Asking clients for feedback

Getting feedback from your customers is an imperative for your business as it helps you sell your products or services in the best possible way. The question is how to get it so that you can find the suitable solutions to convert customers` opinions into more profit.

Customer feedback provides you not only with possible ideas of how to direct your business but it also enables you to do the right measurements of satisfaction with current customers and visitors to your website. In order to obtain reliable information you need to clearly define what exactly you want to improve regarding customer service. Then, how you will utilize the collected data and finally figure out which are the most beneficial channels to achieve your goals.

  • Get in touch with customers via email

Email correspondence can help you receive honest feedback from customers and in this regard you must consider some aspects to assure that your customers are heard.

Firstly, you need to provide your customers with fast replies without any delay. A simple body text such as `We will contact you soon` may convince your customers that their voice is important to you.  Secondly, try to organize a feedback loop within your mailbox. This makes easier to keep things in order. A convenient board system for these purposes is available under the name of Trello, were you can keep your tabs on the projects you are currently working. It serves as a reminder of which customers` requests have been asked before as well as whether to implement certain features. Lastly, use personal emails. Upon signing up through their email, customers can reach your website which gives you the possibility to ask them simple questions regarding the reason why they have signed up difficulties the face, what their preferences may be. This may develop into a thread of correspondence since it is not public, only between you and your customers. Remember to reply on timely manner otherwise your request might be rejected next time.

  • Use surveys to engage your customers

You may find this a rather tough task but once you have gone though it you can have multiple benefits. Survey answers will increase your possibilities to enhance your business since they are more thorough than random questions via email. They provide various types of questions from the simplest yes/no questions to more insightful ones. Pay attention how you formulate your inquiries, let your goal lead to construct short, clever questions one by one. Do not follow similar questions in a row. In case the answer does not require a yes or no answer, do not ask questions that can be answered dimly or without a definite clue. Make them precise without a hidden trap or implication. Customers do not wish to be guided to a desirable answer. Include rating scales for your respondents with a defined format that focuses on specific details you are curious about.

For the purposes of carrying out a survey you can use various tools like Qualaroo for conducting short surveys for a few customers or Survey Monkey which can be adapted to different types of questions.

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