Tag Archives: website content writer

More content curation tools

Speaking of content, apart from content marketing, content curation is a helpful asset for discovering, gathering and sharing already existing content with online followers.

CurationSoft: A useful tool for content writers which enables discovering, reviewing and curating content from various sources such as, Google blogs, news, Facebook, Amazon, eBay, You-tube and many more posts and publications.  It can be used for any platform and gets the results easily and within short time. It is affordable free which is convenient for bloggers, though there is a charge for professional and lifetime use. CurationSoft is based on sharing information on most frequently searched topics.

Pocket is another convenient tool that helps you keep interesting content that you want to read, listen or share with someone. With this application you can save things on the Web from your browser or from other applications such as Twitter or Flipboard. After you have put the content in Pocket you can have it on your phone, tablet or computer. It is available even if you are not online. The good side of this tool is that you can have it without any charge.

Curata: this software option is the right choice for content curation and content marketing. It helps to measure the leads of content growth and to increase revenue. It can easily arrange the content, add annotations and make changes in a very short time. Also, access to content and publishing is available from a variety of sources any time. Curata is a leading business content curation software as it provides creation, curation, organization and sharing the most relevant quality content. As for the costs, users need to contact for a quote.

Juxtapost:This is a totally free application that helps keeping tracks of web content. Having simple tools, curation can be easily done with bookmarking content into categories/pasteboards. You can also benefit from using Juxtapost`s social discovery to search streams of other members to detect popular content. This is particularly useful to follow fellow content marketers in your own industry. The convenient feature of Juxtapost is the `More like this` button that helps find similar posts. Additionally, you can export content into Excel for easy planning. Content can be zoom previewed without and shared via Facebook or sent to email addresses.

Learnist is another free tool which is useful for organizing text, pictures, audio and video content. It enables a really fast curation of numberless topics by using fingertips. Content is curated into boardlists by expert leaders in a wide range of subjects. It is easy to keep topics of your interest into certain places and it provides an easy access to them. Sharing is also possible with interested users for cooperation.

Storify may be a perfect application for you if you need to share a story. By using this tool it will be easier to identify interesting topics. The application can help you find specific content, collect various sources and share them from almost everywhere online. Storify helps you to connect to a large number of social media sites and web sources. You can embed anything you find by dragging and dropping into Storify`s story editor. You can even cooperate with Storify enterprise plan for advanced use. Storify is a free application unless you want to choose the Enterprise plan which is based on quoting.

No matter which application you use, it is important about content curation that you need to credit and link to the original sources as you are trying to attract followers not to sell or promote your business.

7 tips to help your clients with a FAQ

Tips to write a FAQ
“Question?” Question? flickr photo by spi516 shared under a Creative Commons (BY-SA) license

A FAQ page is another tool which may boost your online business, develop your skills and mostly importantly provide your readers that you care about their uncertainties.

It is a place where your customers find answers to their questions or where readers search for frequently asked questions. Before you start creating the page you need to think about how you will approach this not so simple task. You need to create an effective FAQ with a neatly organized structure.

Tips for a powerful FAQ page

  1. Try to put yourself in the shoes of your clients.

What kind of questions would you ask? Look for valuable information on your website or linked pages where visitors give a feedback. Structuring the questions and answers so that they will be reached by multiple people is more useful than addressing one person.

2. Update your questions and answers.

Old issues may have been solved and it is useless repeating them for a loner period. You may also have upgraded a new feature which is easier to use so going on with last year`s   issue is not really beneficial.

3. Be precise in formulating questions and providing concise answers.

In particular, provide accurate replies not vague answers. Don`t let the information take customers around in circles. Many have complained that FAQ are providing them with phone numbers for further assistance which actually do not exist.

The questions need to be addressed in regard to a specific topic. For example, the question ‘How about portfolios’ is rather unclear but if you rewrite it to be more specific like ‘How to build an effective portfolio’ then the language is clear and consistent and customers will keep looking for an answer and not leave the page.

4. Organisational structure

This is also important as it helps customers to easily search information, especially if you deal with a lot of FAQs. You can sort them by audience type. For example, make them simple and comprehensive if you create a FAQ page for beginners.

Alternatively, you can have a ‘questions for advanced users’ which may include more complex questions and explanations. Alphabetical order also helps for easier access to the desired goal as well as giving headings to the question types. It will fasten the searching even more and bring more satisfaction to your users.

5 It has to be updated, it has to seem updated

Presenting information in a way which ensures customers that the information is current and accurate, you are on the right way to keep customers and prioritizing queries.

6. Be creative and different from other FAQ pages.

Give your page a new name depending on what the questions are about. For instance, if your questions are about how to write a proposal, call your page `Getting started`.

7. Lastly, make your FAQ page easy to print out.

Printed versions are handy when there is a need for system reboot since customers will be able to go back using the URL when they are online again.

So why dont you have one?

While I have experience writing FAQs for my clients, the lack of this section in my website is obvious. Yes I need to create one, no excuses.

Writing blog posts throughout the year for Spanish audience

What to write about through the year
“new year night fireworks” new year night fireworks flickr photo by Zay_Kureshi shared under a Creative Commons ( BY ) license

A new year is starting. As a blogger or a freelance writer, it is important to set your guidelines for the following year. Making a plan of the posts that you want to provide each month is important so that you constantly have a topic to write about monthly (at least).

A content plan with fixed dates to post on is essential because you want your readers to continue to visit your blog on a daily,weekly, monthly basis (depending on how often you post). For example, if you want to post every month, set a day, like the 15th or any other day that works for you and keep posting on that date every month. This will make it easier to have your readers visit your blog as they will know that on the 15th of each month, there will be a new post for them to read.

Another aspect that you need to take into account when planning your posts for the following year is that each month has its specifics and its holidays. It is important to take them into consideration when deciding what to write about, because it is a bit strange to write about Christmas in June or about Easter in Autumn. People want to read about events and topics closer to what is currently happening in their lives. In order to help you build your list of subjects for each month of the year, a list will be provided below. In addition, if you are a Spanish freelancer, some extra topics will be added, as the target subjects might be interested in particular topics specific to their cultures, rather than general ones. So no more babbling, and let’s get to the point. Here is the list:

January

Since January is the first month of the year, it is usually the best time of the year to write about New Year’s Resolutions or about the year that has passed.

Topics for the general public: Have you ever made a New Year’s Resolution that you kept?; What are your goals for the New Year?; A look back at the year that has passed.

Most Spanish speaking people do not give Christmas presents on the 25th of December, instead they give them on the 6th of January, when the “Reyes Magos” come with gifts.

Topics for the Spanish readers: Gift ideas for the 6th of January; Different traditions for the 6th of January that are celebrated in various countries.

February

February is usually seen as the month of love and a lot of accent is put on Valentine’s Day.

Topics for the general public: Valentine’s Day traditions; Valentine’s Day gift ideas; Valentine’s Day origins; What to do on Valentine’s Day.

Valentine’s Day is not the only holiday celebrated in February, in Latin America other holidays are important such as: Tapati in Easter Island or the carnivals throughout the region.

Topics for the Spanish readers: Tapati celebrations; Carnival traditions; Top carnivals around the world.

March

March marks the beginning of Spring and also has an important holiday: Mother’s Day.

Topics for the general public: Gift ideas for your mother; How to celebrate Mother’s Day; St. Patrick’s Day traditions.

Topics for the Spanish readers: Mexican carnival (5th of March).

April

April is the month for pranks, jokes and other ‘funny business ’.

Topics for the general public: April Fools Day prank ideas; Top 10 pranks of all time; Funniest jokes ever; Funny stories.

Spanish speaking countries usually celebrate Easter in April so most topics should include something about it. However, in Spain Fools Day is celebrated on December.

Topics for the Spanish readers: Easter Processions; Easter traditions; Easter decorations.

May

May is usually associated with Labor Day, so the post should include something related to it.

Topics for the general public: Labor Day origins; Labor Day party ideas; Labor Day outfits.

Many holidays are celebrated in Latin America in this month, and even though Cinco de Mayo is probably the most popular, it is important to also remind people of all the other ones.

Topics for the Spanish readers: Cinco de Mayo traditions; Paraguay’s Independence Day.

June

As mothers were celebrated in March and posts about Mother’s Day were allocated to the holiday, fathers are not to be neglected as Father’s Day is celebrated in June.

Topics for the general public: Gift ideas for your Father; What to do on Father’s Day.

In Latin America, people in Puerto Rico celebrate their patron saint St. John the Baptist, meanwhile in Spain Saint Peter and St.Paul are celebrated.

Topics for the Spanish readers: San Juan traditions; Saint Peter and St. Paul traditions/superstitions/celebrations.

July

July is usually the month usually associated with the US Independence Day, so it is preferable to mention it in one of your posts.

Topics for the general public: 4th of July party ideas; 4th of July fireworks; 4th of July outfit ideas; 4th of July decorations.

For Spanish readers, there are many countries from Latin America that celebrate their independence, and it would be interesting to mention them or approach those topics. In addition, in Spain the famous bull races in Pamplona take place during this month (San Fermin).

Topics for the Spanish readers: Venezuala’s Independence Day; Colombia’s Independence Day; Peru’s Independence Day; Argentina’s Independence Day; San Fermin traditions.

August

Since people usually go on vacation in August, this is the perfect month to write about traveling and trips.

Topics for the general public: Vacation ideas/tips/stories/experiences; Best trips to take.

In Latin America, some countries celebrate their Independence Day.

Topics for the Spanish readers: Bolivia’s Independence Day; Ecuador’s Independence Day; Uruguay’s Independence Day.

September

September marks the beginning of Autumn and the end of Summer. It is usually the best month to write about back to school tips and about Fall related topics.

Topics for the general public: Back to school tips/outfits; Fall decorations/recipes.

Some countries in Central and Latin America celebrate their Independence Day.

Topics for the Spanish readers: El Salvador ‘s Independence Day; Costa Rica’s Independence Day; Honduras Independence Day; Chile’s Independence Day; Mexico’s Independence Day.

October

October is usually the spooky month, the month of Halloween.

Topics for the general public: Halloween costume ideas; Halloween Decorations; Halloween party ideas.

Spain celebrates its national holiday on October the 12th, while other Spanish-speaking countries celebrate El día de la Hispanidad.

Topics for the Spanish readers: Spanish National Day/ El día de la Hispanidad traditions;

November

November id a month full of topics to write about, ranging from Thanksgiving to Black Friday to Single’s Day (celebrated in Asia).

Topics for the general public: Thanksgiving traditions/origins/food/arrangements; Black Friday deals; Single’s Day ;

If Halloween is important to the general public, usually for Americans, the same importance is given by the Mexicans to Día de los Muertos.

Topics for the Spanish readers: Día de los Muertos traditions/origins.

December

December is the month of the winter holidays, Santa Claus comes and brings gifts and also it is about the biggest party of the year: New Year’s.

Topics for the general public: Christmas gifts/traditions/origins/ideas/food; New Year’s traditions/superstitions/party/outfits.

April Fools Day is for Americans as 28th December is for Spanish speaking people. If you´ve guessed Día de los Santos Inocentes, then you are right.

Topics for the Spanish readers: Día de los Santos Inocentes pranks/jokes.

Now that you have your content planner ready, all you have to do is start writing. So what are you waiting for? Get your pen, paper or keyboard and give it a go.

The Art of Brainstorming

The first thing that we as writers must master is the art of creating ideas. In order to write our great works, we must be able to create a central idea in which our story will revolve around. Oftentimes, this is much easier said than done.

Many writers come into the profession with a high level of enthusiasm and creative intellect. However, after a few years, they slow down and have a harder time creating ideas for their pieces. It is even worse if you have been a victim of writer’s block (of which nearly everyone has). So how do you come up with creative new ideas when you have a hard time coming up with anything?  That will be the central focus of our discussion here. Below, you will find a few methods to help you:

  1. Start big, work small.

When you are writing, try to think of a general concept. It can be something like space, science, or even equality. If you are really having a hard time with ideas, just write down whatever you see around you.

Next, write all the words that you can associate with each of your general ideas. Take some time and examine the words you wrote.  Do any stand out to you?  Are there any words that bring up certain feelings or a sense of curiosity?  If so, your story probably lies there.

Find the word that sticks out to you and explore it in more depth. For example, is your word happiness?  Maybe thinking about this word makes you think of a time when you were most happy or someone that you know was happy. Use this as a starting point for your own story. If you are not here yet and no words are calling out to you, keep on associating the words you written to a smaller idea.

Eventually, you will hit something that you as a writer would like to explore deeper.

  1. Play the “what if” game

Another great idea to brainstorm ideas is to write down the names of places you either love or really hate. Try to make your list as long as possible, at least 30 words.

Next, place them in a bowl or some kind of thing in which you can shuffle them around.

Finally, pick one of the places out of your container and ask yourself what would you do if you there. For example, what would you do if you were in the Caribbean? Write down all your reactions to what you would do; this is the beginning of your story. If you would like to add more variety, take yourself out of the equation and ask yourself what would somebody else do if they were in the same location.  Write down what could happen, what the response would be, and what would happen next. Before you know it, you will have your story!

Above are just two ways in which you can make the brainstorming process more interesting. Brainstorming is a natural part of every writer’s routine; the important thing is to keep it interesting by adding variety. Not only will variety make your piece more enjoyable to write, but it will also make it more enjoyable for reader’s too!

6 Tips to Find New Article Ideas

  1. Shortlist of useful strategies
Tips for Getting Writing Ideas
“CAT Flyflap 10” flickr photo shared by nahangeul under a Creative Commons ( BY-SA ) license

How to come up with new ideas has been a struggle for many content writers. Deciding about the appropriate title may take time after having written on a range of topics. In particular, if you have a clearly defined audience and would like to maintain your profitable business with a marketing strategic approach, creating good  texts for your content marketing needs, might be a real pain. In order to keep your target customer group, you should keep a good balance in providing in time different types and levels of content. Although no one can give a perfect set of topics, there are still some effective ways that can be used to put on a website.

2) Let your passion lead you in generating ideas.

Ask yourself what the scope of your interest is and what you are good at. This does not mean you should write about it at first glance, but rather try to derive some valuable hints for topic titles. For example, you may be keen on social sciences, particularly on the effect of globalization to consumerism. You can direct that enthusiasm in something like schemes of distributing relevant services to attract target customer groups.

3) Monitor how the industrious world changes.

The world has been exposed to constant challenges with the technological advance. Look for the most profound changes and problems and seek for solutions. Do not only identify them, people need the obstacles to be resolved in the most acceptable way. It may be your personal experience as people love listening to other`s stories. You may have had difficulties with getting a job in the past. You can tell that story and provide some useful advice on how to increase your interview prospects.

4) Follow leading industry websites and social profiles of top industry leaders.

Establish a habit of regularly reading websites and blogs of successful people who are in the same industry. Share your ideas and take part of group conversation.  Pay attention to the most visited posts. Some topics never lose interest among the audience. Just put a personal angle to it and you have a different perspective to offer. You may also see what other people converse on tweeter or Google+, for example. Make sure you chose people who are topmost leaders in the area.

5) Search on Google using autocomplete.

Google can help you with suggestions on any word you start typing. Enter Google.com, type the word related to your ideas and by changing the letters while typing you will get a number of other words in connection to your keyword. For example if you type `content writer` and add the verb `know` you may possibly get a topic idea `content writers know SEO, HTML, CSS and WordPress.`

6) Keep track of flashes in your mind.

A casual walk in place far away from your work space can be the perfect environment for you to get a flash of inspiration. Do not let it slip away. It will be forgotten as soon as you engage yourself in the next activity. Write it down immediately, at least we all have our smartphones wherever we are and they can be handy for such situations.

This brief guide is worth trying as you can never be absolutely sure what way is the ideal one  to create as many content ideas as the human mind can generate.

Tips for Keeping Website Content Fresh

Tips for Keeping Website Content Fresh
renew flickr photo shared by Cast a Line under a Creative Commons ( BY ) license

One of the main concerns for website development and website copywriting is keeping things fresh and interesting for users.  One particularly important point is SEO of websites, which makes features such as blogs mandatory to maintain.  All of this makes for a better experience for users and optimizes the site for the company it represents.  It sounds great, right? Until you’re the one in charge of the upkeep of this fantastically fresh website content. Because it is a real challenge.

Follow these easy tips to keep content fresh:

Tell Your News: One great way to keep your website up to date with fresh, interesting content is to tell the company or business’s news.  What may sound mundane to you may be exciting or interesting for your readers.  Use space on your site to tell about corporate responsibility activities the company is participating in or new products and promotions coming up.  If your company is small, update your news page to inform about new staff who have joined your team.  These are just a few ideas you can use to tell about the activities at your company, involving your customers more and more in the business.

Make Connections: Promotional, biographical or guests posts featuring other leaders in the industry can be effective without creating competition for your own brand.  For example, a business that sells education materials may choose to interview a well-known, successful educator and write an article about them.  The person interviewed can gain publicity by linking the content to their social media, and thus the business also gets additional traffic.  This is a mutually beneficial arrangement that encourages conversation and additional interactions through social media.

Ask the Audience: There are many more methods for companies to communicate with their customer base than in years past.  This can be used to your advantage.  For example, you may begin a discussion about what your customers would like to see on your website or blog.  Customers love to be involved.  If they feel that they are valued for their input and opinions, you will gain their loyalty in addition to the content suggestions.

Use Another Brain: Sometimes a fresh perspective can do wonders for your website.  If the same person is always pressed to update the website, after some time, he or she may run out of ideas.  Asking an unbiased consultant or even someone from a different department to take a look at the website and make suggestions for new content can help greatly.  Even hiring out some of the website copywriting and blog writing can be helpful for a time to give the website a new voice and a unique feel.

So, next time you’re feeling stuck with how to keep your website up to date and interesting, try some of the above suggestions.  Implementing a regular rotation plan of these tips and other regular site upkeep can ensure that your website content will always be fresh and appealing to your readers.

5 Reasons you should take the plunge and get your website done in Spanish

5 reasons to have a website in Spanish
“Fighting bull sign flickr photo shared by Steve Slater (used to be Wildlife Encounters) under a Creative Commons ( BY ) license

If you’re still on the fence about creating your website in Spanish, consider these reasons chock full of research that will show you why it’s worth taking the plunge:

  1. Audience. When it comes to numbers of native speakers of languages Spanish ranks second to Mandarin.  With over 400 million native speakers, it’s the official language of over 24 countries around the world.  The future of the Spanish language looks bright as the language only continues to grow and become more popular according to the Economist.   If you’re looking to reach a wider audience, the Spanish language is the way to go.  A note of caution though, although Spanish is a widely spoken language, there is much variation within the language.  What sounds good for Mexicans may be offensive for Central Americans and may not make any sense in Spain (or the other way around).  So, be sure to tailor the Spanish to your target audience.
  2. Complementary Language. Spanish is a language that is great to combine with your already existing website.  Consider the wide-reach of Spanish around the world.  It is heavily present in the Americas and also in Europe.  Spanish speaking immigrants are present on the other continents as well.  Wherever your website’s target country is, Spanish is a great complement to add numbers to your readership.
  3. Easy to do. As there are so many Spanish speakers, this also means that it’s easy to find and hire a great Spanish speaking copywriter.  The world has become a small place with the ease of the cloud and using online hiring platforms. Finding a great Spanish freelance writer is a breeze and it will make getting high quality content done in Spanish quite simple.
  4. Stand out in SEO. Spanish, although spoken by more people than English, has much less presence online than English.  This means that achieving a great position on Google or other search engines is much easier than in English.  Focus on your SEO development and you’ll be surprised how well you might be able to do in the Spanish language rankings.  This means that you’ll do better at reaching your target audience.  A skilled content writer can also assist you in making your website SEO friendly.
  5. Build Trust By creating a version of your website in Spanish, this extra effort will be appreciated by Spanish speakers, meaning that they’re more likely to trust in your company and products. If you create high-quality content that is appropriate for the country you’re targeting, your audience will appreciate your efforts.  By speaking to them in their language, you’ll connect with them on a deeper level.  You’ll have removed the struggle for them to understand your company and products.

A Spanish version of your website is a great investment in the future of your company.  It’s sure to increase your audience, traffic and overall company image.  Look for a Spanish freelance writer to start working on your website today!

What Spanish Speakers Are Looking for When They Read Your Content in Spanish

"Squid Toque WIP" flickr photo shared by noricum under a Creative Commons ( BY-SA ) license
“Squid Toque WIP” flickr photo shared by noricum under a Creative Commons ( BY-SA ) license

Imagine this: You’re searching online for a winter hat.  You find an interesting website that offers wool hats made by women in Peru with real alpaca wool.  You start to read about it, but the site keeps mentioning “toques.”  Puzzled, you look up the term on Google and find out that “toque” is commonly used word for knit hats in Canada.  It all makes sense now!

What does this have to do with Spanish speakers and what happens when they read your content? Well, if you’re looking to create some content in the Spanish language, it’s a good idea to consider your audience.  Just like the website in the example only considered a very narrow audience (Canadians) when considering the vast English speaking population in the planet, you must be careful not to make the same mistake.

Spanish speakers come from many countries across the globe and the intricacies of slang in these different countries can be hard to keep track of!  So, when you’re creating content for Spanish speakers, be sure to keep these points that Spanish speakers are looking for:

  1. It’s Well Written

If you’re writing the content on your own or planning on hiring a Spanish freelance writer, make sure you do it right!  Don’t make your content sound like it was poorly translated from English.  Spanish speakers want to see content that was written for them and was written well.  If you’re not sure you can handle it, check out my content writing services here.  Choosing an excellent native Spanish speaking freelancer is one of the best ways to assure that the content will be high quality with no grammar mistakes.

2. It’s Relevant

As mentioned, Spanish is spoken in many different countries.  Each country has its own set of slang and way of communicating.  Spanish speakers want to be able to understand what they’re reading without wondering if what they’re seeing is some strange Argentinean way of saying “fish”.  They also don’t want to be offended by the language they see in the text.  Some words that are common in Mexico and Spain are offensive elsewhere. What can you do? Try to make the text as universal as possible.  Use as little slang and regional words as possible.  This way you can reach the widest audience and make sense to them.  If you’re hiring a freelance writer to do your content, be sure to make this clear.  Otherwise, they may use regional vocabulary from their native country.

3. It’s Interesting

Just like any other audience, Spanish speakers want to read interesting content.  This is one of the main keys for a successful website in any language. If the content is useful and interesting, more people will want to read it!  Use stories, anecdotes and facts in your content.  Then, be sure to include interesting images that draw them in.

If you’re hiring a Spanish speaking freelance writer to write your content, be sure to make your expectations clear at the outset so that you get great content that Spanish speakers will love for your website!

The Secret to Freelance Writer Excellence – It’s in the Story

People love stories.  When I was young, I looked forward to reading a story with my Mom each night before bed.  I lost myself in the characters and storyline and often woke up the next morning having dreamed that I was part of the story.

Have you ever noticed too, that it’s almost impossible to resist clicking blog posts that show up in your inbox with the beginnings of what seems to be a good story?  It’s nearly universal, this human interest in stories.  It must come from our primal ancestry where storytelling around the fire was one of the only ways to entertain – and pass down legacies and history.

freelance writing tip - people love stories
Willem Blaeu [Public domain], via Wikimedia Commons
As a freelance writer, your ability to intrigue and command your audience’s attention may very well be through a story.  Not every type of writing lends itself to storytelling, but a great many such as blogs, articles – even website content – can tell a story.

Where can you get your stories?

There are many sources of stories that can make your writing more interesting.  The first and most obvious choice is to use stories from your own life.  You’d be surprised at how easy it is to find a memory or a story from your own life that relates to most topics.  These are often the most powerful stories as what we experience creates a wonderful memory to draw on.  We are able to conjure up images in our mind and description abounds.

Scenarios are similar to stories, but can serve the same purpose in intrigue and interest.  Scenarios may begin with the words “Imagine you’re shopping…”  Usually what follows is an ideal experience or a less than ideal experience.  These scenarios help readers connect with our writing.  And connection often leads to more reading and sharing – both desired qualities for a freelance writer’s work.

In writing, there is somewhat of an artistic license that applies.  Stories can be embellished and tweaked to best meet the purposes of the piece being written.  Use your stories not only to create interest in your writing, but to make a point related to the topic at hand.

Where should I use the stories?

As has already been expressed, the beginning of a piece is where people get hooked into reading the rest of the piece.  However, using the occasional short story, continuation of the story or scenario in the middle of the piece can be helpful to make a point or keep the interest up.  Using examples, shaped as stories, throughout longer articles can be particularly useful to illustrate concepts and maintain reader interest.

Stories are part of the human experience.  We all have them and we can all relate in some way to a story that’s told.  We place ourselves in someone else’s footsteps and imagine their life and experiences.  For this reason, they can be a very powerful tool in writing.  So, if you’re looking to gain a wider audience and improve your writing – use stories.  You won’t regret it.

Getting the most out of your website in the Spanish Language

website content in spanish
Proclamation Ceremony flickr photo shared by cliff1066™ under a Creative Commons ( BY ) license

Having a website in the Spanish language can put you at an advantage to reach more clients and readers for whatever your purposes.  However, there are some important considerations to take into account when developing your website to get the most out of it.

First, consider your audience.

A website for Spanish speakers in Spain should be different from one written for Spanish speakers from Mexico which would be different from a website for Spanish speakers from Central America.  Spanish speakers in the USA are a mix of all of these countries and more.  The differences are many.  The vocabulary will differ greatly as what’s considered vulgar and rude in Central America may be everyday language for Spaniards.  Not only will the words used be different, you’re also dealing with very distinct cultures.  Consider the fact that you may want to celebrate holidays on your website with sales or promotions.  It’s necessary to be aware of the target country’s celebrations and observances. Furthermore, the way that your website flows and reads will need to be adjusted based on your target reader’s location.  Different countries’ residents have different standards and expectations when viewing websites.  You’ll want to be sure what you provide is accessible and interesting for your target audience.

Make sure you hire a great copywriter.

A great Spanish freelancer can help you create the content you need, whether translated or created from scratch.  Be sure to communicate to your freelancer regarding the audience and target country or countries that you’d like him to tailor the content to.  A native Spanish speaking copywriter will be one of the critical pieces for your website’s success.  Their expertise in writing, the language and their awareness of culture will be very important in creating quality content for your website.   If you are wondering how and why you should consider hiring a Spanish freelance writer, find the answers here.

If your website offers a service, make sure it’s accessible for the target readers.  This means, figure out if there’s shipping to the country in question if your product is physical.  Also, if offering online services such as video lessons or digital downloads, try to make it as easy to manage as possible, keeping in mind that not all countries have excellent offerings in internet service.

Finally, if you have an English version of your site, make a quick, easy to see link to the Spanish version.

That way if you have readers arriving at your English site who are more comfortable with Spanish, it’s easy for them to get to your Spanish site.  Similarly, you can also program your site so that the server reads the locale setting of the browser request. That means that if your reader has logged on from a Spanish speaking country, your website should automatically show the Spanish version.

By following this advice, you’ll be sure to create a fantastic website that is accessible, relevant and useful to your Spanish speaking audience.  Get started with this project today!