Category Archives: Work at Home

Learn from my experience working at home as freelance writer. Tips and useful information for those who want to work from home.

How to Write a Fluent Piece

Writing a fluent piece of work is something that all writers, freelance or otherwise, aspire to achieve with every piece they undertake. Fluency engages the reader, draws them in, and encourages them to read through the entire thing. Perhaps, in the long-term, a good writing style, captivating prose and a well-planned layout can earn new readers, expanding your capabilities as a writer, be it in finding work or growing a fan-base.

This article will teach you the do’s and don’ts of writing a fluid piece that will improve freelancing prospects.

Plan Ahead

Planning is a vital part of writing. Usually, when undertaking freelance work, you might need to do a little research. This may be in the form of conducting actual research around the topic, or this may be researching the client and looking into their past work to get a feel for the work you should be producing. Researching and taking notes will later become important in developing a writing style.

Once you have an idea of what you want to produce, write out a brief plan of exactly how you want the article to go. What will the title be? What will you include in the post? Should you break the article up with sub-headings or write a solid piece? If the piece does include subheadings, what will these be? And what content will go under each heading?

Choose Your Style

This relates back to the research step: you should gain an idea of what style to use whilst doing your research, particularly if you have seen examples of what the client wants.

A style is extremely important, because without it your piece may look disconnected and it certainly won’t flow. Depending on the type of article, the style will differ slightly, and for this reason you should know your audience fairly well and know how to write targeting them. For example, writing a viral article will require more use of colloquial language and shorter sentences to maintain the attention of a variety of younger readers. On the other hand, a professional article might be more complex. Either way, the style must be consistent to avoid confusing or boring the reader.

Switch it Up

Although a style is essential, it is also a good idea to vary your language. Using sentences that are consistently the same length makes the article seem disjointed; persistently small sentences contain too many full stops, and if you read the piece aloud you will notice how broken up it sounds, but persistently long sentences are too complex and cause the reader to lose focus. In addition, you can also change the sentence function occasionally – in this article I have written statements, questions, and orders.

The same goes for language. Always using the same adjectives and vocabulary becomes tiresome, and will make the article seem less professional or well-written, which is likely to deter the reader.

Writing with Rhetoric

Not all articles require rhetorical features such as alliteration, onomatopoeia and rhetorical questions to make them memorable. However, sometimes these literary techniques can add rhythm to the piece and make them easier and more fun to read.

Triadic structure, for example, can quickly become your new best friend. Writing in list format with three words or three examples is incredibly rhythmic and it also reinforces the idea you are trying to put across.

Conjunctions

Additionally, you should always make good use of conjunctions to start or join your clauses or phrases. Adverbs at the beginning of a sentence help to guide your reader through the piece. “Firstly,” signifies the first of many ideas to come, while “however” implies that you are about to contradict a prior statement. These words provide a very helpful map for your readers to navigate through the piece, and overall add a much better flow.

Practice Makes Perfect!

Finally, the best thing you can do as practice. The more you write, the easier it will be to develop and adapt your style. Find your writing voice and use it to put all your points across clearly. By following these tips and putting your all into writing, you are certain to produce a piece that makes the words fall elegantly right off the page.

What is AdWords?

AdWords is a system for advertising provided by Google where advertisers bid on specific keywords so that their adverts appear in Google`s search results. It`s an online advertising platform and the most widely used online advertising network. If you want to advertise your business. This tool is the right place to reach new customers and let your business grow.

Advertising through Google AdWords can be done across the two central networks –the search net and the display network. The search network is the advertising when clicks are paid. Advertisers make offers on keywords connected to their business. Thus, users who are searching a particular item or service will be able to see the advertisement for a keyword they have put in the search field. This is also known as paid search as what customers do is paying per a click. With the display network, those who advertise can put advertisements visually looking like banners on websites that are part of the display network. The display network is used by millions of global internet users.

How to use AdWords

The question is how to stand out of the crowd when the world in a highly competitive online business world. Here are some helpful copywriting tips that will enable you to create desired ads that will attract customers. The very first thing you should keep in mind when you start using AdWords is that the number of words is limited to 130 characters. It means, you have 25 characters for your headline, 35 for the URL, and 35 words for the first and second lines respectively. These are the lines where you give the description of your ad.

Be purposeful when you decide what keywords to use in the search for your target audience. Be familiar with them using “you” so that they know you speak directly to your audience. Also, tell them what they will achieve of your product/service in a specific way. For example, instead of saying “How to become a good portfolio writer” you can title it “How to become a good portfolio writer in ten steps”.

Make use “camel case”. The words “PowerPoint” and “SlideShare” are examples of camel case as well as “AsWords”. They are compound words and each of them begins with a capital letter. This is related more to the URL than to you as combination of long and multiple words are easier to be read when word beginnings are marked with capital letters. For instance, if your website`s URL is creativecontentblogger.com, it`s easier to read if you write it as CreativeContentBlogger.com.

Creating attention grabbing Adwords is not that much difficult if you consider the above hints. A catchy logo design with some ASCII characters, like percent sign, registered trademark, plus sign and the asterisk can be all used at one place and can do a great job. Finally, do not forget that people want to know what they are supposed to do. So, let them use a Call-to Action and you may have an online order of your dreams.

If you want to make money from home, this tool allows promotion and advertising controlling your budget, so I think it is very useful foor all the projects that are just starting.

How to get your freelancing tasks done when away from home

When the Internet emerged into our everyday lives and many of us did not have Internet access, we started getting used to Internet cafes. They were a kind of combination of a coffee shop and an Internet access point.

With the spread of online working, the cyber cafe is beginning to transform into a new type of office as a novice of modern world. You can simply take your laptop and join the army of freelancers working in cyber offices named the coffice since they it serves as half an office and half a coffee shop.

How does the coffice work?

The coffice is mainly meant to freelancers though it can be used for other purposes as well. Freelance working offers a more relaxing lifestyle with a flexible schedule, though it often means being attached to your home. How many times have you thought about the idea of travelling and still catching up with our work but you were unable to risk a reliable internet access? Today you have the privilege to literally drag around in space  your job as a freelancer. You only search for the nearest coffice in the destination you are heading to and work goes on.

The coffice is a shared office in cities usually located on convenient, easily accessible places. It is a destination with co-working offices for individuals, business people, entrepreneurs and other like-minded people. Unlike traditional internet cafes, this is a larger area encompassing separate compartments equipped with desks for freelancers. Fast, unlimited Wi-Fi, work stations for PC and tablets, and scanners and printers are at your disposal.. Depending on the coffice design, there may be a conference room as well. This seems very handy if you have a meeting but lack a conference room to hold it. There are also various option regarding the time you need to spent working. You can rent your place for a few hours or choose among the various packages of renting service. You can even make a long term contract in case you have decided to stay in some place for uncertain time. Providing you travel around Spain, you have the possibility to submit a desk online. This is very convenient for people with a busy, and beforehand planned schedule.

The relaxation area is what provides you with some quality time off from your busy schedule. Again, depending on the site, you may find a wide range of refreshments and snacks from the buffet.  If you want to stretch your legs and lose your body you can attend the relaxation area and use their sofas and comfortable chairs.

No matter what your intentions are when searching for this type of cyber working, it will provide you with an experience you have never encountered before. Additionally, you may meet people who are on the same wavelength with you in professional profile. Who knows, you may find a new client, or coworker, or at least a friend sharing your priorities.

Branding your blog

Branding is essential for your blog as it creates important messages for your clients. It helps them see how different you are from your competitors.

When you create your content it is necessary that you have in mind what picture you present to your customers.

Here are some hints to follow for the purpose of having a branded blog.

Come up with a creative and catchy blog name. Naming gives the first impression to the audience. Therefore make sure is it related to the product or service you are blogging. Also, are easy search terms included in the name?

Select a unique address. Many bloggers use WordPress.com but having your own URL is more authentic. Put a tagline as well as taglines tell more about the blog`s content. What is the blog about? An effective keyword in the tagline is a must. For example, if you have a blog on learning Spanish, you can define the type of information you present with “Actionable Spanish. “

Carefully choose the blog theme and the colours. The theme gives the overall framework of what you present and adds up to your brand name. Pay attention to the sample texts given by default and change them so that the captions look catchy to readers. Colours are an integral part of branding, so at this point keep in mind the psychological effect colours have on people`s perception and feelings. Now you can say I am not following this. It is because speed is against design and I bet in speed above everything when it comes to SEO results.

Typography is another element to be considered when branding a blog. It refers to the text in a blog and it can be incredibly influential on visitors to your blog and may have either positive or negative impact on to prospective customers. Typography expresses the general attitude about your content. The more creative and innovative you are, the more you can reinforce your personality and ideas by using the right typography.

Creating a blog brand in content writing for example, means considering the length of posts and the language that is used. Depending on the topic, you may go for longer articles, such as in language learning instructions or you may just share short notes in the entertaining business. As for the language, no matter whether you write in a standard language or in slang, good grammar and correct spelling are important.

Another authentic feature when branding your blog is to produce a voice for your blog. Remember that in the cyber world there is no real human interaction and you need to be recognizable as a brand among your visitors. Here comes the true meaning of “a brand”. Ask yourself these questions: “How do I sound to my readers? Will they recognize me? “

Finally, you need to protect your exclusiveness. You may choose one of the many public online copyright licenses.  Decide about the terms of use on your blog and whether you allow others to use your content. If you do, on what conditions they can do it. Do not forget, you are the one who is creating the brand.

The importance of fluent communication with clients

Someone once said that the client is always right. But until getting to say that your client is always right, you have to first get to know some information about who you are working for.

Why is this important?

The client is ultimately the one who decides whether he or she wants to work with you or not. Knowing who your client is gives you the upper hand. You can learn to adapt to their needs and what things to say or not to him or her.

Adapt your offer

Adapting your offer to the needs of your client is key. For example, if you are a Spanish content writer and your client is from Latin America, then you should adapt your vocabulary to that of the region, as it can be a bit different from the one in Spain.

Spelling and vocabulary are not the only things that you should take into account. For example, when applying to a job which requires technical writing skills, send them a sample of similar work, as opposed to your poems from 5th grade that you are so proud of.

Communication is key

If you are not sure what to do regarding an aspect, you should always double check with the client, as it is better to be safe than sorry. For example, if you are writing a SEO article, you should ask beforehand if the client wants the keywords to be highlighted, in bold. An other example would be whether the post should include images. All these aspects are key, because knowing them beforehand could save you a lot of work and time.

Feedback

The job ends, but your relationship with your client does not always stop here. It is important at the end of every task to ask for feedback. By knowing what you did wrong, you can improve your skills and not repeat the same mistake again. Also, you can use this opportunity to modify the things that your client is not happy with in order to ensure that you have delivered your task in a satisfying manner. It will leave both you and your client happy with the job that you have finished.

Respect deadlines

Regardless of your client, respecting deadlines is very important. Not doing so can reflect badly on your part and it can also have negative consequences such as: not being paid the full amount or the client never working with you again.

Knowing who your client is represents a key aspect in any type of business, regardless of whether it is freelance or not. You should take into account the above mentioned elements as they can take the relationship with your client to the next level. These little things make you get higher paid jobs and long lasting relationships with clients. Here is an other article that you might find useful.

Understanding the Basics of Links

Defining link building

Hyperlinks or simply links make it easy to direct our search among various pages on the Internet. Links can be built in different ways and they are not easy to create. However, when you learn how to build links they will bring you double benefit for your search engine optimization in the competitive cyber world.

How are links built in HTML?

Firstly, a start of a link is created, marked as “a” which comes from anchor tag. This is followed by a link named “link referral location” showing that another link will follow. At the end is the closure of link marked by `a` again. It may look like the following sample:

<a href= “https://www.pinterest.com”>pineditorials</a>. Here, `href` means `hyperlink referral. The link starting with `www` indicates the URL and it can be either a website or any other internet address leading to a file or image, for example. Also, you may come across local links which are marked with # meaning that you can be led to another part of the currently opened webpage. The second part of the sample link given above indicates the so called visible text of the link. If clicked, it further directs the user. It can be easily recognized as it appears in blue or any other colour.  The symbol > indicates the end of the link.

The relation between links and search engines

As mentioned, links are the way to higher ranking as they are used by search engines to discover new pages and evaluate how well the page qualifies on the web.  When the search engines find the pages they take the content of the pages put it to their indexes. Through this, each page is ranked for relevant keywords. The process is thoroughly explained in the following video.

Important factors that influence ranking are the content of the page and the number of links coming from other websites and their quality. If the externally linked webpages are of high quality, your ranking is likely to be ranked well by the search engines. At the present, Google is the most powerful search engine apart from yahoo, MSN and Bing. PageRank is one of the inventions for measuring the quality of a webpage giving foundation to a ranking algorithm for measuring page quality.

However, as in each race for success there are cases when users try to take advantages of the possibility of ranking with no efforts. For this reason Google has implemented some update options to control unfairly use of ranking. When they come across a webpage that is not worth being ranked, they simply throw out the webpage. Moreover, Google started with penalties in link building for over-optimization. This is important to know if you want to take the full benefit of link building.

 

How to Write reviews for affiliated products or services

Affiliate marketing is very useful to enhance sales of goods or services.  The workflow is easy:

  1. You have a website about a topic related
  2. Join an affiliate program
  3. Place adverts
  4. You get revenues from the conversions (not from the clicks)

One of the most common ways to do it is by writing reviews about products and services and adding your affiliate links in the page.

In order to be able to write a good review you need to make a solid strategy and keeping in mind certain useful information.  Although the specifics may vary for different sites there are some standard requirements.

First of all, you need to be familiar with the product or service that you present. Describe how it functions and give reasons why people should buy it.  Using the keywords users will use when researching in Google searches is an imperative. Don’t think that success is easy. Profitable affiliate programs and keywords have a great competition. It is difficult to cope with the complicated search engine algorithms and it always take time and money.

Next, your concept should be original. Offering a unique content with a possibility to engage users and leave comments is something that creates user-based signals of a frequently visited website on Google. If you do not allow users’ voices to be heard, they will soon leave your website.

How are products sold? You can use your blog to earn from affiliate marketing. Convincing your readers that the product or service is really good because you used it yourself is not enough for them to spend their money. You need to know the importance of audience size and the types of conversion rates that you may expect. Of course it is crucial to know the quality of visitors and the type of marketing you use, but numbers are important. If 100 people spend 1$, then 500 readers might bring 500 $. Easy to calculate, the more readers you attract, the more money you will make.

Speaking of blogging and making sales, unfortunately most readers expect information to be free, therefore consumable content is more attractive to people. If you write about widely used devices like cameras or mobiles, your readers are likely to buy what you write about. However, with blogs which are not about products it is more difficult to affiliate products to promote but you can often find something to sell. For example, if you write about online working you can focus on tools you use and then review them and make money from affiliated sales.

In the following link you can watch how purchase can be made through an affiliated link

You can find a number of really good product review site on the Internet with some examples on the following link.

In general, apart from the description of the product or service, you have to make an effort to show the user how easy is to get and use the product. Your objective is the reader visualizsing themselves using the product or service. Also give additional information like, niche, about the founder, what id their goal and key challenge. Name the key stats. Facebook, Twitter, Google = and so forth. Also, give a top content, some top promotions and what readers can learn from it.

I have a broad experience writing reviews for affiliate purpose. If you are looking a writer for affiliate reviews in Spanish do not hesitate to contact me.

Rules for working from home

Working from home might seem like the ideal thing for you. You have are your own boss, you have a flexible schedule and you can dress however you want. In addition, you can select your own clients and take on whichever amount of work you feel like doing for the day.

It seems almost ideal, right? Well, it is what most people wish for in their lives, but it can also go wrong if there is a lack of structure. Do not worry, because this post will help you get a bit organized and less distracted. So let’s get to it.

Below are some rules or tips (call them whatever you want to) that might help you.

  1. Set a place specifically for work

Even though you are your own boss and you can theoretically do anything that you want to do, working chaotically might not do the trick. You will still need to have the idea of a home office, whether it is simply a table in the kitchen or in the living room. If you want to go all the way and have the possibility, you can even set aside a special room for this purpose, or simply isolate a space which you use it as a working area. If you need more tips about how to make your home office a more efficient space, click here.

  1. Create your own schedule

Strict schedules might have been the thing that made you decide to start freelancing or working from home as opposed to working in a company. Well, the thing is that you do need some structure and planning in order to get things done. For example if you have an online blog, you should at least try to make a content plan for the year or at least for the month. This way, you will not be left without ideas and keep your blog up to date. If you have other tasks, it is always good to keep an agenda as this way you will make sure that you will complete all of the tasks in time.

  1. Networking is very important

Stanley Milgram once conducted this experiment known as the small world or the lost letter experiment. The subjects had to get a letter to a certain person, but if they did not know him, they had to give it to someone who they thought might know him and so on, until the person got the letter. The result showed that you need approximately 6-7 people in order to get to who you need to. This is why networking is important. The more people you know, the easier it is to get to who you need. Also, it can help your business or blog get more attention.

So these are only some rules for working from home. Here is another article that might interest you and it has more rules that you should consider when working from home. I hope they are useful and maybe you already apply them.

Google Webmaster Tools Basics for Freelancers

Being familiar and using Google Webmaster Tools is an important asset if you want to optimize your site. It is a set of tools by Google that can give you an insight of what is happening on your website. Also, you will be able to make decisions according to real evidence instead of just making guesses about what to do.

There are several steps to take when you decide to log in to Google Webmaster Tools. First you need to add your website and to confirm that you are the owner of the site. After verifying your ownership, you will start seeing data on a dashboard. You will be able to have a look at a range of useful stuff such the amount of traffic you get, the pages that have been indexed by Google, etc.

For better ranking of your page, it is important that your website is configured. For example, configuration with site mapping will help Google to define what the pages on your website are so that it will be easier for them to index them. It is related to the traffic, the more indexed sites, the more traffic you get. Sitemaps are submitted in XML format with less than 50,000 URLs. On the other hand, if you don’t want some pages to be indexed, like private logins, you can create robots.txt file to block all the searching engines including Google.

The Diagnostic section is a useful part which tells you if something went wrong on your website. Even more, it can direct you how to solve the problem. For instance, any programs that may disrupt your computer may be discovered and you will get a warning like “Google has detected a malware on this site”. It is necessary to avoid getting malware on your server. Google will not rank your website if there is any danger of going to an infected site. No one wants to get their computer infected by being careless. Make sure to do a cleanup if you notice any malware.

These are some of the features Google Webmaster Tools offer to website owners. There are many more benefits you might enjoy if using it. It is completely free and it is worth having as it will guide you throughout the traffic by giving instructions what you need to do in order to improve your Google Traffic.

Go for it!

Common proofreading mistakes and how to avoid them

Whether you have your own blog or proofread texts for other people, there are some mistakes that most people make. It is quite important to avoid them as sometimes a spelling error could make your argument invalid or denote lack of education. It is crucial to have a flawless piece of writing especially on the Internet, where people will judge you and if you have the misfortune to find a so-called “grammar nazi”, then you are doomed. Do not worry, because this post is going to help you avoid being humiliated on the Internet, so read ahead.

  1. Trusting Word Spell Check

Either you are using Microsoft Word or any other program, they usually come with a spell check. The thing is that most of the time, we usually look to see whether there is a word underlined with red and then modify it. The main problem with this that the program identifies words that are spelled incorrectly, but not according to context. For example, you can have the words god and good and accidentally put the first instead of the second. Your text will make no sense, however, the program will not detect any mistake. The same can happen with the misuse of an accent in Spanish and the results can be horrific. This is why, you should double check the whole text, not just the underlined words.

  1. Overlooking inconsistency

Due to the fact that there might not seem to be something wrong at first, inconsistencies get ignored most of the times. Also, there are many possible errors of this type that it gets really hard to identify them. The main reason why we fail to spot them is because if we take them individually, they are not wrong. However, when the structure appears again, in the text in a different form, that is when the problem occurs. Just to have an idea of an inconsistency, think about numbers. For example, you start your text by saying: “there are 3 rivers in…” and then continue by saying: ”the three rivers”. The same happens with symbols, time and dates. The best thing is to either only write them with numbers/ symbols or spell them out. Choose only one method.

  1. Doubling words or phrases

Repeating yourself is one of the most annoying things possible. You want to get the message across and it might not seem to much for you to repeat the same phrase twice, three times in a phrase like “buy this now”. However, for the reader, this is very irritating and it will make him or her lose interest in your work. Also, do double check to see if you have accidentally written the same word twice like for example: “he has always always done this”. A slip of an extra word will simply denote lack of professionalism and it will stain your reputation.

I hope that these tips help you improve your proofreading skills. If you want some more tips on how to better proofread your text check out this article.

If you want a freelance proofreader for your Spanish texts, contact me.