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Why Copywriting is Important for Marketing

If you work in the world of advertising and marketing, it is important to understand the role of copywriting. Often, the words ‘copywriting’ and ‘marketing’ are used interchangeably, which can make the distinction a little confusing.

This article is here to explain to you what the difference between the two actually is and, more importantly, why copywriting is such an essential skill in marketing and advertising.

What’s the difference?

Content marketing means writing pieces that have the purpose of marketing. Copywriting, however, is written with the intent of making the reader take action. It’s used more for direct campaigns and infomercials, or sales pages.

Yes, there is quite a bit of overlap between the two, especially when it comes to marketing. Ideally, you should really be incorporating copywriting (calling readers to purchase, subscribe to mailing lists, or signing up to receive content) into your content marketing.

To summarise, there used to be a wider gap between the two, but now it is essential that you combine both copywriting and content marketing to really maximise your success.

The most important aspects of copy

Writing copy that works is a fairly easy process once you get the hand of it. There are several factors that you should include in your pieces to make sure that its effective copy:

  • Headlines that encourage a high click-through rate (CTR)
  • Content that offers something to the reader
  • Content that builds trust, brand identity, and eventually leads to brand loyalty
  • Text that gains positive social attention
  • Content with a clear call to action (CTA)

These are the key things to include in your marketing material to ensure that you get a high success rate; these will ensure that your readers take action.

Why copywriting is essential

More specifically, good, copywriting is absolutely essential if you want to run a successful campaign. There are many reasons why it is a very important part of the marketing process; let’s take a look at some below.

 

Spanish Versions of American Websites—Why are they necessary?

spanish copywriter for websites
Proclamation Ceremony flickr photo shared by cliff1066™ under a Creative Commons ( BY ) license

One topic of interest that has created controversy in the United States is the inclusion of Spanish versions of English websites, billboards, and instruction manuals, among other various items. This is largely due to the influx of Spanish-speaking immigrants from Mexico and a variety of other Latin American countries. Regardless of differing viewpoints on English as a national language of the United States, website developers should consider including Spanish versions of their websites for a variety of reasons.

Including a Spanish version of an English website can greatly increase the number of people who visit the site. Spanish is the second most commonly spoken language in the United States, so it makes sense to include a Spanish version in order to disseminate the content to a greater number of potential viewers. This also helps to improve the geographical boundaries of your website, since Spanish and English are both widely spoken around the world. The Internet allows for information to go viral, and having a bilingual page will increase the likelihood that your website reaches a vast audience.

In addition, including a Spanish website could also generate more revenue if the purpose of the website is to sell a product or a service. Promoting your business as a Spanish-friendly entity is important for attracting a wide variety of customers and maintaining a competitive stance in today’s economy. Businesses with website content in both English and Spanish will likely make more money than those that only have information listed in English. Having a bilingual website could mean the difference between making it big and going bankrupt.

spanish writer for websites
HDR of Panama City, Panama flickr photo shared by Matthew Straubmuller under a Creative Commons ( BY ) license

Furthermore, American websites that present information in English and in Spanish tend to be identified as contemporary, progressive businesses that are inclusive of many different cultural backgrounds. Since the United States is known as a ‘melting pot,’ intercultural understanding is an important value to many Americans. Therefore, providing information in both English and Spanish will make your website more accessible and relevant to current trends.

Whether you are disseminating information about a business, trying to inform others of a particular perspective, or presenting your own work to the world, including a Spanish version of your English website

will help you to reach a larger audience and cross cultural boundaries. Giving information in a bilingual format shows that the author understands the current trends in American diversity and is willing to reach out to a worldly base of viewers.