Some basics of affiliate programs and affiliate marketing

Global Network - affiliate marketing
Global Network by fdecomite, on Flickr
Global Network” (CC BY 2.0

Affiliate programs are used for businesses when you want to promote your product or service to affiliates.  It can be done either through companies and networks like Awin and Tradedoubler or individually.

Affiliating through networks can be rewarding though it has a few drawbacks. Indeed your business can grow up quickly as there are teams who look for affiliates for you. However, this can be costly, around 30% of your charge of affiliates.

On the other hand, building your own affiliate program can be an enjoyable experience and also beneficial for your online business. You can affiliate people and groups via different sources. LinkedIn is one of the best know social networks for connecting and affiliating. If you want to recruit affiliates you need to advertise your business with a few words. You can mention your conversion rates as well as your preferences what you are looking for. For example, affiliates with product review experiences might be preferable to you, though you should opt for possible testing to each interested party.

So what are the benefits of having an affiliate program?

First of all it is much cheaper, around 5 % for each commission. Also, contacts are more direct because key affiliates can be contacted immediately to arrange promotions. This makes it easier to get a better understanding of the product and the needs of the customers. Also, you can have a complete control of the affiliate program.

A few disadvantages should be considered with this type of affiliating. You will have to take care of all the payments and commissions. It might be difficult to monitor the performance and variables as it can be time consuming for one person to do it.

When affiliating, it is important to set your aims and objectives. You may want to increase sales over a year or to increase the order value in a defined period of time. After you have defined the aims you need to build the strategy of how to find the right affiliates. There are a few steps of this strategic engagement. You must clarify how the affiliates can promote you. Then, you must define what will be promoted through cost-per click and one of your aims can be to increase your visibility within search engines. There are other things to think about, like linking to your website straight away or by using your URL.

Next you will have to define the cost you are ready to spend on a new customer. Calculating the commission is important because the profit and costs must relate to visitors, leads and sales. It means you decide how you want payment to go: per click, per lead or per sale so that you improve your conversion optimization.

Speaking of affiliating marketing strategy, there are many more details to take into consideration, such as customer retention rate, customer lifetime value and  the ability to calculate the optimal commission without putting your business into a financial risk.

Main errors when translating from English to Spanish

Translating might not be the easiest thing to do. I mean, at first it seems like: Oh, I can do that. You look deeper, then you find out the translating from English to Spanish is not really a piece of cake. Why? Well, there are some words that just sound better in English. Think about translating jokes. Simply do not try this at home. Some things are better left in their original language. Below are some of the main errors that you should avoid when translating form English to Spanish.

  • Do not translate jokes

I know that I have mentioned this above, but is really really important not to try this at home. Well, of course you can try it at your own risk. However, here is why you should not in any circumstances try to translate jokes, whether it is an English to Spanish translation of from any language to another. Some cultures have different humor than others. What may seem funny to Brits, might not amuse the Spaniards. In addition, some of the humor might be lost in translation. If you are brave, you can try this at home, but do not say that I have not warned you.

  • Do not translate word by word

When translating from a language to another, in this case, an English to Spanish translation, we should avoid translating word by word. Why? Because some words may change their meaning according to their context and also because we might also encounter expressions along the way. What is the best way to translate then? It is quite simple: you have to read the full sentence, sometimes the sentences before and after, and then translate according to the context. This way, you will have a fool proof translation.

  • Pay attention to false cognates

As mentioned above, it is really important to be aware of your context. Double check word meanings before making a fool of yourself. You probably already know the most common mistake: I am embarrassed (=Estoy embarazada, which means I am pregnant, instead of estoy avergonzada, which is the correct translation). A simple mistake like this one can have a huge impact on your whole English to Spanish translation. In addition, it will make your translation seem less credible and people will have a hard time hiring you again. It is better to be safe than sorry. Double checking is a must.

Translating from English to Spanish might not be the easiest thing to do. However, if you avoid these three mistakes you are one step closer to mastering the whole thing. It might not be as easy as you think at first, but in time, you will acquire the necessary skills. Just remember, if you are not sure about your translation, you can always hire a proofreader to double check your work. After all, who knows better than a native if your text is correct?

How to Write a Fluent Piece

Writing a fluent piece of work is something that all writers, freelance or otherwise, aspire to achieve with every piece they undertake. Fluency engages the reader, draws them in, and encourages them to read through the entire thing. Perhaps, in the long-term, a good writing style, captivating prose and a well-planned layout can earn new readers, expanding your capabilities as a writer, be it in finding work or growing a fan-base.

This article will teach you the do’s and don’ts of writing a fluid piece that will improve freelancing prospects.

Plan Ahead

Planning is a vital part of writing. Usually, when undertaking freelance work, you might need to do a little research. This may be in the form of conducting actual research around the topic, or this may be researching the client and looking into their past work to get a feel for the work you should be producing. Researching and taking notes will later become important in developing a writing style.

Once you have an idea of what you want to produce, write out a brief plan of exactly how you want the article to go. What will the title be? What will you include in the post? Should you break the article up with sub-headings or write a solid piece? If the piece does include subheadings, what will these be? And what content will go under each heading?

Choose Your Style

This relates back to the research step: you should gain an idea of what style to use whilst doing your research, particularly if you have seen examples of what the client wants.

A style is extremely important, because without it your piece may look disconnected and it certainly won’t flow. Depending on the type of article, the style will differ slightly, and for this reason you should know your audience fairly well and know how to write targeting them. For example, writing a viral article will require more use of colloquial language and shorter sentences to maintain the attention of a variety of younger readers. On the other hand, a professional article might be more complex. Either way, the style must be consistent to avoid confusing or boring the reader.

Switch it Up

Although a style is essential, it is also a good idea to vary your language. Using sentences that are consistently the same length makes the article seem disjointed; persistently small sentences contain too many full stops, and if you read the piece aloud you will notice how broken up it sounds, but persistently long sentences are too complex and cause the reader to lose focus. In addition, you can also change the sentence function occasionally – in this article I have written statements, questions, and orders.

The same goes for language. Always using the same adjectives and vocabulary becomes tiresome, and will make the article seem less professional or well-written, which is likely to deter the reader.

Writing with Rhetoric

Not all articles require rhetorical features such as alliteration, onomatopoeia and rhetorical questions to make them memorable. However, sometimes these literary techniques can add rhythm to the piece and make them easier and more fun to read.

Triadic structure, for example, can quickly become your new best friend. Writing in list format with three words or three examples is incredibly rhythmic and it also reinforces the idea you are trying to put across.

Conjunctions

Additionally, you should always make good use of conjunctions to start or join your clauses or phrases. Adverbs at the beginning of a sentence help to guide your reader through the piece. “Firstly,” signifies the first of many ideas to come, while “however” implies that you are about to contradict a prior statement. These words provide a very helpful map for your readers to navigate through the piece, and overall add a much better flow.

Practice Makes Perfect!

Finally, the best thing you can do as practice. The more you write, the easier it will be to develop and adapt your style. Find your writing voice and use it to put all your points across clearly. By following these tips and putting your all into writing, you are certain to produce a piece that makes the words fall elegantly right off the page.

How Humans Learn Language – Can Adults Become Bilingual?

The simple answer to that question would be yes, of course they can! However, it’s slightly more difficult for an adult to learn a second language than it is for a child, and that’s because of the way the human brain works.

Linguists have suggested that humans have a ‘Critical Period’ in the early stages of their life, in which they are more open to environmental stimuli. In terms of language, the critical period spans from birth to around seven years old: in this phase of life, the brain is more easily moulded, and that is why children learn so fast. Because of this, children can learn two languages, from birth and never really confuse the two.

Past the age of seven, however, humans lose the ability to learn in the same way. Adults can still learn a new language, it just takes a little more work. There are many theories about the way children learn their first language, and we can actually apply these theories and techniques to ourselves when learning a second language.

First is the behaviourist approach. This idea states that children acquire new language by copying the adults around them. In the case of the adult learner, it is important to be around native speakers of the language, and to be in contact with native forms of the language. Let’s take Spanish, for example, watching TV shows in your target language or finding an online chat forum with native speakers will help you to progress and improve your Spanish vocabulary, as you can listen to how the language and the Spanish words are used and imitate certain sentence formations or phrases –particularly useful when learning idioms and metaphors. Language learning via immersion (i.e. moving to a country that speaks it) is one of the quickest ways to learn a language, albeit one of the scariest.

Similarly, other linguists have suggested that children need contact with a “more knowledgeable other,” i.e. somebody who is above the level of speaking you are at who can help to push you into the next phase of learning. A teacher is best here, but any contact with native speakers is good practice.

Studies have shown that grammatical development is something that takes place through usage of the language and making mistakes along the way. For children, grammar is an extremely hard concept to grasp, and for this reason, science has proven that adults can out-perform children at learning language when it comes to this area. Short-term, adults can pick up grammar much quicker, because we have a basic understanding of it in our own language, and can adapt that knowledge to apply to something new. So, adults aren’t completely disadvantaged when it comes to learning a second language! In fact, the only area where adults are more hindered is pronunciation, because certain languages have sounds that we don’t possess in our own.

To fully answer the title question, adults can most definitely become fluently bilingual. All it takes is a willingness to put in effort, and enough nerve to talk to other speakers. Be confident! We might not have a child-like neuroplasticity, but don’t let that put you off. It’s never too late to start learning.

What is AdWords?

AdWords is a system for advertising provided by Google where advertisers bid on specific keywords so that their adverts appear in Google`s search results. It`s an online advertising platform and the most widely used online advertising network. If you want to advertise your business. This tool is the right place to reach new customers and let your business grow.

Advertising through Google AdWords can be done across the two central networks –the search net and the display network. The search network is the advertising when clicks are paid. Advertisers make offers on keywords connected to their business. Thus, users who are searching a particular item or service will be able to see the advertisement for a keyword they have put in the search field. This is also known as paid search as what customers do is paying per a click. With the display network, those who advertise can put advertisements visually looking like banners on websites that are part of the display network. The display network is used by millions of global internet users.

How to use AdWords

The question is how to stand out of the crowd when the world in a highly competitive online business world. Here are some helpful copywriting tips that will enable you to create desired ads that will attract customers. The very first thing you should keep in mind when you start using AdWords is that the number of words is limited to 130 characters. It means, you have 25 characters for your headline, 35 for the URL, and 35 words for the first and second lines respectively. These are the lines where you give the description of your ad.

Be purposeful when you decide what keywords to use in the search for your target audience. Be familiar with them using “you” so that they know you speak directly to your audience. Also, tell them what they will achieve of your product/service in a specific way. For example, instead of saying “How to become a good portfolio writer” you can title it “How to become a good portfolio writer in ten steps”.

Make use “camel case”. The words “PowerPoint” and “SlideShare” are examples of camel case as well as “AsWords”. They are compound words and each of them begins with a capital letter. This is related more to the URL than to you as combination of long and multiple words are easier to be read when word beginnings are marked with capital letters. For instance, if your website`s URL is creativecontentblogger.com, it`s easier to read if you write it as CreativeContentBlogger.com.

Creating attention grabbing Adwords is not that much difficult if you consider the above hints. A catchy logo design with some ASCII characters, like percent sign, registered trademark, plus sign and the asterisk can be all used at one place and can do a great job. Finally, do not forget that people want to know what they are supposed to do. So, let them use a Call-to Action and you may have an online order of your dreams.

If you want to make money from home, this tool allows promotion and advertising controlling your budget, so I think it is very useful foor all the projects that are just starting.