What Spanish Speakers Are Looking for When They Read Your Content in Spanish

"Squid Toque WIP" flickr photo shared by noricum under a Creative Commons ( BY-SA ) license
“Squid Toque WIP” flickr photo shared by noricum under a Creative Commons ( BY-SA ) license

Imagine this: You’re searching online for a winter hat.  You find an interesting website that offers wool hats made by women in Peru with real alpaca wool.  You start to read about it, but the site keeps mentioning “toques.”  Puzzled, you look up the term on Google and find out that “toque” is commonly used word for knit hats in Canada.  It all makes sense now!

What does this have to do with Spanish speakers and what happens when they read your content? Well, if you’re looking to create some content in the Spanish language, it’s a good idea to consider your audience.  Just like the website in the example only considered a very narrow audience (Canadians) when considering the vast English speaking population in the planet, you must be careful not to make the same mistake.

Spanish speakers come from many countries across the globe and the intricacies of slang in these different countries can be hard to keep track of!  So, when you’re creating content for Spanish speakers, be sure to keep these points that Spanish speakers are looking for:

  1. It’s Well Written

If you’re writing the content on your own or planning on hiring a Spanish freelance writer, make sure you do it right!  Don’t make your content sound like it was poorly translated from English.  Spanish speakers want to see content that was written for them and was written well.  If you’re not sure you can handle it, check out my content writing services here.  Choosing an excellent native Spanish speaking freelancer is one of the best ways to assure that the content will be high quality with no grammar mistakes.

2. It’s Relevant

As mentioned, Spanish is spoken in many different countries.  Each country has its own set of slang and way of communicating.  Spanish speakers want to be able to understand what they’re reading without wondering if what they’re seeing is some strange Argentinean way of saying “fish”.  They also don’t want to be offended by the language they see in the text.  Some words that are common in Mexico and Spain are offensive elsewhere. What can you do? Try to make the text as universal as possible.  Use as little slang and regional words as possible.  This way you can reach the widest audience and make sense to them.  If you’re hiring a freelance writer to do your content, be sure to make this clear.  Otherwise, they may use regional vocabulary from their native country.

3. It’s Interesting

Just like any other audience, Spanish speakers want to read interesting content.  This is one of the main keys for a successful website in any language. If the content is useful and interesting, more people will want to read it!  Use stories, anecdotes and facts in your content.  Then, be sure to include interesting images that draw them in.

If you’re hiring a Spanish speaking freelance writer to write your content, be sure to make your expectations clear at the outset so that you get great content that Spanish speakers will love for your website!

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