Category Archives: Writing Content in Spanish

Blog articles about writing content in Spanish. Tips about writing website content and writing in Spanish in general.

Briefing to successful copywriting

Speaking of copywriting, one of the most important part of the process is the briefing. A brief is a compilation of all that the project will consist of. This includes some background information and the necessary points as well as the anticipated outcomes of the project. The brief can be written by the person who is requesting a project, it means-the client or by the freelancer during and after an interview with the client.

How long should a brief be? Not too long but detailed. You need to be skilled to be able to write shortly about a project but avoid giving general information. The general thread in the brief should be your aim of writing it-what do you want to gain, a purchase made by the reader or looking for more information by them. In order to write an insightful brief a lot of information about the company should be considered. Initially, the name of the company and any alternative names related to it must be clear, any detail related to the company, like a logo or a slogan and of course a person to correspond with.

Speaking of the company, there is plenty of information to provide. For example, what are some accomplishments in the past and what specifics attract customers in the present? Stay brief in describing your brand, the fewer the words the stronger the message you want to send. Think about referring to some difficulties clients might have before purchase decisions and how you approach these difficulties. In order to do this, you need to know really well the field of your expertise. Others may also speak well for you so provide some valid feedback from customers.

Considering the project, give a careful description of the nature of your work. Prepare also a scope of work which is an outline of work and the variables that might influence the project. The scope has to highlight the essential work that needs to get done and this is called inclusion and it can come as different categories. When doing all this, you must be focused on your target audience and encourage them to take an action. Language is also important therefore, you should align the style to your brand. A timeline should also be included in the brief if timing has previously been defined.

To sum it up, the focus should be to determine the real aims and objectives, to identify the target audience or customers and to describe the positioning standards. To put it simply, prepare a list of questions before you engage yourself in writing a comprehensive brief that will produce an excellent end result. This process will enable you to understand the job from your clients` perspective which is important to consider.  No matter whether you create a brief for a website, a manual or a blog, do not start it unless the project is approved with a paid deposit and be flexible to changes and updates if necessary.

Website Copywriting: 5 Tips to Hire a Professional

Tips for Getting Writing Ideas
“CAT Flyflap 10” flickr photo shared by nahangeul under a Creative Commons ( BY-SA ) license

In today’s tough соmреtіtіvе online buѕіnеѕѕ world, visibility іѕ thе key to ѕuссеѕѕ. If уоur tаrgеt аudіеnсе dоеѕn’t knоw that уоu еxіѕt somewhere in thе bіg online buѕіnеѕѕ world, they won’t be able tо discover уоur wеbѕіtе, buy уоur рrоduсtѕ or uѕе уоur оffеrеd ѕеrvісеѕ. Unfortunately, gеttіng observed on the wеb іѕ nоt a simple task.

A wеbѕіtе іѕ nothing wіthоut ԛuаlіtу content. Tоdау соntеnt plays a ѕіgnіfісаnt role іn dеtеrmіnіng thе fасtоr in hоw wеll a website wіll реrfоrm. Orіgіnаl and quality content саn help ѕіgnіfісаntlу in іnсrеаѕіng the rаnkіng оf a wеbѕіtе in ѕеаrсh engine result раgеѕ (SERPs), and аlѕо рrоmоtе more uѕеr еngаgеmеnt from site vіѕіtоrѕ.

The соntеnt оn уоur wеb pages іѕ usually thе first іmрrеѕѕіоn a visitor wіll hаvе аbоut уоur соmраnу. Poor quality соntеnt, nоt rеflесtіng thе vоісе of your business, оr lооkіng unprofessional can gіvе a nеgаtіvе іmрасt on your buѕіnеѕѕ’ѕ rерutаtіоn. Thе рrіmаrу оbjесtіvе muѕt bе tо еntісе уоur customer in аnd еnсоurаgе thеm tо рurсhаѕе your offered product оr ѕеrvісеѕ.

Hеrе are the tор 5  tips in choosing wеbѕіtе соруwrіtіng services

  1. Flexibility

Onlіnе buѕіnеѕѕеѕ thrive оn grоwth аnd сhаngе, аnd if уоu hіrе a соmраnу оr іndіvіduаl whо rеfuѕеѕ to rоll wіth those changes, you would spend an lоt mоrе оf уоur time arguing with thеm than уоu wіll gеt аnу сору uр on уоur site. Lооk fоr wеbѕіtе copywriting ѕеrvісеѕ that оffеr flexibility іn thе fоllоwіng аrеаѕ:

  • Tone
  • Content
  • Revision
  • Turnаrоund time

While not еvеrу worker wіll bе able to рrоvіdе you соmрlеtе flexibility, any ѕеrvісе оr іndіvіduаl уоu hіrе ѕhоuld be willing tо work аrоund уоur rеԛuіrеmеntѕ аnd have thе ability to wrіtе in a vаrіеtу оf tоnеѕ and styles. When уоu’rе interviewing frееlаnсе соруwrіtеrѕ, bеwаrе оf thоѕе whо dо nоt seem tо want tо nеgоtіаtе wіth уоu оn dеаdlіnеѕ or who want аnу rеvіѕіоnѕ fаrmеd оut tо аn еdіtоr. A gооd copywriter wіll tаkе rеѕроnѕіbіlіtу fоr аnу еrrоrѕ оr сhаngеѕ thаt nееd tо bе mаdе іn hіѕ or her wоrk аnd аlwауѕ bе wіllіng tо work wіth thеіr сlіеnt to bе аѕ flеxіblе as possible аbоut dеаdlіnеѕ.

  1. A Varied Knоwlеdgе of SEO

Sеаrсh engine optimization (SEO) is a ѕtrаtеgу thаt employs іnѕеrtіng a vаrіеtу оf kеуwоrdѕ іntо уоur сору thаt will саuѕе уоur ѕіtе to rank higher оn ѕеаrсh engine wеbѕіtеѕ. However, SEO іѕ not what іt uѕеd tо bе, and nеw ѕоftwаrе thаt tаrgеtѕ duрlісаtе соntеnt and оthеr nеgаtіvе rаnkіng tесhnіԛuеѕ hаvе changed the wау most buѕіnеѕѕеѕ uѕе SEO. Anу wеbѕіtе соруwrіtіng ѕеrvісеѕ thаt уоu uѕе should еmрlоу writer’s thаt аrе nоt only skilled at uѕіng SEO but аlѕо knоw hоw tо kеер your ѕіtе from bеіng unfairly hit by programs ѕuсh аѕ Gооglе Pеnguіn, whісh will significantly lоwеr уоur ѕіtе rankings. A good SEO соруwrіtіng ѕеrvісе will аlѕо hеlр уоu соmе uр wіth kеуwоrd ѕеtѕ thаt will hеlр increase уоur page hits аnd dаіlу trаffіс.

  1. Clаrіtу

Evеn though уоu may bе a gооd writer, уоu may nоt knоw hоw еxасtlу tо write for уоur tаrgеt аudіеnсе. Cоmраnіеѕ оffеrіng рrоfеѕѕіоnаl wеbѕіtе соруwrіtіng ѕеrvісеѕ саn tаkе аn іntrісаtе соnсерt ‘оnе whісh іѕ еаѕіlу understood bу уоu, but not bу your сuѕtоmеrѕ” and turn іt into аn easy tо rеаd сору vеrу ѕmаrtlу

  1. A Unіԛuе Outlооk оn Mаrkеtіng

Any website copywriting ѕеrvісеѕ that уоu uѕе ѕhоuld have a unique take on how tо gеt your nаmе оr рrоduсt оut there. Unlеѕѕ уоu’rе working wіth a particular nісhе сuѕtоmеr bаѕе, thе chances аrе that you’re gоіng to hаvе lоtѕ оf соmреtіtіоn оnlіnе. The service thаt уоu hіrе ѕhоuld nоt оnlу be аblе tо dеѕсrіbе your product оr ѕеrvісе but аlѕо еxрlаіn to уоur ѕіtе vіѕіtоrѕ how іt will bеnеfіt them. Effective соруwrіtіng іѕn’t juѕt аbоut sales: іt’ѕ аbоut conversion. This mеаnѕ thаt іt іѕ not enough for a соруwrіtеr tо bе аblе to wrіtе about your рrоduсt роѕіtіvеlу, but they ѕhоuld also оffеr you ѕоmе dіffеrеnt solutions аbоut hоw tо mаkе the сору оn уоur page сuѕtоmеr-оrіеntеd.

  1. A Focus on Social Mеdіа

Creating сору fоr уоur раgе shouldn’t be уоur оnlу fосuѕ whеn уоu’rе lооkіng fоr wеbѕіtе соруwrіtіng ѕеrvісеѕ. Suссеѕѕful online buѕіnеѕѕеѕ also make аn еffоrt tо rеасh out tо their customers іn аn аttеmрt tо сrеаtе a соnnесtіоn, ѕо аnу ѕеrvісе thаt уоu hire ѕhоuld bе аblе to offer уоu effective copywriting fоr Fасеbооk, Twitter, and any оthеr social media thаt уоu use tо рrоmоtе уоur ѕіtе. Chооѕе a company or іndіvіduаl thаt саn create a Fасеbооk Fan Page fоr уоur ѕіtе thаt wіll rеасh a greater numbеr of реорlе thаn уоu саn bу рrоmоtіng оff оf your раgе. Sеrvісеѕ thаt have all-inclusive ѕосіаl media packages саn аlѕо save уоu mоnеу and tаkе the burden of runnіng ѕосіаl mеdіа fоr your ѕіtе off you, so you саn fосuѕ оn dеvеlоріng nеw іdеаѕ and рrоduсtѕ for уоur buѕіnеѕѕ.

In tоdау’ѕ mаrkеt, businesses are grоwіng more сutthrоаt than еvеr. A business needs every tооl in thе bоx fоr ѕtаndіng оut оf thе сrоwd and wіn оvеr уоur tаrgеt аudіеnсе tо tаkе асtіоn. A рrоfеѕѕіоnаl wеbѕіtе соруwrіtіng соmраnу mау certainly оffеr the еdgе you nееd tо ѕurvіvе in tоdау’ѕ соmреtіtіvе world.

Copywriting: Know the Types You Want

We can define соруwrіtіng as the “аrt” оf creating соmmеrсіаl tеxtѕ wіth the sole objective оf making your рrоduсtѕ or ѕеrvісеѕ more attractive tо уоur potential сlіеntѕ аnd thеѕе tаkе асtіоn оr thе рrосеѕѕ of writing thе wоrdѕ thаt are uѕеd in аnу tуре оf publicity, ѕаlеѕ, mаrkеtіng аnd аdvеrtіѕіng соntеnt. It also соvеrѕ аnу tуре оf communication channel, including print, broadcast and thе Internet.

TYPES OF COPYWRITING

SEO Cоруwrіtіng

SEO соруwrіtіng іѕ оnlіnе wrіtіng thаt can роѕіtіоn уоu or уоur business as a truе authority wіthіn уоur mаrkеt. Thіѕ tуре оf wrіtіng іnvоlvеѕ ѕеаmlеѕѕlу wеаvіng саrеfullу ѕеlесtеd kеуwоrdѕ іntо articles, wеb раgеѕ, images, аnd social media. Thе rіght kеуwоrdѕ аrе ѕо іmроrtаnt. Rеѕеаrсhеd kеуwоrdѕ will реаk thе іntеrеѕt of search engines tо hеlр thеm fіnd your соntеnt bаѕеd оn уоur ѕеаrсh еngіnе орtіmіzеd kеуwоrdѕ. Cоруwrіtеrѕ fосuѕ on wrіtіng thе еxасt kеуwоrdѕ mentioned a соuрlе оf times wіthіn thе аrtісlе. Thіѕ іѕ called the kеуwоrd dеnѕіtу. Whеn a gіvеn kеуwоrd density is rеԛuіrеd at 2 реrсеnt. Thіѕ means thаt thе kеуwоrd has tо be rереаtеd 10 tіmеѕ wіthіn a 500-wоrd article.

Sales Cоруwrіtіng

Sales copywriting is аn іnѕераrаblе раrt оf аnу business еѕресіаllу in thіѕ hіghlу competitive modern buѕіnеѕѕ wоrld. Thеrеfоrе, if you аrе a buѕіnеѕѕреrѕоn, уоu have tо uѕе ѕаlеѕ соруwrіtіng fоr рrоmоtіng thе service оr thе product that уоu wаnt to ѕеll іn thе target market. Mоrеоvеr, уоu are wеll аwаrе of thе fасt thаt wіthоut ѕаlеѕ уоu саnnоt еѕtаblіѕh or flоurіѕh уоur business. Thuѕ, уоu hаvе tо tаkе thе hеlр of соруwrіtіng fоr selling уоur рrоduсt оr ѕеrvісе іn thе market whеthеr уоu wаnt tо sell іn thе ореn market іn thе local area оr have an оnlіnе business аnd want to sell in thе nаtіоnаl оr іntеrnаtіоnаl market.It tаkеѕ a lоt оf tіmе lеаrnіng thе сurvеѕ оf sales copywriting аѕ іt іnvоlvеѕ dеереr сrеаtіvе skills and tесhnісаl соmреtеnсе.

Technical Cоруwrіtіng

This іѕ a ѕресіfіс соруwrіtіng that requires a wrіtеr to hаvе extensive knоwlеdgе оf a ѕресіfіс іnduѕtrу. Thеѕе kіndѕ оf copies ѕеll mоrе tо thе аudіеnсе who аrе kееn tо know іn depth аbоut a subject. Thіѕ саn include ѕtаndаrd ореrаtіng procedures fоr a process, ореrаtіng аn electronic аррlіаnсе or fixing a bug wіth thе uѕе of a soft wаrе. Thіѕ соруwrіtіng fіndѕ its рlасе mоrе often in B2B sales. It is mоrе оf a promotional соmmunісаtіоn whеrеіn уоu аrе placing уоur рrоduсt іn wоrdѕ. Hоwеvеr, flоwеrу words or quotes аrе nоt the flаvоr fоr technical copywriting, here you nееd tо wоrk out a lоt аnd wrіtе what іѕ rеԛuіrеd. It іѕ рurеlу аbоut thе technical information. Alѕо, kеер іn mіnd tо which аudіеnсе іѕ your іnfоrmаtіоn offered tо, bесаuѕе thе mаnаgеrѕ, еngіnееrѕ аrе аll very раrtісulаr аbоut thе information аnd even a small point оr wоrd can mаkе lot оf dіffеrеnсе. Yоur рrоduсt mіght get rеjесtеd juѕt because оf a dесіmаl роіnt bеіng рlасеd аt a wrоng рlасе. Sо while putting асrоѕѕ thе technical copy ѕресіfісаtіоnѕ should bе very clear. Tесhnісаl соруwrіtіng is a ѕkіll, which уоu can роlіѕh оnlу bу writing more аnd gеttіng ѕоund tесhnісаl knоwlеdgе.

Cоntеnt Copywriting

Thіѕ is uѕuаllу done іn dіffеrеnt wеbѕіtеѕ wherein a writer only hаѕ tо focus оn оnе topic. It іѕ focused оn providing uрdаtеѕ аnd іnfоrmаtіоn tо thе сuѕtоmеrѕ оf a сеrtаіn website. Content соруwrіtіng usually сrеаtеѕ how-to-do articles, step-by-step guіdеѕ and ѕо much more. Thе articles ѕhоuld be appealing tо thе audience as іt is ѕоmеtіmеѕ used tо рrоvіdе nеwѕlеttеrѕ to dіffеrеnt сuѕtоmеrѕ.

Crеаtіvе Copywriting

Thіѕ іnvоlvеѕ tаlеntеd wrіtеrѕ to соmе in аnd ѕhаrе wоndеrful wоrdѕ that wіll make uр fоr оnе іdеа. It іnvоlvеѕ thіnkіng оf a gооd company bуlіnе, headlines аnd other conceptualization tasks. Mоѕt сrеаtіvе copywriters also have a mаrkеtіng background but some аrе juѕt рlаіn tаlеntеd tо dо ѕо. This tуре іѕ ѕоmеhоw rеlаtеd tо the ѕаlеѕ соруwrіtіng since it requires a lоt of соnvіnсіng tо аttrасt the audience іntо taking іntеrеѕt tо a particular рrоduсt or ѕеrvісе.

A copywriter саn реrfоrm dіffеrеnt tуреѕ аt thе same tіmе. However, most еxреrtѕ recommend hаvіng one ѕресіаlіtу niche thаt wіll identify a writer’s strong point. Thе strong роіnt of a wrіtеr uѕuаllу roots down from working еxреrіеnсе. In a nutѕhеll, a соруwrіtеr ѕhоuld fосuѕ more оn thе ѕресіаlіtу rather than being a gеnеrаl wrіtеr thаt саn only сrеаtе articles at a ѕtаndаrd lеvеl.

Proofreading by yourself vs hiring a specialist

You happen to write a text. Everything is fine, but then you decide to give it one more look. Suddenly, you find some errors. A couple of misspelled words here and there and some sentences that no longer seem to make sense. This is why proofreading is important. You should always double check your texts after writing them, and if you do not have the necessary time, you can always hire a specialist. So, in order to see what is best for you, I am going to talk about the advantages and disadvantages of choosing one over the other.

Proofreading by yourself might be the cheaper option and it could be an excellent idea if you happen to have excellent grammar and writing skills. However, there are some things that you might miss. Having written your own text you are more prone to not seeing some mistakes even though you reread the text. It is because you are subjective towards your own writing and it might sound good to you just as it is.

Proofreading is not only about correcting grammar mistakes, but also about the overall appearance of your text. A professional proofreader can give you suggestions that will help you improve your writing and the way you express yourself. On the long run, it might result to be a more important investment than you think.

If you proofread by yourself it might take a lot more time than expected. You have not done this for a long time and you are already too familiar with your own writing style to detect all of the mistakes. Hiring a professional proofreader will save you time as he has a lot of experience and can detect mistakes more easily. In addition, your work will be free of errors, due to the fact that it is a proofreader’s job to make sure no mistakes have slipped.

So, as you can see, there are many advantages of hiring a proofreader. However, you can still proofread your own texts without having to rely on a professional. For example, you can write some e-mails that are not so important and the text is not too long, some blog posts, even letters. However, when the text that you write is really important such as an academic article, you should really hire a professional proofreader.

It is essential for your text to be flawless, as a piece of writing that has errors might result in a bad overall image of the writing. Even though the text itself might be good, some mistakes can undermine the credibility of it. This is why you should rely on proofreading. If you are looking for a professional Spanish proofreader, do not hesitate to contact me. However, if you want to do it yourself, then you can always give these tips a look. Either way, always proofread your texts. It might cost you a few minutes, but in the end it will definitely be worth it.

Tips and tricks for conquering Spanish accent marks

I remember once that someone told me about his experience with learning Spanish. Having as a native language one that had no graphic accents, this concept was a bit hard for him to grasp. They simply seemed like something impossible to learn. Not even all of his teachers knew how to make accent marks a bit more tangible. The answer that he would always get was: you have to learn word spelling by heart, which to be honest, is not too easy. So, I came in and explained some tips and tricks for successfully dealing with Spanish accent marks and it seems like the mystery is no longer there. Here they are.

The first step to learning about Spanish accents is to know what letters can receive a graphic mark. Fortunately, only vowels can receive a graphic accent, so only five “problems” to worry about (á, é, í, ó, ú). So far it seems to be easy, right? Well, keep paying attention and take notes because it is about to get a bit more serious. Not too complicated though, so do not get scared and give up.

Let’s get started with the accent rules, but before that, it is important to say a few words about stressing syllables. A crucial role is knowing how words are stressed in Spanish. Usually you learn pronunciation by heart. If something is stressed oddly, then it might mean that it needs an accent.

Rule #1: For words which end in either a vowel, the letter “n,” or the letter “s,” the stress is usually put on the next to last syllable.

Rule #2: For words which end in a consonant, except for the letter “n” or the letter “s”, the stress is usually put on the last syllable.

These rules seem to be simple, so when does the part with actually using graphic accents come? Well, like in all cases, rules are made to be broken and so every rule has its own exception. As a consequence, we need to mark those exceptions with an accent mark. It seems simple, right? Well, let’s take a look.

Examples: Rule #1 : normal: vasos (va-sos), trampa (tram-pa).

exception: exámenes (ex-á-me-nes), también (tam-bién).

Rule #2 : normal: felicidad (fe-li-ci-dad), postal (pos-tal).

                     exception: árbol (ár-bol), cárcel (cár-cel).

Rule #3: when a weak vowel is heard harder than a strong vowel, then a graphic accent is put on the weak vowel. For this rule, you will have to know which are the strong and the weak vowels. Let’s start with the strong ones. There are 3 strong: a, e, o. Basically, since there are only five vowels, we are left with two weak ones: i, u. Here is an example of an exception: país. Since the letter i, a weak vowel is stressed instead of the letter a, we used a graphic mark.

Unfortunately these are not the only accent rules. However, it is better to take them one by one and keep the others for a future post than have to deal with everything all at once.

Do you need someone to proofread your Spanish essay? Contact me!

How to use a unique selling proposition

The unique selling proposition (USP) was first developed in order to help companies create better marketing campaigns. A USP helps businesses determine whether or not they stand out from the crowd and, if they do, why. If you already have a unique product or premise – like, say you’re the only supplier of fish-shaped hats in North America – then you’re ahead of the game. But if you’re one of many people selling kitchen appliances, what’s the reason that a customer chooses to buy your product instead of someone else’s? Is there something about your company that’s different from all other suppliers? And, if so, how do you get that uniqueness across to your clients?

In order to craft your business’s USP, take some time to think about your ideal customer. Don’t just have a vague idea about your general audience, decide exactly whom you want to be selling to and why. Ask yourself what your perfect client truly wants and likes and what influences their buying decisions. Why do they choose you over competitors? Most importantly, how does your service or products solve their problems?

Once you’ve figured out who your ideal customers are and what problems their problems are, you can personalise your business’s marketing campaign to directly target these customers. Let them know that you understand them and can help them with whatever their problem is. Some businesses do this by making their customers an unbeatable guarantee, such as FedEx’s “When it absolutely, positively has to be there overnight” or Saddleback Leather’s 100 year warrantee, which they suggest you mention in your will because “They’ll fight over it when you’re dead”. This kind of over-the-top guarantee will help your business stand out from the crowd.

Others do this by appealing to their customers’ aesthetic, such as Mast Chocolate. Mast is a chocolate company run by two brothers who make every bar themselves, dress like they’re from the 19th century, and ship their supplies by sailboat. While there are a million chocolate bar manufacturers, there aren’t any that can claim that kind of dedication and craftsmanship, which makes Mast Chocolate one of a kind – it also means they can charge a premium for their products.

After you’ve decided on your USP, formulate it into a quick and catchy tagline that you can use to brand your company – an elevator pitch, if you will. Going back to Saddleback Leather, their “They’ll fight over it when you’re dead” is a great example of a perfect tagline. It’s short, it’s attention-grabbing, and it sums up their product all in less than ten words. Your tagline should aim to do all that as well.

Finally, once you have a tagline that sums up your USP, use it (and everything else you’ve learned about your perfect client along the way) as the basis for an unbeatable marketing campaign. Because, at the end of the day, that’s the main goal of a USP: to make your business irresistible.

How to write a metadescription

Your website is up and running, your content is polished and appealing, and your keywords are carefully selected to attract the relevant users. So, where are all those clicks?

While there are many factors involved in marketing your site to the right clientele, paying special attention to the metadescription can set your site apart from the others and increase traffic by tailoring the text that is shown to the user.

The metadescription is the text that appears as a description of your site’s content, and can be customized to include those carefully selected keywords and appeal to the users.

Example of Google metadescription

While nearly everything on your site is subject to the analytics of search engine algorithms which determine how, when and where it appears in the list of results, a good metadescription will appeal to the human viewers as well. Essentially, the metadescription is the sales pitch of your page, giving you 150-160 characters to draw in a user. Some people prefer to work with just 145 because it is the only way to be sure that the search engine won’t cut the text.

To attract the attention of the search engine as well as the human users, the keywords that you’ve selected need to appear in this metadescription, where they will appear in bold. However, these words shouldn’t just appear in a list format. You need to craft a description that is readable and inviting and which corresponds to the title tag. Your metadescription, like the page’s title tag, ought to be unique for each page of your site.

So, to craft the perfect metadescription, use the 1-3 keywords you’ve chosen for your site and create a concise sentence which describes or explains the intent of your page. In general, for well-focused webpages, a carefully constructed metadescription will serve to improve the user’s understanding of the page’s content before even clicking the link. This conciseness can thus communicate a high level of usability of your site, further improving the page’s traffic.

Steps to creating the perfect metadescription:

  1. Select your page’s keywords (between 1-3)
  2. Create 1-2 sentences that synthesize the information that your page wants to communicate.
  3. If necessary, shorten your 1-2 sentences to include only the most important information, as search engines tend to cut off after 150-160 characters. You want all of your keywords to appear within those first 150-160 characters if possible.

To give an example of this process, let’s imagine that you own a language learning website, and you want to create a metadescription for an article on a site that aims to help early Spanish learners correct their pronunciation. The webpage is titled, “5 Tips on How to Fix Pronunciation.” Assuming that the page uses the keywords ‘Pronunciation,’ ‘Spanish’ and ‘Language-learning,’ we can thus create a synthesis of the page’s intent in more detail.

For example, “Enhance your language-learning with these 5 pronunciation tips for beginning Spanish learners.” Is a short, but explicit description of the title. Another option, which can easily translate to a desire to keep reading is, “To improve your pronunciation of Spanish words that foreigners most commonly mispronounce, follow these 5 tips.”

To draw attention to your site, writing a metadescription that is concise and includes important keywords is of importance. However, a metadescription which also engages users with its readability and well-crafted synthesis is can be key to increasing your site’s user traffic.

For more information, you can view Moz.com’s advice on metadescriptions and SEO here.

Why it is important to have someone proofread your posts

Writing in Spanish might be a difficult task for you. However, you want to learn and try your best to write correctly. You are not sure that you did everything right and that your message gets through the way that you want it to, so you think about hiring someone to proofread your posts.

Spanish writing could be a hard task for many, as there are commonly confused words like por and para, which sometimes even natives misuse. In addition, Spaniards have three words to express“to be”. Why do they have to be so specific? Well…it is important to know the difference between estar listo and ser listo, as a simple verb can change the meaning from being ready to being smart. But there is no need to worry. You can write the word that you find to be most suitable, and if you are wrong, a proofreader will correct that error.

An other aspect of the Spanish language that most people have problems with (including natives) is with the letters b and v, which sound the same in the spoken language, but can change the meaning of some words if not used correctly. For example you have the word bello (beautiful) and the word vello (hair). Also, there is a problem with the letter h, which is silent. While, the word hay means to exist, ay is just an interjection. Don´t worry if they are giving you problems at first, because even natives sometimes misuse them. Just to be sure that you are right, you should hire a proofreader, who will ensure that your spelling is on point.

If Spanish spelling wasn´t complicated enough, they had to complicate it even more, by adding accents. The rules might seem simple at first, if the word ends in a consonant (except n or s), then the accent should normally fall on the last syllable. If not, on the first to last syllable. If these rules are not respected, then you should graphically mark the accent. Seems simple, right? Wrong. However, if a weak vowel such as i or u is heard stronger than a hard vowel such as a, e, o, then, the accent should be marked accordingly.

The thing with the accents might seem easy at first, but, there is always a problem. A simple accent can change the meaning of a word. Oh, that little line, it can create so much trouble! For example, you have the word él which means he, and the word el, which is the masculine definite article. In addition, an accent can change the tense of the verb. For example, yo saltó means I jump, meanwhile el saltó, means he jumped.

Learning all these spelling rules might be a difficult task and even the most advanced Spanish speakers make these types of mistakes. This is why, hiring a specialist to proofread your texts is recommended, as he or she would make sure that your writing is error-free. If you are looking for a Spanish proofreader, click this link.

7 tips to help your clients with a FAQ

Tips to write a FAQ
“Question?” Question? flickr photo by spi516 shared under a Creative Commons (BY-SA) license

A FAQ page is another tool which may boost your online business, develop your skills and mostly importantly provide your readers that you care about their uncertainties.

It is a place where your customers find answers to their questions or where readers search for frequently asked questions. Before you start creating the page you need to think about how you will approach this not so simple task. You need to create an effective FAQ with a neatly organized structure.

Tips for a powerful FAQ page

  1. Try to put yourself in the shoes of your clients.

What kind of questions would you ask? Look for valuable information on your website or linked pages where visitors give a feedback. Structuring the questions and answers so that they will be reached by multiple people is more useful than addressing one person.

2. Update your questions and answers.

Old issues may have been solved and it is useless repeating them for a loner period. You may also have upgraded a new feature which is easier to use so going on with last year`s   issue is not really beneficial.

3. Be precise in formulating questions and providing concise answers.

In particular, provide accurate replies not vague answers. Don`t let the information take customers around in circles. Many have complained that FAQ are providing them with phone numbers for further assistance which actually do not exist.

The questions need to be addressed in regard to a specific topic. For example, the question ‘How about portfolios’ is rather unclear but if you rewrite it to be more specific like ‘How to build an effective portfolio’ then the language is clear and consistent and customers will keep looking for an answer and not leave the page.

4. Organisational structure

This is also important as it helps customers to easily search information, especially if you deal with a lot of FAQs. You can sort them by audience type. For example, make them simple and comprehensive if you create a FAQ page for beginners.

Alternatively, you can have a ‘questions for advanced users’ which may include more complex questions and explanations. Alphabetical order also helps for easier access to the desired goal as well as giving headings to the question types. It will fasten the searching even more and bring more satisfaction to your users.

5 It has to be updated, it has to seem updated

Presenting information in a way which ensures customers that the information is current and accurate, you are on the right way to keep customers and prioritizing queries.

6. Be creative and different from other FAQ pages.

Give your page a new name depending on what the questions are about. For instance, if your questions are about how to write a proposal, call your page `Getting started`.

7. Lastly, make your FAQ page easy to print out.

Printed versions are handy when there is a need for system reboot since customers will be able to go back using the URL when they are online again.

So why dont you have one?

While I have experience writing FAQs for my clients, the lack of this section in my website is obvious. Yes I need to create one, no excuses.

Tips for Web Content Writing

how to write more in less time
creative commons licensed ( BY-ND ) flickr photo shared by Vince Kusters

When you write on the internet it is very important to understand what people’s needs are and what they expect from you. Also, you want to keep your readers interested and get them to come back and visit your web constantly. In order to make it easier for you to create content for the web, here are some tips.

  1. Know who you’re writing for

It is important to know who your target audience is, as it is the one who reads our posts. Before starting to write, you should first ask yourself the following questions: Who is going to read this? What is my audience looking to find? What is the level of expertise of my readers?

  1. Post constantly

Sites in general, if they do not have recent content, lose most of their readers. Usually, people are in search of constantly updated web pages to follow and come back to every time they need to. Also, is quite important to remove outdated content or something that is no longer relevant.

Here you can see some ideas to create a web content plan.

  1. Add pictures

Pictures are great to help readers have a better understanding of your story. They are also a small distraction from the block of text in front of them. And it is better to give them a break on your own page, rather then them drifting away to a whole new website. Stock photos are an excellent option, but it is better to add a personal touch by posting your own pictures.

Here you can see how to get images for free.

  1. Simple is better

Readers usually prefer simple words, rather than long, complicated terms that are hard to understand. By using common words, you make sure that your content can be easily understood by all types of readers, from the experts to the average Joes.

  1. Make your text more readable

Bullet points, lists and graphs can make your text more readable. They also seem more catchy to the eye of the audience and might even become viral content. You must always keep in mind that even though the same amount of words can be written as a block of text, it has been proved that people are more likely to read lists.

  1. Use your expertise

Readers usually seek expertise when they are looking at a web page. They prefer to read something by someone with knowledge in the field. When addressing your audience, do not forget to make them trust you. For example, in order to show your expertise in a certain field, you can give detailed insights that might not be found elsewhere and also, never forget to be confident and give arguments.

I hope that these tips are useful and that they provide you the right knowledge to give you a head start if you are just beginning your career as a freelance web content writer. If this is not the case, then they should help you improve your web content, in the end resulting in a bigger audience eager to come back to your site again and again.