Category Archives: Work at Home

Learn from my experience working at home as freelance writer. Tips and useful information for those who want to work from home.

Add-ins to take your blog to the next level

You make your blog, and invest a lot of time and effort in making it look great, in capturing an audience. However, it does not seem enough. No matter how hard you try, you just do not seem to get it to that level that you have always wanted. Do not worry, you should not panic, because there is a solution to everything. Today, I am going to talk to you about some add-ins that will boost your blog, and maybe even to that place where you have always wanted it to be.

  1. Akismet

We all simply hate those spam comments that somehow keep on finding their way into our blog. No matter how hard you try or how popular your blog is, they keep showing up. If you want to gain 10000 followers on your blog, please follow this link. It is simply annoying. Just imagine having to delete those comments one by one. It is such a waste of time, and leaving them there will simply do no good to your blog. Luckily, this application helps you deal with the unwanted spam comments by eliminating them. The app eliminates the comments one by one, without you even having to come across them. Isn’t that simply great?

  1. Yoast SEO

Nowadays, writing blogs is no longer just about the content. You do not only write what you feel, what you want to tell the world. In order to be successful, you also need to optimize your blog for SEO. It is all about keywords and landing on the first Google search page, because let’s be honest, you must really be desperate if you go on page 2 of Google results. So what is the role of this add in? How does it optimize your blog? Well, it guides you every step along the way with optimizing your content correctly.

  1. Regenerate Thumbnails

One thing that is really unpleasant is blurry images. No one likes to see unclear images. I mean, back in the 2000s, when we used to have those 1mp cameras, it was acceptable. Now, with the development of technology, is no longer ok. So, just imagine that you are trying to make your blog look a bit fancier by adding a theme to it. However, after making everything look fancier, you realize that the photos that you have on your blog are blurry. What should be done in this case? Can you keep both the blog pictures and the theme? Of course, with the help of this program Regenerate Thumbnails, you will have your media restored in no time.

  1. Simple Social Share

The more shared your content is, the more viewers you get. This is how it works. You want your readers to be able to quickly share your post without any hassle. You want to be able to click and share, instead of copying and pasting links from one place to another. This is why, this add in is going to be a great saver for your blog, and it will also make it easier for your content to reach new people. You know how all of those popular blogs have a button for social media sharing? Well, this add in will help you take your blog to the next level, by making the content more shareable.

  1. Scroll Triggered Box

Now that you know how to make your content easily shareable, let’s talk a bit about keeping your audience. Sometimes, if you post regularly on a certain day of the week, the frequent readers of your blog will check it out. However, if for some reason you forget to post a few weeks in a row, you might slowly lose your audience. The solution for this problem is a newsletter. If you want your readers to be notified when you post something new, creating a newsletter is the best option. This add in will let your readers subscribe to your newsletter, ensuring that all of your blog posts are read.

  1. Easy Facebook Like Box

If your blog happens to be linked to a Facebook page, then you have to get this add in. Just think about it. It is said that if you are not on Facebook, it is as if you do not exist. So, if your blog is not on Facebook, does it really exist? This is why, you should create a Facebook page for your blog, where people can be informed about your blogs as soon as you post them. Also, you can see how many people like your blogs, by making using this Easy Facebook Like Box add in.

There are of course, more add ins that you can use to amp up your blog. These are just a few of them. So, as you can see, there are many ways in which you can make your blog writing days easier. Just think about it. You no longer have to think a lot about all of that SEO drama, when you can simply add a plug in to your blog. The same happens with the social media presence. Nowadays, it is all a matter of word of the mouth advertising. One share leads to another, and a few shares later, you are viral. This is why you just might need that social media share button.

As you can see, there are so many options. Some add ins even show you the number of visitors that you have had that day, and even their nationalities. Others might even generate automatic answers to FAQ. Others are robots that are used as chatboxes. It all depends on the type of blog that you have, and what you want to do with it.

If you want to learn more about blogging, and other programs that help you improve your blog, just take a look at the page of resources for writers. Some might even surprise you, in a good way.

Perks of Being a Freelancer

Freelancing seems to be a current trend for content creators everywhere. But why are so many people converting to freelance? There are actually a lot of perks when it comes to being a stay-at-home freelancer, despite the sometimes-heavy workload and deadline pressure that puts some people off making the leap into the world of content creation. Below are some advantages of this career path that might make you rethink.

Independence

The big one here is the massive surge of independence that you earn as a freelancer. Everybody has experienced that awful boss at a job somewhere down the line. Being bossed around all the time and told what to do is never the best thing for your self-esteem. Becoming a freelancer is a quick fix to this issue. Of course, when working with clients you still have to negotiate and comply to the client’s needs, but since it is a self-employed line of work, you have the option of declining work that doesn’t interest you and focusing solely on tasks that you deem important or fun.

A little more freedom is always desirable, particularly if it allows you to do work without it feeling like too much of a chore.

Spare Time

Deadlines are a huge part of freelancing, but if you are the kind of person that’s good with time management, then you might find yourself with a little more extra time. If you can properly juggle all your deadlines and figure out the most productive times to do work, you can set aside some additional “you” time. Whether its spending time with your loved ones, indulging in a little retail therapy, or just taking time out to get other things done, having the freedom to allocate yourself some free time is utterly ideal.

A Tailor-Made Job

As a freelance writer, there is a number of options to explore when looking for work. Some people prefer to strike up a relationship with a long-term client, working together over an extended period of time to get a lot of content out there. Others prefer one-off projects and short-term work. The best part about freelancing is that it’s totally up to you when choosing a job.

Furthermore, you can undertake more or less work depending on your schedule, and therefore choose your own hours and project-time. It’s also the perfect option for people who like to change things up a bit sometimes.

Transferrable Skills

Being a freelancer takes a lot of skill and ability. Over the course of your career, you can learn a lot of skills that are useful in other areas of work, or even just generally helpful tools in life. These include organisation, time management, motivation, dedication, and of course you get to hone your writing talents.

There are numerous benefits to freelancing, which is probably why this career path is taking off for many online content creators. To summarise, freelancing is a flexible, freeing, independent and skilful line of work.

What’s not to love?

Well you can take a look to the threats I identified when did my SWOT about working from home.

 

Brainstorming tools for content writing

Writing does not always come easy. Sometimes, no matter how hard we try, ideas do not come our way. Other times, we have an idea, but also have a hard time developing it. This is where some tools would come in handy, right? Well, for this reason we have today’s post. I decided to take a look at brainstorming tools for content writing and mind mapping.

We all know that brainstorming is a process in which we gather ideas, but what exactly is mind mapping? You see, in a map, everything seems connected in a way or another. In a similar manner, mind mapping is a process that uses diagrams in order to connect your ideas. Basically, you first brainstorm, and then you start mapping the ideas.

Now that you know what these two processes mean, let’s take a look at some of the programs that help us with them.

  1. Mindmeister

This program is used for ease collaboration for the processes of both mind mapping and brainstorming. In addition, its interface is both intuitive, and easy to use. The main advantage of this application is that you can collaborate live, talk about what you want to modify over the live chat, share your ideas, and many more.

You have access to your projects both online and offline, through your mobile phone. In addition, your data is safely stored with data encryption along with daily monitoring. Also, this program is cloud based, which means that you do not have to install any additional software or have to worry about any upgrades.

Price: Personal accounts from $ 4.99/ month, business accounts $ 14.99

  1. SpiderScribe

This online program is used both for mind mapping and brainstorming that makes your job easier by letting you organize your idea with the help of notes that you can connect, files, and also calendar events in the form of freeform maps. In addition, you can create both private and public maps, along with collaborating with others, given the fact that your maps are stored in the cloud, which means that they can be accessed from any place.

You have the possibility to mix many types of media in order to make a stencil, and each of these stencils can be customized by altering the colors, the fonts, size, and even formats. In addition, you can use these mind maps on your website, which is a plus.

Price:  Free for personal accounts, Pro accounts at $ 5/ month, business accounts $ 25/ month

  1. XMind

This program is an excellent open source tool that is used for mind mapping. Among the things that you can do on this app are: to clarify your thinking, manage complex information, but also organize and brainstorm. In addition, it lets you both gather ideas and craft them in a logical form, which enables you to identify critical information, relationships, and even priorities and trends.

A great aspect of XMind is that it gives you the opportunity to have a seamless collaboration, by letting you export your mind map in a multitude of formats, such as PDF, TXT, HTML, PNG, JPEG and not only. In addition to enabling you to make a mind maps, XMiind offers you tree, logic, and also fishbone charts. It also has, a built in spell checker, and even lets you take audio notes.

Price: The account prices from free to $79/ year.

  1. Coggle

This program gives you the chance to collaborate with other people.  In addition to dragging and dropping images onto your diagrams, you can also view what changes you have made and keep track of them. In addition, you can change the colors of each project that you make.

A positive aspect of this program is that it gives you the opportunity to export your projects both in PDF and PNG format, and even create private links. In addition, you can share your mind maps on social media, and also add clickable links. The program also works on mobile devices.

Price: Free

  1. Text2MindMaps

This program is a useful tool for organizing your thoughts. In addition, it is easy to use. All you have to do is to type some text in the indicated area, and then you can use the tab key if you want to indent text lines. Then, you click the Draw Mind Map button, and it evolves.

Each line of text represents a separate node in your mind map. In addition, you have many options to style the mind map for your requirements and taste. You can also use various keyboard shortcuts, and every map can be exported in either PDF and image format, and you can even email it.

Price:  Free

  1. Bubbu.us

This program is a great online brainstorming and mind mapping tool. In order to start a tree, all you have to do is to type a central topic. After that, you can write another idea either at the same level or as a sub-level. You can either move the bubbles around manually or the program will reposition itself automatically.

The tree can be customized in order to suit your style, and you can do this by changing the color and size. In addition, the program has an auto save feature, which is extremely useful, and you can also share your project either as a read only file or allow other people to edit it. In order to work on the same tree, other people need to have a Bubbl.us account.

Price: Free

  1. GroupMap

This program makes team activities easier, by providing a unique platform in which you can build a mind map, using any parameters that you want. In addition, you can either select a map or create your own.

Each person can add their contribution to the brainstorm, and then they can vote and comment, making this process both open and efficient.

Price: The accounts on this website range from free to up to $ 100/ month if you want a professional account.

Sticking to the Point When Writing

When writing any article, no matter the topic, length or audience, it is important to stick to the point. For obvious reasons, going off on a tangent and writing down irrelevant information is not good at all.

Firstly, it is highly possible for the reader to lose interest. Readers will often get annoyed by information they deem unnecessary getting in the way of their reading. Furthermore, rambling during an article can make it much longer than it needs to be, another quality which is likely to deter readers. Many people have a fairly short attention span, and because of this, your article should always be fairly succinct.

Secondly, as a freelancer it is important to comply with the client’s request. Therefore, delivering a high-quality article that meets the criteria they asked for is essential. Going off task and fluffing out the piece with boring information is likely to earn you a lower rating in the freelance world. Reputation matters!

How to Avoid Writing Off Task

Before you ever start writing an article, a bare minimum that you should have is an idea of what you want to put into it. Ideally, you should have a plan. This plan will help you to stay on task by reminding you what the important bits are and where to include them. Think of it as a map: the plan helps you to navigate your way through the piece and link all the pieces together without distraction.

People prefer to plan in different ways, and it’s important that you find a way that works best for you and your mental processes. If you have no idea where to start, below is a brief outline to follow:

  1. Introduction: this should be a very brief summary of the content of the article. Do not go into detail here, just write about the topic.
  2. Main body: this relies a lot on the type of article you want to write. Generally, it should be split up into separate paragraphs. In the plan, include the subheadings you may want to use and describe in brief what you will discuss in that paragraph. For other types of articles, you may just want to write small reminders about what to include, such as links to other websites and things you need to remember.
  3. Conclusion: some articles come to a conclusion naturally, but if you are including one then again, make it brief and just summarise everything you have written.

As you can see, the main body is the most vital part of the plan and will take up the majority of planning. The plan does not need to be detailed, but it should encompass the general points. Using bullet points in the plan is a good idea.

Checking Your Work

Of course, even the best of us get distracted at times. If you have a specific word count to stick to, it can be easier to avoid going off task – if you exceed the word limit, you are forced to cut certain bits out.

However, even without a word count, you should always read back over your work and be harsh with yourself. Is all the information relevant? If not, cut it out.

With these tips in mind, it should be fairly easy to stay on task. And if you’re ever in doubt, ask a friend to read over your work and give you some feedback. Happy writing!

Back to Blogging Basics

There is a plethora of articles out there now to do with blogging and writing articles. They all give various writing tips and tricks on how to expand your career as a blogger or freelancer. The multitude of topics covered in these articles ranges from writing with Search Engine Optimization (SEO) writing to useful formatting tips. A problem, then, is that people often focus so much on the extras that they forget about the simple things.

Start from the Bottom

Writing can be like baking a cake – there are layers to it. Without the most fundamental ingredients, it isn’t a cake at all! And so sometimes, we just need a little reminder to add in the flour, sugar, butter and eggs before we start with all the garnishes.

In this way, drafting is an extremely useful technique. Writing a terrible first draft that just crams all the necessary information in can help us to build upon the base layer. Start by drafting out a structure and a first piece to use as the first layer of your cake. The second layer is the second draft, with a few more ingredients added (such as better vocabulary, adverbs, new sentence structures, etc.). Only then can you add a sprinkle of flare to the piece, icing it with all the extras.

The Fundamentals

Despite being able to split up the ‘layers’ of an article like this, there’s still a lot to consider just regarding the base. There is first of all the structure: how will the article be set out? How many paragraphs are necessary? Are there subheadings? This is the first thing to think about. Then, what is the topic? If there are any particular keywords that should be used, try and work all of them into the first draft somewhere. Of course, they can be moved around in later versions, and any that seem more difficult to include might appear in later drafts. In general, though, it is important to have the topic in mind throughout the whole process and try to include keywords the whole time.

The Audience

Some people will be thinking about the audience from the get go, and that’s great! However, for some people it is better to bang out a first draft and get all of their thoughts together before adapting it to be audience-specific. Because of this, it is included in layer two.

After the first draft, try to read through and alter everything to suit the audience. This involves thinking about how sentences are structured, vocabulary and readability. In addition, this stage involves some degree of editing. The second draft should always be an improved version of the first.

Garnishes

Once you are more-or-less happy with your text, then you can start to think about the ‘decorations.’ This might be adding a little bit of flare to the piece, to make it more ‘you.’ Or, it might be formatting it (if that’s part of your job) to make it look amazing on the site. Whatever this means to you, always leave the fancy parts until the very end, so that you can focus on producing a high-quality article.

Staying Organised as a Freelancer

A skill that all freelancers need to master is organization. This is a highly-valued skill across many fields, but in this one it is absolutely essential. When you work for yourself, everything really is down to you. And if you are lucky to enough to have even minor success in the freelance world, you will know that balancing multiple projects at once can be tricky. So how can you do it?

Online Calendars

A calendar is an excellent way to stay organised. Of course, you can buy a cheap planner in stores, but there is a significant problem with these. Plans change all the time, and sometimes you need to be flexible. Deadlines sometimes require a little juggling, and therefore a paper planner can become a little messy with all the crossings out. The solution to this is to use an online or digital planner. Not only is it neater and more flexible, but it saves paper and ink, too!

One of the best planners to use is probably the

A skill that all freelancers need to master is organization. This is a highly-valued skill across many fields, but in this one it is absolutely essential. When you work for yourself, everything really is down to you. And if you are lucky to enough to have even minor success in the freelance world, you will know that balancing multiple projects at once can be tricky. So how can you do it?

Online Calendars

A calendar is an excellent way to stay organised. Of course, you can buy a cheap planner in stores, but there is a significant problem with these. Plans change all the time, and sometimes you need to be flexible. Deadlines sometimes require a little juggling, and therefore a paper planner can become a little messy with all the crossings out. The solution to this is to use an online or digital planner. Not only is it neater and more flexible, but it saves paper and ink, too!

One of the best planners to use is probably the Apple calendar app. If you have an iPhone or a Mac/Macbook, then the calendar app is excellent for organising, inputting deadlines and color-coding different projects. All other smartphones have calendar apps, too, which can come in handy for organising on the go. Furthermore, there are plenty of apps online with many different options, so you can find one that best suits your needs.

Bullet Journaling

If you prefer to write things by hand, you can explore your creative side by creating a bullet journal. These have become incredibly popular on Pinterest and among the blogger community, and it’s easy to see why.

A bullet journal is essentially an adaptable planner that you design yourself. All it takes is a notebook and a few colorful pens to get started. For a full explanation, check out the Bullet Journal website, and then look for new ideas on Pinterest and other social medias. A Bujo is an easy way to organise your life because it’s all down to you, meaning you can change up the layout to suit you best. Try including a month-at-a-glance page that includes all your deadlines, or feature a habit tracker to keep you motivated with your writing.

Simple Lists & Post-it Notes

Organising is about finding a method that works best for you; there isn’t a one-size-fits-all approach. For some people, simplicity is the best way to go. If you consider yourself to be minimalistic and simple, then try just using a list method. Write yourself a to-do list and keep adding to it. A big plus side to this is that it is very satisfying to cross things off the list – it’s a sure-fire way to boost your mood and keep yourself motivated.

Another idea to try is using post-it notes – perhaps color-code them in terms of priority and deadlines. Again, this idea is very simple but can be very effective: pinning post-it notes up on a pinboard is an easy way to see exactly what you have to do at just a glance.

What’s your favorite way to organise?

How to Get Paid from International Clients

Working as a content copywriter in Spanish I am experienced receiving money from international clients, and it is always important to know the best ways to do and receive a cheap money transfer.

When you give a budget or price to your clients, it is important to take into consideration the fees you will need to pay because of currency exchange and the money transfer service. Clients expect to have a final price, and they do not want to see how the price increase a 5 or 10 % or even more, due to the money transfer. So if when you give your budget you give the final price including all the costs and explaining them you will seem more trustful.

Since I am based in Spain, international clients from European Union are not a problem. They work in euros and bank transfers are cheap and most of the times free. But when it comes to clients from USA, India and other countries things are much more difficult.

PayPal is usually the best-known tool among the ways to send money. Problem is it’s fees are not very transparent when you work with different currencies. They sometimes charge slightly more than 3 % and sometimes the micropayment fee that is a 5 %.

Since you don’t want to overcomplicate things when you are talking with a new client, having a PayPal account is a must because it is likely what they are used to use.

However, when your payments are above 200 € there are much more efficient ways to send money.

Nowadays there are websites that allow you to receive local bank transfers in many different currencies.

To avoid PayPal’s fee you need a way to do money transfer to a bank account with cheaper costs. I have found TransferWise

If your country’s currency is for instance euros, it allows you to set up a bank account number that works in dollars.  In other words, you can create your USD account and give them the bank account number, so they will just need to proceed as they do when paying people with a bank account in the US. This way, your American client’s can send you money paying the costs they would have had if they were making a bank transfer to someone else in the US. These costs are usually much lower than international bank transfer costs, besides they are more used to them so they won’t be a bad surprise.

They don’t even need to create a TranferWise account!

If you have the account, that’s enough.

Once you have received your money in USD you can change the currency to EUR or whatever currency you use (well check in TransferWise if they work with your currency, but they work with a lot of them). This has a cost, but when you receive money in PayPal there is also a currency exchange fee paid by you or your client, so in this case both ways to send money are equal.

Having an account in TransferWise you can also send international bank transfers much cheaper than usually. So it is also very helpful if you hire foreign freelancers.

Ther are other services like Skrill or Payoneer, but I personally find that PayPal and TransferWise satisfy all my needs.

Do it Yourself vs. Freelance: When to Hire an Expert

Running a blog can be a lot of work, especially when your site starts picking up speed and you have a large audience to contend with. If you’ve been in this game for a while, you will surely know how large the work volume can get, and all the different things you have to juggle: social media, coming up with content, writing posts, proofreading, formatting… the list goes on!

Luckily, there is a whole group of people out there that come in to save the day with things like this – freelancers. Freelances are independent experts in a variety of fields, and therefore there will always be someone you can rely on to get the job done. What exactly can they help with?

Proofreading

If you find yourself tight for time when you’re managing your blog, hiring a freelancer to lighten some of the load might be worth the money. The cost for proofreading jobs tends to be fairly low since there is not too much labour involved (depending on the length of the piece), and therefore it certainly pays off.

Many people tend to get complacent and skip the proofreading when they are short of time, but simple mistakes can decrease the professionalism of your site. For the sake of keeping up appearances, make sure you either proofread, or hire a freelancer to do it for you.

Regarding Spanish you may be tempted to put your English text in Google translator and go ahead. Well, I’m sorry but this doesn’t work well. If you want a high quality text in Spanish you need someone to proofread that text.

Translating

Wanting to branch out into new areas? Perhaps you want to try marketing your content or services in a different country or region, and you’re in need of the linguistic ability to do it. The solution here is simple: hire a freelancer!

There are hundreds of bilingual freelancers out there who can sufficiently translate exactly what you want to say and turn your words into a multinational advert.

Regarding English to Spanish translations, in order to be sure you are getting a good quality, check if your freelancer:

  • Do the relatives clause properly which means that in Spanish the relative clause has a different order of words than in English.
  • Don’t over use passive voice because in Spanish we usually use reflexive se instead.
  • Don’t give you a translation that is a Spanish version of the English one word by word.

Graphic Design

If you’re wanting to spice up your website or design a professional logo, try asking a freelancer to do it for you. Someone who has the skills and knows exactly what they’re doing will be a lot more capable than a beginner (i.e., you) when it comes to designing images or graphics in Photoshop.

Writing

This is a slightly different field. If your blog is quite personal, stick to writing all the content yourself. However, if it is a site used to promote goods and services, then maybe hiring a freelancer to help with some of your content might be worth it. Bear in mind, however, that there are other options when it comes to writing. For example, if you’re really struggling for content, then it might be worth looking into encouraging guest posts on your site.

If you feel that hiring a freelancer is expensive, but your texts are not good enough, I highly recommend you to look for proofreading services. It is the perfect balance between price and result.

Summary

All in all, it’s completely up to you whether to hire a freelancer or not. It is a very useful option if you feel inundated with tasks or if you don’t know how to do the wrk with a high standard, but if you feel that you can do it yourself then stick to that and make your blog totally your own. This in mind, remember that freelancers are extremely skilful and can offer you a helping hand in areas where you have little expertise, which can only improve your blog on the whole.

3 places to check for SERP

First of all, many of you might not be familiar with the term SERP and its implications. For this reason, it is important to first explain a bit what it means, and why it is important for your blog, and only then talk about some of the best sites where you can check for it. Let’s get started.

SERP is an acronym for Search Engline Results Pages. They are used by people when they want to look for something online using a search engine, like Google. You simply enter a keyword and the search engine provides you with a SERP.

It is not this simple though, because SERPs are different one from the other, even if you search for the same keyword on the same search engine. The main reason why this happens is because basically all search engines make the experience of using them unique by adapting to their users. The keyword is not the only factor, but the person’s location and browsing history are also taken into account.

Basically, if you want to see how well your latest post on your blog is ranking, then you should definitely check out for SERP on one of these websites. Let’s take a look at some of the best sites out there.

  1. SEMrush

On SEMrush you simply put your website URL or an URL of a blog post and this site will tell you which keywords you rank for. In addition, you can click on any of these keywords in order to see the keyword competition. It works for both Google and Bing. You can get a free 14-day trail of SEMrush, but you will need to register in order to use the software.

  1. Google Rank Checker

If you do not want to spend money on a SERP online checker, then you should definitely give Google Rank Checker a go. It is a great online keyword rank checker which is also free. All that you need to do is to include the domain name along with the keyword. Then you will get the position of that keyword in Google. It is quite simple.

  1. SEOCentro

SEOCentro is an excellent tool for checking keyword ranking. The best thing about this website is the fact that it allows you to check out the performance of specific keywords in more than one search engines. Among these engines we can count: Google, Yahoo, and Bing, but not only. It does not require you to create an account, but it is recommendable that you do so.

Now that you know where to check out your SERP, you can increase the performance of your personal blog. It is truly one great tool that you should take into account. After all, you do really want to get visitors on your site. This is an excellent way to find out how your site is performing. You should definitely keep this in mind when you write your next post.

Why You Need Crawlable Content

Chances are that, if you’ve ever heard people talking about search engine optimization, you’ve been hearing a lot about keywords. The truth is, that’s not all there is to SEO. There are a variety of other techniques that you can use to boost your blog online and help improve search engine rankings, therefore directing more traffic your way. Build a crawlable site is one of them.

How Search Engines Work

To understand how to work with search engines, you need to know a little about how they actually work. Think of the internet as a big database of information, which the search engines need to filter through in order to find content that their users are searching for. They do this by storing every webpage on the internet in smaller databases based upon keywords (which is the main basis for returning searches).

In order to find webpages, search engines use bots called crawlers that scour the internet for content by following links, and then putting this content into their databases depending on keywords in the raw text and the HTML. Of course, then, keywords are a major factor in search engine optimization, but there are other things you can do to make your site more accessible to the search engine crawlers.

Indexing

Crawlers, as mentioned above, have to group the webpages they find into smaller, more manageable databases. This is called indexing. How, then, can you make your content indexable for search engines?

Crawlers form pathways through the content they find, following links they come across to find content they haven’t yet come across. For this reason, it is extremely important to establish a link structure on your site that is easy for crawlers to navigate. Many website-builders create a navigation structure that is impossible for crawlers to navigate.

Another thing to note is that certain pages cannot be reached by crawlers even if there is a link, such as those that require visitors to fill in a submission form (like a password or survey). Other links that cause problems are those embedded in plug-ins including Flash or Java.

Crawlable Content

There are also ways to make your content crawlable. Firstly, ensure that your content is accessible in a HTML format, so that crawlers can read the text and sift through keywords. This is where it gets a little more complicated, because non-text formats, such as images and flash files, are often devalued, or may even be ignored by search engines. Try providing alt text for images and formatting, or just try providing a transcript for video and audio content so that the keywords are still accessible.

Summary

To conclude, there are other techniques to optimize your site for search engines than just keywords. The main idea is to ensure that everything is linked together well and readable in HTML format. Finally, remember that search engines rank sites by relevance and popularity, and this is what will be pushed in the future. So try to up your user engagement to boost those ratings even further!