Tag Archives: make money from home

Tips that guarantee success when starting an online business

Starting and running an online business is connected to many difficulties and issues that should be considered. Secrets to success vary among the individuals engaged in cyber work and tips that warrant a success may differ as well. Yet, here is a hit list of some common hints to follow.

Getting ideas

The capacity of our brain is predetermined to thinking and observations. This is how creativity emerges in the process of acquiring, gathering and storing information. You may never know when the right time is for an idea to come out of the bubble. This refers not only to places but people as well. Never avoid meeting a new face that may give you a refreshing perspective and an entirely new way of thinking. You might have come across useful tips on the benefits of searching the net for solutions, though it can be hard to remember everything we find interesting. Sometimes our mind is crowded with loads of thoughts and data. That is why keeping structured and developed tracks of the records you want to keep. It may be a diary or a bookmark folder in your browser. Something that is easily accessed when work has started.

Sell your experience and uniqueness not your items

Online business is not a physical space where customers and clients can see and touch the products or the service. You may think you offer and sell a service but it is more than that. It is an entire process which involves a range of activities based on your experience that need to guarantee success. The best way to do it is to be different and not imitating others. The more areas you are different the greater chance you have to make progress. For example, you can have a few satellite web pages or projects revolving around one venture. Though, remember that even in the most popular attraction you need to find and launch a very peculiar part that will make others follow you. Do not copy, but let others copy you.

Keep track of the community following you

Even the most successful business might fall apart unless you a constant back up from the people giving assurance that your job is meticulously directed to meet their interests. Try not to rely on your good sense or perceptiveness. What you actually need is a valid metrics to see where you are heading or whether you need to change your trends. Also, do not hesitate to cut off ideas no matter how much enthusiastic that might have looked at the beginning. Keep watching what people like or detest as there is no universal rule about leading a successful on line business. Just like scientists collect data based on field work before they have come up with a revolutionary theory. Measure your impact and keep your eyes wide open for any fluctuation in the process.

Working from home -how to boost your self-improvement

Home working can be an amazing experience for everyone if you have in mind the commodity and flexibility of doing your job. In comparison to the office work, homeworking offers your more flexibility but probably less competitiveness. You are on your own as you dictate your pace without any stress produced by the environment. However, you should know how to become more productive and catch up with the latest trends.

The first thing that pops up in mind when talking about home working is “time”. Creating a schedule according to your needs can be awesome but it can also lead to procrastination and laziness. If you don`t have to wake up at 7.00 am to catch the bus for work, it does not mean that you can`t keep the habit when you work at home. Setting your working time and sticking to it is important to develop good working habits.

Dress code is something that you are bound to in your company so why not to go on with the habit. People often say it might be fantastic being able to stay in your pajamas during work but wearing the clothes that bring to your mind rest and sleep would not make any good. There is no need to dress up but some casual everyday outfit can cheer you up and break the monotony of the day.

When you work from home you are not stuck to work hours as you would be in the office. Though, you should set your specific working hours and stick to the schedule. Find out when you are most productive. Some people do better early in the morning, while others are night birds.

Make sure you set aside a specific place for work. No matter how handy is using your laptop it does not mean you can crawl around your home with it. Being disciplined when working from a particular place can make you get in the working stream right ahead once you enter this realm. It does not have to be a room- a small, cozy corner in a room is enough to be named “my office”.

Being in a place accessible and needed to use by all the family members is not a good idea so you need a quiet space and the possibility not to get interrupted. Make it clear to everyone around your household that you are working seriously and you need your privacy and complete concentration. If it is difficult, use headphones and pick up some good ones with sound cancellation option.

Finally, you can`t work without a break, so go ahead and use your time for a nice cup of coffee. You can do it even better, take the opportunity to stretch your legs and go to the nearest coffee shop. Just as in a regular office when having lunch time.

Remember-you can always change your workload, but always think about ways you can work smarter not easier or harder.

Some basics of affiliate programs and affiliate marketing

Global Network - affiliate marketing
Global Network by fdecomite, on Flickr
Global Network” (CC BY 2.0

Affiliate programs are used for businesses when you want to promote your product or service to affiliates.  It can be done either through companies and networks like Awin and Tradedoubler or individually.

Affiliating through networks can be rewarding though it has a few drawbacks. Indeed your business can grow up quickly as there are teams who look for affiliates for you. However, this can be costly, around 30% of your charge of affiliates.

On the other hand, building your own affiliate program can be an enjoyable experience and also beneficial for your online business. You can affiliate people and groups via different sources. LinkedIn is one of the best know social networks for connecting and affiliating. If you want to recruit affiliates you need to advertise your business with a few words. You can mention your conversion rates as well as your preferences what you are looking for. For example, affiliates with product review experiences might be preferable to you, though you should opt for possible testing to each interested party.

So what are the benefits of having an affiliate program?

First of all it is much cheaper, around 5 % for each commission. Also, contacts are more direct because key affiliates can be contacted immediately to arrange promotions. This makes it easier to get a better understanding of the product and the needs of the customers. Also, you can have a complete control of the affiliate program.

A few disadvantages should be considered with this type of affiliating. You will have to take care of all the payments and commissions. It might be difficult to monitor the performance and variables as it can be time consuming for one person to do it.

When affiliating, it is important to set your aims and objectives. You may want to increase sales over a year or to increase the order value in a defined period of time. After you have defined the aims you need to build the strategy of how to find the right affiliates. There are a few steps of this strategic engagement. You must clarify how the affiliates can promote you. Then, you must define what will be promoted through cost-per click and one of your aims can be to increase your visibility within search engines. There are other things to think about, like linking to your website straight away or by using your URL.

Next you will have to define the cost you are ready to spend on a new customer. Calculating the commission is important because the profit and costs must relate to visitors, leads and sales. It means you decide how you want payment to go: per click, per lead or per sale so that you improve your conversion optimization.

Speaking of affiliating marketing strategy, there are many more details to take into consideration, such as customer retention rate, customer lifetime value and  the ability to calculate the optimal commission without putting your business into a financial risk.

What is AdWords?

AdWords is a system for advertising provided by Google where advertisers bid on specific keywords so that their adverts appear in Google`s search results. It`s an online advertising platform and the most widely used online advertising network. If you want to advertise your business. This tool is the right place to reach new customers and let your business grow.

Advertising through Google AdWords can be done across the two central networks –the search net and the display network. The search network is the advertising when clicks are paid. Advertisers make offers on keywords connected to their business. Thus, users who are searching a particular item or service will be able to see the advertisement for a keyword they have put in the search field. This is also known as paid search as what customers do is paying per a click. With the display network, those who advertise can put advertisements visually looking like banners on websites that are part of the display network. The display network is used by millions of global internet users.

How to use AdWords

The question is how to stand out of the crowd when the world in a highly competitive online business world. Here are some helpful copywriting tips that will enable you to create desired ads that will attract customers. The very first thing you should keep in mind when you start using AdWords is that the number of words is limited to 130 characters. It means, you have 25 characters for your headline, 35 for the URL, and 35 words for the first and second lines respectively. These are the lines where you give the description of your ad.

Be purposeful when you decide what keywords to use in the search for your target audience. Be familiar with them using “you” so that they know you speak directly to your audience. Also, tell them what they will achieve of your product/service in a specific way. For example, instead of saying “How to become a good portfolio writer” you can title it “How to become a good portfolio writer in ten steps”.

Make use “camel case”. The words “PowerPoint” and “SlideShare” are examples of camel case as well as “AsWords”. They are compound words and each of them begins with a capital letter. This is related more to the URL than to you as combination of long and multiple words are easier to be read when word beginnings are marked with capital letters. For instance, if your website`s URL is creativecontentblogger.com, it`s easier to read if you write it as CreativeContentBlogger.com.

Creating attention grabbing Adwords is not that much difficult if you consider the above hints. A catchy logo design with some ASCII characters, like percent sign, registered trademark, plus sign and the asterisk can be all used at one place and can do a great job. Finally, do not forget that people want to know what they are supposed to do. So, let them use a Call-to Action and you may have an online order of your dreams.

If you want to make money from home, this tool allows promotion and advertising controlling your budget, so I think it is very useful foor all the projects that are just starting.

Branding your blog

Branding is essential for your blog as it creates important messages for your clients. It helps them see how different you are from your competitors.

When you create your content it is necessary that you have in mind what picture you present to your customers.

Here are some hints to follow for the purpose of having a branded blog.

Come up with a creative and catchy blog name. Naming gives the first impression to the audience. Therefore make sure is it related to the product or service you are blogging. Also, are easy search terms included in the name?

Select a unique address. Many bloggers use WordPress.com but having your own URL is more authentic. Put a tagline as well as taglines tell more about the blog`s content. What is the blog about? An effective keyword in the tagline is a must. For example, if you have a blog on learning Spanish, you can define the type of information you present with “Actionable Spanish. “

Carefully choose the blog theme and the colours. The theme gives the overall framework of what you present and adds up to your brand name. Pay attention to the sample texts given by default and change them so that the captions look catchy to readers. Colours are an integral part of branding, so at this point keep in mind the psychological effect colours have on people`s perception and feelings. Now you can say I am not following this. It is because speed is against design and I bet in speed above everything when it comes to SEO results.

Typography is another element to be considered when branding a blog. It refers to the text in a blog and it can be incredibly influential on visitors to your blog and may have either positive or negative impact on to prospective customers. Typography expresses the general attitude about your content. The more creative and innovative you are, the more you can reinforce your personality and ideas by using the right typography.

Creating a blog brand in content writing for example, means considering the length of posts and the language that is used. Depending on the topic, you may go for longer articles, such as in language learning instructions or you may just share short notes in the entertaining business. As for the language, no matter whether you write in a standard language or in slang, good grammar and correct spelling are important.

Another authentic feature when branding your blog is to produce a voice for your blog. Remember that in the cyber world there is no real human interaction and you need to be recognizable as a brand among your visitors. Here comes the true meaning of “a brand”. Ask yourself these questions: “How do I sound to my readers? Will they recognize me? “

Finally, you need to protect your exclusiveness. You may choose one of the many public online copyright licenses.  Decide about the terms of use on your blog and whether you allow others to use your content. If you do, on what conditions they can do it. Do not forget, you are the one who is creating the brand.

The importance of fluent communication with clients

Someone once said that the client is always right. But until getting to say that your client is always right, you have to first get to know some information about who you are working for.

Why is this important?

The client is ultimately the one who decides whether he or she wants to work with you or not. Knowing who your client is gives you the upper hand. You can learn to adapt to their needs and what things to say or not to him or her.

Adapt your offer

Adapting your offer to the needs of your client is key. For example, if you are a Spanish content writer and your client is from Latin America, then you should adapt your vocabulary to that of the region, as it can be a bit different from the one in Spain.

Spelling and vocabulary are not the only things that you should take into account. For example, when applying to a job which requires technical writing skills, send them a sample of similar work, as opposed to your poems from 5th grade that you are so proud of.

Communication is key

If you are not sure what to do regarding an aspect, you should always double check with the client, as it is better to be safe than sorry. For example, if you are writing a SEO article, you should ask beforehand if the client wants the keywords to be highlighted, in bold. An other example would be whether the post should include images. All these aspects are key, because knowing them beforehand could save you a lot of work and time.

Feedback

The job ends, but your relationship with your client does not always stop here. It is important at the end of every task to ask for feedback. By knowing what you did wrong, you can improve your skills and not repeat the same mistake again. Also, you can use this opportunity to modify the things that your client is not happy with in order to ensure that you have delivered your task in a satisfying manner. It will leave both you and your client happy with the job that you have finished.

Respect deadlines

Regardless of your client, respecting deadlines is very important. Not doing so can reflect badly on your part and it can also have negative consequences such as: not being paid the full amount or the client never working with you again.

Knowing who your client is represents a key aspect in any type of business, regardless of whether it is freelance or not. You should take into account the above mentioned elements as they can take the relationship with your client to the next level. These little things make you get higher paid jobs and long lasting relationships with clients. Here is an other article that you might find useful.

How to Write reviews for affiliated products or services

Affiliate marketing is very useful to enhance sales of goods or services.  The workflow is easy:

  1. You have a website about a topic related
  2. Join an affiliate program
  3. Place adverts
  4. You get revenues from the conversions (not from the clicks)

One of the most common ways to do it is by writing reviews about products and services and adding your affiliate links in the page.

In order to be able to write a good review you need to make a solid strategy and keeping in mind certain useful information.  Although the specifics may vary for different sites there are some standard requirements.

First of all, you need to be familiar with the product or service that you present. Describe how it functions and give reasons why people should buy it.  Using the keywords users will use when researching in Google searches is an imperative. Don’t think that success is easy. Profitable affiliate programs and keywords have a great competition. It is difficult to cope with the complicated search engine algorithms and it always take time and money.

Next, your concept should be original. Offering a unique content with a possibility to engage users and leave comments is something that creates user-based signals of a frequently visited website on Google. If you do not allow users’ voices to be heard, they will soon leave your website.

How are products sold? You can use your blog to earn from affiliate marketing. Convincing your readers that the product or service is really good because you used it yourself is not enough for them to spend their money. You need to know the importance of audience size and the types of conversion rates that you may expect. Of course it is crucial to know the quality of visitors and the type of marketing you use, but numbers are important. If 100 people spend 1$, then 500 readers might bring 500 $. Easy to calculate, the more readers you attract, the more money you will make.

Speaking of blogging and making sales, unfortunately most readers expect information to be free, therefore consumable content is more attractive to people. If you write about widely used devices like cameras or mobiles, your readers are likely to buy what you write about. However, with blogs which are not about products it is more difficult to affiliate products to promote but you can often find something to sell. For example, if you write about online working you can focus on tools you use and then review them and make money from affiliated sales.

In the following link you can watch how purchase can be made through an affiliated link

You can find a number of really good product review site on the Internet with some examples on the following link.

In general, apart from the description of the product or service, you have to make an effort to show the user how easy is to get and use the product. Your objective is the reader visualizsing themselves using the product or service. Also give additional information like, niche, about the founder, what id their goal and key challenge. Name the key stats. Facebook, Twitter, Google = and so forth. Also, give a top content, some top promotions and what readers can learn from it.

I have a broad experience writing reviews for affiliate purpose. If you are looking a writer for affiliate reviews in Spanish do not hesitate to contact me.

Rules for working from home

Working from home might seem like the ideal thing for you. You have are your own boss, you have a flexible schedule and you can dress however you want. In addition, you can select your own clients and take on whichever amount of work you feel like doing for the day.

It seems almost ideal, right? Well, it is what most people wish for in their lives, but it can also go wrong if there is a lack of structure. Do not worry, because this post will help you get a bit organized and less distracted. So let’s get to it.

Below are some rules or tips (call them whatever you want to) that might help you.

  1. Set a place specifically for work

Even though you are your own boss and you can theoretically do anything that you want to do, working chaotically might not do the trick. You will still need to have the idea of a home office, whether it is simply a table in the kitchen or in the living room. If you want to go all the way and have the possibility, you can even set aside a special room for this purpose, or simply isolate a space which you use it as a working area. If you need more tips about how to make your home office a more efficient space, click here.

  1. Create your own schedule

Strict schedules might have been the thing that made you decide to start freelancing or working from home as opposed to working in a company. Well, the thing is that you do need some structure and planning in order to get things done. For example if you have an online blog, you should at least try to make a content plan for the year or at least for the month. This way, you will not be left without ideas and keep your blog up to date. If you have other tasks, it is always good to keep an agenda as this way you will make sure that you will complete all of the tasks in time.

  1. Networking is very important

Stanley Milgram once conducted this experiment known as the small world or the lost letter experiment. The subjects had to get a letter to a certain person, but if they did not know him, they had to give it to someone who they thought might know him and so on, until the person got the letter. The result showed that you need approximately 6-7 people in order to get to who you need to. This is why networking is important. The more people you know, the easier it is to get to who you need. Also, it can help your business or blog get more attention.

So these are only some rules for working from home. Here is another article that might interest you and it has more rules that you should consider when working from home. I hope they are useful and maybe you already apply them.

3 Tools for developing Marketing Strategy

3 marketing tools for online marketing
“New Tools” New Tools flickr photo by Mark Turnauckas shared under a Creative Commons (BY) license

The new technological advancement nowadays can make it rather difficult to stand out of the crowd in marketing. You need to constantly think about how to grab the attention of your customers as the market is really competitive. Though, also thanks to technology you may be able to use a great variety of tools to map out your strategic planning.

Woobox is a useful tool for those who are engaged in social media marketing as it helps to customize tabs and see the number of likes and comments received for posts. Also, information can be downloaded into a spreadsheet. Assuming that you have a Facebook page, Woobox can be pretty helpful for promoting from a single location without taking many additional steps. The tool is available in free and paid versions. If you choose the free version you will have no limits on fans and pages. You can add custom tabs for Instagram, Pinterest, YouTube, and Twitter in the menu. There is one disadvantage when using this platform which is having knowledge of HTLM use. If you want to create a page displaying an image for your users to like your page before seeing it, you will have to add the HTLM code by yourself. This may be a bit uncomfortable for some users who have no idea what HTLM is.

If you opt for paying for Woobox, you will have access to a number of promotional items like sweepstakes, polls, rewards, and group deals. The prices vary depending on the number of fans you have.

Nuvi is a marketing platform that helps you manage all your social media tasks such as monitoring, analyzing, reporting and publishing. Nuvi enables you to monitor more than keywords. You can reach the users through group and topic monitors to see commentaries and the impact of each post. Conversations can be easily led and responded. Keywords, hashtags, URLs can be easily detected to find relevant posts across various channels like Facebook, Instagram, Google+ or Twitter. The tool provides you with competitive analysis and less time spent on reports by customizing the reports and coordinating the data and the visuals. Content publishing is done from one platform and the level can be personalized for tailored products.

Pricing is not defined but is set through contacting for a quote instead.

PlanBold is another tool for developing marketing strategy which gives a unique visibility into the marketing planning process. It gives you an accurate picture of the suitability of each marketing idea to the general strategy. PlanBold leads you carefully through the desired plan by collecting data to organizing knowledge. Collected information is stored in different formats in one place and is easily accessible. Moreover, you can build personas regarding your target customers to know their channels, plans decisions and other important details.  Posting ideas and voting can be done by everyone in an organization and the best options pop up in the top and give further marketing tactics. PlanBold can facilitate the entire marketing process.

The Importance of Domain Age

Speaking of search engine optimization, beside the well-known factors that improve website’s ranking, Domain Age is a less common feature taken into account. Though, the role of this feature may considerably contribute to the overall ranking. Domain Age is the length of time that a website has been registered and active and gives trust to website visitors and to the search engines.

It is said that the longer you have the domain, the better its performance will be in the search engines. As a result, trusted websites have older domains which show they that offer quality content. Having a new domain brings suspicion among users as usually spam websites have a newly registered domain. This is why spammers have started looking for older domains to put their spam on. In other words, it is no longer true that old domains are trusted sites and new ones are less reliable. You can start your business on a fresh domain, your website may be legitimate, yet it may look like a spam to search engines. So, when it comes to checking the age of a domain it is necessary that you check their history too.

How is Domain Age used by Google to measure the ranking through algorithm?

It is believed that the first thing Google takes as important is the date of the domain`s registration. Then all the documents are validated and related to the registration date of the domain. Thus, the website has more chances to reach a higher rank for certain keywords using the Google search engine.

Another important outcome of using domain age by Google is to determine which site is legitimate and which is not. The explanation is that authentic website owners would pay for the domain for a longer period of time, maybe several years. Normally, if you are a quality content writer, for example and would like to establish a confident brand, you would choose to protect your business with a long term registration of your domain.  Contrary to this, illegitimate domain users would not spend their money on registration for longer time. They would rather watch for domain that is expiring and not taken care of. The main point here is that if you value your business and work really hard to get high ranking, you should consider having a legit domain registered in advance.

We can say that despite we may neglect the importance of Domain Age, it does matter. It is natural that  a lot of young domains will struggle in the competitive cyber world but being patient and waiting for the right time may be worthy at the end. There is not much difference between, let`s say a domain that is five months old and the one which is twice as much older. You may have less backlinks also which is normal, but as long as you are active on your domain age ultimately will definitely bring you benefits and find your way on the top of the ranking.