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How to Write Faster and Maintain Quality

If you are a writer by trade, then you’ll be writing an awful lot. Particularly if you work freelance, you might find yourself juggling an impossible amount of articles and drowning in word count.

First tip: If this is happening to you, it is time to raise your prices.

Don’t worry, because there are ways you can become more organised and balance your work life. Nevertheless, there are also ways that you can learn to write faster (and still maintain quality), allowing you to churn out more articles than ever before.

It is, obviously, important to maintain high quality so that you can continue employment and even pride as a writer. If you own your own business and write your own website, then writing a lot of articles can be even more important – there is a direct correlation between website traffic and the frequency with which articles are published. As a result, you really need to find a way to keep up both quality and frequency.

Here are three ways you can write more articles in less time.

  1. Prepare All Your Topics in Advance

If you find yourself sitting at your desk staring at a blinking cursor, you are wasting your time. You should be writing down a list of topics as soon as inspiration occurs to you, and when you have a spare minute during your working day then you should be looking for other ideas.

When looking for inspiration, check out competitor’s websites to see what they are writing about. This isn’t stealing or plagiarism as long as you don’t copy their idea precisely. In fact, you have an advantage when doing this. Since their content is already published, you can build on it and improve it, giving even more to the audience.

Try to keep a long list of topics so that you never run out. A list of 20 ideas is a good minimum, and you should be adding to this constantly. Sit down frequently and schedule in time to add to your list.

2. Outline Your Articles First

While it may seem like you’re taking up more time by writing a plan, you’re not. If you cannot think in an organised way, you may start writing, not like it, and have to delete the whole thing and go back constantly. This is a waste of productivity and time.

Instead, draft your ideas first; you will be surprised how quickly you can do this. It will probably improve the quality of your post, too, as it ensures that it flows better and that you’ve got all your ideas in.

3. Write Everything in One Sitting

I never recommend multi-tasking. It’s a bad idea to be focusing on multiple things at once, and it will definitely damage the quality of your writing. Silence your phone, and maybe even try out one of those apps that stops you opening up new browser windows. Don’t check your emails, and stop procrastinating.

When you start writing, don’t stop until you’re done. Of course, if you have a very lengthy text that might need revisiting, don’t sacrifice quality by exhausting yourself, but you only need a half an hour break before you return to writing. You can write much faster by doing everything in one sitting and getting rid of distractions.

How To Find Topic Ideas For Your Inbound Marketing Strategy

‘Inbound Marketing’ is all about creating valuable content and reasons for your target audience to come to you. Thus, an effective inbound marketing strategy should include innovative and appealing materials. In this post, we will highlight six inbound efforts or ideas to get you started!

1. Take Advantage of SEO

One of the simplest and fastest forms to make sure your content reaches your desired audience is by using SEO or ‘Search Engine Optimization.’ Simply create a list of words that match your business’ main categories and features. For instance, if you are selling Antivirus Software use words as protection, antivirus, software, spyware, infected, Internet security, computer, etc.

Once you have created your list, complement it by using similar terms or phrases. Draw on your own experience and think as a consumer would! We all have searched Google when we are looking for an answer, products or services. The most efficient way to do this is checking the keywords suggestions in Google Adwords (you will need to use the advanced version) and the website Answerthepublic.com.

Now that your list of keywords is bulletproof (or at least close to being) start using those phrases and terms to get new ideas to write about. Ideally, one keyword can suggest you one different blog post.

2. Include FAQ Within Your Keywords… and answer them!

Above we mentioned that creating a list of ‘keywords’ for SEO is a great way to drive traffic to your website or blog. An efficient practice that becomes even more effective when you add frequently asked questions to that list. Remember that you must think as a consumer to be able to reach them.

Adding ‘Question Keywords Optimization’ appeals to semantics and how people usually look for answers through search engines. Whenever someone searches using a question phrase, Google (for instance) tries to respond to the question by getting the most appropriate response to the asked question.

An easy way to get ideas for this kind of blog posts is to apply question words to your topic such as what “your keyword”, who “your keyword”, etc.

Thus if you are writing a blog post, article or tweaking your website’s content, you should ask (and answer) a lot of questions. If we go back to the Antivirus Software example, a good headline for a blog post would be “How to get rid of spyware on my computer?” or “How can I improve my Internet security?”

3. Think Negatively

When you are looking for ideas as to what to write on your company’s blog and what would be the best way of making that content relevant, think negatively. Believe it or not, people are more prone to click on a headline or link that includes some negativity.

You shouldn’t always have negative headlines as that could position your company or brand as a ‘downer,’ and you wouldn’t want consumers to associate you with only negative terms. But if you can write down a list of common mistakes or ‘Don’ts,’ this can be an effective way to drive traffic.

Another great way of weaving in negativity without sounding like a pessimist is to include articles that show data or facts. For example, “9 out of 10 computers get infected with spyware, find out how to avoid it.”

4. Do Your Homework

Yes! Make sure you are constantly researching what your competitors are doing, what clients are saying, what people are posting on social media, and what is trending. All of these are excellent sources of inspiration.

You also can research blog comments. Many user make questions in the comments and you can answer that questions in your blog. If someone made the effort to write a comment, you can be sure that there are many other that had the same question even when they didn’t wrote it.

Research is also a very effective method to find contributors that may help you fill gaps whenever you have writer’s block.

5. Get advantage of what other have to say: allow guest posts

People working their own SEO will be happy to post in your blog in exchange for a link. If you allow guestpost, they will write you with some pitches about they could write. This allows you to offer other expertise in your own site, adding a good diversity and breaking the routine.

Working with guest contributors is also a great way to make connections or establish relationships with experts or influencers within your industry.

6. Give them your secrets!

Sometimes you just need to explain how you do something in your business to have a new blog post. People like people stories, so from time to time, you can explain that your company made a party o collaborated with some NGO. Of course this should be punctual, but it makes the company more human and the clients will empathize better with it.

All of these inbound marketing ideas will help you to increase your number of visitors, leads, and buyers – and remember there is always room for improvement. To keep up with your audience, you should be continually innovating. Your worst enemy when it comes to posting is predictability.

What other ideas are you using that could help others improve their content?

Top 10 Journalism Tips

Writing in the field of journalism can be a little daunting, but following these tips will certainly help to stay on track.

Preparation is key

Before even considering starting your piece, you should definitely be aware of the topic at hand. Research thoroughly and pull everything together before beginning.

Writing a plan is usually a good idea, because it will help to keep your thoughts in order while you are actually writing. Knowing what you are going to write can be more important than the writing itself.

Know your audience

This may seem self-explanatory, but knowing who will be reading your piece (or who you want to read your piece) is an important step.

This will allow you to adapt your writing style and prose to best suit the audience, therefore drawing in more attention and expanding your freelance career.

Stay focused

Finding the perfect writing environment can be tricky. Some budding journalists prefer the hustle and bustle of a busy newsroom, while other writers prefer to be left alone when they write. Finding what works for you is vital, so that you can focus properly on the work at hand and write a good piece.

Don’t be afraid of drafting

The first draft of any piece may be absolutely terrible, and that’s okay. It’s important to just get all the ideas down on paper at first. Then, once the structure and information is conceptualized, you can work on a final draft that really speaks to the audience. A terrible draft is simply a sign of progress.

Double Check Everything

This rule applies not only to proofreading but also fact-checking. If the piece you have written includes any statistical information, dates, numbers, etc., be sure to check that these are fully correct before submitting the final piece.

Grammar and spelling are obviously important, too.

Practice Makes Perfect

The age-old saying still rings true. You should take any given opportunity to write, because your skills will improve with every piece. Write continuously, and you will only get better.

Develop Multiple Skills

Practice writing in different styles for different audiences. A sure way to expand your career and further your opportunities is to branch out into new markets and fields. Don’t be afraid to try new things, because it will only get you further in the long run.

Build Relationships

All in all, journalism is a relationship-based business. Forming networks is vital to your success in the field, and therefore striking up a good rapport with your clients is essential. These clients may lead to more work in the future, which is always a good thing.

Don’t Let Set-Backs Affect You

In any career, set-backs are bound to occur. This includes journalism and writing. Sometimes, the things you write will receive criticism, and at other times the client may ask for re-writes. These little slip-ups may be annoying and heart-wrenching, but they are not the be-all-and-end-all. Just remember to get back on your feet and keep trying.

Challenge What You Know

This may seem strange coming from an article offering journalism tips, but getting ahead sometimes involves breaking the rules. There are hundreds of websites out there telling you how to write, but it might be best to just go with the flow and write whatever comes to your fingertips. Let the creativity flow, and success is sure to follow.

Issues when getting paid as a freelancer

People with full-time employment often do not have to worry so much about getting paid, but when you’re a freelancer everything is down to you. If you’re just getting started out as a freelancer, you need to be aware of possible hurdles you might run into so that you will be equipped to overcome them.

In this article, we will be looking at some of the issues you might run into when getting paid as a freelancer.

The financial problems of freelancers

There are several issues that you may encounter when getting paid.

The client wants to pay less

Before you’ve even started the project, you might find that a potential client is suggesting fees a lot lower than your normal rate. In reality, you shouldn’t be working for a lot less than you are worth, so be insistent with your pricing and if they can’t pay it then they aren’t worth it! There’s no point in doing hours of work for little money.

Exchange rates

One of the ideals of being a freelancer is that you can work from anywhere with an internet connection. This is great because it opens up the employment world and means you can take on clients from different countries. But this raises a problem: exchange rates. Unfortunately, there isn’t really a way around this, but you can negotiate a price in your own currency to make sure you’re not getting scammed.

The client is refusing to pay

Sadly, this is a problem that many freelancers encounter. Sometimes a client will collect your work and then not pay you, leaving you sending endless invoices. Sometimes this is a case of late payment, but sometimes you’ll find that clients are trying to exploit freelancers. You can get around this by using an intermediary.

However, these intermediaries have fees of their own, so you have to shop around for one that suits your budget.

Is there a solution?

Fortunately, there is a solution to all of these problems.

TransferWise is a service that allows you to create a simulated bank accounts in countries like the US and the UK. This allows clients to pay you as though they were doing a local bank transfer. Once the money is in the account, you can change the currency and do a bank transfer to your own account – the currency conversion fees at TransferWise are less than those of PayPal, meaning you can complete the process for cheaper. In fact, it is 14 times cheaper than PayPal!

As for clients refusing to pay, you have to be smart about who you choose as your clients. Some people recommend always using an intermediary even though there is an important fee. In my experience most of intermediaries (freelancers platforms) will not put much effort to defend your position.

As long as you’re smart, you can get around all of these financial problems and flourish as a freelancer.

What is Content Curation? Brief Guide

Content curation is actually a pretty important part of your marketing strategy. But what actually is it? It’s all about creating fantastic content for your audience, and it’s a vital piece of know-how that you need for your business.

What is Content Curation?

Content curation involves adding a personal twist on a handpicked collection of content. You gather the content from a variety of sources all regarding a specific topic, curate it to relate to your own company, and then publishing this content to your followers and customers.

Doing this allows you to be recognized as an expert in the field, to grow your network and your business, and to stay informed about the industry. What’s more, it’s much easier than making content from scratch!

This sounds pretty simple, but it actually requires a planned strategy in order to work.

Content Curating Strategy

First of all, it’s important not to use content curation for every single thing you post on your site. As an orientation, you may consider the rule of thirds, and share:

• A third on personal brand promotion
• A third of curated content
• A third about the discussions on social media

Of course, you better than anyone can decide the proportion of each, but diversity is always a good thing.

Then there is the matter of choosing what content to curate. Share posts that are relevant to your audience – what exactly do they want to see on their timeline? Is the post you’re sharing going to be relevant to your readers?

Secondly, it needs to be relevant content. That means it needs to be current, timely, and interesting; as well as being useful for your audience.

Thirdly, you need to schedule these curated posts consistently. Remember, it needs to be a just a part of your content. It is a good idea to schedule them in advance, because this way you ensure that you are keeping up with your curated content and posting enough of it.

When you’re looking for posts to share, make sure they’re different. If you constantly share articles on the exact same topic, readers will get bored and won’t care about your curated content at all. Really, the same thing applies to original content you have created yourself. It’s important to switch it up sometimes!

When sharing curated content, it’s okay to promote yourself a bit. You can share your own content, sometimes! Keep this limited, though, because sharing your own content all the time looks too promotional and won’t build a good rapport with the customers. And when you share other people’s content, make sure you credit the owner. Tag them in the tweet or the post, because this makes you seem 1) personable, and 2) trustworthy.

If you’re really stuck, you can try downloading a content curation tool to help make things easier. Check out my 4 best content curation tools here.

Juggling Freelancing in Two Languages

If you are a freelancer that is lucky enough to speak two (or maybe more) languages, you may want to further your career by freelancing in multiple tongues.

This is certainly a benefit and an excellent way to earn a little extra cash, but there are a lot of things to consider. Here are some top tips for balancing freelancing in multiple languages.

  1. Stick to Writing in Your Mother Tongue

It is always better to write articles, particularly lengthy or complex ones, in your mother tongue. Studies have shown that adult learners of a language (referring to people who started learning after the age of eight, and were not raised bilingually) will often plateau after a certain point, never really reaching full proficiency of their second language. Therefore, it is likely that you will make mistakes when writing in your second language, no matter how long you have been learning it.

Having a native-like grasp of the language is possible, but even so it is better to write in your own native language. Sadly, the way the human brain works means that you will always be more fluent in your native language and better able to write a more creative, flowing piece. So, it is advisable to try and stick to actually writing the pieces in your first language.

2. Edit and Proofread More

With that said, try and find more editing and proofreading work. You definitely have the skills necessary, as a writer, to edit and proofread blogs and articles, that have been translated from the language you know well to your native language.

You will have an understanding of where the translator is coming from and therefore interpret mistakes better.

3. Translate!

This is an obvious choice for bilingual speakers, but there is still something to consider: you should always translate from your second language into your first. The text will sound more natural if you translate it into your mother tongue, and usually when clients request a freelance translator, they specify that they want a native speaker. Always try to translate this way around, just to ensure that the article sounds completely normal for other native speakers who will be reading it.

4. Get a Second Opinion

If you ever find yourself in a situation where you have translated into your second language, or written or edited an article written in it, then it is definitely advisable to ask for a second opinion. Do not be afraid to contact a native speaker of the language for a little help in checking that the piece sounds completely natural and correct.

Best Spanish Spell Checkers

If we want to achieve readable texts, we need to check the grammar. Whether you work as an online journalist, you write as a fiction writer, you write for an important fashion magazine or, well, for your own personal use, grammar checkers are imperative.

When it comes to the Spanish language, it is maybe one of the languages with most linguistic richness in the entire world, which doesn’t make our task easier.

Fortunately, technology has brought us a multitude of tools, and these tools have greatly facilitated proofreading for us. We have online checkers, dictionaries, and translators into so many different languages, and all available in Spanish, of course.

As a rule, Spanish Spell Checkers are for free use, but if we make an annual payment, we get access to more functions in the system.

With these Spanish Spell Checkers, you will be able to improve your text. They are not only for students of that language, but for native Spanish speakers as well.

However, they are not perfect. If you want a high-quality text, I would recommend passing the Spanish Spell Checker first and then sending it to a Spanish proofreader.

Microsoft Word

At the time of writing, the checker per excellence is the one that comes incorporated to Microsoft Word. My recommendation for you is always having it activated. It will help you greatly to always have well written texts with the correct spelling, since every time you write a spelling error Word Office will detect it and will show it in red, giving you the option to correct it.

With the passing of time, the aforementioned spell checker has been getting better substantially, not only with the expansion of vocabulary but also with the detection of some grammatical flaws.

The automatic checker is a simple comparator of letters between the words written and the words compiled in its “dictionary”.

Stilus

One of the alternatives is Stilus, a Spanish Spell Check online. Stilus will give us a lot of surprises and, also, joy, because it’s one of the best Spanish Spell Checkers. Stilus is not merely a checker, but instead it makes a revision of the linguistic context and is accompanied by a didactic explanation and its related bibliography. In other words, it doesn’t get comfortable enough with the mere detection and mention of an error, but instead it’s capable of arguing for it.

In the final analysis, Stilus will help us to avoid grammar flaws and spare us some very valuable time by conducting multiple documental searches, letting us work quickly and be more productive. It’s not the universal remedy for automatic checks, but it’s a giant step for us to use in our daily life as a worker, as well for students or for our personal use.

Spanish Checker

And now, one of the best along with the great Stilus. The second Spanish Spell Check is called: Spanish Checker.

Spanish Checker is another option for us to correct our texts, although maybe not so complete as the previously mentioned tool, but it’s completely free. Its handling is very simple, and despite this, it’s very strong. Spanish Checker will correct our texts orthographically and grammatically. In both cases, whether it’s a grammar check or an orthographical check, Spanish Checker will suggest a modification or will simply suggest that we verify what we have written with the correct sense for the sentence. Putting the text over the word in question, Spanish Checker will show us a short explanation of the possible flaw through a floating text and will suggest the proper use for the sentence.

We will be the ones to correct the text, which is very useful because we will be able to learn from our mistakes. Also, this tool can correct texts in the English language.

Now, I share with all of you some reviews that I have made about some other Spanish Spell Checkers, and these are not less important than the previous ones.

Ortógrafo de Lenguaje.com

It’s a fast Spanish Spell Check and is composed of more than five million words; it also recognizes every form of conjugation, including the diminutives, augmentatives and the most common prefixes and suffixes. Its engine detects typographical and spelling flaws and even corrects Roman Numerals.

Spellboy

Spellboy is another of the bests and most reliable Spanish Spell Checkers you will find online. It’s kind of a treasure, really. Its layout is very attractive. The layout imitates a notebook. And you don’t get too much advertising on the website.

In addition, Spellboy has a great number of languages at your disposition: Russian, German, Spanish, Dutch and French.

Correctorortográfico.com

This one, it’s a practical and easy tool to use. It corrects your flaws of grammar and it can help you with your homework or your daily job. The only thing you have to do is “copy and paste” the text inside the empty box and it will instantly be fixed. Furthermore, it counts eleven different languages you can work with. Its use is very simple – you only have to put the text you want to check into the field, choose the language and click on the “Check” button to finish the job.

Corrector-ortográfico.comh

And finally, but no less important, this website brings together simplicity with reliability. It contains eleven different languages which you can use to check your texts in. These languages are: Spanish, Catalan, English, French, German, Italian, Portuguese, Dutch, Danish, Swedish and Scottish.

Conclusion:

These are some of the best Spanish Spell Checkers. If you can check one by one and use the one of your own preference, you will definitely find the perfect checker for you. Remember the function of each one is to “clean” your texts, checking orthographical or spelling flaws. The goal of each and every Spanish Spell Checker is to clean up our flaws in our writing to get it free of errors for every reader or for the general public.

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How to Create A GOOD LinkedIn Company Page

LinkedIn is a neglected social media page for professionals and businesses. It’s all too easy to ignore a network without all the headlines and buzz, but LinkedIn is actually an excellent way to get your company’s name out there.

Did you know that LinkedIn performs 277% better than Facebook or Twitter when it comes to generating visitor-to-lead conversions?

Here are some simple ways to jazz up your LinkedIn page so you can start get those much-needed conversions.

Cover Photo

The cover photo is the visual material that visitors to your company’s page will first see. It’s important to make it eye-catching and professional, but it’s also a good idea to keep it simple. Try making your company logo the profile picture, and using the same colour scheme and simplicity in your header.

Here’s some dimensions to remember, because you don’t want your photos coming out blurry:

• Company logo: 300 x 300
• Square logo: 60 x 60
• Company cover image: 1536 x 768

The ‘About’ Section

This section is where potential new customers are going to find out the most about you and make some vital decisions. Think of it as the blurb of a book. However, it is different from blurbs (and bios on Twitter, for example) in that you are not writing a narrative. The overview should include just a few sentences summarizing your company, and this can be written however you would like.

However, this section also includes a section where you can write your company’s specialties. Here, just list them.

The ‘Life’ Section

Another important section here is the ‘Life’ category. Here, show off your brand’s culture and company values. Describe what makes you a great company and what separates you from the rest of the crowd. It also gives you a chance to explain the day-to-day lives of your workers and what a great workplace you provide.

Don’t be afraid to show off here – it’s all about selling yourself!

What About Content?

Establishing a profile is probably the easiest part; you know what your company is about. However, you then need to start thinking about the content that appears on your page. On LinkedIn, you need to appeal to current customers, prospective clients, employees, and potential recruits. This makes it a pretty challenging platform to operate on.

Most people on LinkedIn publish articles, and this is not necessarily a bad way to churn out content. However, a simple text-based post can attract attention in this environment, and therefore making a post every now and then is great. Try out posting a question to connect with your followers.

Articles remain a good idea, though, so make sure you have someone in your team capable of writing gripping articles. The articles should be related to your industry and your company, so make sure to include these things.

It seems like LinkedIn is not so scary, after all! It’s pretty easy to ace this platform, so there’s no need to worry!

Types of Article Writing

There are many varieties of articles that you may encounter as a freelance writer. All of these articles have a slightly different layout and structure, which will be talked about below. Meeting the criteria of the client is vital, which is why you should be familiar with all the different article types.

Continuous Articles

A continuous article is one that is written as a whole, singular piece, not including subheadings or special formatting. These are common in newspapers and magazines, or in essays and other writing works.

This may seem like the easiest type of article to write, because you don’t need to think about subheadings. However, the lengthy quality to these articles can sometimes make them a little harder to read, and so you have to be clever when writing them.

Discourse markers (words that guide the reader through the text) are extremely important in these articles. These include words like ‘however,’ ‘firstly,’ ‘in addition,’ ‘on the other hand,’ and many others. It is vital to make continuous articles very engaging and ensure that they flow properly, otherwise you run the risk of writing a boring, void piece.

Split Articles

One of the most common types of article involves using a lot of subheadings. This very article is an example of this. These can be used in blogs and on a lot of other websites, which is why it’s common for freelancers to write using this style.

Usually, these articles feature a short introduction directly beneath the title, which is then followed by other sections broken up by subheadings. This allows the reader to navigate their own way through the text, picking out the bits that they deem more important. Additionally, the lack of big blocks of text is less intimidating and makes it look like an easier read, inviting a wide audience to engage with the piece.

Thinking of subheadings can be hard sometimes, but for these articles they are essential. Don’t get too caught up on witty subheadings – sometimes simple is best! Something to note about this kind of article is that the text beneath each subheading does not need to be one solid paragraph; multiple paragraphs can come under the same subheading. After all, smaller paragraphs only add to the appealing aesthetic effect of this article type.

List Articles

Some articles describe lists of certain things. For example, this article explains various content curation tools useful for freelancers.

Once again, introductions are useful in these articles. It gives the reader a brief idea of what will be in the following list, and lets them know if this article is what they were looking for.

There is nothing particularly special about the layout of these articles. Following the introduction, the list below should be comprehensive and easy to follow, with explanations that aren’t overly wordy or too descriptive. Succinct, relevant information is all you need to include.

A conclusion is probably useful too, just to summarise what was included and perhaps to provide an overall opinion.

Choosing a Style

More often than not, the client will tell you which article type is preferred. It is fairly obvious when they want a list article, and generally based on what company/website you are writing for, you can figure out whether a continuous or a split article is better. If you are in doubt, try reading past articles that are similar and take notes of the style.

Otherwise, simply ask the client which kind of article they would prefer, and this will avoid disappointment and any extra work in the forms of amendments.

Sometimes, if you have a little freer reign, the choice will be yours! Decide which style you like best and stick to it!

Why Social Media is Important for Freelancers

Even if you aren’t running a whole company, social media is still extremely important for your business and livelihood. By using social media, you can easily build up a personal brand and give potential clients extra incentive to employ you.

For example, Instagram is a good way to show off your productivity and creativity, and Twitter can be a good place to post links to blog articles you have written and build a convenient online portfolio. Furthermore, apps like Pinterest are other ways to build super creative portfolios that you can show off to potential employers just by sending a link. Plus, there are even sites like LinkedIn, which are literally made for businesses and freelancers just like you.

In order to have a successful social media portfolio, make sure your profile pic and username are professional, and try to create a consistent brand image across all your profiles. Let’s get into how to do that, for both individuals and companies, below.

Find Your Niche

When I say, ‘find your niche,’ I mean that you have to choose which platforms work the best for you, what your goals are with social media, and what you want your persona to be. For example, if you want to use social media simply for updates and links, use Twitter and Facebook, but if you want to show off visuals, try Instagram or Pinterest.

You have to find a persona that you want to present to the world. Friendly, conversational language can often work for companies who want to shorten the social distance between themselves and customers, whereas freelancers might be better sticking to a slightly more professional tone to attract jobs. Once you have found a persona you feel comfortable with (and one that works) make sure you maintain a high level of consistency over all your profiles.

Humanise Yourself

For both companies and individuals, it is important to connect with a social media audience. People love authenticity and will more likely follow accounts that seem human and personal (and of course, accounts with more followers are much more trustworthy).

To do this, you need to vary your content, encourage feedback and elicit discussions about your posts. Additionally, it never hurts to sprinkle in some humour in here and there to keep things like and entertain your followers.

Don’t Overlook the Visuals

Aesthetics are very important in branding. Once again, consistency is key. Taking hints from the big brands, you should find a similar color palette to appeal to the key when visitors first click on your profile, and you should use the same logo or avatar too. When it comes to the color palette, experiment with photo filters and edits to make all your visuals look appealing and more similar to one another. This is a great way to give off a professional, modern vibe on your profiles.

Final Thoughts

Branding is absolutely essential in this day and age, for individuals and companies alike. If you are running any social media channels for work (which you should be if you aren’t already), then take heed of the above advice to get started on your social media persona.