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How to Select the Right CTA for Every Page on Your Site

The Call-To-action plays an important part of every website as it promotes marketing. But how to be sure about choosing the right way to get your users to respond?

Define the stages in the sales thread:

First you need to collate all your offers and arrange them along with the corresponding landing pages.  It means you need to have records of your offers and the URLs. Then, recognize the following steps: awareness, evaluation and purchase which means prospective clients need to be aware of the product/service and are considering the quality offered before they are ready to buy it. The awareness stage is about the needs of the customers while the evaluation stage explains how those needs can be met and it leads toward a purchase. Defining the stages in your sales is necessary because all offers are not suitable for everyone. For example, you sell a translation software and a visitor to your website in the awareness stage probably came across an article on your blog simply because they were looking how to translate an expression. For this situation the best solution may be an educational webinar or an e-book. It may lead the prospective buyer into the purchase stage.

Identify the compatibility of your website pages with the above mentioned stages.

When you know what visitors like most in a particular stage of the sales you can figure out where to put the offer CTAs that are aligned to the stages. The best way to do this is to rely on marketing analysis and to your common sense. To make the best marketing decisions many marketers use HubSpot Conversion Assists. It helps to see what pages on your website are most interesting to leads and customers. For example, if you see that certain pages are viewed before lead converted into customers it means the pages are effective in the evaluation or purchase stages.  Of course, common sense should not be neglected as logical thinking can bring you to some solutions about who your visitors are. Sometimes you easily place visitors depending on what page they are at.

Use analysis to detect good offers:

If you have identified a lot of offers for each of the stages you could discover more about the best offers. This is especially important if you have a wide range of offers and want to choose which offers to use in CTAs on your website. Though, if you don`t have many offers, you may want to create CTAs for all of them so no need to use the same CTA on every page. Also, you can choose the best offers by using the landing page conversion rate. At the end, when you add all the offers and match them to their appropriate stages in the sales you will know which offers you will use in CTAs in which website pages. The final step is to add the CTA buttons for the offers to the respective webpage.

As a Spanish copywriter I can help you to write or proofread your CTAs and all the rest of the text of your website. Write me a message with your idea and I will give you a budget!

How to Get Paid from International Clients

Working as a content copywriter in Spanish I am experienced receiving money from international clients, and it is always important to know the best ways to do and receive a cheap money transfer.

When you give a budget or price to your clients, it is important to take into consideration the fees you will need to pay because of currency exchange and the money transfer service. Clients expect to have a final price, and they do not want to see how the price increase a 5 or 10 % or even more, due to the money transfer. So if when you give your budget you give the final price including all the costs and explaining them you will seem more trustful.

Since I am based in Spain, international clients from European Union are not a problem. They work in euros and bank transfers are cheap and most of the times free. But when it comes to clients from USA, India and other countries things are much more difficult.

PayPal is usually the best-known tool among the ways to send money. Problem is it’s fees are not very transparent when you work with different currencies. They sometimes charge slightly more than 3 % and sometimes the micropayment fee that is a 5 %.

Since you don’t want to overcomplicate things when you are talking with a new client, having a PayPal account is a must because it is likely what they are used to use.

However, when your payments are above 200 € there are much more efficient ways to send money.

Nowadays there are websites that allow you to receive local bank transfers in many different currencies.

To avoid PayPal’s fee you need a way to do money transfer to a bank account with cheaper costs. I have found TransferWise

If your country’s currency is for instance euros, it allows you to set up a bank account number that works in dollars.  In other words, you can create your USD account and give them the bank account number, so they will just need to proceed as they do when paying people with a bank account in the US. This way, your American client’s can send you money paying the costs they would have had if they were making a bank transfer to someone else in the US. These costs are usually much lower than international bank transfer costs, besides they are more used to them so they won’t be a bad surprise.

They don’t even need to create a TranferWise account!

If you have the account, that’s enough.

Once you have received your money in USD you can change the currency to EUR or whatever currency you use (well check in TransferWise if they work with your currency, but they work with a lot of them). This has a cost, but when you receive money in PayPal there is also a currency exchange fee paid by you or your client, so in this case both ways to send money are equal.

Having an account in TransferWise you can also send international bank transfers much cheaper than usually. So it is also very helpful if you hire foreign freelancers.

Ther are other services like Skrill or Payoneer, but I personally find that PayPal and TransferWise satisfy all my needs.

Do it Yourself vs. Freelance: When to Hire an Expert

Running a blog can be a lot of work, especially when your site starts picking up speed and you have a large audience to contend with. If you’ve been in this game for a while, you will surely know how large the work volume can get, and all the different things you have to juggle: social media, coming up with content, writing posts, proofreading, formatting… the list goes on!

Luckily, there is a whole group of people out there that come in to save the day with things like this – freelancers. Freelances are independent experts in a variety of fields, and therefore there will always be someone you can rely on to get the job done. What exactly can they help with?

Proofreading

If you find yourself tight for time when you’re managing your blog, hiring a freelancer to lighten some of the load might be worth the money. The cost for proofreading jobs tends to be fairly low since there is not too much labour involved (depending on the length of the piece), and therefore it certainly pays off.

Many people tend to get complacent and skip the proofreading when they are short of time, but simple mistakes can decrease the professionalism of your site. For the sake of keeping up appearances, make sure you either proofread, or hire a freelancer to do it for you.

Regarding Spanish you may be tempted to put your English text in Google translator and go ahead. Well, I’m sorry but this doesn’t work well. If you want a high quality text in Spanish you need someone to proofread that text.

Translating

Wanting to branch out into new areas? Perhaps you want to try marketing your content or services in a different country or region, and you’re in need of the linguistic ability to do it. The solution here is simple: hire a freelancer!

There are hundreds of bilingual freelancers out there who can sufficiently translate exactly what you want to say and turn your words into a multinational advert.

Regarding English to Spanish translations, in order to be sure you are getting a good quality, check if your freelancer:

  • Do the relatives clause properly which means that in Spanish the relative clause has a different order of words than in English.
  • Don’t over use passive voice because in Spanish we usually use reflexive se instead.
  • Don’t give you a translation that is a Spanish version of the English one word by word.

Graphic Design

If you’re wanting to spice up your website or design a professional logo, try asking a freelancer to do it for you. Someone who has the skills and knows exactly what they’re doing will be a lot more capable than a beginner (i.e., you) when it comes to designing images or graphics in Photoshop.

Writing

This is a slightly different field. If your blog is quite personal, stick to writing all the content yourself. However, if it is a site used to promote goods and services, then maybe hiring a freelancer to help with some of your content might be worth it. Bear in mind, however, that there are other options when it comes to writing. For example, if you’re really struggling for content, then it might be worth looking into encouraging guest posts on your site.

If you feel that hiring a freelancer is expensive, but your texts are not good enough, I highly recommend you to look for proofreading services. It is the perfect balance between price and result.

Summary

All in all, it’s completely up to you whether to hire a freelancer or not. It is a very useful option if you feel inundated with tasks or if you don’t know how to do the wrk with a high standard, but if you feel that you can do it yourself then stick to that and make your blog totally your own. This in mind, remember that freelancers are extremely skilful and can offer you a helping hand in areas where you have little expertise, which can only improve your blog on the whole.

The different meanings of the verb gustar in Spanish

Gustar is a special verb in Spanish and you have to be careful with it because as opposed to English, when you say I like this, in Spanish you say that it is pleasing to you. This basically means that in Spanish, these sentences look a bit weird for English speakers, because verbs such as gustar need an indirect object pronoun in order to function. If you are a bit confused, I guess it is better for us to start out with an example. Below is the same sentence in English and Spanish.

English: I like chocolate

Spanish: Me gusta el chocolate (= Chocolate is pleasing to me)

There are some other verbs that act the same as gustar:

  • Disgustar- to upset, displease
  • Faltar -to lack, need
  • Fascinar- to fascinate
  • Importar- to be important
  • Interesar- to interest
  • Parecer- to seem
  • Quedar- to remain to someone, have left

Now, lets take a look at the verb gustar and use it to form a few sentences, just to see how it acts for every person.

  • Me gusta bailar, – I like to dance
  • Te gusta cantar. – You like to sing
  • Le gusta dormir. – He/ She likes to sleep.
  • Nos gusta correr. – We like to run
  • Os gusta comer chocolate.- You like to eat chocolate.
  • Les gusta leer libros. – They like to read books.

Now, lets see how the verb acts when we like more than one thing.

  • Me gustan las flores y las plantas.- I like flowers and plants
  • Te gustan los viajes con tu familia.- You like the trips with your family.
  • Le gustan los juegos de mesa. – He / She likes board games.

Now, if there is more than one verb after gustar, the verb gustar stays the same. Here are some examples:

  • Me gusta cantar y bailar. – I like to sing and dance
  • Nos gusta dormir y comer.- We like to sleep and eat.
  • Te gusta nadar y hacer yoga.- You like to swim and do yoga.

Besides this peculiarity of the verb gustar, it also has some other meanings besides to like. Here are some of them:

  1. feel and perceive the taste of things, as in: Gustar el vino

In this example, liking is very close to the sense of taste, can be replaced by the verb savor. So, to paraphrase this phrase, we can say “saboreó el vino”

  1. experiment, in the sense of trying. To support this definition, see the example:

Algunos poetas gustaron el género épico.

In this example, changing to like with to experiment, we would have: “Some poets experienced the epic genre”

The verb gustar is a bit strange. Kind of when we like something. However, I hope that after you have read this post, things are a bit clearer for you. If you want to learn about how to express feelings, you should also check out my other posts, they should be useful. Also, since Valentine’s Day is coming soon, try to impress your loved one with some romantic Spanish phrases.

What’s the difference between Tener que and hay que in Spanish?

As you probably already know, Spaniards really like to complicate things. They also want to be really specific about many things, and so they need 100 different words and expressions to say the same thing. Well, actually not quite the same thing, but we will get to that a bit later.

The problem that I am going to discuss with you today is about expressing obligation or necessity. In English we have modal verbs that help us with this matter. However, in Spanish, we have two expressions that basically mean the same thing: tener que and hay que. Well, not really, but this is what this post is all about. So, I guess that all you need are a pen and a piece of paper and lets get started.

Tener que in Spanish

Tener que + infinitive is as mentioned before, an expression used for either an obligation or a necessity. It could be translated into “have to”. To be more precise, it means that a person has to do something. In this case, the verb tener is conjugated according to the subject of your sentence. Below are some examples that will hopefully clarify the situation a bit.

  • Tengo que hacer mis deberes. (= I have to/need to do my homework.)
  • Mañana tenenemos que despertarnos temprano. (= We have to/ need to wake up early tomorrow.)
  • Juan tiene que lavar el coche. (= John has to/ needs to do wash the car.)

Hay que in Spanish

Hay que + infinitive is also used to express either an obligation or a necessity. So, why then do we really need to have two expressions to say the same thing? Well, remember how I said that we will get to this topic later. That “later” is finally here. The expression hay que + infinitive means “it should be done”. Here there is no subject and the expression stays the same.

  • Hay que tener cuidado con el fuego. (= It is necessary to be careful with the fire.)
  • Hay que aprender a hablar alemán para entenderlos. (= It is necessary to learn German in order to understand them.)
  • Hay que limpiar la casa. (= The house should be cleaned.)

Below is an example to help show the difference between the two expressions:

Juan ha manchado la camiseta. Ël tiene que lavarla. ( = John has stained the t-shirt. He has to wash it.)

La camiseta tiene una mancha. Hay que lavarla. (= The t-shirt has a stain on it. It should be washed.)

As you can see, Spanish language is not so hard after all. Even though the two expressions mean the same thing, there are different and help you understand the situation better. If you want another explanation for this grammar problem, do check this out. You also want to check out the blog post about the main differences between the indicative and the subjunctive. Why? Because this is one of the main errors that people make when learning Spanish.

5 Scientifically-Backed Copywriting Tips

If you want to improve your copywriting skills, you can find help with neuroscience studies and behavioral psychology. The problem is that you have to go through mountains of dry research papers and (sometimes boring) statistics to find some useful nuggets.

In this article, we are going to look at some interesting studies on the human mind and how they can help you create an enchanting copy for your web.

1. Weave authentic stories into your copy

This is old advice but it works so well. Using stories can help you ignite your audience’s imagination, make them feel your copy and let down their guard. Some people are reluctant to sales copy but will respond well to well-pitched stories thus giving you an open window to persuade them.

Also, research by Melanie Green and Timothy Brock shows that stories that have either detailed imagery (think of the Lord of the Rings), suspense (think the Harry Potter series), or metaphors and irony (think the Animal Farm) works very well.

2. The evil is in the details

If you want to sell or just want to persuade people to do your bidding, then you need to be specific in your copy.

Take these two paragraphs:

“We are the best in the industry. We have been in business for long and our customers trust us. You can find all kinds of woodworking tools in our store and they are priced reasonably.”

And

“We have been in business for 25 years and we have been able to serve more than 100,000 customers in our locality alone. All our woodworking tools are priced below $90 and you’ll find we typically respond to customer’s inquiries within 24 hours.”

Which one would you respond to more?

It’s clear the second paragraph is stronger and will likely convert better than the first one. In fact, simple details like this may be what you need to convert tightwad customers.

3. Use  more verbs

Most writers cling onto adjectives in their writing even though it’s not as effective as verbs.

A group of admission officers analyzed persuasive admission letters and found that letters that use more verbs actually performed better than those powered by adjectives.

Why?

Because verbs are specific, short and help you get to the point. This is why they are hard to ignore so use them more in your writing.

4. Use power words

It’s true that certain words are just more persuasive than others. If you notice from the beginning of this article, you’ll see I’ve used the word “You” several times (probably more than any other word in this article). This is a power word that helps you connect with your reader on an individual level.

Research has shown that seeing your name on screen/print make you more receptive to information. When your name appears in a message, you become trusting and more engaged as if a friend is talking to you.

Others are:

  • Dan Ariely, in his book Predictably Irrational, illustrates this with a study where a group of people was tested on chocolate truffles and Hershey’s Kisses. Initially they chose the truffles over Kisses when it was a penny, but when the Kisses was offered for “free”, people choose them over the truffles by 38%.
  • Robert Cialdini conducted a study where someone would cut in line using different words for a request. When a polite request was made, people were not willing to give permission. But immediately “because” was added (can I use the copy machine first because I need to make a copy?) people were willing to concede even though that request was nonsensical (and not even polite).
  • MRI studies show that people want rewards now (we all want) and if you can invoke a sense of a quick incentive, you are more likely to persuade.
  • Research has also shown that newness is important for a product because people want to try out new things.

Basics of Copywriting

Copywriting is the essential skill of writing sales promotions and marketing materials; it’s all about being a good salesperson that can cleverly persuade people to buy into a product. This is why it is an absolutely vital skill when it comes to online marketing, including promoting your brand to an online audience. Copywriting is a skill used in so many fields of work, so it is an important skill to master. This article will give you the basics you need to know about the field of copywriting.

What Exactly is Copywriting?

Copywriting is needed in promotions to target specific audiences and sell products or services. Before the technology age, copywriting was still a relevant skill in advertising, but it has completely exploded since the introduction of the internet and electronic marketing. It encompasses a vast array of writing tactics, including websites, e-mail copy, online articles, social media posts, ads, and more.

A marketing campaign for just one product can require copywriting for all of these components in order to run a successful campaign. This is why there is such a large need for freelance copywriters, and why you should want to possess this highly-sought-after skill.

How Does it Fit With SEO?

SEO copywriting is still on the increase, with numerous businesses seeking experienced and talented copywriters. This would mean writing marketing materials with search engine optimisation in mind, creating SEO-friendly content that also puts sales across.

Of course, in order to do this, you have to have some knowledge of SEO and how to create engaging online content, and only then can you master the skill of SEO copywriting.

What Makes for Good Copywriting?

If you want to create the best online content, you have to make sure you target a specific audience with your words. This means writing advertising content that is geared at a certain demographic, meaning you can write better and make more sales. In addition to this, you should make a connection with your audience; try writing in first person to strike up a rapport. This is a really good way to persuade people to buy into your products or services.

Although this point should be fairly obvious, good copywriting should really show off the product or services, or in the case of brand management, it should really sell the company as a community that people will want to be a part of. To do this, not only should you use persuasive language and classic advertising techniques, but also try including client testimonials, test results that compare the product to competing brands, or include a marketing video.

You should also include a call to action that will encourage immediate engagement by clients. This means guiding them into interacting with the content in some way, using imperatives such as “click here to see how easy it is to use this product” or incentives such as “order now to save 10%”.

Final Thoughts

Copywriting is a skill that takes time to develop, and it requires tweaking and changing your writing style over time when you know what works.

Now that you know a bit about copywriting, it’s time to combine this knowledge with prior SEO skills to become a copywriting master.

Great sites where you can read in Spanish and improve your vocabulary

Today, we are going to talk about learning Spanish through texts. They say that you have to hear, say, write or read a word for approximately 80 times in order to permanently learn it. You probably already know that memorizing lists of words is quite hard, no matter how hard you try. This is why, reading is one of the best methods to learn new words, and at the same time you get to improve your writing skills in Spanish, because you also read phrases.

Reading takes you a step further. It makes you more familiar with the language; it is the first step to thinking in Spanish. In addition, you get to learn new words in their context, which means that you will have a harder time forgetting them. For these reasons, below are some websites that I recommend if you want to improve your vocabulary by reading in Spanish.

News is an important part of our lives and it also keeps us informed. This site is actually the most popular newspaper in Spain. The political viewpoint of this site is center-leftist. In addition, you can click on many different options, and you can really read about a variety of topics, from the most serious ones to the funniest. The words are not hard to understand, and the facts are very detailed. In addition, you will most definitely find something that will catch your attention here.

If you are a sports fan, then you have come to the right place. I have not forgotten about you. This website focuses on sports, as its name (Sports World) already suggests it. The main team that the news revolves around is FC Barcelona. However, you can also find out many things about other football teams and read about the latest matches. In addition, you can find information about basketball, golf, tennis, cycling, and other sports. If you are passionate about sports, this site is a great resource for you to learn the specific vocabulary.

Here is a site for those artsy persons, or people who are simply fascinated about art or want to learn more about it. Jot Down mainly centers its articles on contemporary culture and also arts. The texts in this publication are mostly for both intermediate and advanced learners, as the vocabulary is not accessible, and the writing style might sometimes be a bit too artsy. However, you get to learn a lot of things about many types of art, and also sports, science, and even music and TV. The site has opinion blogs and interviews, and topics such as fashion and traveling are also covered.

Trivia is a good ice breaker, and it can also be a great for those awkward moments of silence that we all face. If you are a fan of trivia, this is the place for you. The great thing about this site full of fun facts and interesting bits of information is the fact that the vocabulary is also easy, which means that you will not have to go running for the dictionary every two sentences. In addition, the topics are diverse, which means that you can also expand your knowledge on different domains.

Economy plays a big role in our day to day lives. Whether you are interested about the financial market, or simply want to learn more things about the Spanish economy, this is the place for you. If not, you can always read the texts as an exercise for building up your Spanish vocabulary about economics.

We all like to have a bit of fun once in a while, and why not expand our vocabulary while at it? Well, this fake news website is really funny and provides a lot of humorous articles which you can read and have a laugh. The best part is that it looks like a normal news site. In addition, the vocabulary is simple, making it a great resource for reading materials for both beginners and advanced learners.

This website is a great resource for fans of science. It has many great articles, which range from biology to chemistry, and even astrology or ecology. Basically almost all science related topics are covered on this website. In addition, the articles are all well written, and the information is very interesting. However, there is one catch: this site has a lot of technical vocabulary, which is mostly suitable for more advanced learners. Despite this, you can give it a try if you arm yourself with a lot of patience and a dictionary.

This section of the newspaper El País, is a great resource for people who are interested in travel and in learning about new places. The vocabulary is suitable for all types of readers, and the topics are very engaging. In addition, you can learn a lot of great things, while improving your vocabulary.

If you want to impress your crush with a poem, you have come to the right place. This site is a great resource for poems, and a great way to improve your vocabulary, and maybe even impress the person that you like. It has different types of poems, which range from modern to old. This means that you can learn both contemporary vocabulary, and some archaisms.

As you can see, there are many different sites where you can read a lot of interesting information which is also useful. By doing so, you will improve your Spanish vocabulary, and your writing skills too.

As mentioned above, by putting words into context, you will have an easier time remembering them, and you will learn Spanish in no time. The more you read, the more your language skills will improve. In addition to checking out these sites, you can also start reading books and physical newspapers and magazines.

3 Tips to Earn Your Audience’s Attention

As a freelance copywriter I face everyday the fact that there is too much information to read. As a result most published content are becoming ineffective. Readers have developed a sound filtering system that easily weed out bad content and respond positively to good content.

As you can see, it’s important (now more than ever) to create better content that resonates with your audience because that’s the only way to earn their attention. This takes lots of effort and learning, but it’s doable.

To help you create content that stands out and earn your audience’s attention, here are a few valuable tips from copywriting theory you should try now:

1 Tailor your content to a specific individual you want to connect with

Before you put pen to paper, ensure you know who you are writing for (i.e. your target audience).  What does your reader really want to see? What is her pain point? What problems is she facing now and how can your content provide solutions to these?

But, how do you find out about these things? One way is researching their demographics, age, hobbies, what they like/dislike and so on. And then you also should research in the internet: keywords, Google suggestions and so on.

The objective is to identify a specific problem your potential customer is facing now, and tailor your content to that, in order to earn their trust.

You can start by highlight a problem and promise a solution in the content if she reads.

This can immediately grab attention and make her want to read your article. Some copywriters would spend days or even weeks just researching what their audience wants. After this exercise, they come up with a central benefit and continuously hit on that throughout their copy.

2. Craft the content that that person actually wants to read

Look at websites like Wikipedia or your favorite sites, what do they have in common? They consistently provide content that you find useful, which gets your attention and that is why you always go back for more.

This is what you want your own content to achieve your brand.

And that means writing in a way that makes your readers go, “Oh look, he knows what I’m struggling with and is going to help me!” After that, you need to craft headlines that address their urgent needs.

When your headline matches what your readers want now, they will notice and pay attention to what you have to say. After you figure out the content your reader wants to read, and a headline that communicates that to her, you now need to make your content consumable.

Adding lots of white space, featured images, useful videos, and a strong introduction to your content can go a long way in helping you nail down your reader’s waning attention.

3. Invest money or time in design

If you have a website where you connect with readers, you have .05 seconds to create an impression and that’s when your readers form an opinion about your site. Graphic design is one (out of many ways) of getting people’s attention so you need to incorporate it into your writing.

When it comes to your website, think what you need your users to do and if you do not have money, invest time researching free themes until you find one accurate. You don’t have to spend 5 figures, you can get high quality designs cheap and even free, but you will need t o invest a lof ot time researching, looking for them and checking all the features: lay out, mobile optimization, loading time, etc.

Tips to improve your translating skills

Translating a text from English to Spanish might not be up your alley. It might seem easy at first, but the deeper you go, the harder it gets. However, you know what they say, with practice comes improvement. Work hard and anything is possible. If you want a shortcut to achieve a better English to Spanish translation, then, this is your chance. This article provides you with some tips and tricks to get you in a better translating shape. Seems great, right? Read on to see for yourself.

  • Read more

As simple as this tip might sound, it is key to improving your English to Spanish translating skills. Reading various texts from different domains will help you widen your vocabulary. You might ask yourself: why do I need to know the word for “bobby pin” in Spanish. Then, one day, you get to translate a text which has this word in it and you find yourself spending a few minutes trying to find it in the dictionary. Improving your vocabulary beforehand might seem a bit tedious, but it pays in the long run.

  • Learn expressions

I do not know how to stress this more. It is really important to know idiomatic expressions. The more you know, the less likely you are to make a fool out of yourself when translating them. You can try looking up whether some expressions in English have an equivalent expression in Spanish. This way, the text will not lose its meaning. Do not translate expressions word by word. It is a major mistake. Expressions are essential as they are a key part of the language. Please keep this in mind when you make your English to Spanish translation.

  • Try translating the same text back and forth

This could be a good exercise if you are starting to translate texts. The best thing that you can do is to try an English to Spanish translation and then translate the text back into English. See if it makes sense. Does it have the same meaning? If the answer is yes, then you are making the right move. If however, the answer is not positive, then you might just have to work a bit more on your translating skills. Trying out this exercise a few times will definitely make you a better translator. I guarantee it.

Making an English to Spanish translation could seem easy, but it can also come hard. However, there is always place for improvement. This is why you should try out these tips. See if they work. This might just be your shortcut to being a better translator. You never know. One step at a time, your skills will improve in no time. However, if you want something even faster, you can always hire an English to Spanish translator. After all, it is the fastest way to have your text ready in no time. Until then, you can practice your translating skills.