Tips to boost your copywriting skills

Copywriting in Spanish is fun, but sometimes you are not feeling it. You find that you are having a hard time connecting with your audience. Writing that perfect text might not always come easy for you. However, you should not give up. Not yet, at least. Read this blog post and you might give it a second try. These tips are meant to boost your Spanish copywriting skills. You can always apply them to other languages as well.

Write as you were talking to one person

When you are writing, have in mind that you are addressing one person. Your main goal is to sell that idea to one person. Make him or her feel special. Address him or her directly. Write the article as if it were a conversation. It is also important to use humor. Try not to make the text dull. Remember, you want to send a message, while engaging the reader’s full attention. Imagine that you are writing for your friend. This might just be the thing you need to boost your copywriting skills.

Master the headline

It is known for a fact that the headline can either make or break an article. You need to always write a killer headline in order to capture the attention of your audience. In order to master the skill of writing headlines, you could try to read various articles from famous magazines and newspapers. Try to adopt their tone. You will see that your copywriting skills will improve faster than you know it.

Use bullet points

Let’s be honest: nobody likes to read blocks of endless text. Readers lose their attention when faced with this situation. In order for your audience to have a better understanding of your message, it is best to outline your ideas by using bullet points, or by numbering them. In addition, using either bullet points or numbers, will make it easier for the reader to scan the text, as opposed to blocks of text.

Keep it short and simple

Someone once said that if you can’t explain it to a 3 year old, then you do not know what you are talking about. Using common words to express your ideas will make your text available to a larger audience. In addition, you should try to make short sentences. This makes the text more readable. Try not to have more than 20 words in a sentence. Readers tend to skip paragraphs with long sentences. This is an essential aspect if you want to be a better copywriter.

If you want to boost your copywriting skills try out these tips that I have told you about. Sooner than you realize, your skills will improve. However, if you are in a hurry and have no time to write a text in Spanish, you can always rely on a native Spanish copywriter to do the work for you. It is the fastest shortcut that you need.

Spanish grammar: Subjunctive vs Indicative

One thing that annoys us all about the Spanish language is that it wants to ruin our dreams. I am kidding, of course. However, if there is one thing thing that is certain is that Spaniards are really specific about what is real and what is not. This is kind of annoying for us dreamers, because we have to think twice. They are so specific that they even created a new mood, the subjunctive in order to tell hypothesis apart from reality. Arm yourself with a pen, a piece of paper, and some patience and let’s start.

The indicative mood is usually applied when talking about things that are certain, such as facts, events, object descriptions, and locations. Easy? What if I tell you that this certain things should be certain from the speaker point o view? Yeah, that is the key. Indicative is for assertions and assumption.

On the other hand, we have the subjunctive mood, which is used when talking about subjective things, possibilities, things that are not certain. We use the subjunctive when we talk about doubts, wishes, probabilities, and recommendations. In other words, anything different to assertions and assumptions.

When you say I like you singing, you are not saying that the other person is singing, you are just saying you like it. So in Spanish like goes in indicative and singing in subjunctive:

Me gusta que cantes

Fortunately, most sentences that use the subjunctive mood have three common features:

  1. Two subjects

The first clue that you are dealing with the subjunctive mood is the fact that there are two subjects. Like two people? Well, to be more specific, you have a subject in the main clause, and another in the subordinate clause. Usually, the person in the main clause wants the person from the subordinate clause to do something. If it is not as clear, maybe some examples will help.

Ana quiere que su madre le deje ir a la fiesta de su amiga. (Ana wants her mother to let her go to her friend’s party)

Pablo le pide a Juan que le escriba un mensaje. ( Pablo asks Juan to write him a message)

  1. Two verbs

As you can see, these sentences have two verbs, one in the main clause and one in the subordinate clause. The verb in the main clause is usually something that triggers the verb in the subordinate cause. In the two examples above, you can see that the second verb is related to the first one, or the first verb depends on the second one. I mean, for Ana to go to the party, her mother has to allow her to do so. Also, for Pablo to have the message, he needs Juan to write it.

  1. A relative pronoun

The majority of subjunctive sentences include a relative pronoun, such as “que” or “quien”, which usually links the main clause (indicative mood) with the secondary clause (subjunctive mood). If you look at the two examples that I presented you with, after the main clause: Ana quiere, we have the relative pronoun “que” which tells us that we need to use the subjunctive mood. The same happens in the second sentence, where we have the main clause Pablo le pide a Juan. The relative pronoun “que” is a sign that we must use the subjunctive mood.

Now that you know what the main characteristics of a sentence that needs the subjunctive mood are, you are one step closer to not mixing them up. Stay tuned, because there might be another post about the subjunctive mood soon.

 

Are e-books killing paperback editions?

We are witnessing more and more readers nowadays who are shifting towards electronic devices. Likewise, real bookshops are becoming replaced by online digital libraries. Is this an ongoing process where the software takes place over the good old book? Or maybe we shall have more libraries and shelves prettily arranged again?

In any case, there seem to be advantages and disadvantage of both ways.

The spread of digital technology has changed many habits making life easier for the consumers. Booklovers are among those who have experienced the great impact of the digital era.

Once we were used to enjoying the fun of strolling through bookstores to find the favoured title and would spend hours going over the covers, turning the pages, looking for the publishers and ultimately affording only a few editions to pay for paperback or even more for a hardcover. Of course, if we are lucky, we may find the book we are looking for as a used copy which is less expensive.

Also, lending and borrowing is always a convenient way for printed books, not to speak of the leisure of spending the day in a library, surrounded by the tranquility of the area.

Most of all, many of us are proud showing visitors to our homes the sacred place where we keep the colourful front pages with some amazing titles. In particular if we are the owners of some old books in their first edition.

On the other hand, when it comes to digital versions we have the advantage of carrying around thousands of pages on one device. Kindles have become frequently seen in almost every place, from stations to cafes.

We do not spend much time going to get a book, we find it more comfortable to just sit on the computer and order it in a few minutes. There is also an access to a lot of other information this way as we are able to see recommended links with references as well as the option of having other media in an e-book like sounds or videos. For example, if you read a scientific book and you come up with a new word, you may have a hyperlink directing you to a dictionary.

Moreover, you can easily search a passage by using various functions digital editions offer. One of them is the `put my finger` which helps you to scroll over the text and flip back to a certain place.

Above all, there are a number of possibilities to get a virtual version of a book as there are many websites offering free download of books in PDF formats. This may refer to copyright protection and the allowance of literary works. Copyright may have a limited time of duration and the author may agree to give permission their book to enter the public domain. When this happens the book is available on the Internet and can be downloaded.

No matter which opportunity people choose, we can say as long as they read it does not matter how they do it. Though the question is how much we really absorb of what we have read. It has been a long enough time to sum up the results and bring some conclusions. Until then, it is a choice of preference whether we use the paper or an e-reader.

In any case, this is an interesting topic to talk about in a Spanish conversation class.

More content curation tools

Speaking of content, apart from content marketing, content curation is a helpful asset for discovering, gathering and sharing already existing content with online followers.

CurationSoft: A useful tool for content writers which enables discovering, reviewing and curating content from various sources such as, Google blogs, news, Facebook, Amazon, eBay, You-tube and many more posts and publications.  It can be used for any platform and gets the results easily and within short time. It is affordable free which is convenient for bloggers, though there is a charge for professional and lifetime use. CurationSoft is based on sharing information on most frequently searched topics.

Pocket is another convenient tool that helps you keep interesting content that you want to read, listen or share with someone. With this application you can save things on the Web from your browser or from other applications such as Twitter or Flipboard. After you have put the content in Pocket you can have it on your phone, tablet or computer. It is available even if you are not online. The good side of this tool is that you can have it without any charge.

Curata: this software option is the right choice for content curation and content marketing. It helps to measure the leads of content growth and to increase revenue. It can easily arrange the content, add annotations and make changes in a very short time. Also, access to content and publishing is available from a variety of sources any time. Curata is a leading business content curation software as it provides creation, curation, organization and sharing the most relevant quality content. As for the costs, users need to contact for a quote.

Juxtapost:This is a totally free application that helps keeping tracks of web content. Having simple tools, curation can be easily done with bookmarking content into categories/pasteboards. You can also benefit from using Juxtapost`s social discovery to search streams of other members to detect popular content. This is particularly useful to follow fellow content marketers in your own industry. The convenient feature of Juxtapost is the `More like this` button that helps find similar posts. Additionally, you can export content into Excel for easy planning. Content can be zoom previewed without and shared via Facebook or sent to email addresses.

Learnist is another free tool which is useful for organizing text, pictures, audio and video content. It enables a really fast curation of numberless topics by using fingertips. Content is curated into boardlists by expert leaders in a wide range of subjects. It is easy to keep topics of your interest into certain places and it provides an easy access to them. Sharing is also possible with interested users for cooperation.

Storify may be a perfect application for you if you need to share a story. By using this tool it will be easier to identify interesting topics. The application can help you find specific content, collect various sources and share them from almost everywhere online. Storify helps you to connect to a large number of social media sites and web sources. You can embed anything you find by dragging and dropping into Storify`s story editor. You can even cooperate with Storify enterprise plan for advanced use. Storify is a free application unless you want to choose the Enterprise plan which is based on quoting.

No matter which application you use, it is important about content curation that you need to credit and link to the original sources as you are trying to attract followers not to sell or promote your business.

How to get your freelancing tasks done when away from home

When the Internet emerged into our everyday lives and many of us did not have Internet access, we started getting used to Internet cafes. They were a kind of combination of a coffee shop and an Internet access point.

With the spread of online working, the cyber cafe is beginning to transform into a new type of office as a novice of modern world. You can simply take your laptop and join the army of freelancers working in cyber offices named the coffice since they it serves as half an office and half a coffee shop.

How does the coffice work?

The coffice is mainly meant to freelancers though it can be used for other purposes as well. Freelance working offers a more relaxing lifestyle with a flexible schedule, though it often means being attached to your home. How many times have you thought about the idea of travelling and still catching up with our work but you were unable to risk a reliable internet access? Today you have the privilege to literally drag around in space  your job as a freelancer. You only search for the nearest coffice in the destination you are heading to and work goes on.

The coffice is a shared office in cities usually located on convenient, easily accessible places. It is a destination with co-working offices for individuals, business people, entrepreneurs and other like-minded people. Unlike traditional internet cafes, this is a larger area encompassing separate compartments equipped with desks for freelancers. Fast, unlimited Wi-Fi, work stations for PC and tablets, and scanners and printers are at your disposal.. Depending on the coffice design, there may be a conference room as well. This seems very handy if you have a meeting but lack a conference room to hold it. There are also various option regarding the time you need to spent working. You can rent your place for a few hours or choose among the various packages of renting service. You can even make a long term contract in case you have decided to stay in some place for uncertain time. Providing you travel around Spain, you have the possibility to submit a desk online. This is very convenient for people with a busy, and beforehand planned schedule.

The relaxation area is what provides you with some quality time off from your busy schedule. Again, depending on the site, you may find a wide range of refreshments and snacks from the buffet.  If you want to stretch your legs and lose your body you can attend the relaxation area and use their sofas and comfortable chairs.

No matter what your intentions are when searching for this type of cyber working, it will provide you with an experience you have never encountered before. Additionally, you may meet people who are on the same wavelength with you in professional profile. Who knows, you may find a new client, or coworker, or at least a friend sharing your priorities.