Tag Archives: website copywriting

Briefing to successful copywriting

Speaking of copywriting, one of the most important part of the process is the briefing. A brief is a compilation of all that the project will consist of. This includes some background information and the necessary points as well as the anticipated outcomes of the project. The brief can be written by the person who is requesting a project, it means-the client or by the freelancer during and after an interview with the client.

How long should a brief be? Not too long but detailed. You need to be skilled to be able to write shortly about a project but avoid giving general information. The general thread in the brief should be your aim of writing it-what do you want to gain, a purchase made by the reader or looking for more information by them. In order to write an insightful brief a lot of information about the company should be considered. Initially, the name of the company and any alternative names related to it must be clear, any detail related to the company, like a logo or a slogan and of course a person to correspond with.

Speaking of the company, there is plenty of information to provide. For example, what are some accomplishments in the past and what specifics attract customers in the present? Stay brief in describing your brand, the fewer the words the stronger the message you want to send. Think about referring to some difficulties clients might have before purchase decisions and how you approach these difficulties. In order to do this, you need to know really well the field of your expertise. Others may also speak well for you so provide some valid feedback from customers.

Considering the project, give a careful description of the nature of your work. Prepare also a scope of work which is an outline of work and the variables that might influence the project. The scope has to highlight the essential work that needs to get done and this is called inclusion and it can come as different categories. When doing all this, you must be focused on your target audience and encourage them to take an action. Language is also important therefore, you should align the style to your brand. A timeline should also be included in the brief if timing has previously been defined.

To sum it up, the focus should be to determine the real aims and objectives, to identify the target audience or customers and to describe the positioning standards. To put it simply, prepare a list of questions before you engage yourself in writing a comprehensive brief that will produce an excellent end result. This process will enable you to understand the job from your clients` perspective which is important to consider.  No matter whether you create a brief for a website, a manual or a blog, do not start it unless the project is approved with a paid deposit and be flexible to changes and updates if necessary.

Website Copywriting: 5 Tips to Hire a Professional

Tips for Getting Writing Ideas
“CAT Flyflap 10” flickr photo shared by nahangeul under a Creative Commons ( BY-SA ) license

In today’s tough соmреtіtіvе online buѕіnеѕѕ world, visibility іѕ thе key to ѕuссеѕѕ. If уоur tаrgеt аudіеnсе dоеѕn’t knоw that уоu еxіѕt somewhere in thе bіg online buѕіnеѕѕ world, they won’t be able tо discover уоur wеbѕіtе, buy уоur рrоduсtѕ or uѕе уоur оffеrеd ѕеrvісеѕ. Unfortunately, gеttіng observed on the wеb іѕ nоt a simple task.

A wеbѕіtе іѕ nothing wіthоut ԛuаlіtу content. Tоdау соntеnt plays a ѕіgnіfісаnt role іn dеtеrmіnіng thе fасtоr in hоw wеll a website wіll реrfоrm. Orіgіnаl and quality content саn help ѕіgnіfісаntlу in іnсrеаѕіng the rаnkіng оf a wеbѕіtе in ѕеаrсh engine result раgеѕ (SERPs), and аlѕо рrоmоtе more uѕеr еngаgеmеnt from site vіѕіtоrѕ.

The соntеnt оn уоur wеb pages іѕ usually thе first іmрrеѕѕіоn a visitor wіll hаvе аbоut уоur соmраnу. Poor quality соntеnt, nоt rеflесtіng thе vоісе of your business, оr lооkіng unprofessional can gіvе a nеgаtіvе іmрасt on your buѕіnеѕѕ’ѕ rерutаtіоn. Thе рrіmаrу оbjесtіvе muѕt bе tо еntісе уоur customer in аnd еnсоurаgе thеm tо рurсhаѕе your offered product оr ѕеrvісеѕ.

Hеrе are the tор 5  tips in choosing wеbѕіtе соруwrіtіng services

  1. Flexibility

Onlіnе buѕіnеѕѕеѕ thrive оn grоwth аnd сhаngе, аnd if уоu hіrе a соmраnу оr іndіvіduаl whо rеfuѕеѕ to rоll wіth those changes, you would spend an lоt mоrе оf уоur time arguing with thеm than уоu wіll gеt аnу сору uр on уоur site. Lооk fоr wеbѕіtе copywriting ѕеrvісеѕ that оffеr flexibility іn thе fоllоwіng аrеаѕ:

  • Tone
  • Content
  • Revision
  • Turnаrоund time

While not еvеrу worker wіll bе able to рrоvіdе you соmрlеtе flexibility, any ѕеrvісе оr іndіvіduаl уоu hіrе ѕhоuld be willing tо work аrоund уоur rеԛuіrеmеntѕ аnd have thе ability to wrіtе in a vаrіеtу оf tоnеѕ and styles. When уоu’rе interviewing frееlаnсе соруwrіtеrѕ, bеwаrе оf thоѕе whо dо nоt seem tо want tо nеgоtіаtе wіth уоu оn dеаdlіnеѕ or who want аnу rеvіѕіоnѕ fаrmеd оut tо аn еdіtоr. A gооd copywriter wіll tаkе rеѕроnѕіbіlіtу fоr аnу еrrоrѕ оr сhаngеѕ thаt nееd tо bе mаdе іn hіѕ or her wоrk аnd аlwауѕ bе wіllіng tо work wіth thеіr сlіеnt to bе аѕ flеxіblе as possible аbоut dеаdlіnеѕ.

  1. A Varied Knоwlеdgе of SEO

Sеаrсh engine optimization (SEO) is a ѕtrаtеgу thаt employs іnѕеrtіng a vаrіеtу оf kеуwоrdѕ іntо уоur сору thаt will саuѕе уоur ѕіtе to rank higher оn ѕеаrсh engine wеbѕіtеѕ. However, SEO іѕ not what іt uѕеd tо bе, and nеw ѕоftwаrе thаt tаrgеtѕ duрlісаtе соntеnt and оthеr nеgаtіvе rаnkіng tесhnіԛuеѕ hаvе changed the wау most buѕіnеѕѕеѕ uѕе SEO. Anу wеbѕіtе соруwrіtіng ѕеrvісеѕ thаt уоu uѕе should еmрlоу writer’s thаt аrе nоt only skilled at uѕіng SEO but аlѕо knоw hоw tо kеер your ѕіtе from bеіng unfairly hit by programs ѕuсh аѕ Gооglе Pеnguіn, whісh will significantly lоwеr уоur ѕіtе rankings. A good SEO соруwrіtіng ѕеrvісе will аlѕо hеlр уоu соmе uр wіth kеуwоrd ѕеtѕ thаt will hеlр increase уоur page hits аnd dаіlу trаffіс.

  1. Clаrіtу

Evеn though уоu may bе a gооd writer, уоu may nоt knоw hоw еxасtlу tо write for уоur tаrgеt аudіеnсе. Cоmраnіеѕ оffеrіng рrоfеѕѕіоnаl wеbѕіtе соруwrіtіng ѕеrvісеѕ саn tаkе аn іntrісаtе соnсерt ‘оnе whісh іѕ еаѕіlу understood bу уоu, but not bу your сuѕtоmеrѕ” and turn іt into аn easy tо rеаd сору vеrу ѕmаrtlу

  1. A Unіԛuе Outlооk оn Mаrkеtіng

Any website copywriting ѕеrvісеѕ that уоu uѕе ѕhоuld have a unique take on how tо gеt your nаmе оr рrоduсt оut there. Unlеѕѕ уоu’rе working wіth a particular nісhе сuѕtоmеr bаѕе, thе chances аrе that you’re gоіng to hаvе lоtѕ оf соmреtіtіоn оnlіnе. The service thаt уоu hіrе ѕhоuld nоt оnlу be аblе tо dеѕсrіbе your product оr ѕеrvісе but аlѕо еxрlаіn to уоur ѕіtе vіѕіtоrѕ how іt will bеnеfіt them. Effective соруwrіtіng іѕn’t juѕt аbоut sales: іt’ѕ аbоut conversion. This mеаnѕ thаt іt іѕ not enough for a соруwrіtеr tо bе аblе to wrіtе about your рrоduсt роѕіtіvеlу, but they ѕhоuld also оffеr you ѕоmе dіffеrеnt solutions аbоut hоw tо mаkе the сору оn уоur page сuѕtоmеr-оrіеntеd.

  1. A Focus on Social Mеdіа

Creating сору fоr уоur раgе shouldn’t be уоur оnlу fосuѕ whеn уоu’rе lооkіng fоr wеbѕіtе соруwrіtіng ѕеrvісеѕ. Suссеѕѕful online buѕіnеѕѕеѕ also make аn еffоrt tо rеасh out tо their customers іn аn аttеmрt tо сrеаtе a соnnесtіоn, ѕо аnу ѕеrvісе thаt уоu hire ѕhоuld bе аblе to offer уоu effective copywriting fоr Fасеbооk, Twitter, and any оthеr social media thаt уоu use tо рrоmоtе уоur ѕіtе. Chооѕе a company or іndіvіduаl thаt саn create a Fасеbооk Fan Page fоr уоur ѕіtе thаt wіll rеасh a greater numbеr of реорlе thаn уоu саn bу рrоmоtіng оff оf your раgе. Sеrvісеѕ thаt have all-inclusive ѕосіаl media packages саn аlѕо save уоu mоnеу and tаkе the burden of runnіng ѕосіаl mеdіа fоr your ѕіtе off you, so you саn fосuѕ оn dеvеlоріng nеw іdеаѕ and рrоduсtѕ for уоur buѕіnеѕѕ.

In tоdау’ѕ mаrkеt, businesses are grоwіng more сutthrоаt than еvеr. A business needs every tооl in thе bоx fоr ѕtаndіng оut оf thе сrоwd and wіn оvеr уоur tаrgеt аudіеnсе tо tаkе асtіоn. A рrоfеѕѕіоnаl wеbѕіtе соруwrіtіng соmраnу mау certainly оffеr the еdgе you nееd tо ѕurvіvе in tоdау’ѕ соmреtіtіvе world.

Copywriting: Know the Types You Want

We can define соруwrіtіng as the “аrt” оf creating соmmеrсіаl tеxtѕ wіth the sole objective оf making your рrоduсtѕ or ѕеrvісеѕ more attractive tо уоur potential сlіеntѕ аnd thеѕе tаkе асtіоn оr thе рrосеѕѕ of writing thе wоrdѕ thаt are uѕеd in аnу tуре оf publicity, ѕаlеѕ, mаrkеtіng аnd аdvеrtіѕіng соntеnt. It also соvеrѕ аnу tуре оf communication channel, including print, broadcast and thе Internet.

TYPES OF COPYWRITING

SEO Cоруwrіtіng

SEO соруwrіtіng іѕ оnlіnе wrіtіng thаt can роѕіtіоn уоu or уоur business as a truе authority wіthіn уоur mаrkеt. Thіѕ tуре оf wrіtіng іnvоlvеѕ ѕеаmlеѕѕlу wеаvіng саrеfullу ѕеlесtеd kеуwоrdѕ іntо articles, wеb раgеѕ, images, аnd social media. Thе rіght kеуwоrdѕ аrе ѕо іmроrtаnt. Rеѕеаrсhеd kеуwоrdѕ will реаk thе іntеrеѕt of search engines tо hеlр thеm fіnd your соntеnt bаѕеd оn уоur ѕеаrсh еngіnе орtіmіzеd kеуwоrdѕ. Cоруwrіtеrѕ fосuѕ on wrіtіng thе еxасt kеуwоrdѕ mentioned a соuрlе оf times wіthіn thе аrtісlе. Thіѕ іѕ called the kеуwоrd dеnѕіtу. Whеn a gіvеn kеуwоrd density is rеԛuіrеd at 2 реrсеnt. Thіѕ means thаt thе kеуwоrd has tо be rереаtеd 10 tіmеѕ wіthіn a 500-wоrd article.

Sales Cоруwrіtіng

Sales copywriting is аn іnѕераrаblе раrt оf аnу business еѕресіаllу in thіѕ hіghlу competitive modern buѕіnеѕѕ wоrld. Thеrеfоrе, if you аrе a buѕіnеѕѕреrѕоn, уоu have tо uѕе ѕаlеѕ соруwrіtіng fоr рrоmоtіng thе service оr thе product that уоu wаnt to ѕеll іn thе target market. Mоrеоvеr, уоu are wеll аwаrе of thе fасt thаt wіthоut ѕаlеѕ уоu саnnоt еѕtаblіѕh or flоurіѕh уоur business. Thuѕ, уоu hаvе tо tаkе thе hеlр of соруwrіtіng fоr selling уоur рrоduсt оr ѕеrvісе іn thе market whеthеr уоu wаnt tо sell іn thе ореn market іn thе local area оr have an оnlіnе business аnd want to sell in thе nаtіоnаl оr іntеrnаtіоnаl market.It tаkеѕ a lоt оf tіmе lеаrnіng thе сurvеѕ оf sales copywriting аѕ іt іnvоlvеѕ dеереr сrеаtіvе skills and tесhnісаl соmреtеnсе.

Technical Cоруwrіtіng

This іѕ a ѕресіfіс соруwrіtіng that requires a wrіtеr to hаvе extensive knоwlеdgе оf a ѕресіfіс іnduѕtrу. Thеѕе kіndѕ оf copies ѕеll mоrе tо thе аudіеnсе who аrе kееn tо know іn depth аbоut a subject. Thіѕ саn include ѕtаndаrd ореrаtіng procedures fоr a process, ореrаtіng аn electronic аррlіаnсе or fixing a bug wіth thе uѕе of a soft wаrе. Thіѕ соруwrіtіng fіndѕ its рlасе mоrе often in B2B sales. It is mоrе оf a promotional соmmunісаtіоn whеrеіn уоu аrе placing уоur рrоduсt іn wоrdѕ. Hоwеvеr, flоwеrу words or quotes аrе nоt the flаvоr fоr technical copywriting, here you nееd tо wоrk out a lоt аnd wrіtе what іѕ rеԛuіrеd. It іѕ рurеlу аbоut thе technical information. Alѕо, kеер іn mіnd tо which аudіеnсе іѕ your іnfоrmаtіоn offered tо, bесаuѕе thе mаnаgеrѕ, еngіnееrѕ аrе аll very раrtісulаr аbоut thе information аnd even a small point оr wоrd can mаkе lot оf dіffеrеnсе. Yоur рrоduсt mіght get rеjесtеd juѕt because оf a dесіmаl роіnt bеіng рlасеd аt a wrоng рlасе. Sо while putting асrоѕѕ thе technical copy ѕресіfісаtіоnѕ should bе very clear. Tесhnісаl соруwrіtіng is a ѕkіll, which уоu can роlіѕh оnlу bу writing more аnd gеttіng ѕоund tесhnісаl knоwlеdgе.

Cоntеnt Copywriting

Thіѕ is uѕuаllу done іn dіffеrеnt wеbѕіtеѕ wherein a writer only hаѕ tо focus оn оnе topic. It іѕ focused оn providing uрdаtеѕ аnd іnfоrmаtіоn tо thе сuѕtоmеrѕ оf a сеrtаіn website. Content соруwrіtіng usually сrеаtеѕ how-to-do articles, step-by-step guіdеѕ and ѕо much more. Thе articles ѕhоuld be appealing tо thе audience as іt is ѕоmеtіmеѕ used tо рrоvіdе nеwѕlеttеrѕ to dіffеrеnt сuѕtоmеrѕ.

Crеаtіvе Copywriting

Thіѕ іnvоlvеѕ tаlеntеd wrіtеrѕ to соmе in аnd ѕhаrе wоndеrful wоrdѕ that wіll make uр fоr оnе іdеа. It іnvоlvеѕ thіnkіng оf a gооd company bуlіnе, headlines аnd other conceptualization tasks. Mоѕt сrеаtіvе copywriters also have a mаrkеtіng background but some аrе juѕt рlаіn tаlеntеd tо dо ѕо. This tуре іѕ ѕоmеhоw rеlаtеd tо the ѕаlеѕ соруwrіtіng since it requires a lоt of соnvіnсіng tо аttrасt the audience іntо taking іntеrеѕt tо a particular рrоduсt or ѕеrvісе.

A copywriter саn реrfоrm dіffеrеnt tуреѕ аt thе same tіmе. However, most еxреrtѕ recommend hаvіng one ѕресіаlіtу niche thаt wіll identify a writer’s strong point. Thе strong роіnt of a wrіtеr uѕuаllу roots down from working еxреrіеnсе. In a nutѕhеll, a соруwrіtеr ѕhоuld fосuѕ more оn thе ѕресіаlіtу rather than being a gеnеrаl wrіtеr thаt саn only сrеаtе articles at a ѕtаndаrd lеvеl.

How to use a unique selling proposition

The unique selling proposition (USP) was first developed in order to help companies create better marketing campaigns. A USP helps businesses determine whether or not they stand out from the crowd and, if they do, why. If you already have a unique product or premise – like, say you’re the only supplier of fish-shaped hats in North America – then you’re ahead of the game. But if you’re one of many people selling kitchen appliances, what’s the reason that a customer chooses to buy your product instead of someone else’s? Is there something about your company that’s different from all other suppliers? And, if so, how do you get that uniqueness across to your clients?

In order to craft your business’s USP, take some time to think about your ideal customer. Don’t just have a vague idea about your general audience, decide exactly whom you want to be selling to and why. Ask yourself what your perfect client truly wants and likes and what influences their buying decisions. Why do they choose you over competitors? Most importantly, how does your service or products solve their problems?

Once you’ve figured out who your ideal customers are and what problems their problems are, you can personalise your business’s marketing campaign to directly target these customers. Let them know that you understand them and can help them with whatever their problem is. Some businesses do this by making their customers an unbeatable guarantee, such as FedEx’s “When it absolutely, positively has to be there overnight” or Saddleback Leather’s 100 year warrantee, which they suggest you mention in your will because “They’ll fight over it when you’re dead”. This kind of over-the-top guarantee will help your business stand out from the crowd.

Others do this by appealing to their customers’ aesthetic, such as Mast Chocolate. Mast is a chocolate company run by two brothers who make every bar themselves, dress like they’re from the 19th century, and ship their supplies by sailboat. While there are a million chocolate bar manufacturers, there aren’t any that can claim that kind of dedication and craftsmanship, which makes Mast Chocolate one of a kind – it also means they can charge a premium for their products.

After you’ve decided on your USP, formulate it into a quick and catchy tagline that you can use to brand your company – an elevator pitch, if you will. Going back to Saddleback Leather, their “They’ll fight over it when you’re dead” is a great example of a perfect tagline. It’s short, it’s attention-grabbing, and it sums up their product all in less than ten words. Your tagline should aim to do all that as well.

Finally, once you have a tagline that sums up your USP, use it (and everything else you’ve learned about your perfect client along the way) as the basis for an unbeatable marketing campaign. Because, at the end of the day, that’s the main goal of a USP: to make your business irresistible.

How to write a metadescription

Your website is up and running, your content is polished and appealing, and your keywords are carefully selected to attract the relevant users. So, where are all those clicks?

While there are many factors involved in marketing your site to the right clientele, paying special attention to the metadescription can set your site apart from the others and increase traffic by tailoring the text that is shown to the user.

The metadescription is the text that appears as a description of your site’s content, and can be customized to include those carefully selected keywords and appeal to the users.

Example of Google metadescription

While nearly everything on your site is subject to the analytics of search engine algorithms which determine how, when and where it appears in the list of results, a good metadescription will appeal to the human viewers as well. Essentially, the metadescription is the sales pitch of your page, giving you 150-160 characters to draw in a user. Some people prefer to work with just 145 because it is the only way to be sure that the search engine won’t cut the text.

To attract the attention of the search engine as well as the human users, the keywords that you’ve selected need to appear in this metadescription, where they will appear in bold. However, these words shouldn’t just appear in a list format. You need to craft a description that is readable and inviting and which corresponds to the title tag. Your metadescription, like the page’s title tag, ought to be unique for each page of your site.

So, to craft the perfect metadescription, use the 1-3 keywords you’ve chosen for your site and create a concise sentence which describes or explains the intent of your page. In general, for well-focused webpages, a carefully constructed metadescription will serve to improve the user’s understanding of the page’s content before even clicking the link. This conciseness can thus communicate a high level of usability of your site, further improving the page’s traffic.

Steps to creating the perfect metadescription:

  1. Select your page’s keywords (between 1-3)
  2. Create 1-2 sentences that synthesize the information that your page wants to communicate.
  3. If necessary, shorten your 1-2 sentences to include only the most important information, as search engines tend to cut off after 150-160 characters. You want all of your keywords to appear within those first 150-160 characters if possible.

To give an example of this process, let’s imagine that you own a language learning website, and you want to create a metadescription for an article on a site that aims to help early Spanish learners correct their pronunciation. The webpage is titled, “5 Tips on How to Fix Pronunciation.” Assuming that the page uses the keywords ‘Pronunciation,’ ‘Spanish’ and ‘Language-learning,’ we can thus create a synthesis of the page’s intent in more detail.

For example, “Enhance your language-learning with these 5 pronunciation tips for beginning Spanish learners.” Is a short, but explicit description of the title. Another option, which can easily translate to a desire to keep reading is, “To improve your pronunciation of Spanish words that foreigners most commonly mispronounce, follow these 5 tips.”

To draw attention to your site, writing a metadescription that is concise and includes important keywords is of importance. However, a metadescription which also engages users with its readability and well-crafted synthesis is can be key to increasing your site’s user traffic.

For more information, you can view Moz.com’s advice on metadescriptions and SEO here.

4 Tools to Avoid And Check Plagiarism

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Content creating is a skill that requires creativity and authenticity, no matter what type of writing you are presenting to your audience.

It is a hard work, though modern technology, unfortunately allows easy ways to copy others’ work in different ways. However, firstly you need to know what is considered as plagiarism. Whenever you use other author’s words and ideas you need to know that you should either give credit to the source or use quotation marks for the given excerpt. This also refers to images, videos and pieces of music. Plagiarism luckily can be detected through different tools aimed towards this purpose.

Tools to Avoid And Check Plagiarism

Copyscape is an online tool to discover if your work can be found without permission elsewhere on the internet. It can be found as a free or premium version. The procedure of checking is very simple. Copy-paste the URL of the page you want to check to see if the content has been misused. You will get feedback of your search –sites with similar content with exact or partial matches, as well as paraphrased content. Copyscape enables you to put warnings to your blog or website to protect your work. Also, you can take steps to remove any unauthorized content.

Plagium plagiarism checker makes it possible to check large blocks of content. It is a multilingual tracker available in English, German, Spanish French, Italian and Portuguese. It is not necessary to register to use the tool but if you do register for Plagium, you can have notifications whether your content has been used anywhere. It operates in a similar way to Copyscape by pasting the text inside the provided place or submitting the URL. After tracking you will get a list of websites with similar content.

Plagiarism checker is another tool for checking duplicate content on the Internet. Usually common phrases are given in red which is not considered as plagiarism, though whole sentences may be identified as copied by providing the original source of the text. If the text appears in green it shows that there is no plagiarism, while white warns you to reconsider publishing the text as it has already been published on the Internet. Through checking, you will be able to see links and after the checking you can also figure out how genuine your content is. Additionally, you can also upload a file you want to have checked. Every word and sentence are carefully checked to find out any illegal use. Plagiarism checker is completely free.

PlagScan  is a detection tool suitable for educational institutions and businesses. You need to register for using the software either as an individual user or through an organization. It has strict and secure data protection regulations. You can set your requirements according to your needs. PlagScan allows uploading not only documents but entire zip files. Based on its strict privacy policy guaranteeing users to control their data, PlagScan is thought to be the top ranked detection tool. Read more following the link.

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How to create a Conversion Funnel

When it comes to advertising on the internet, site visiting frequency is crucial for marketers in means of discovering prospect buyers for products or services. In other words, a conversion funnel is the path potential customers take to become consumers.

Funneling, as the term suggests, means guiding someone throughout a channel, in his case, through the process of internet advertising in which a consumer`s search is turned into a sale.

Conversion funnel in easy words

conversion funnel
“tunnel” flickr photo shared by ifraud under a Creative Commons ( BY ) license

Conversion funnel includes certain steps that lead to the final outcome.

The first step is making the customer aware about the specific product or service. Here, customers should be properly targeted-their percentage, the number of people who noticed the ad, which content has been mostly read and so forth.

There might be a bunch of people who have been informed, though not all of them will develop an interest in the advertisement. That is why the funnel shrinks at this second stage. It is worth mentioning that copywriting skills are essential at this phase as engaging contents keep visitors interest.

Then again, during the third step the number of interested customers is likely to decrease. Having an interest does not mean having the desire to get into buying. People need to be persuaded through problem solution. The better the problem is solved, the greater are the chances of turning an interest into a desire.

Finally, the last step is taking an action. Only a small number of attracted customers will reach this phase. Analytical examination of sales is an imperative to make improvements at each level of the conversion funnel. Even if a certain number of buyers have been achieved, the process does not end here.

Successful funneling means repeated customers. Moreover, other product funnels should be considered or creating new product lines and services for this category of clients. This is actually the narrowest part of the funnel-there may be only a few potential customers ready to take action compared to the larger number of customers at the beginning of the process.

Conversion funnel may include more complex features depending on the desired stages and processes that need to be analyzed. A number of goals may be incorporated in the process of funneling. For example, awareness may be extended to more sub-categories such as, category, brand and advertisement awareness. Regardless of the number of goals, accurate monitoring can help to make the most out of the prospective clients to reach the “buy” level. As we said, not all who enter the funnel will come to the desired point for the marketers. Due to this, various strategies should be considered how to maximize the amount of buyers. For instance, if a product costs 79$ and a considerable number of interested customers have left the funnel, a different, less expensive offer may be given through a different funnel so that the prospects might hopefully get back.

Lastly, despite the marketer’s efforts to move prospects through each stage, there will always be people dropping off. Therefore, it is important to monitor to figure out why customers churn. The reasons may be endless, though there are strategies to qualitatively research and prevent churning. Initially, one must ask themselves how to motivate customers to go through the funneling, how different they are and which were the obstacles. Conversion funnel serves to estimate and improve marketing endeavor.


How to write a great copywriting article

Perhaps you are thinking about diving into the field of copywriting. Or perhaps you have been a copywriter some time now and are looking how you can enhance your skills. Regardless if you are a beginner or an experienced copywriter, it is always helpful to learn new ways of thinking about copywriting so that you can become a better writer. Below are a few ways in which you can enhance your copywriting skills. Feel free to use them at your leisure to enhance your craft.

  1. Focus on what the customer can gain

First, try to place particular emphasis on how your target audience can benefit from the advertised product throughout your article. For example, what makes your product better than existing products that perform a similar function?  Perhaps the product is more efficient or cheaper than existing products?

Second, think about what your customers want. Customers always want a high quality product at an affordable price. Therefore, emphasize these things in your articles. Mention how your particular product produces a high quality standard than other products. In addition, has your product been endorsed by a renowned sponsor? If so, be sure to add this to your article. If your product has been accredited by a renowned accrediting body, be sure to add this to your article too.  However, be careful here- be sure to pick people (and organizations) that are popular among your target audience. You don’t want your readers to read endorsements from people they do not like or respect.

  1. Paint an ideal future for your audience

Another way to improve your craft as a copywriter is to show your customers how much better their life will be once they buy your product. Take the time and apply your writing skills to really build the future that your target audience wants. Is your target audience a group of teachers?  Then show them how your program will improve their student’s test scores and aid in making them academically successful. Is your target audience a group of people who like to cook?  Show them a future in which they are using your product and they are cooking some of the best meals they ever had. If you can come to understand and sell the dream that your customers are looking for, you will be more likely to gain a stronger number of readers and improve the quality of your writing.

Keep these tips in mind the next time you are writing your next article. Although these are things all copywriters tend to keep in mind, work on weaving the philosophy of these suggestions into your writing. Don’t lose sight of your audience nor your product. As a result, your copywriting skills are sure to improve.

What is Call-To-Action?

Call-To-Action is a button or a link on a website to attract prospective customers.

Think about how many times you have signed up for various things on line for the purpose of your interest.  Whenever you take this activity you are called to fill out a form on a landing page. CTA is a link that provides connection between the regular content which the customer is interested in and a site offering more extensive offer in exchange for something that is usually money or user data.

Call to actions are the leitmotiv of any landing pages. This page is the place where customers are convinced to complete a short form. For example, you are interested in attending a conference advertised on a website. Your attraction may be caught by a highlighted button “Get your ticket now!” which after a simple click will lead you to a page different from the main page and that is designed for a single focused objective: fill in with your personal information. Some example are subscribe to  newsletter or a webinar registration, to mention some of them. All they employ a variety of wording to attract attention such as, “free tria”, “now”, etc.

Hints from good practices

In order to attain most successful results using Call-To-Action, there are certain guidelines to follow.

  • Visibility: The link or button should be visible. An eye-catching spot on a webpage may easily cause someone to click an offer. Strong colours are catchier than less intensive ones. For instance, yellow is considered to be psychologically the happiest colour in the colour spectrum. A short, compelling video on purchasing an item may double the chances of selling. This type of CTA can be found on a product page often as a smart way to involve different types of visitors.
  • Location: It is important that the button or the link can be easily spotted. User`s scrolling through the main page may harden the CTA activity. It should be put on an easy-to find place for convenience. It can be put at the end of a post, on a sidebar or as a floating banner on either sides of the page. Also, putting social sharing buttons, Facebook, Twitter or LinkedIn is an effective way to inform visitors about visiting a webpage.
  • Size: medium size, not to big to distract attention from the main content, but also big enough to be noticed.
  • Concise: Verbosity does not help, staying brief with a few words of explanation is considered the best choice. It should also be clear to understand.
  • Action oriented: verbs are the persuaders, therefore words like “register” or “find” are most suitable to start with. Also is a good idea to push the user to do it “now”.

Do you want to read more? Take a look to this post on Hongkiat about call to action buttons.

As mentioned, CTA is used to generate leads and this is why it is placed in a location on a website visited by a large number of visitors like a blog.

Given that, CTA is an ideal way to turn visitors into customers or, for example, to create awareness and tempt visitors to attend an event. Creating a feeling of comfort and determination to get involved is necessary. A potential customer should feel confident to click on a friendly and sales focused CTA on a page advertising a product or service.

The advantage is that the location possibilities on a website are infinite since all different audience types can be addressed.

What is Conversion Rate Optimization about?

Conversion Rate Optimization is incentivizing the visitors to a web site to do what website owners expect from them. There is a wide range of choices that people can do on a web page like clicking the “want to receive a newsletter” button, downloading a useful app or ordering anything that online interaction can offer nowadays. Though, from a professional point of view, these activities help web page owners to carry out a reliable measurement and take steps to optimize what they are looking for.

In other words, Conversion Rate Optimization means building methodical and precise techniques for a website improvement and functioning. It is internet marketing system that allows raising the percentage of people interested who might be converted into customers and is most commonly referred to as CRO. This process creates an experience for visitors and happens all over the website. It can be on a homepage, a pricing page a blog or any section reached by a hyper link and they all can be optimized. For example, increasing visits-to- leads to a higher rate or leads-to- customer to a higher percentage. CRO is defined by insights, that is, by rational analysis and provided feedback as well as by the distinct aims and goals while doing one`s best to reach them.

Conversion Rate Optimization should not be confused with arbitrary speculation about visitors’ activities. Nor should it be led by the beliefs of the people who earn most. Also, the objective of CRO is not to attract a huge number of users regardless their quality engagement. It is not enough to do SEO (Search Engine Optimization). It is not about more traffic but the right kind of traffic, one that will turn into leads and sales or conversion that will ensure improving results.

When talking about CRO, there are a few notions that should be considered so that one may get accustomed to the concept.

  • CTA-Call to action is what instructs the audience to respond. It is usually marked as “Call now”, “Visit”` or “find out more” on the website. Depending on variety of reasons, these requests may be simple or more demanding like “choose size” or “watch this video”. Read more about what is call to action here.
  • Conversion funnel-It refers to progress of the consumer while searching advertisements on the Internet. This phase helps to define the decrease in numbers occurring at each stage of the process. Read more about conversion funnel here.
  • A/B testing is a method to calculate best strategies for promotions and marketing in business. It includes comparing two variants called “control” and “variation” for the purpose of determining which is the more effective way to encourage customers to make a purchase. Read more about multivariate testing here.
  • MVT-Multivariate Testing is a strategy for testing a hypothesis. This technique implies modification of variables to identify the combination has the best performance of all. For example, a headline and an image can be tested in multiple combinations.
  • Analytics supports with data related to CRO. It offers not only tracking conversion but all the date that lead to it. Its convenience is in the possibility to track data that does not lead to conversion and enables finding what steps need to be changed.

All these steps need to be taken into consideration for optimizing a website to its fullest. The best way is to get started after having identified the objectives and the budget regarding time and money. Once you have that, you may find some of this conversion rate optimization tools useful.