that just having a content inventory isn’t enough. You must ask yourself: Are you striving to tackle an issue, provide a resolution or satisfy a requirement? Do you need to teach them how your product fares compared with other options on the market? Content should encourage leads down the sales funnel and turn them into customers. It is indispensable that there is content for all three stages of the buyer’s journey.

Don’t be concerned if certain content pieces overlap. For instance, a blog post could be used as part of an onboarding sequence and in a lead-nurturing campaign.

It’s essential to map your content across all buyer’s journey steps. This is because most leads go through a significant portion of the buyer journey before requesting to speak to someone.

2.      Conduct Buyer Persona Research

Understanding your buyers’ needs is paramount in creating compelling content. Having buyer personas helps you identify the type of content they need, the best way to reach them, and the channels most likely to work with them.

When researching your target audience, look at demographics (age, gender, income level), interests and hobbies, needs and challenges, values, buying history, and more.

3.      Identify the Topics Your Audience Cares About

Once you have established your target audience, it’s time to start researching content topics that will resonate with them. You can use tools such as Google Trends to get insights into what people are talking about. You can also use social media monitoring tools like BuzzSumo to determine what content is most shared.

4.      Perform a Content Audit to Identify Gaps in Your Existing Content

A content audit helps you gain insight into your existing content and identify gaps that need to be filled. It also allows you to review existing content and determine if it needs to be updated or removed. When performing a content audit, look at factors like conversion rate, page traffic, and time spent on the page.

5.      Create and Optimize Content

Once you have identified the topics your audience cares about, start creating valuable content. This could include blog posts, videos, infographics, webinars, tutorials, and more. Optimize content for search engines to ensure it reaches the right people at the right time.

Depending on your skills, schedule, and goals, consider outsourcing copywriting and SEO to an expert.

6.      Choose the Best Distribution Channels

It’s not enough to simply create content. You also need to make sure it reaches your target audience. To do this, you must determine which channels are most appropriate for distributing content. This could include social media, email marketing, networks like Outbrain or Taboola, and more. Consider the goals of your content when selecting the channels for distribution.

7.      Promote Your Content

To ensure your content achieves its intended purpose and furthers your marketing objectives, you must promote it proactively. This could include utilizing paid campaigns and partnering with influencers in your industry.

Some of the methods of promoting content include:

  • Email broadcasts
  • Social media
  • Paid ads
  • Organic SEO
  • Blogger outreach
  • Influencer campaigns

When promoting content, it’s essential to use the right keywords so the right people can find you. Additionally, ensure you track how your content is performing and which channels are driving the most traffic.

8.      Track and Analyze the Performance of Your Content

The success (or failure) of your content plan is directly proportional to how well you track and analyze the performance of each piece of content. To do this, use analytics tools like Google Analytics to monitor metrics like pageviews, time on site, bounce rate, conversion rates, etc.

You can also use marketing automation software such as HubSpot or Marketo to measure the effectiveness of content campaigns. This will help you identify the most effective channels and inform your content strategy in the future.

Take Control of Your Content for Tangible Results

Creating a content plan for 2023 may seem daunting, but it doesn’t have to be. Armed with the right resources and knowledge, you can take control of your content and accelerate your marketing results in no time.

Remember the three key steps outlined above: researching your target audience, creating and optimizing content, and promoting your content. With these, you’ll be well on your way to a successful 2023.

Top 9 Content Marketing Trends That Will Dominate 2023

Copywriting is one of the most important aspects of any business. It can make or break a sale. While it’s possible to master the art of copywriting, the landscape is constantly evolving. As new technologies and platforms emerge, businesses and SEO copywriters must adapt how they write and share content.

Therefore, to stay ahead of the competition, you must keep track of the latest copywriting trends.

Read on to learn some of the copywriting trends that will dominate 2023.

1.      Increased Use of Video-Based Content

Video-based content has quickly become one of the most popular forms of copywriting. With platforms such as TikTok and YouTube, businesses can easily leverage videos to communicate their message and engage with their target audience. Videos offer a unique opportunity for creative storytelling and visuals, which are key to captivating your audience.

Now it’s becoming increasingly common for marketers to host live-streaming events and post frequent video updates on social media. A recent study found that consumers spent an average of 548 billion hours streaming content through mobile devices in 2021 alone.

In addition to various platforms introducing short-form videos on various platforms, livestreams are also increasing in popularity. This is because they provide real-time engagement and can be used to connect with customers in a more meaningful way. As such, this trend is likely to continue as businesses look for new ways to drive engagement.

2.      Data-Driven Copywriting

Data-driven copywriting is an important part of any business’s marketing strategy. Businesses can craft more targeted and effective copy by leveraging data to understand customer behavior and preferences.

For instance, using data-driven insights, marketers can personalize their content to resonate with their target audience. They can also create demographic or geographic-specific campaigns tailored to their customers’ needs.

To take advantage of this trend, businesses must ensure they can access good-quality data and the tools necessary for analysis. This will help them create more effective copywriting strategies tailored to their target audience’s individual needs.

3.      Voice Optimization

Voice optimization is a relatively new technology that enables digital assistants like Alexa and Google Home to respond more accurately to voice commands. By using natural language processing and machine learning, these systems can understand complex user requests.

This technology is becoming increasingly popular among businesses, allowing them to create more personalized customer experiences. For instance, by leveraging voice optimization, businesses can offer targeted product recommendations or provide answers to frequently asked questions.

In addition, this trend is expected to extend beyond digital assistants and encompass chatbots. This will allow businesses to offer their customers a more personalized experience by utilizing natural language processing and machine learning.

4.      Increased Focus on Consumer Privacy

Data privacy has become a major concern in recent years, with consumers demanding greater transparency from businesses regarding how their data is being used. In response, businesses must ensure that their copywriting strategies comply with consumer privacy regulations.

This means providing clear and concise information about the data they collect and how they will use it. Additionally, businesses must ensure that their copywriting is transparent and addresses potential privacy concerns customers may have.

5.      Improved User Experience Across All Devices

As businesses embrace digital technologies, they must ensure that their copywriting strategies are optimized for all devices. This includes adapting their content to different screen sizes and device capabilities.

For instance, businesses should consider how their content will look on a mobile device versus how it appears on a laptop or desktop. Additionally, they should ensure that their copywriting is tailored to the user’s context, such as providing relevant product recommendations based on a customer’s location or past purchases.

6.      Representation and Inclusivity

Another important trend likely to dominate copywriting in 2023 is an increased focus on representation and inclusivity. Businesses must ensure that their copywriting strategies are inclusive of all groups, regardless of gender, race, or sexual orientation.

Therefore, when crafting copy, it’s vital to be conscious of your language. Ensure that your copy is free from offensive or derogatory terms and conveys an overall message of acceptance and respect.

7.      The Use of Micro-Content

Micro-content has become increasingly popular in recent years, allowing businesses to convey their messages in short, concise pieces. This can be extremely effective for quickly engaging customers and driving conversions.

In 2023, this trend will likely continue, as micro-content provides a great way for businesses to quickly and effectively reach their target audience. To take advantage of this, businesses should consider creating content tailored to their customers’ needs and interests, such as product recommendations or helpful tips.

8.      Storyselling

Storyselling has become an increasingly popular copywriting trend in recent years. This approach focuses on creating compelling stories that connect with customers emotionally and encourage them to take action.

By leveraging storyselling, businesses can craft content that resonates with their target audience and creates a lasting impression. In 2023, this trend is likely to continue, as storyselling allows businesses to create content that engages customers and stands out from their competitors.

9.      Use User-Generated Content to Gratify Customers

User-generated content (UGC) has become an important part of copywriting strategies in recent years. This type of content allows businesses to leverage the power of their customers’ voices and create a connection with them.

In 2023, UGC will continue gaining traction as more businesses realize its potential for connecting with customers and increasing conversions. By leveraging UGC, businesses can create content that resonates with their target audience and drives engagement.

Don’t Be Left Behind

Copywriting will continue to evolve in 2023, with more focus on consumer privacy, improved user experience across all devices, representation and inclusivity, micro-content use, and storyselling.

Businesses must ensure that their copywriting strategies are optimized for these trends to stay ahead of the competition. By embracing these trends, businesses can create content that engages customers and drives conversions.

5 Tips To Write Amazon Product Descriptions

Are you figuring out how to write an attractive description for your product on Amazon? I can give you a few tips that can help. With over a million choices of the same product on Amazon, it is surely a difficult task to land a customer for your product.

An attractive and comprehensive product description can simplify this task for you and allow you to easily sell your products over Amazon. Here are the top five tips for writing Amazon product descriptions that convert:

  • Know your audience
  • You should Strictly adhere to Amazon’s rules
  • Keep the description of the products comprehensive yet simple
  • Avoid overselling your product
  • Know the right keywords

Your product description is your first interaction with the buyer and your only chance to get them to buy your product. Let me give you some tips to help you achieve your goal!

Tips For Writing Amazon Product Descriptions

Selling your product is one of the most challenging aspects of Amazon, and you need to be smart about it. If you write a good product description, you are more likely to get more orders for your product.

Here are some tips you should follow while writing Amazon product descriptions:

#1 Know Your Audience

Before you put up your product for sale, you should first figure out your target audience. What I mean by that is that you should learn about people who might be interested in your product and the reason for their interest.

If you write your product description keeping their needs in mind, you will be able to write an effective product description.

One way to find out your target audience could be to thoroughly search through the users of the product and find out how frequently your product is required by them. 

Another way to look for your potential buyers is to check out the reviews of your previous and current products and then see how you can address those reviews in your new product description.

Moreover, you can just simply Google the product itself and find out as much information about it as you can. If you align the useful aspects of the product in a proper format, it might be the first thing people see when they visit your product page, and will be more likely to buy it.

#2 Follow Amazon’s Rules

Now that you have figured out your target audience, the next thing you should be mindful of while writing the product description is Amazon’s rules. 

There are some rules that Amazon has made compulsory for every seller to follow. These rules allow the customer to understand the pros and cons of the product and then make the right investment. 

You can find the list of Amazon product description rules in Seller Central. The maximum word limit for any product description is 300 words. This is enough room for you to describe your product and land a buyer. 

According to Amazon rules, here are some things that you cannot write in your product description:

  • Condition of your product
  • Whether your product is available or not
  • Reviews of your product
  • Promotional material about your product
  • HTML Codes

You should be extremely mindful not to write any of these in your product description.

Many people like to be over-smart and don’t follow these rules while writing the product description, but you should know that it is dangerous because you can face suspension as a result of these actions.

#3 Keep the Description Simple and Classy

One rookie mistake that many sellers on Amazon make is that they overcomplicate their product descriptions. If you plan to sell something on Amazon and you are writing long paragraphs about your products, you aren’t being smart about it. 

You see, no one has the time or energy to read through long texts, and they would simply skip your product and move to the next one. 

One effective way to keep your description simple and classy is to break the paragraph. Instead of writing an entire paragraph about the features of your product, you should break down the paragraph into bullets explaining the different features of the product.

This increases the likelihood of a buyer seeing your product, scanning and extracting the information, and then eventually buying it. The easier you make it for the buyer to know more about your product, the greater the chances that they will buy your product. 

#4 Avoid Overselling Your Product

When you are selling something on Amazon, you should try to be as concise as possible in the description. You should be aware that as long as the message is being conveyed in a simple and clear manner, your description is good. 

Many people tend to fill their product descriptions with heavy words that eat up their word count and make it complicated for the buyer to understand.

If you keep your product description simple and concise, you will have more words to explain and highlight its better features so that a customer can buy your product.

#5 Know the Right Keywords

You should know that almost every platform uses keywords to rank your product. For your product to rank well, your description needs to contain more widely searched keywords. This is something that you need to be extremely careful and smart about. 

The keywords you are adding in your product description shouldn’t feel unrelated to the product or complicate the description in any way. Instead, the keywords need to be smartly scattered throughout the product description.

Another factor you should be careful about is that you should not dump a mass of unfitting keywords in the description because they would simply make your description look bad and low in quality.

As long as you maintain a healthy balance between keywords and the simplicity of the description, you can easily rank your product on Amazon.

Conclusion

The product description is perhaps the most important factor that helps you in landing a buyer. Your product description needs to be concise and attractive for a customer so that they can understand it more easily and buy your product.

In this article, I have explained some tips that you should follow if you plan to sell your products on Amazon. Not only will they help you sell your products, but they will also increase your profits in the future. 

Start writing your product description by following these tips, and land buyers in no time!