The Guest Post Toolkit

Chances are you have heard of guest posting, but perhaps you haven’t tried it yet. If you haven’t, guest posting involves posting an article for free on another blog or website. Now if we are honest about it, this is done in return for receiving a link back to your own site. In a nutshell, you write content for someone else and in return direct traffic back to your site, boosting ratings and possibly earning you a higher place in the search engines.

This article will walk you through important things to include, or not to include, in a guest post or throughout the posting process, to help you start out as an experienced guest poster.

1. Relevant Content

This really seems like an obvious point, but it is also the most important. When choosing to guest post, it is absolutely vital to pick a site that writes about a similar topic to you. There will be no traffic directed back to your site if the visitors of this blog have no interest in the things you write about. Finding a blog with a similar topic and audience is the first, and most essential, step in guest posting.

Of course, this means that while you are actually writing the guest post, you have to fill it with relevant content that readers will enjoy. This is the only way to encourage people to click the link to your site.

2. Manners

If you have chosen to guest post, chances are that you will have to reach out to the owner of the site and ask to guest post for them. In this scenario, it is best to do some proper research and find a blog that has had guest posts before, because this increases your chances of getting your offer accepted.

When requesting something like this, it is important to be polite and mind your Ps and Qs, because this is sure to increase the likelihood of being allowed to write a guest post. A little flattery could go a long way. It is also essential to come across as professional and articulate, because bloggers and site-owners want to maintain a certain image. In summary, write an e-mail that is friendly, professional and polite.

3. Links

Now, the whole point of guest posting is to include links back to your site. So of course, it is vital to put in one or two links referring back to your own blog in hopes that readers will click the link and explore your blog. The end goal here is to boost your blog’s ratings.

A word of warning, however, is to avoid including too many links. Google may penalise the site for bad content, and quite frankly the site owner whose site you are posting on may be offended that you are including so many links back to your site.

4. Entertainment

Since the aim of guest posting is to draw in some new readers, it is necessary to entertain potential newcomers. Writing with uniqueness, flare and perhaps a dash of humor is a sure-fire way to intrigue a potential new audience. Make sure that your guest article is fun, friendly and makes you sound interesting, and that way more people will click the link to check out your site.

How Can I Publish Guest Posts in Spanish?

Everybody knows the value of links in Spain. If you want to get your post published in a high quality Spanish site with high domain authority you will need to pay for a Spanish  advertorial.

Leave a Reply

Your email address will not be published. Required fields are marked *