Content marketing is a form of marketing which enables you to provide in-depth and valuable information which could attract new customers and retain the old ones. An orthodox form of marketing involves flyers and leaflets which could sound very mechanical or sometimes boring because it only discusses the main benefit which is just simply for advertising purposes. In the day and age of internet and multimedia, marketing has evolved entirely. The term content marketing is coined as early as 1996. This is used to build trust within the customers and your brand. Having a content writer is deemed to be useful because it has been proven to generate more sales. Especially during your first 2 years in the business, the possibility of gaining profit is difficult because you are yet to build your customer base. In content marketing, especially in e-commerce, this will take your business to a whole new level.
How does content marketing work?
Content marketing uses articles, blogs, social media, news and videos and e-books as its avenue. For example, when you hire a content writer to write an article for your website and readers found it enjoyable then they are more likely to share it to their friends. This is more of the “word of mouth” internet form of advertising. Your brand will get more exposure without having to pay that much money compared to running a television or newspaper ad, to put it simply – it cuts costs. It also gives your customer value, because content marketing such as blogs is something that reveals your sympathetic side making it more personal rather than corporate sounding. You will be able to build trust and rapport between your customers because they are reading something that is more from a personal point of view, rather than them looking at business perspective. This method will also lead you to generate more sales efficiently and reach unexpected target market because your reach has expanded through the course of social media and SEOs. When your customers are interested into buying something, they tend to ask more questions. With content marketing, you will be able to answer these queries and questions will eventually lead and be converted to sales. I was once told by my superior from my previous sales job that a client tends to ask because they are interested into getting your product and wanted some answers. If you are only able to answer them correctly without confusing them, then you will be able to convert those into sales. Content marketing are pretty straight forward. It is only the matter of how you write it to be able to attract more customers and gain net profit. It is also universal and fluid because content marketing works well with any type of industry. By providing customer with relevant information through your articles or blog, that is already called content marketing! Not only that, with blogs and articles that readers can leave comments, you will be able to provide them with an excellent customer service and having that for an experience as a customer will truly make me loyal to your business.
There are people looking for copywriters to write about anything and there are people looking for copywriters to write about the story of their business.
Storytelling is simply considered as one of the intellectual skill. It is something that has to be developed right from the childhood. As we grow in ages, we have to grow other abilities that will make our story telling skill more interesting and yet powerful. Along with the speaking skills, the skill needed for the story telling is making the audience get involved in the story telling. Even if people is not listening the story telling in person, they should get evoked into the story just while reading the story or even just watching it. They should build their involvement into the action of story and get impressed in such a way that they feel to share with the other people like colleagues, friends and neighbours.
Storytelling in the modern world has a broad scope and view. There is a style in story telling called Contemporary storytelling that uses addressing mainly at the educational needs. Recent forms of the media are just creating new methods for the people in recording, expressing, and even consuming the stories. The specific Tools used for communicating with in the asynchronous group can actually provide room for the individuals in reframing or even recasting the different stories into group. Platforms like games and other digital ways which are used in the area like factious or storytelling, are actually used in positioning the people as a character within the same world. Subjects like documentaries that include interactive ones that employ techniques like storytelling narrative in communicating information on the same topic.
So if it work for all these area, why do you think it won’t for your business? Life is a circle. Most of the time what you see working in anything else will work in your business too. You only need to do the effort to adapt the working thing to the characteristics of your goals.
Every company should have its own story. It is not about talk saying nothing, but talk giving your customers the information they are looking for in the wide internet. By doing so, you will reach the difficult goal of being into your clients mind. And there will be a day when they need something that you provide, that they even won’t need to make a decision, they will have done the decision to ask you to help them time ago, when they was looking for other information in internet, when they entered the first time in your website.
In line with content marketing, one of its channels is through writing blogs. At first, when you heart about blogs, you was likely thinking about it as a personal diary. But blogs have now evolved and it is now taken into a whole new level especially in marketing and advertising.
Nowadays, business owners are hiring content writers to be able to improve, enhance and increase their fan base. With the amazing effects of search engine optimizations and social media advertising, many are trying to cut through a stiff competition when it comes to a certain product. And just like the others, you create a blog to help you stand out among them.
But what difference does it make? Blogging is another way of communicating with your clients or potential clients. People are now internet savvy and when they have a question, they turn to Google to find the answers. Now for example, you have successfully done what is right in order to put your site/ blog on the top of Google’s list. They would look for more answers. You can blog your answers by creating a question and answer or frequently asked questions sort of articles, or maybe even a how-to guide. This will enable them to think that you exactly know what you are saying and might be convinced to buy your product or service. I have read so many blogs and bloggers are trying to find ways or experimenting to be able to catch anyone’s attention and perhaps for their blog to go viral and spread the word. There are others who would send samples to bloggers and have them provide an honest review of their product in exchange for the freebies. That is one way of content marketing.
Benefits of a blog for your business:
A blog is one way for you to communicate and reach out to a wider market. Blogs also drive traffic into your website because when a blog seems to poke their attention and somehow provide relevant answers to all of their questions, it is likely for them to click into buying your products. When your blog provides reliable and relevant content, then it is likely for you to attract audience because you are becoming an expert in your clients mind when it comes to information related with your product. You will be able to explain them the benefits which your readers or potential customers can be able to grasp fully and this will lead to trust, and when consumers trust your brand, this will then generate sales.
Another benefit of blogging for your business is that you become their knowledge base or you have created and established authority. Consistently creating blogs with relevant contents will be helpful to your existing and new customers.
Blogging will also benefit your business because some blogs will enable your viewers to leave comments, and hopefully not spam. This will increase your interaction with them and have them experience excellent customer service. They can provide insight as to where your product can improve on and sometimes appreciate the product that they have used (which is self-gratifying for you and your brand.) This is essential because it is like you are being sympathetic to your customers and putting yourself into their shoes which is a good point for constructive criticism.
Storytelling is the process of conveying current events verbally using images more often by creativeness. Today storytelling is also a marketing source to keep and audience engaged with a brand.
Stories are shared in all cultures as an indication of mass media, entertainment, school and college education, cultural ethnics, and even inspiring with moral values. The sensational elements of the stories and story narrating generally include the plots, story men, and point of view of the story narration.
There are few stories narrated in a way that expresses the original feelings of the people. Such kind of stories are really welcomed and get chance to understand and give voice to them.
Storytelling is simply the method used in order to share and interpret the experiences people have had in the current event. The stories narrated are actually universal where they can generally bridge the gaps between the educational, linguistic, and even age-specific divides. So the storytelling can really become suitable for people from all ages, just leaving the perception of the age isolation. Storytelling is also used as a method that teaches ethics, moral values, and other cultural norms and traditional differences. Learning is actually the most effective one while happening in the social environments which provides more genuine social indication on how the built knowledge is to be actually used and applied. These stories actually function as the best tool in passing the knowledge along the social environment in a friendly and very casual way.
Why is storytelling getting more marketers attention?
After all of the above facts, the knowledge with the human beings is actually based on the stories and the cognitive memory that is needed to perceive, understand, remember, and share the stories with the others. Generally Human beings are considered as the storytelling elements which can serve both individually and socially as whole. Stories are something that can replicate the interior thought as they narrate the stories and very often they remember the real incidents in the form of stories. Facts can actually easily understandable as they are the minor versions of the stories. Hence the storytelling is something that supplies the analytical thoughts.
So if you want your customers knowing your brand exactly as you imagine it by yourself, you need to tell them through a storie.
I am a freelance copywriter from Spain